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EBookClubs

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Book YouTube  How to Build and Optimize Your First YouTube Channel  Marketing  SEO  Tips and Strategies for YouTube Channel Success

Download or read book YouTube How to Build and Optimize Your First YouTube Channel Marketing SEO Tips and Strategies for YouTube Channel Success written by Tommy Swindali and published by Tommy Swindali. This book was released on 2020-08-28 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join The Global Phenomenon Now YouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Hosting videos on a website is good-intended. On the other hand, taking advantage of YouTube's marketing potential is way better. For brand managers, individuals, and small to big businesses, using YouTube to market videos and website content is a cost-effective way of growing customers and audiences. Optimized videos and a well-structured channel can effectively showcase a business or individual's brand. YouTube is not just a website where videos can be shared. Its use can be maximized by using it as a marketing tool for brand awareness and to drive YouTube viewers back to the channel owner's original website in order to convert them to sales leads. Building a successful YouTube channel is not a one-day or quick process. It can take time; lots of it. Read on for a step-by-step guide to creating a YouTube account, starting a channel and joining the global phenomenon! Here Is A Preview Of What You'll Learn... Creating a YouTube Channel Customizing a YouTube Channel Optimizing a YouTube Channel Building an Audience Creating Videos Built for a Target Audience User Engagement Audience Retention Sales Conversion And, Much, much more! Download your copy today!

Book The Seven Figure Agency Roadmap

Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

Book YouTube and Video Marketing

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Book The Age of Influence

Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Book Slow Living

    Book Details:
  • Author : Helena Woods
  • Publisher : Mango Media Inc.
  • Release : 2023-04-11
  • ISBN : 1684811651
  • Pages : 378 pages

Download or read book Slow Living written by Helena Woods and published by Mango Media Inc.. This book was released on 2023-04-11 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Slow Living Part of Your Everyday! “Slow Living is a work of art…I observed a sense of calm within myself as I read its pages and appreciated the beautiful pictures.” —Andrea Henkels, author of Herman Heals His Heart Living peacefully is within reach if you slow down your life. With Slow Living, you too can embrace simple living and mindfulness for peace-induced days! Looking for peace and happiness? Book a personal reading hour with Slow Living, your guide on how to slow down your life and live peacefully. Helena Woods, author and creator of popular YouTube channel Simple Joys, reveals the wisdom she has learned by moving abroad from the US and living a slower life in France. With beautiful prose and original photography, she provides inspiration and guidance to create a simple living environment wherever you are. Slow Living is for anyone looking to simplify life. Personal growth books for women tend to leave out men and children, but this book was intentionally crafted with everyone in mind! If you're looking for how to improve yourself and how to get into simple living, then this is the guide for you! For many, a slow European lifestyle seems out of reach, but with the direction in this book, readers are able to craft this lifestyle for themselves anywhere, anytime. Inside, you’ll find: Ways to value quiet moments, which bring simple joys to your life How slow living takes root when less becomes more in your home A guide on how to simplify your everyday life for mental clarity How to create routines that enrich your mind and feed your soul If you like books for homebodies or if you enjoyed Slow, Essentialism, or Simple Pleasures, you’ll love Slow Living.

Book The Complete Guide to Faceless YouTube Channels

Download or read book The Complete Guide to Faceless YouTube Channels written by Zeke Sanders and published by Interactive Media Licensing. This book was released on 2024-10-09 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has drastically transformed the way we consume content, and YouTube has emerged as a dominant platform where creators can showcase their creativity, passion, and expertise. However, for some people, the thought of appearing on camera can be daunting. Maybe you're camera shy, concerned about privacy, or simply want to focus on your content without worrying about your appearance. If you resonate with any of these feelings, faceless YouTube channels might be the perfect solution for you. Faceless YouTube channels allow creators to produce engaging, valuable, and popular content without ever showing their face. These channels cover a broad range of topics, from educational videos and animation to gaming walkthroughs and relaxing ambient sounds. The idea that you need to show your face to succeed on YouTube is a misconception. In fact, many successful channels thrive without the creators ever appearing on camera. This guide will walk you through everything you need to know about starting and growing a faceless YouTube channel. Whether you're just beginning your YouTube journey or you've been on the platform for a while and want to switch things up, this guide will provide you with actionable tips, creative ideas, and technical insights to help you succeed. From finding the right niche to producing high-quality videos without appearing on camera, you'll learn the key steps to building a faceless YouTube channel that stands out.

Book Maximize Your Social

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Book They Ask  You Answer

Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Book Marketing Your Business With YouTube Shorrts

Download or read book Marketing Your Business With YouTube Shorrts written by Terry C Power and published by Power Publishing. This book was released on 2024-05-29 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Your Business With YouTube Shorts" is a game-changing guide that unlocks the power of YouTube's latest feature - Shorts. This book is a must-read for entrepreneurs, marketers, and business owners who want to leverage the power of digital marketing to reach a wider audience and boost their business. In this comprehensive guide, you'll discover how to create compelling, bite-sized videos that captivate your audience, increase engagement, and drive traffic to your business. From understanding the YouTube Shorts algorithm to crafting viral content, this book provides step-by-step instructions to navigate the world of YouTube Shorts. With practical tips, real-world examples, and actionable strategies, "Marketing Your Business With YouTube Shorts" empowers you to transform your marketing strategy and tap into the potential of this powerful platform. Whether you're new to digital marketing or an experienced professional, this book equips you with the tools to create effective and engaging YouTube Shorts. Dive into the world of YouTube Shorts and revolutionize your marketing strategy with "Marketing Your Business With YouTube Shorts". Start your journey today!

Book Sell Like Crazy

    Book Details:
  • Author : Sabri Suby
  • Publisher :
  • Release : 2019-01-30
  • ISBN : 9780648459903
  • Pages : pages

Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.

Book Traction

    Book Details:
  • Author : Gabriel Weinberg
  • Publisher : Penguin
  • Release : 2015-10-06
  • ISBN : 0698411870
  • Pages : 242 pages

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Book YouTube Channels For Dummies

Download or read book YouTube Channels For Dummies written by Rob Ciampa and published by John Wiley & Sons. This book was released on 2020-08-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

Book YouTube

    Book Details:
  • Author : Ace McCloud
  • Publisher :
  • Release : 2017-03-22
  • ISBN : 9781640480834
  • Pages : 36 pages

Download or read book YouTube written by Ace McCloud and published by . This book was released on 2017-03-22 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Let's face it. People love watching videos. This can be seen by the incredible growth of YouTube over the years! The great thing about YouTube is that it is easy to use and very popular. A good video can get shared with great speed and astounding results. In this book I will uncover the secrets to making quality videos that have the chance to go viral."--Amazon.com.

Book The YouTube Formula

Download or read book The YouTube Formula written by Derral Eves and published by John Wiley & Sons. This book was released on 2021-02-24 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

Book You Grow Girl

    Book Details:
  • Author : Gayla Trail
  • Publisher : Simon and Schuster
  • Release : 2008-06-16
  • ISBN : 1439103518
  • Pages : 212 pages

Download or read book You Grow Girl written by Gayla Trail and published by Simon and Schuster. This book was released on 2008-06-16 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not your grandmother's gardening book. You Grow Girl is a hip, humorous how-to for crafty gals everywhere who are discovering a passion for gardening but lack the know-how to turn their dreams of homegrown tomatoes and fresh-cut flowers into a reality. Gayla Trail, creator of YouGrowGirl.com, provides guidance for both beginning and intermediate gardeners with engaging tips, projects, and recipes -- whether you have access to a small backyard or merely to a fire escape. You Grow Girl eliminates the intimidation factor and reveals how easy and enjoyable it can be to cultivate plants and flowers even when resources and space are limited. Divided into accessible sections like Plan, Plant, and Grow, You Grow Girl takes readers through the entire gardening experience: Preparing soil Nurturing seedlings Fending off critters Reaping the bounty Readying plants for winter Preparing for the seasons ahead Gayla also includes a wealth of ingenious and creative projects, such as: Transforming your garden's harvest into lush bath and beauty products Converting household junk into canny containers Growing and bagging herbal tea Concocting homemade pest repellents ...and much, much more. Witty, wise, and as practical as it is stylish, You Grow Girl is guaranteed to show you how to get your garden on. All you need is a windowsill and a dream!

Book Platform

    Book Details:
  • Author : Michael Hyatt
  • Publisher : Thomas Nelson Inc
  • Release : 2012
  • ISBN : 159555503X
  • Pages : 289 pages

Download or read book Platform written by Michael Hyatt and published by Thomas Nelson Inc. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

Book Content Inc   How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Download or read book Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners