Download or read book Glory Days written by L. Jon Wertheim and published by Mariner Books. This book was released on 2021 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rollicking guided tour of one extraordinary summer, when some of the most pivotal and freakishly coincidental stories all collided and changed the way we think about modern sports The summer of 1984 was a watershed moment in the birth of modern sports when the nation watched Michael Jordan grow from college basketball player to professional athlete and star. That summer also saw ESPN's rise to media dominance as the country's premier sports network and the first modern, commercialized, profitable Olympics. Magic Johnson and Larry Bird's rivalry raged, Martina Navratilova and John McEnroe reigned in tennis, and Hulk Hogan and Vince McMahon made pro wrestling a business, while Donald Trump pierced the national consciousness as a pro football team owner. It was an awakening in the sports world, a moment when sports began to morph into the market-savvy, sensationalized, moneyed, controversial, and wildly popular arena we know today. In the tradition of Bill Bryson's One Summer: America, 1927, L. Jon Wertheim captures these 90 seminal days against the backdrop of the nostalgia-soaked 1980s, to show that this was the year we collectively traded in our ratty Converses for a pair of sleek, heavily branded, ingeniously marketed Nikes. This was the year that sports went big-time.
Download or read book Los Angeles and the Summer Olympic Games written by Eva Kassens Noor and published by Springer Nature. This book was released on 2020-01-22 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book describes the three planning approaches and legacy impacts for the Olympic Games in one locale: the city of Los Angeles, USA. The author critically compares the similarities and differences of the LA Olympics by reviewing the 1932 and 1984 Olympics and by analyzing the concurrent planning process for the 2028 Olympics. The author unravels the conditions that make (or do not make) LA28’s argument “we have staged the Games before, we can do it again” compelling. Setting the bid’s promises into the contemporary local and global mega-event contexts, the author analyzes why LA won the bids, how those wins allowed LA to negotiate concessions with the IOC and NOC, and how legacies were planned, executed, and ultimately evolved. The author concludes with a prediction which 2028 legacy promises might and might not be fulfilled given the local and international Olympic contexts.
Download or read book 1984 Summer Olympics written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Transportation, and Tourism and published by . This book was released on 1983 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Games A Global History of the Olympics written by David Goldblatt and published by W. W. Norton & Company. This book was released on 2016-07-26 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
Download or read book The 1984 Olympic Games written by Dick Schaap and published by Random House (NY). This book was released on 1984 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 300 photographs and accompanying text describe the highlights of the Summer and Winter games.
Download or read book Official Olympic Souvenir Program written by and published by . This book was released on 1984 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Olympic Collision written by Ilai Rowner and published by U of Nebraska Press. This book was released on 2016 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: It remains one of the most memorable moments in modern Olympic history. At the 1984 summer games in Los Angeles, a raucous crowd of ninety thousand saw their favorite in the women's 3,000-meter race, Mary Decker, go down. An audience of two billion around the world witnessed the mishap and listened to the instantaneous accusations against the suspected culprit, Zola Budd. Just seventeen, the South African Budd had already been the target of a vicious and vocal campaign by the antiapartheid lobby after she transferred to the British team in order to compete at the games. Decker, at twenty-six, was America's golden girl, ready to overcome years of bad luck and injuries to rightfully take the Olympic gold for which she had waited so long. With three laps to go, Decker and Budd's feet became tangled. Decker went down and didn't get up, wailing in primal agony as her gold medal hopes vanished. Decker's stumbles continued in the race's aftermath when she refused Budd's apology and race officials found her, not Budd, at fault for the collision. Although both women found success after the Olympics, neither could escape the long shadow of the infamous event that forever changed both of their lives and defines them in popular culture to this day. Olympic Collision follows Decker and Budd through their lives and careers, telling the story behind the controversy; the account that emerges is certain to revise the view Americans, in particular, have held since that fateful day in Los Angeles more than thirty years ago. Olympic Collision relives one of the most famous incidents in Olympic history, its legacy, and what has happened to both athletes since.
Download or read book 1984 Summer Olympic Games written by United States. Congress. House. Committee on International Relations. Subcommittee on International Organizations and published by . This book was released on 1977 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 3 Win Sponsorship The Next Generation of Sports and Entertainment Marketing written by John R. Balkam and published by . This book was released on 2019-12-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of "conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals. In this book, you'll learn about: - The history and origins of modern sponsorship- The 5 Principles of Effective 3-Win Sponsorship- Examples of 3-Win Sponsorship platforms such as: - How the Super Bowl 50 Host Committee created and executed the most giving, sustainable Super Bowl on record. - Why Nike stood by NFL athlete turned social justice activist, Colin Kaepernick, and how their business thrived because of it. - How Maple Leaf Sports & Entertainment teamed up with Hellman's to get fans engaged in the issue of food waste in Canada. - The growth of purpose-driven marketing and how to implement the 3-Win sponsorship framework at future events like the 2026 World Cup or the 2028 LA Olympics.3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner.
Download or read book The Sarajevo Olympics written by Jason Vuic and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To most observers, the 1984 Winter Olympics in Sarajevo, Yugoslavia, were an unmitigated success. That year, the unlikeliest of candidate cities in the unlikeliest of candidate countries did what many had thought impossible: it hosted an international sports competition at the highest level, housing and feeding hundreds of athletes and thousands of tourists while broadcasting a positive image of socialist Yugoslavia to the world. The first Winter Games held in a communist country, Sarajevo also marked the first Olympic confrontation of Soviet and American athletes since the U.S. boycott of the 1980 Moscow Summer Games. And the competitions themselves were spectacular and memorable. This was the Olympics of British ice dancers Jayne Torvill and Christopher Dean, American skiers Wild Bill Johnson and Debbie Armstrong, and East German skaters Katarina Witt and Karin Enke, not to mention a Soviet hockey team that rebounded from its stunning loss to the Americans at Lake Placid four years earlier to win all seven of its matches. Yet The Sarajevo Olympics is more than just a history of sport. Jason Vuic also retraces the history of the Olympic movement, analyzes the inner workings of the International Olympic Committee during the troubled 1970s and 1980s, and places the 1984 Winter Games in the context of Cold War geopolitics. The book begins and ends by reminding readers that less than a decade after it hosted the Olympics, the Bosnian city of Sarajevo found itself at the vortex of a bloody and brutal civil war that would end with the dissolution of the multiethnic Yugoslavian state.
Download or read book The Complete Book of the Olympics written by David Wallechinsky and published by White Lion Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Wallechinsky's compendious book has long been the preeminent point of reference for sports enthusiasts and journalists alike Every sports writer assigned to cover the Games ensures they have their early copy of this prodigious work of reference, packed with absorbing anecdotes and essential statistics. A treasure trove of 116 years of Olympic history, it is also an amazingly readable book, for in the course of recording every single Olympic final since 1896, it concentrates on the strange, the memorable, and the unbelievable. Who knew (until reading this book) that croquet was once an Olympic sport, or tug of war, or that a 72-year-old once won a silver medal for target shooting? This new edition also has every finals result, recorded by the top eight competitors in every event at the Beijing Olympics, and full descriptions of rules and scoring for every event included for 2012. It is the one truly essential Olympics book.
Download or read book The 1984 Los Angeles Olympic Games written by Matthew Llewellyn and published by Routledge. This book was released on 2017-10-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1984 Los Angeles Olympic Games stand as the most profitable and arguably the most important event in the history of the modern Olympic movement. Fresh off the back of the financially disastrous Montreal Games of 1976 and the politically controversial Moscow Games of 1980, the Olympic movement returned to the United States for the sixth time in an attempt to salvage the economic viability and global prestige of the Olympics. The Los Angeles Olympics proved to be both provocative and polarizing. On the one hand they have been heralded as an overwhelming, transformative success, ushering the Olympic movement into the modern commercial age. On the other hand, critics have repudiated the Games as a manifestation of commercial excess and a platform for western political and cultural propaganda. In conjunction with the 30th anniversary of the Los Angeles Olympics, this volume examines their legacy. With an international collection of contributing scholars, this volume will span a range of global legacies, including the increasing commercialization of the Games, the changing participation of women, the Communist boycott movement, nationalism and sporting identity, and the modernization and California-cation of the Games. This book was originally published as a special issue of the International Journal of the History of Sport.
Download or read book NOlympians written by Jules Boykoff and published by Fernwood Publishing. This book was released on 2020-04-08T00:00:00Z with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOlympians: Inside the Fight Against Capitalist Mega-Sports in Los Angeles, Tokyo and Beyond investigates the intersection of the global rise of anti-Olympics activism and the declining popularity of hosting of the Games. The Olympics were once buoyed by myths of luminous prosperity and upticks in tourism and jobs, but in recent years these assurances have been debunked. Now more than ever, it’s clear that the Olympics have transmogrified into a political-economic juggernaut that arrives with displacement, expanded policing, and anti-democratic backroom deals. Jules Boykoff – a former professional soccer player who represented the US Olympic soccer team – zooms in on Los Angeles, where the Democratic Socialists of America have launched the NOlympics LA campaign ahead of the 2028 Summer Games. Boykoff shows how DSA-LA’s anti-Olympics activism fits with the resurgence of socialism in the US and beyond. Boykoff’s research, based on more than 100 interviews with anti-Olympics activists, personal experiences at protests in Los Angeles, Rio de Janeiro, London, and Tokyo, academic research, mass- and alternative-media coverage, and Olympic archives, is the backbone for this story of activists fighting against the odds and embracing the transformative politics of democratic socialism.
Download or read book Brazil s Dance with the Devil written by Dave Zirin and published by Haymarket Books. This book was released on 2014-05-05 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Boston Globe’s Best Sports Books of the Year: “Incisive, heartbreaking, important and even funny” (Jeremy Schaap, New York Times–bestselling author of Cinderella Man). The people of Brazil celebrated when it was announced that they were hosting the World Cup—the world’s most-viewed athletic tournament—in 2014 and the 2016 Summer Olympics. But as the events were approaching, ordinary Brazilians were holding the country’s biggest protest marches in decades. Sports journalist Dave Zirin traveled to Brazil to find out why. In a rollicking read that travels from the favelas of Rio de Janeiro to the fabled Maracanã Stadium to the halls of power in Washington, DC, Zirin examines Brazilians’ objections to the corruption of the games they love; the toll such events take on impoverished citizens; and how taking to the streets opened up an international conversation on the culture, economics, and politics of sports. “Millions will enjoy the World Cup and Olympics, but Zirin justly reminds readers of the real human costs beyond the spectacle.” —Kirkus Reviews
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Download or read book From Stoke Mandeville to Sochi written by Ian Brittain and published by Common Ground Publishing. This book was released on 2014-03 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Made in America written by Peter Ueberroth and published by . This book was released on 1985-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
