Download or read book AMA Educators Proceedings 1984 written by American Marketing Association Staff and published by . This book was released on with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 1984 AMA Educators Proceedings written by American Marketing Association and published by . This book was released on 1984 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AMA Educators Proceedings written by and published by . This book was released on 1985 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 1985 AMA Educator s Proceedings written by American Marketing Association and published by . This book was released on 1985 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 1986 AMA Educators Proceedings written by American Marketing Association and published by . This book was released on 1986 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1989 Academy of Marketing Science AMS Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book 1984 AMA Educators Proceedings written by American Marketing Association and published by . This book was released on 1984 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1986 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2014-11-18 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Download or read book Product Warranty Handbook written by Wallace Blischke and published by CRC Press. This book was released on 1995-11-03 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering product warranties, this work offers comprehensive examinations of fundamental concepts and furnishes detailed, immediately applicable results. It sets out to bridge the gap between theory and practice, and integrates the research of various disciplines that study warranty, illustrating all basic consumer warranty options.
Download or read book Proceedings of the 1988 Academy of Marketing Science AMS Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book The Relationship Between Perceived Values Congruence and Organizational Commitment in Multinational Organization written by Anthony C. Nwadei and published by Universal-Publishers. This book was released on 2004 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: American, African, European, and Middle Eastern (N = 420) technical professional employees of a multinational organization were surveyed to explore the relationship between perceived values congruence (PVC) and organizational commitment (OC). PVC was looked at as a function of fit between: (a) person s and organization s actual values and (b) organization s espoused and actual values. Four dimensions of values (ethics, people, change, and bottom line) and three components of OC (affective, continuance, and normative) were considered. The key findings of the study were: (a) PVC was related to OC; (b) the relationship was different for each component of OC and socio-cultural group; and (c) the regression models that described these relationships showed that each socio-cultural group was most strongly associated with a different dimension of values: change for Americans, bottom line for Africans, people for Europeans, and ethics for Middle Easterners.
Download or read book Squeezing a New Service Into a Crowded Market written by Dennis J. Cahill and published by Psychology Press. This book was released on 1995 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Squeezing a New Service Into a Crowded Market begins to answer the question of how to successfully offer another service in what appears to be an already crowded market. Is there room for one more hospital? Another law firm? Another newspaper? Another spreadsheet? Yes, according to Dennis Cahill. He shows readers how--through theory and case studies--to define, produce, and market a new service in a field where there already exists a similar service. He provides a roadmap for successful planning and introduction of new services. This roadmap uses perceptual mapping and case applications to show how adding a new service should and should not be done. Perceptual mapping is fully described and its use to find gaps in the service coverage is detailed. Three case studies of services which have been introduced into crowded markets are used to show how and how not to offer a new service. Cahill looks at these services from the perspective of customer design and internal development. Both practitioners of services marketing and advanced marketing students who want the "real world" application of the marketing theory learned in the classroom can benefit from Squeezing a New Service Into a Crowded Market. Part I explores the research necessary to utilize Cahill's approach. In Part II, Cahill presents detailed case examples from his own files of how various services were offered to crowded markets--and all failed. These case analyses dissect the failures, explain where, why, and how they failed, and interpose what could and should have been done to prevent--or at least reduce the probability of--a failure. Readers will clearly see the common thread running through these failures and will be able to avoid failures of their own. Part III deals with innovation and how to handle it in a service firm.
Download or read book EBOOK Basic Marketing written by William Perreault and published by McGraw Hill. This book was released on 2013-04-16 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Download or read book Journal of Consumer Satisfaction Dissatisfaction and Complaining Behavior written by and published by . This book was released on 1995 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1991 Academy of Marketing Science AMS Annual Conference written by Robert L. King and published by Springer. This book was released on 2015-04-27 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Bibliographic Guide to Conference Publications written by New York Public Library. Research Libraries and published by . This book was released on 1991 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1975- include publications cataloged by the Research Libraries of the New York Public Library with additional entries from the Library of Congress MARC tapes.
Download or read book Marketing written by Carl D. McDaniel and published by Allyn & Bacon. This book was released on 1987 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
