Download or read book Getting Started with Transmedia Storytelling written by Robert Pratten and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.

Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Download or read book How to Start Your Own Business written by DK and published by Penguin. This book was released on 2021-02-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is your foolproof guide on how to make your start-up stand out from the crowd! Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business. Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true. The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever! This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management. This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business. - Easy-to-understand graphics. - No-nonsense advice and jargon-free language. - Insightful and inspiring quotes from the most successful minds in business. This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone. Complete the Series: This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.

Download or read book Facebook Nation written by Newton Lee and published by Springer. This book was released on 2014-10-16 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.

Download or read book LANGUAGE HACKING SPANISH Learn How to Speak Spanish Right Away written by Benny Lewis and published by Hachette UK. This book was released on 2016-11-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the Code and Get Fluent Faster! "I had to learn [a new language] in a handful of days for a TV interview. I asked Benny for help and his advice was invaluable." - Tim Ferriss What if you could skip the years of study and jump right to speaking Spanish? Sound crazy? No, it's language hacking. It's about learning what's indispensable, skipping what's not - and using what you've learned to have real conversations in Spanish - from day one! Unlike most traditional language courses that try to teach you the rules of a language, Language Hacking Spanish, shows you how to learn and speak Spanish immediately through proven memory techniques, unconventional shortcuts and conversation strategies perfect by one of the world's greatest language learners, Benny Lewis, aka the Irish Polyglot. The Method Language Hacking takes a modern approach to language learning, blending the power of online social collaboration and the 80/20 principle of learning (Benny's ten #languagehacks show you how to achieve more with less!). It focuses on the conversations and language that learners need to master right away, rather than presenting language in the order of difficulty like most courses. This means you can start having conversations immediately. Course Features Each of the 10 units culminates with a speaking mission that you can choose to share on the italki Language Hacking learner community (www.italki.com/languagehacking) where you can give and get feedback and extend your learning beyond the pages of the book. The audio for this course is available for free on library.teachyourself.com or from the Teach Yourself Library app. You don't need to go abroad to learn a language any more.

Download or read book Participatory Culture in a Networked Era written by Henry Jenkins and published by John Wiley & Sons. This book was released on 2015-11-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two decades, both the conception and the practice of participatory culture have been transformed by the new affordances enabled by digital, networked, and mobile technologies. This exciting new book explores that transformation by bringing together three leading figures in conversation. Jenkins, Ito and boyd examine the ways in which our personal and professional lives are shaped by experiences interacting with and around emerging media. Stressing the social and cultural contexts of participation, the authors describe the process of diversification and mainstreaming that has transformed participatory culture. They advocate a move beyond individualized personal expression and argue for an ethos of “doing it together” in addition to “doing it yourself.” Participatory Culture in a Networked Era will interest students and scholars of digital media and their impact on society and will engage readers in a broader dialogue and conversation about their own participatory practices in this digital age.

Download or read book Inbound Marketing written by Brian Halligan and published by Wiley. This book was released on 2009-10-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Download or read book Gimme Some Sugar written by Sawyer Bennett and published by Big Dog Books, LLC. This book was released on 2019-06-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Larkin Mancinkus prides herself on making the town of Whynot, North Carolina just a little sweeter. As owner of Sweet Cakes Bakery, Larkin gets all the town gossip – the sugar, the spice, and the everything not so nice. So when she finds herself on the tip of everyone’s tongue thanks to an encounter with a mysterious and handsome stranger, she learns the true meaning of ‘if you can’t stand the heat, get out of the kitchen.’ Deacon Locke has spent his life traveling the world with no particular destination in mind. But when he rolls into Whynot on his Harley, he just knows there is something different about this town. What he doesn’t know is that out of all the places he’s traveled and all the people he’s met, the gorgeous bakery owner might just entice him to put down some solid roots. Come on down to see what’s cookin’ between Larkin and Deacon!

Download or read book The International Alt Right written by Patrik Hermansson and published by Routledge. This book was released on 2020-01-31 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alt-right has been the most important new far-right grouping to appear in decades. Written by researchers from the anti-racist advocacy group HOPE not hate, this book provides a thorough, ground-breaking, and accessible overview of this dangerous new phenomenon. It explains where the alt-right came from, its history so far, what it believes, how it organises and operates, and its future trajectory. The alt-right is a genuinely transnational movement and this book is unique in offering a truly international perspective, outlining the influence of European ideas and movements as well as the alt-right's development in, and attitude towards, countries as diverse as Japan, India, and Russia. It examines the ideological tributaries that coagulated to form the alt-right, such as white supremacy, the neo-reactionary blogosphere, the European New Right, the anti-feminist manosphere, the libertarian movement, and digital hate culture exemplified by offensive memes and trolling. The authors explore the alt-right's views on gender, sexuality and masculinity, antisemitism and the Holocaust, race and IQ, globalisation and culture as well as its use of violence. The alt-right is a thoroughly modern far-right movement that uses cutting edge technology and this book reveals how they use cryptocurrencies, encryption, hacking, "meme warfare", social media, and the dark web. This will be essential reading for scholars and activists alike with an interest in race relations, fascism, extremism, and social movements.

Download or read book ASMR written by Julie Young and published by Penguin. This book was released on 2015-05-05 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASMR stands for Autonomous Sensory Meridian Response. A way to beat insomnia and reduce stress, ASMR is a relaxed, tingling feeling that many people report having as a response to particular stimuli, such as close personal attention, tapping, or whispering. Idiot's Guides: ASMR offers a clear explanation of its benefits, different trigger types, and how to experience its effects. Bonus content includes exclusive interviews with the top ASMR artists and online video content.

Download or read book Techno Orientalism written by David S. Roh and published by Rutgers University Press. This book was released on 2015-04-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will the future look like? To judge from many speculative fiction films and books, from Blade Runner to Cloud Atlas, the future will be full of cities that resemble Tokyo, Hong Kong, and Shanghai, and it will be populated mainly by cold, unfeeling citizens who act like robots. Techno-Orientalism investigates the phenomenon of imagining Asia and Asians in hypo- or hyper-technological terms in literary, cinematic, and new media representations, while critically examining the stereotype of Asians as both technologically advanced and intellectually primitive, in dire need of Western consciousness-raising. The collection’s fourteen original essays trace the discourse of techno-orientalism across a wide array of media, from radio serials to cyberpunk novels, from Sax Rohmer’s Dr. Fu Manchu to Firefly. Applying a variety of theoretical, historical, and interpretive approaches, the contributors consider techno-orientalism a truly global phenomenon. In part, they tackle the key question of how these stereotypes serve to both express and assuage Western anxieties about Asia’s growing cultural influence and economic dominance. Yet the book also examines artists who have appropriated techno-orientalist tropes in order to critique racist and imperialist attitudes. Techno-Orientalism is the first collection to define and critically analyze a phenomenon that pervades both science fiction and real-world news coverage of Asia. With essays on subjects ranging from wartime rhetoric of race and technology to science fiction by contemporary Asian American writers to the cultural implications of Korean gamers, this volume offers innovative perspectives and broadens conventional discussions in Asian American Cultural studies.

Download or read book Advertising and Promotion written by Dr. Chris Hackley and published by SAGE. This book was released on 2005-01-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

Download or read book Reaper s Creek written by Onision and published by Independently Published. This book was released on 2018-12-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young boy named Daniel encounters creatures from another world. They take him night after night, into the black void of their reality till he begins asking questions. Why was he chosen? What do they want from him? Does he have to be a victim?Daniel decides to fight and as he wages war on all those who try to harm him, he finds his own adventure. Love, loss & chaos, this is the life of Daniel.

Download or read book Silent Coup written by Claire Provost and published by Bloomsbury Publishing. This book was released on 2023-05-04 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: As European empires crumbled in the 20th century, the power structures that had dominated the world for centuries were up for renegotiation. Yet instead of a rebirth for democracy, what emerged was a silent coup – namely, the unstoppable rise of global corporate power. Exposing the origins of this epic power grab as well as its present-day consequences, Silent Coup is the result of two investigative journalists' reports from 30 countries around the world. It provides an explosive guide to the rise of a corporate empire that now dictates how resources are allocated, how territories are governed, and how justice is defined.

Download or read book Vlog Like a Boss written by Amy Schmittauer and published by . This book was released on 2017-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book What They Didn t Teach You in School written by Samir Ranjan Majhi and published by . This book was released on 2017-05-21 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much of what you learnt in school do you still use? You probably aren't using anything you learnt in Chemistry.How much of what you need to know wasn't taught in school? Why is it that no matter how much you earn, you keep eagerly waiting for your next month's salary? This book is an older version of yourself imparting the life lessons that you learned along the way.