Download or read book 149 Epic Backlinking Strategies written by Shivani Karwal and published by Createspace Independent Publishing Platform. This book was released on 2017-02-03 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master your Search Engine Optimization with ' 149 Link Building Ideas for Off-Page SEO '! This book is the most complete and wide list of link building tactic ideas containing a whopping 149 strategies! Think link building is tough or boring? Don't have a solid off-page SEO link building plan for your business yet? Read this book and get access to a list of 100 plus Link Building Strategy Ideas! You'll never be at a loss for strategy ideas again! This book contains 149 link building tactic ideas for SEO you can implement for your business to build backlinks that will help you rank higher in the search results and increase traffic and sales and improve your search engine optimization game. Your backlink profile is a very important factor for search engines in ranking your site. Think link building is just limited to guest posting and submitting your site to a few odd directories? Think again. This book will give you access to a wide list of strategies you can choose from to implement on your site. That gives you multiple options of strategies you can try out and stick to the ones that work best for you. If you're looking to improve your SEO game and build your backlink profile with high relevant links, improve your site rankings and traffic, then this course is for you! So go ahead and read this book and start building links today!
Download or read book 128 Link Building Strategy Ideas Your Secret Link Building Toolbox written by Shivani Karwal and published by Createspace Independent Publishing Platform. This book was released on 2016-05-18 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think link building is tough or boring? Don't have a solid link building plan for your business yet? Read this book and get access to a list of hundreds of Link Building Strategy Ideas! You'll never be at a loss for ideas again! This book contains 128 epic link building tactic ideas to help you build high quality, relevant, authoritative backlinks to your site that will improve your ranks in search engines and bring in traffic. These are ideas you can implement for your business to build backlinks that will help you rank higher in the search results and increase traffic and sales. This is the full list of ideas and the largest one out there. Everything, all in one place! Your backlink profile is a very important factor for search engines in ranking your site. Think link building is just limited to guest posting and submitting your site to a few odd directories? Think again. This book will give you access to a wide list of strategies you can choose from to implement on your site. That gives you multiple options of strategies you can try out and stick to the ones that work best for you. If you're looking to build your backlink profile with high quality white-hat do-follow links, improve your site rankings and traffic, then this book is for you! Think of this book as your secret link building toolbox that you can look into and pull out strategy ideas!
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Download or read book Social Content Marketing for Entrepreneurs written by James M. Barry and published by Business Expert Press. This book was released on 2014-12-30 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.
Download or read book Open Source Intelligence Tools and Resources Handbook written by i-intelligence and published by . This book was released on 2019-08-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 version of the OSINT Tools and Resources Handbook. This version is almost three times the size of the last public release in 2016. It reflects the changing intelligence needs of our clients in both the public and private sector, as well as the many areas we have been active in over the past two years.
Download or read book Google s PageRank and Beyond written by Amy N. Langville and published by Princeton University Press. This book was released on 2011-07-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review
Download or read book The Content Code written by Mark W. Schaefer and published by Mark W.\Schaefer. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--
Download or read book Digital Analytics for Marketing written by A. Karim Feroz and published by Taylor & Francis. This book was released on 2024-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Download or read book Free Time written by Jenny Blake and published by IdeaPress Publishing. This book was released on 2022-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blake discusses ways to simplify and streamline your business to cut out bottlenecks and focus on what matters.
Download or read book Digital Marketing Handbook written by Shivani Karwal and published by Createspace Independent Publishing Platform. This book was released on 2015-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on search engine optimization, pay per click marketing, email marketing, content marketing and social media marketing. Prepare to enter a new and successful phase of marketing your business!
Download or read book Form Follows Feeling written by TERRENCE M. CURRY and published by . This book was released on 2017-06-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This PhD thesis addresses learning to design and to propose a theoretical framework that explains how design expertise is acquired and why a highly developed sense of design is necessary to acquire design expertise. It looks at the topic from theoretical, philosophical, psychological, historical, evolutionary and cognitive science points of view.
Download or read book Podcasting For Dummies written by Tee Morris and published by John Wiley & Sons. This book was released on 2005-11-07 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting is like blogging out loud! It gives you a voice—one that can be heard worldwide on computers, iPods, or other MP3 players. You can podcast to boost your business, promote your passion, share your opinions, or just have fun. The point is to say what you want to say to those who want to hear it. With step-by-step explanations, screen shots, and tons of examples, this guide clues you in on recording, producing, and hosting your very own podcast with info on: Finding your voice and your niche, whether you want to talk tech, make your own kinds of music, educate listeners, make people laugh, do soundseeing tours, serialize your novel, or invent a new podcasting genre Getting the bare necessities (if you don’t already have them), including a microphone, recording software, and an audio card Audio editing software such as Audacity, Cakewalk for PCs, GarageBand for musicality, and Audio HiJack Pro for Macs Recording, including understanding dB (decibel levels), capturing or minimizing ambient noise, and more Editing with GarageBand or Audacity, adding bed music, and including intros and outros for a signature finishing touch You want your podcast to be heard. Podcasting For Dummies helps you launch and promote it with info on how to: Downsize your audio files with MP3 compression Change bit rates and sample rates in Audacity and iTunes Create and edit your ID3 tags in Audacity or iTunes Post your show notes using Movable Type or Libsyn Simplify the RSS 2.0 feed by using blogging software or a podcast-hosting company such as Audioblog.com, Podcastamatic, and Feeder Ping for publicity Communicate with your listeners on your blog, through online discussion groups such as Yahoo! Groups or Google Groups, or on online forums Of course, if you want to be a podcatcher (a listener) and subscribe to podcasts, this guide shows you how to do that, too! Complete with a companion podcast—a free weekly audio commentary that will keep you up to speed on the podsphere—this guide helps you get your message heard, loud and clear.
Download or read book Open Source Intelligence Methods and Tools written by Nihad A. Hassan and published by Apress. This book was released on 2018-06-30 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply Open Source Intelligence (OSINT) techniques, methods, and tools to acquire information from publicly available online sources to support your intelligence analysis. Use the harvested data in different scenarios such as financial, crime, and terrorism investigations as well as performing business competition analysis and acquiring intelligence about individuals and other entities. This book will also improve your skills to acquire information online from both the regular Internet as well as the hidden web through its two sub-layers: the deep web and the dark web. The author includes many OSINT resources that can be used by intelligence agencies as well as by enterprises to monitor trends on a global level, identify risks, and gather competitor intelligence so more effective decisions can be made. You will discover techniques, methods, and tools that are equally used by hackers and penetration testers to gather intelligence about a specific target online. And you will be aware of how OSINT resources can be used in conducting social engineering attacks. Open Source Intelligence Methods and Tools takes a practical approach and lists hundreds of OSINT resources that can be used to gather intelligence from online public sources. The book also covers how to anonymize your digital identity online so you can conduct your searching activities without revealing your identity. What You’ll Learn Identify intelligence needs and leverage a broad range of tools and sources to improve data collection, analysis, and decision making in your organization Use OSINT resources to protect individuals and enterprises by discovering data that is online, exposed, and sensitive and hide the data before it is revealed by outside attackers Gather corporate intelligence about business competitors and predict future market directions Conduct advanced searches to gather intelligence from social media sites such as Facebook and Twitter Understand the different layers that make up the Internet and how to search within the invisible web which contains both the deep and the dark webs Who This Book Is For Penetration testers, digital forensics investigators, intelligence services, military, law enforcement, UN agencies, and for-profit/non-profit enterprises
Download or read book Soft Skills written by John Sonmez and published by . This book was released on 2020-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers and staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help. Soft Skills: The Software Developer's Life Manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun listen invites you to dip in wherever you like. A "Taking Action" section at the end of each chapter tells you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.
Download or read book Social Media Marketing written by Tracy L. Tuten and published by Pearson Educacion. This book was released on 2013 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Download or read book Getting Structured Data from the Internet written by Jay M. Patel and published by Apress. This book was released on 2020-12-13 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilize web scraping at scale to quickly get unlimited amounts of free data available on the web into a structured format. This book teaches you to use Python scripts to crawl through websites at scale and scrape data from HTML and JavaScript-enabled pages and convert it into structured data formats such as CSV, Excel, JSON, or load it into a SQL database of your choice. This book goes beyond the basics of web scraping and covers advanced topics such as natural language processing (NLP) and text analytics to extract names of people, places, email addresses, contact details, etc., from a page at production scale using distributed big data techniques on an Amazon Web Services (AWS)-based cloud infrastructure. It book covers developing a robust data processing and ingestion pipeline on the Common Crawl corpus, containing petabytes of data publicly available and a web crawl data set available on AWS's registry of open data. Getting Structured Data from the Internet also includes a step-by-step tutorial on deploying your own crawlers using a production web scraping framework (such as Scrapy) and dealing with real-world issues (such as breaking Captcha, proxy IP rotation, and more). Code used in the book is provided to help you understand the concepts in practice and write your own web crawler to power your business ideas. What You Will Learn Understand web scraping, its applications/uses, and how to avoid web scraping by hitting publicly available rest API endpoints to directly get data Develop a web scraper and crawler from scratch using lxml and BeautifulSoup library, and learn about scraping from JavaScript-enabled pages using Selenium Use AWS-based cloud computing with EC2, S3, Athena, SQS, and SNS to analyze, extract, and store useful insights from crawled pages Use SQL language on PostgreSQL running on Amazon Relational Database Service (RDS) and SQLite using SQLalchemy Review sci-kit learn, Gensim, and spaCy to perform NLP tasks on scraped web pages such as name entity recognition, topic clustering (Kmeans, Agglomerative Clustering), topic modeling (LDA, NMF, LSI), topic classification (naive Bayes, Gradient Boosting Classifier) and text similarity (cosine distance-based nearest neighbors) Handle web archival file formats and explore Common Crawl open data on AWS Illustrate practical applications for web crawl data by building a similar website tool and a technology profiler similar to builtwith.com Write scripts to create a backlinks database on a web scale similar to Ahrefs.com, Moz.com, Majestic.com, etc., for search engine optimization (SEO), competitor research, and determining website domain authority and ranking Use web crawl data to build a news sentiment analysis system or alternative financial analysis covering stock market trading signals Write a production-ready crawler in Python using Scrapy framework and deal with practical workarounds for Captchas, IP rotation, and more Who This Book Is For Primary audience: data analysts and scientists with little to no exposure to real-world data processing challenges, secondary: experienced software developers doing web-heavy data processing who need a primer, tertiary: business owners and startup founders who need to know more about implementation to better direct their technical team
Download or read book How to Build a Billion Dollar App written by George Berkowski and published by Little Brown Uk. This book was released on 2014-09-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, step-by-step guide to building an app-based business—essential reading for anyone who has an idea for an app, but is unsure of where to start Apps have changed the way we communicate, shop, play, interact, and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. InHow to Build a Billion Dollar App, serial tech entrepreneur George Berkowski—one of the minds behind the internationally successful taxi hailing app Hailo—gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber, and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur, or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what itreally takes to create your own billion-dollar, mobile business.
