Download or read book 2013 U S Book Consumer Demographics and Buying Behaviors Annual Review written by Jim Milliot and published by . This book was released on 2013 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The publishing industry's only complete consumer-based report integrating channel, motivation and category analysis of U.S. book buyers. Prepared by Bowker's PubTrack Consumer and Publishers Weekly."--Cover.
Download or read book 2012 U S Book Consumer Demographics and Buying Behaviors Annual Review written by Jim Milliot and published by . This book was released on 2012-08-08 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can we learn about book consumers in an increasingly digital world? This report answers the myriad questions surrounding the transition by helping the publishing industry understand who the current American book buyer is and how their purchase behavior and attitudes toward digital and print books are changing. The 2012 Annual Review is the publishing industry's exclusive resource for consumer-based research, integrating channel, motivation and category analysis of book buyers in the U.S. Issued for the fourth year, it answers the critical who, what, where, why, and how of today's book consumer.The Annual Review explores demographic changes in the context of overall market trends culled from the Bowker Market Research consumer panel, revealing another pivotal year in the evolution of the book industry.
Download or read book 2009 Book Consumer Annual Review written by Jim Milliot and published by . This book was released on 2010-08-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2009 Book Consumer Annual Review is the publishing industry's premier source for consumer-based research, integrating channel, motivation and category analysis of book buyers in the U.S. This 'must-have' annual review will give you the information you need to answer the critical who, what, where, why, and how of today's book consumer.
Download or read book The Rotarian January 2013 written by and published by Rotary International. This book was released on with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publishing for Profit written by Thomas Woll and published by Chicago Review Press. This book was released on 2014-04-01 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.
Download or read book Fast Future written by David D. Burstein and published by Beacon Press. This book was released on 2013-02-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A millennial examines how his generation is profoundly impacting politics, business, media, and activism They’ve been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome a deeply divided nation facing economic and environmental calamities. With eighty-million millennials (people who are today eighteen to thirty years old) coming of age and emerging as leaders, this is the largest generation in U.S. history, and, by 2020, its members will represent one out of every three adults. They are more ethnically and racially diverse than their elders and have begun their careers at a time when the recession has set back the job market. Yet they remain optimistic about their future and are deeply connected to one another. Drawing on extensive interviews with his millennial peers and compelling new research, Burstein illustrates how his generation is simultaneously shaping and being shaped by a fast-paced and fast-changing world. Part oral history, part social documentary, Fast Future reveals the impact and story of the millennial generation—in its own words.
Download or read book Unfinished Business written by Anna Goldsworthy and published by Quarterly Essay. This book was released on 2013-06-20 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the surface, it seems the best time ever to be a woman in Australia. The prime minister, governor-general and the richest person are all female; women are at the forefront of almost every area of public life. Yet when Julia Gillard's misogyny speech ricocheted around the world, it clearly touched a nerve. Why? In the fiftieth Quarterly Essay, Anna Goldsworthy examines life for women after the gains made by feminism. From Facebook to 50 Shades of Grey, from Girls to gonzo porn, what are young women being told about work and equality, about sex and their bodies? Why do many reject the feminist label? And why does pop culture wink at us with storylines featuring submissive women? Unfinished Business is an original look at role models and available options in the age of social media and sexual frankness. Goldsworthy finds that progress for women has provoked a backlash from some, who wield misogyny as a weapon, whether in parliament, on talkback radio or as internet trolls. With piercing insight and sharp humour, she lays bare the dilemmas of being female today and asks how women can truly become free subjects. 'There is a charmed zone for a girl, shortly before she is ambushed by puberty. At eleven or twelve, she is usually taller than her male peers; more articulate; and more confident than she will be for years. She probably spends a lot of time in front of a screen, words and images flickering in her eyes. Facebook, Slutwalks, Lady Gaga, Girls, Mad Men, gonzo porn, Twilight, Fifty Shades of Grey. What messages are being broadcast to her, and what messages is she hearing? Are they going to make her bigger, or smaller?' Anna Goldsworthy, Unfinished Business
Download or read book Consumer Demographics and Behaviour written by Jo M. Martins and published by Springer Science & Business Media. This book was released on 2011-11-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.
Download or read book Tomorrow s World written by Clint Laurent and published by John Wiley & Sons. This book was released on 2013-02-20 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the world's demographic and socio-economic landscape will change over the next two decades Tomorrow's World maps out the world's near future through the lens of demography, dealing with issues of health and wealth; death and taxes; buying and selling; education and progress; and how and where we choose to live. The last century saw the world's population quadruple, the emergence of mega-cities and increased urbanisation, and large changes in fertility, mortality, healthcare, education, and income. The world we live in today was profoundly shaped by those changes. This book looks at what's happening now and how demographic changes will reshape the twenty-first century. It highlights the most significant current demographic realities and explains the implications they'll have for our near future. If you run a business, manage a brand, or just want to know what the future looks like, Tomorrow's World is a must-read. A vitally important look at demographic trends how they will effect labour, education, population, economics, and business in this century Written by the founder and Managing Director of Global Demographics Ltd., a leading demographic agency that consults with companies on market and business planning A must-read book for economists, financial analysts, brand managers, and business leaders If you ever wanted to know what tomorrow's world will look like, you have to start by looking at the world today. This book reveals how the experts expect our socio-economic landscape to evolve, identifying threats and opportunities along the way.
Download or read book The Age Curve written by Kenneth W. Gronbach and published by AMACOM Div American Mgmt Assn. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A myth-breaking book that will redefine who marketers see as their most valuable customers.
Download or read book Our Black Year written by Maggie Anderson and published by PublicAffairs. This book was released on 2012-02-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers -- unlike consumers of other ethnicities -- choose not to support black-owned businesses. At the same time, most of the businesses in their communities are owned by outsiders. On January 1, 2009 the Andersons embarked on a year-long public pledge to "buy black." They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend.
Download or read book Publishing for Profit written by Thomas Woll and published by Chicago Review Press. This book was released on 2010 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Download or read book What to Expect When No One s Expecting written by Jonathan V. Last and published by Encounter Books. This book was released on 2014-06-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look around you and think for a minute: Is America too crowded? For years, we have been warned about the looming danger of overpopulation: people jostling for space on a planet that’s busting at the seams and running out of oil and food and land and everything else. It’s all bunk. The “population bomb” never exploded. Instead, statistics from around the world make clear that since the 1970s, we’ve been facing exactly the opposite problem: people are having too few babies. Population growth has been slowing for two generations. The world’s population will peak, and then begin shrinking, within the next fifty years. In some countries, it’s already started. Japan, for instance, will be half its current size by the end of the century. In Italy, there are already more deaths than births every year. China’s One-Child Policy has left that country without enough women to marry its men, not enough young people to support the country’s elderly, and an impending population contraction that has the ruling class terrified. And all of this is coming to America, too. In fact, it’s already here. Middle-class Americans have their own, informal one-child policy these days. And an alarming number of upscale professionals don’t even go that far—they have dogs, not kids. In fact, if it weren’t for the wave of immigration we experienced over the last thirty years, the United States would be on the verge of shrinking, too. What happened? Everything about modern life—from Bugaboo strollers to insane college tuition to government regulations—has pushed Americans in a single direction, making it harder to have children. And making the people who do still want to have children feel like second-class citizens. What to Expect When No One’s Expecting explains why the population implosion happened and how it is remaking culture, the economy, and politics both at home and around the world. Because if America wants to continue to lead the world, we need to have more babies.
Download or read book Spent written by Geoffrey Miller and published by Penguin. This book was released on 2009 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.
Download or read book Overbooked written by Elizabeth Becker and published by Simon and Schuster. This book was released on 2016-02-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
Download or read book A Consumers Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Download or read book Big Data written by Viktor Mayer-Schönberger and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.
