Download or read book 9 Brand Shaastras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2009-10-06 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
Download or read book Twenty Four Brand Mantras written by Jagdeep Kapoor and published by SAGE Publications. This book was released on 2009-02-09 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Download or read book 18 Brand Astras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2003-06-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, he explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively. Some key brand abilities that he talks of are those of Reliability, Acceptability, Availability and Visibility. Adopting a simple and jargon-free style, the book explains: - What constitutes each brand ability? - The connection between these abilities - How these abilities must be used in conjunction for maximum results -How these abilities are integrated to form the CRISP Branding model. Written in an irreverent conversation style the book simplifies the key concepts behind brands and brand building making it accessible to the novice and expert alike.
Download or read book The Wrestler s Body written by Joseph S. Alter and published by Univ of California Press. This book was released on 1992-08-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wrestler's Body tells the story of a way of life organized in terms of physical self-development. While Indian wrestlers are competitive athletes, they are also moral reformers whose conception of self and society is fundamentally somatic. Using the insights of anthropology, Joseph Alter writes an ethnography of the wrestler's physique that elucidates the somatic structure of the wrestler's identity and ideology. Young men in North India may choose to join an akhara, or gymnasium, where they subject themselves to a complex program of physical and moral fitness. Alter's first-hand description of each detail of the wrestler's regimen offers a unique perspective on South Asian culture and society. Wrestlers feel that moral reform of Indian national character is essential and advocate their way of life as an ideology of national health. Everyone is called on to become a wrestler and build collective strength through self-discipline.
Download or read book Saundaryalahari written by Śaṅkarācārya and published by . This book was released on 2005 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hymn to Tripurasundarī (Hindu deity).
Download or read book The Mahabharata written by R. K. Narayan and published by University of Chicago Press. This book was released on 2016-02-12 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Narayan makes this treasury of Indian folklore and mythology readily accessible to the general reader . . . he captures the spirit of the narrative.”—Library Journal The Mahabharata tells a story of such violence and tragedy that many people in India refuse to keep the full text in their homes, fearing that doing so would invite a disastrous fate upon their house. Covering everything from creation to destruction, this ancient poem remains an indelible part of Hindu culture and a landmark in ancient literature. Centuries of listeners and readers have been drawn to The Mahabharata, which began as disparate oral ballads and grew into a sprawling epic. The modern version is famously long, and at more than 1.8 million words—seven times the combined lengths of the Iliad and Odyssey—it can be incredibly daunting. But contemporary readers have a much more accessible entry point to this important work, thanks to R. K. Narayan’s masterful, elegant translation and abridgement of the poem. Now with a new foreword by Wendy Doniger, as well as a concise character and place guide and a family tree, The Mahabharata is ready for a new generation of readers. Narayan ably distills a tale that is both traditional and constantly changing. He draws from both scholarly analysis and creative interpretation and vividly fuses the spiritual with the secular. Through this balance he has produced a translation that is not only clear, but graceful, one that stands as its own story as much as an adaptation of a larger work.
Download or read book The Great Secret written by Maurice Maeterlinck and published by . This book was released on 1922 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ethnographic Notes in Southern India written by Edgar Thurston and published by Madras, Printed by the superintendent, Government Press. This book was released on 1906 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Jeevanadarsh Evam Atmanubhuti written by Swami Adgadanand and published by Shree Paramhans Swami Adgadanandji Ashram Trust. This book was released on with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Realisaiton of the God, incarnation and medium of their divine speech are only the great and enlightened sages. With this fact in mind, the propitious like sketch of Rev. Paramhans Ji Maharaj Ji is being published for the spiritual development of the humanity at large. The ideal life, miraculous events, the Barahmasi to uplift and enlighten the self – realisation, Glimpses of Discourses, Super – human powers and faculties are included in this work. This book will provide guidance to the persons treading the path of life and when they accept the directions set in, attain the greatest of the ultimate aims. This work endeavours to explain the ancient traditional spiritual truth and the path of ultimate bliss. Hence, you shall be able to get the divine inspiration from this book as to how and where to search for the Truth.
Download or read book All about Hinduism written by Swami Sivananda and published by . This book was released on 1977 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bliss Divine written by Swami Sivananda and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sri Chakra Yantra written by Vinita Rashinkar and published by Notion Press. This book was released on 2019-08-27 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how a 12,000-year-old mystical symbol holds the key to awakening your deepest inner potential and enhancing your powers of manifestation. The Sri Chakra Yantra is an ancient symbol depicting the process of creation in a powerful matrix which represents both the macrocosm (the Universe) and microcosm (the human body), thus acting as a powerful, cosmic antenna that allows you direct access to communicate with the Universe. This book equips you with information and skills necessary to harness the tremendous cosmic energies available in the Universe and channelize it to make life’s dreams come true by presenting the Sri Chakra Yantra as a tool for self-development. The author has kept in mind the sensibilities of the modern spiritual seeker and their needs and interests, presenting the information in a non-dogmatic and practical manner, thereby allowing everyone an opportunity to learn and experience the benefits of the precious Sri Chakra Yantra.
Download or read book Jnana Sankalini Tantra written by Prajñānānanda (Paramahaṃsa) and published by . This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a civilisation of many images a culture of many visual feasts a tradition where th visible and the palpable are as important as the oral and the occurrent, where our highest truths are embodied in our kathas and gathas our songs and stories, where our temples are not only places of worship but equally a gallery of beautiful forms and figures where myth is as important as doctrine, where ancient memories are full of cherished narratives where mythic beings are real in many different ways and we enrich our lives by festivals which celebrate events from the lives of our mythic gods and goddesses and where knowledge is gained as much from itinerant performers as it is from learned discourses and where when the wind blows thorugh the Pipal tree is as if we hear the hymns of the Vedas.
Download or read book The Secret of The Veda written by Sri Aurobindo and published by editionNEXT.com. This book was released on 2016-04-11 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Secret of The Veda" by Sri Aurobindo. This book is collection of Sri Aurobindo’s various writings on the Veda and his translations of some of the hymns, originally published in the monthly review 'Arya' between August 1914 and 1920. This book contains few scripts in Sanskrit language. If you are unable to read Sanskrit script don't worry all scripts are translated in English and with proper Sanskrit pronunciation in Roman character.
Download or read book Ashtanga Yoga The Intermediate Series written by Gregor Maehle and published by New World Library. This book was released on 2012-06-25 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much-anticipated follow-up to his first book, Ashtanga Yoga: Practice and Philosophy, Gregor Maehle offers a detailed and multifaceted guide to Ashtanga Yoga’s Intermediate Series. An expert yogi and teacher, Maehle will guide you to your next level with an unprecedented depth of anatomical explanation and unparalleled attention to the practice’s philosophical and mythological heritage. You will learn: • The background and applications of each of the three forms of yoga: Karma, Bhakti, and Jnana • How to use Indian myth and cosmology to deepen your practice • The importance of the Sanskrit language to the yogic tradition • The mythology behind the names of the Intermediate Series postures • The functions and limitations of body parts integral to the Intermediate Series, including the spine, the sacroiliac joint, the shoulder joint, and the hip joint • How to reap the full benefits of practicing the Intermediate Series Maehle meticulously explores all twenty-seven postures of the Intermediate Series through photos, anatomical line drawings, and practical, informative sidebars. He also discusses the philosophical and spiritual background of Ashtanga Yoga and places the practice within the context of Indian cultural history. With passionate erudition, Maehle will prepare you to reap physical, spiritual, and mental fulfillment from your evolving practice.
Download or read book Inventory of Sanskrit Scholars written by Radhavallabh Tripathi and published by . This book was released on 2012 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 27 Brand Practices written by Jagdeep Kapoor and published by . This book was released on 2005 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
