Download or read book Your Gut is Still Not Smarter Than Your Head written by Kevin Clancy and published by John Wiley & Sons. This book was released on 2007-03-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth." -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management "Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!" -Susanne Lyons, Chief Marketing Officer, Visa USA "Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance." -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company "Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!" -Jon Luther, CEO, Dunkin' Brands, Inc. "Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it." -Bob Liodice, President and CEO, Association of National Advertisers "The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies." -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101

Download or read book Introducing Philosophy Through Pop Culture written by William Irwin and published by John Wiley & Sons. This book was released on 2022-04-11 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can Wonder Woman help us understand feminist philosophy? How Does Wakandan technology transcend anti-Blackness? What can Star Trek teach us about the true nature of reality? Introducing Philosophy Through Pop Culture makes important philosophical concepts and the work of major philosophers relevant, fun, and exciting. Using engaging examples from film and television, this easy-to-read book covers everything from basic metaphysics and epistemology to abstract and complex philosophical ideas about ethics and the meaning of life. You don’t have to be a pop culture expert to benefit from this book—even a general awareness of cultural icons like Superman or Harry Potter will be more than enough for you to learn about a wide range of philosophical notions, thinkers, and movements. The expanded second edition offers timely coverage of important topics such as race, gender, personal identity, social justice, and environmental ethics. New essays explore the philosophical underpinnings of The Good Place, Game of Thrones, Black Panther, Star Wars, The Avengers, South Park, The Lego Movie, The Big Bang Theory, and more. This edition is supported by a new website with links to primary philosophical texts, information about all the popular culture discussed, and additional resources for teachers, students, and general readers alike. Features a selection of key essays from the bestselling Blackwell Philosophy and Pop Culture Series Draws on examples from popular media including The Matrix, Lost, Doctor Strange, The Hobbit, Westworld, and Star Trek Explains philosophical concepts such as relativism, skepticism, existentialist ethics, logic, social contract theory, utilitarianism, and mind-body dualism Discusses the ideas of Socrates, Aristotle, Plato, Descartes, Nietzsche, Heidegger, Marx, Mill, Kierkegaard, and other important thinkers Introducing Philosophy Through Pop Culture is an excellent supplementary textbook for introductory philos for introductory philosophy courses and a valuable resource for general readers wanting to learn about philosophy and its connections with pop culture.

Download or read book The Cornell School of Hotel Administration on Hospitality written by Michael C. Sturman and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations

Download or read book The Chief Marketing Officer Journal Volume I written by William L. Koleszar and published by Lulu.com. This book was released on 2009-01-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

Download or read book Leading Edge Marketing Research written by Robert J. Kaden and published by SAGE Publications. This book was released on 2011-11-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

Download or read book Minds Unveiled written by Raul V. Rodriguez and published by CRC Press. This book was released on 2024-11-22 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how generative artificial intelligence (AI), a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making. It describes the most recent findings and applications of generative AI in psychology. The book explains the relationships between language, thinking, and behavior as well as how AI may aid in our understanding of learning, decision-making, and problem-solving. In addition, it discusses the significance of applying AI properly and ethically. This book provides a comprehensive overview of how AI is increasing our understanding of the mind and how it impacts each of us professionally.

Download or read book The Momentum Effect written by J.C. Larreche and published by Prentice Hall Professional. This book was released on 2008-03-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A few rare companies have discovered the secret to sustained high growth: momentum. They’ve learned how to create the conditions that lead to exceptional organic growth—which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the “power offers” that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You’ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months...five years...even decades. •Pioneer or die: drive momentum and harness its stunning power How momentum-powered firms create 80% more shareholder value •Understand the drivers of momentum strategy Craft power offers, mobilize for growth, and more •Master the Momentum Process: design and execution Eight specific steps to implement a long-term winning momentum strategy •Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" –Sir Richard Branson "J.C. Larreche’s book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. —W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.” —Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland

Download or read book RELATIONSHIP MARKETING written by SUPRIYA BISWAS and published by PHI Learning Pvt. Ltd.. This book was released on 2014-08-14 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industries—Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals.

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Get Out of Your Own Way written by Robert K. Cooper and published by Crown Currency. This book was released on 2006-04-11 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Powerful Road Map for Surpassing Everyone’s Expectations Break through your self-imposed limitations by learning how your own brain can be your biggest obstacle—or your greatest ally. You’d expect your brain to be an always-reliable ally in your quest for a successful, satisfying life, but surprisingly the opposite is usually true. That’s because your brain is pretty much the same model your ancestors were using thousands of years ago when mere survival was everyone’s primary goal. It tells you now what it told them then: Play it safe. Avoid risk. Evade confrontation. Don’t venture outside the territory you already know. And never break the habits that have gotten you this far. Coming at just the right time to help you deal with the growing demands of our pressure-packed, fast-changing world, Robert Cooper’s Get Out of Your Own Way helps you understand what’s going on in that head of yours. Once you know what really drives you, you can switch off the counterproductive parts of your brain, engage the helpful parts, and set out on the path to accomplishing what everyone else thinks you can’t. Based on more than two decades of worldwide research, Get Out of Your Own Way shows you the five keys for making the choices that let you engage and triumph over the realities of today’s world: • Direction, not motion • Focus, not time • Capacity, not conformity • Energy, not effort • Impact, not intentions Filled with wonderful stories—about everything from the note written by one of the author’s ancestors upon leaving Dublin for America in 1829 (“On the horizon is where hope lives . . . I am going there”) to the unlikely exploits of the world record–setting Jamaican bobsled team—this groundbreaking book confirms that the next frontier is not only ahead of you, it’s inside of you . . . and what everyone else thinks is impossible isn’t. Also available as an eBook

Download or read book To Love and Protect written by Muriel Jensen and published by Harlequin. This book was released on 2015-11-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: She'll make Christmas magic…in spite of him! In all his years as a cop, Ben Palmer had seen some hard cases. But Corie Ochoa took the cake. There was more hostility in her gorgeous five-foot-one frame than he'd seen in hardened criminals. Not to mention her uncanny knack for getting herself in trouble. But she was his adopted brother's sister, and he was going to help her whether she liked it or not. And clearly, she didn't. Too bad. He hadn't come all the way to Texas to let this infuriating woman off the hook. Every instinct told him there was more to this story…and to her.

Download or read book Difference and Orientation written by Alexander Kluge and published by Cornell University Press. This book was released on 2019-09-15 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Kluge is one of contemporary Germany's leading intellectuals and artists. A key architect of the New German Cinema and a pioneer of auteur television programming, he has also cowritten three acclaimed volumes of critical theory, published countless essays and numerous works of fiction, and continues to make films even as he expands his video production to the internet. Despite Kluge's five decades of work in philosophy, literature, television, and media politics, his reputation outside of the German-speaking world still largely rests on his films of the 1960s, 70s, and 80s. With the aim of introducing Kluge's heterogeneous mind to an Anglophone readership, Difference and Orientation assembles thirty of his essays, speeches, glossaries, and interviews, revolving around the capacity for differentiation and the need for orientation toward ways out of catastrophic modernity. This landmark volume brings together some of Kluge's most fundamental statements on literature, film, pre- and post-cinematic media, and social theory, nearly all for the first time in English translation. Together, these works highlight Kluge's career-spanning commitment to unorthodox, essayistic thinking.

Download or read book Concerning This House written by Janine Folks and published by Xlibris Corporation. This book was released on 2013-09-17 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concerning This House is a collection of inspirational weekly columns that appeared in the Telegram Newspaper under the heading: Walking By Faith between 2001 and 2013. This second volume, Concerning This House, contains select powerful messages. These writings fulfill Janine’s mandate to ‘Go Girl’: “Go into all the world and preach the gospel to every creature” (Mark 16:15). These articles have blessed countless readers inMichigan, across the United States and abroad. Some have been published in other periodicals, circulated via email, U.S. mail, shared Facebook posts and blogs. These powerful messages are timeless and will continue to bless readers.

Download or read book Leadership Excellence written by and published by . This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bugs Bowels and Behavior written by Teri Arranga and published by Simon and Schuster. This book was released on 2013-06-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the National Institutes of Health, there are sixty to seventy million people affected by digestive diseases in the United States. The old proverb tells us “you are what you eat,” and the latest science shows that this may be truer than we even thought. Diet has a profound effect on both physical and mental health. Most of the body’s immune system is in the gut, so pathology and dysfunction in the gut and imbalanced gut flora can cause neuroinflammation and possibly even neurodegenerative disease over time. Featuring contributions from dozens of experts on gut disorders and related physical, mental, and behavioral health, this book will fascinate you as you read about the intriguing world of bad bugs, cytokine storms, and the environment in your belly that influences your brain. From the microscopic world of Clostridium to the complex communities of biofilm, Bugs, Bowels, and Behavior emphasizes one simple fact: The gut is connected to the brain.

Download or read book Son of Ereubus written by J. S. Chancellor and published by Rhemalda Publishing. This book was released on 2010 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since time immemorial, Man has lived in fear of losing his soul to the darkness of Saint Ereubus. For generations, the Ereubinians have wielded that power and ruled like gods. Three thousand years ago, Man irresolutely placed his faith in a mythical world. That world, Adoria, now holds Man s final hope. As the last stronghold of Man is threatened, the fates of three strangers become forever intertwined and everything they once believed will be irrevocably changed as they discover... Their time has run out. Reviews: "Guardians taps into hose regions of the heart where yearning and unquenchable faith still burn." Ien Nivens, Berkshire Fine Arts Review

Download or read book Feeling Smart written by Eyal Winter and published by PublicAffairs. This book was released on 2014-12-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which is smarter -- your head or your gut? It's a familiar refrain: you're getting too emotional. Try and think rationally. But is it always good advice? In this surprising book, Eyal Winter asks a simple question: why do we have emotions? If they lead to such bad decisions, why hasn't evolution long since made emotions irrelevant? The answer is that, even though they may not behave in a purely logical manner, our emotions frequently lead us to better, safer, more optimal outcomes. In fact, as Winter discovers, there is often logic in emotion, and emotion in logic. For instance, many mutually beneficial commitments -- such as marriage, or being a member of a team -- are only possible when underscored by emotion rather than deliberate thought. The difference between pleasurable music and bad noise is mathematically precise; yet it is also something we feel at an instinctive level. And even though people are usually overconfident -- how can we all be above average? -- we often benefit from our arrogance. Feeling Smart brings together game theory, evolution, and behavioral science to produce a surprising and very persuasive defense of how we think, even when we don't.