Download or read book Youcan Diy Public Relations written by Ann Revell-Pechar and published by Balboa Press. This book was released on 2022-12-23 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youcan DIY is a hands-on workbook series designed to help small businesses, non-profits, and startups create and manage their own in-house subject matter experts. Written by industry leaders with decades of experience, these short, step-by-step training books help organizations save money by managing services that are often outsourced. These booklets can be paired with custom consulting to assure keystones are in place and targets are met, offering a check-in service for additional guidance. Contact FluentPR for more information.

Download or read book Youcan DIY Public Relations Messaging Your Business written by Ann Revell-Pechar and published by . This book was released on 2020-10-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Youcan DIY? is a hands-on workbook series designed to help small businesses, non-profits, and startups create and manage their own in-house subject matter experts. Written by industry leaders with decades of experience, these short, step-by-step training books help organizations save money by managing services that are often outsourced. The first book in the series, Messaging Your Business lays the groundwork for effective communications in any small business, startup or non-profit. With examples and worksheets, readers uncover corporate self awareness, create mission and vision statements, develop an effective elevator pitch, and formulate a reusable 50-word description. Additional tips and tricks for effectively speaking to their audience are also included.

Download or read book DIY PR written by Nikkia McClain and published by Writers Republic LLC. This book was released on 2020-12-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.

Download or read book DIY written by Marc R Schoder and published by . This book was released on 2021-04-07 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This booklet is about what a press release should be about and how you can do it without paying a pro for it. It's a do-it-yourself booklet.A perfect press release should be able to gain the reader's attention and draw it to what you're passionate about. Your press release should be "short and sweet and straight to the point," a maximum of 350 words. Still, it should be able to answer all of these questions.Who?What?Where?When?Why?You should be able to tell the names of the involved people, what you're trying to promote, were an exciting event is taking place when it's taking place, and why it's taking place.You'll discover the need to be considerate of your target audience. A person who sells hiking boots is looking to appeal to those who fancy the outdoors more than the indoors.A good press release should be clean, which means it should not need further editing. Editors always like stories that are straight to the point, so you have to respect the fact they work with deadlines.Be sure to use your writing skills and find something that will pull your readers' heartstrings. If you can manage to put a story together from scratch, and it sounds interesting enough, it might get published. Also, try telling it to a friend, and you'll immediately know how you're doing.Avoid using any industry jargon in any of your releases because you're talking over people's heads. And it should be avoided as much as possible.If you ask what bad press means, it'll probably generate different answers from different people, both professionally and personally. You can permanently repair the damage with the right angle and get back on track as soon as possible. Just be honest and straightforward.Sometimes, you might have to deal with the press under a terrible circumstance. You have to be very careful with everything you say as the media tends to hang on to every bit of your word, so you have to plan critically what you would say.If addressing the issue will take a toll on you emotionally, you need someone who is not attached to the situation. For example, a public relations professional that'll stand for you like an attorney.Finally, always try as much as possible not to blow your credibility. Remember the five questions your press release must answer and remember how precious a reporter's time is. Remember, you have to handle the crisis in the best way possible. And realize how a public relations process should go, and you have access to a local public relations officer if the need arises.

Download or read book Pitched a Simple DIY Guide to Public Relations for Small Business written by Jennifer Fortney and published by . This book was released on 2018-02-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder how so many small businesses and startups attract media attention? Did they hire a PR pro? Maybe they learned to do it themselves. Even in today's social world, public relations is still the #1 way to build instant credibility for your business with customers, investors, partners and more. Most importantly, to you, is that it can DRIVE SALES! The power of a news story on your business, even a mention, can impact the grow of your business and help achieve your goals of success. And, it all starts with a great story!Successful brands and growing businesses know how to tell their story well, over every marketing platform - media, website, social media, digital ads, trade shows, marketing materials, video and more. They know who and what they are and tell it in such a way that it creates an emotional connection with customers, who not only buy, but become brand loyalists!Small businesses may not have the budget to hire a pro, but with a strategy, and focus, you can learn to successfully land media stories for your business that will generate awareness, build credibility and drive sales. If you think you have a great story to tell, or maybe you don't know quite how to discover it, then this ultimate DIY PR guide and workbook is for you. Written by veteran public relations and marketing professional and principal of Cascade Communications public relations and marketing communications agency Jennifer Fortney, Pitched offers insider tips, secrets, workbook exercises and templates you can use to define and write a compelling news story, that will attract media, investors and sales from every marketing tactic you employ. As well as, marketing strategy development, preparing your business for media attention, and how to prepare for interviews with templates you can use to immediately write your story and get it out in front of media!She will walk you through everything from a brief history of PR to what it is, why and how it works and how you can make it work for you, and even shares the #1 key to your success, not just with PR, but for all of your marketing. It really is the only thing that matters to achieving your dreams of growing and running a successful business.Based on a workshop Jennifer Fortney taught for five years to small business owners, entrepreneurs and startup founders, Pitched is the quintessential read for all business owners. She takes away the mystery behind public relations and talks to you like she talks to her clients and friends. Attendees paid as much as $75 to attend her class, and receive the same inside information and "how to" as you will from this concise and easy to follow book. In fact, in this latest version you get more! Pitched is meant to be an interactive guide that you follow step-by-step. When you're done, you will have "aha" moments and knowledge that will follow you forever.

Download or read book DIY Public Relations written by Dan Shortridge and published by Quill Driver Books. This book was released on 2022-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations doesn't have to be a game of high-priced consultants and expensive services and databases. If you want to get media attention, you don't need to spend a dime--and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself. In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing staff, if you're just getting started in your PR career, or if you've just been told to "get us on the news," this is the book to read. Full of practical, hands-on advice scaled to the local level, it draws on the author's 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis. Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. You'll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word. As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.

Download or read book The DIY Guide to FREE Publicity written by Christina Daves and published by . This book was released on 2020-01-07 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landing media for your business is a game changer and completely up-levels your authority and credibility as well as exposing your brand to an exponential number of new potential clients and customers.Media today operates 24/7/365 and journalists need industry experts to source and quote. Whoever knows how to position themselves online as the most credible expert is the one the media is going to use. This book is designed to help YOU be the one the media reaches out to whenever they are researching a story and need someone like you who has the expertise to make it happen. The system I created, use and have taught to thousands of people, has resulted in over one billion views and over eight figures in sales from free publicity. From television shows like TODAY, Good Morning America, The View, MSNBC, CNN and local affiliates of NBC, CBS, ABC, and FOX to print publications like Entrepreneur, Forbes, Shape, Real Simple, and U.S. News and World Report; to newspapers like the Wall Street Journal, the Washington Post and USA Today to radio programs like Bloomberg and Today Show on Sirius XM.There is one thing I am absolutely certain of¿ If it's not YOU in the media, it will be one of your competitors. Many people will give you advice on how to get media exposure, but I walk the walk every single day in my own successful business so I know what works and what doesn't work. Ask yourself this one question: If you did nothing new for the next year to generate new leads or new business, would you be happy with the results? Imagine what landing just one media appearance will do for your business.

Download or read book DIY PR written by Rebecca Hasulak and published by Createspace Independent Publishing Platform. This book was released on 2016-10-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As the founder or leader of a start-up, you have your hands full. While already juggling myriad responsibilities, you've given some thought to the idea that your company might benefit from a public relations and content program. But these fields are a mystery to you. You don't have the resources to hire a PR consultant (or full-fledged agency), and you certainly don't have the time to learn about - and execute - these initiatives on your own. You feel overwhelmed, confused and frustrated. What's a scrappy start-up to do? Give up on PR and content entirely? Absolutely not! DIY PR: Public Relations and Content Hacks for the Lean Start-up was written precisely for you. This book was designed to teach you the foundation of what you need to know about the often-murky world of public relations and give you actionable guidance on launching your own PR and content efforts. When you've finished reading, you'll walk away with an understanding of the prongs of public relations and content, why they matter and an exact sequence of steps you can start following immediately. It's time to learn how to do your own PR, until you choose to engage with an agency and no longer do it yourself.

Download or read book The DIY Guide to Public Relations written by Moi Ali and published by . This book was released on 1999-01-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this best-selling begginers' guide to public relations as been revised, expanded and updated. It offers advice and tips for all charities, especially small groups with limited resources.

Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Download or read book B2B PR That Gets Results written by Michelle Garrett and published by Gatekeeper Press. This book was released on 2024-04-18 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you sick of hearing that promoting a brand means breaking the marketing budget? Discover insider know-how that spends less and achieves more. Do you struggle to make public relations work? Frustrated because you wish you understood how to use your limited time and resources to achieve real PR momentum? Feel like standing out from your competitors is an endless battle? Repeatedly ranked among the top ten most influential PR professionals, Michelle Garrett has been delivering results for B2B organizations for years. And now she's compiled her lifetime of award-winning teaching and consulting into a straightforward handbook to elevate you as a leader in the industry. B2B PR That Gets Results is a succinct distillation of wisdom gained from over two decades of boots-on-the-ground work in public relations and marketing. Using her signature no-nonsense style, Garrett crafts her own experience and stories from experts in the field into down-to-earth takeaways that you can apply instantly. And by strategically following her smart blueprints, you’ll be able to smoothly navigate frustrations working with reporters, ethical dilemmas, and budgetary constraints, all while rocketing toward success. In B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices, you’ll discover: - Why you can stop shoving expensive tools at your problems and rely on savvy marketing to make your mark - How scaling back pitches can renew your energy and improve buy-in from your target audience - The importance of momentum and leveraging in-house assets to get things revved up - Ways to rethink what clients are asking for versus what they really need so everyone walks away happy - Tips for dodging undesirable media cycles, an outline for starting a PR consultancy, and much, much more! B2B PR That Gets Results is a practical resource for small to mid-sized business owners. If you like unvarnished insights, budget-friendly strategies, and advice from the trenches, then you’ll love Michelle Garrett’s tell-it-like-it-is reference. Buy B2B PR That Gets Results to make your company shine today!

Download or read book DIY PR written by Penny Haywood and published by B. T. Batsford Limited. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different PR techniques are described and a chart shows how to determine which PR techniques are right for your business.

Download or read book 8 Second PR written by Liz H. Kelly and published by . This book was released on 2022-02-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8-Second PR - 2nd Edition (2022) is a New Crash Course in Public Relations with 20 New Strategies and Story Reinvention Chapter for a Post-Pandemic World! Learn PR Secrets to get national media interviews, and increase sales using the power of publicity! Are you ready to take your brand to the next level using earned media interviews (TV, print, radio, podcast) that are 3x more valuable than any paid ad? Make this your most successful year using this proven 8-step publicity process! 8-Second PR: New Public Relations Crash Course (2nd Edition, 2022) can teach you how to develop a Wow Story, relevant media hooks and powerful pitches to secure hundreds of national, local and podcast interviews. Find out how to get your brand story covered by traditional media (TODAY Show, CNN, PBS, BBC World News, TIME, The Wall Street Journal, NPR Marketplace, Fast Company, Psychology Today) and digital PR (podcasts, influencers, social media, videos, blogs) so you can increase your credibility, brand awareness and Search Engine Optimization (SEO). With the average attention span of an adult now being 8 seconds (less than a goldfish), you can learn how to be clear, concise and compelling in all your marketing messages, media pitches and interviews. Based on 15+ years of marketing and public relations experience, you'll learn Award-Winning Author Liz H Kelly's PR Success Strategies with priceless case studies and templates that most agencies would never share. If you are a brand, expert, author, CEO, small business, entrepreneur, speaker and/or marketing professional, this "PR for Dummies" style book is a must-have for your brand success.

Download or read book You Can Be Famous written by Danek S. Kaus and published by Robert Reed Pub. This book was released on 2009-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you want to promote your business or organization, or advance your career - even if you work for somebody else - this book will help you to create the name recognition that can make things happen - for free!" - cover p. 4.

Download or read book Bite the Dog written by Gary Schneeberger and published by . This book was released on 2018-01-29 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you are a seasoned communicator or a newbie on the scene, Bite the Dog is a must-read. In his thoughtful and witty way, Gary has effectively explained and modeled the time-tested importance of the art of effective public relations. The value of his expert coaching on being the most effective you can be is incalculable." - THE HONORABLE MARY BONO, Principal at Faegre Baker Daniels Consulting, former U.S. Representative, California "As a public relations executive, Gary possesses that intangible quality-an ability to identify an opportunity as well as craft and communicate a message in a compelling and captivating manner. He is passionate and throws his heart and soul into every project he manages. So it should come as no surprise that in the writing of Bite the Dog, he's turned his blood into ink, delivering both a practical manual for PR as well as a wildly entertaining personal memoir." - JIM DALY, President, Focus on the Family What can Superman, Moses and Steven Seagal teach you about the art of public relations? Plenty, in Bite the Dog. Gary Schneeberger shares 30 years of wit and wisdom on turning your message into news. You want the media to report on you and your services? This is your guidebook. You'll learn how to create "man bites dog" stories - those that exceed and upset the expectations of the press and their audiences. Schneeberger unpacks why effective PR is neither rocket science nor dumb luck, through stories from his journalism and marketing careers and probably a few too many pop-culture anecdotes. If you want to become a newsmaking superhero, Bite the Dog is your gamma radiation. It has the power to transform you into a headline-generating metahuman! On these action-packed pages you will learn: - How the mediasphere is like a Las Vegas casino buffet - and how you can always fill your plate - The secret to making sure you, not the reporter, are in control of every interview you do - What "fake news" really is, how to spot it and how to avoid it - Why "spin" is a PR swear word, and "framing" is the essence of the art - The critical thing you have in common with Starbucks, Hilton, Toyota and any other brand you can name - How even mistakes like the whopper the author made in a CBS Evening News interview (which you can watch and laugh at his expense) can be survived - And why rerelevance may not be a word, but it is your goal

Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-10-03 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Download or read book Practical Marketing and Public Relations for the Small Business written by Moi Ali and published by Kogan Page Publishers. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.