Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Download or read book Badass Making Users Awesome written by Kathy Sierra and published by "O'Reilly Media, Inc.". This book was released on 2015-01-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Download or read book The Skinny Confidential written by Lauryn Evarts and published by Macmillan. This book was released on 2014-03-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive collection of lifestyle information, including tips on eating, exercising, and fashion.

Download or read book Girl With No Job written by Claudia Oshry and published by Gallery Books. This book was released on 2021-01-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER A laugh-out-loud funny look at pop culture and social media stardom from one of the most popular funemployed millennials today, perfect for fans of Next Level Basic and The Betches. As the creator of the breakout Instagram account @GirlWithNoJob, Claudia Oshry has turned not wanting an ordinary career into a thriving media company and pop culture-focused podcast and morning show. The origins of her pop culture obsessions can be traced back to household debates over boy bands, and her flair for the dramatic to her young emulation of Blair Waldorf. When she started @GirlWithNoJob, Claudia entered that world herself as a social media influencer, sharing her unbelievable—and unbelievably awkward—encounters with some of her favorite A-listers as she navigates her incredible access. Now, in this juicy, behind-the-scenes look at the life of an Instagram sensation, Claudia leaves nothing out as she contemplates staying true to yourself while hustling in today’s digital culture. Sometimes the best lessons are learned the hard way, and her journey hasn’t been without its punch-in-the-face doses of humility. But, like anyone with a relentless desire to be popular, she dusts herself off and finds a new, better way forward. With humor and unique insights, Claudia examines the nature of social media celebrity, the many sides of fandom, and cancel culture. If there’s one thing she knows for sure, she was born thirsty, and she’s here for another round!

Download or read book People Powered written by Jono Bacon and published by HarperCollins Leadership. This book was released on 2019-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Download or read book 40 Days of Dating written by Timothy Goodman and published by ABRAMS. This book was released on 2015-01-20 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: “What would happen if Harry met Sally in the age of Tinder and Snapchat? . . . A field guide to Millennial dating in New York City” (New York Daily News). When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes forty days to change a habit—could the same be said for love? So they agreed to date each other for forty days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing five million unique (and obsessed) visitors from around the globe to their site and their story. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the forty days and who they have become since.

Download or read book Busy Toddler s Guide to Actual Parenting written by Susie Allison and published by . This book was released on 2020-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Susie Allison gives the achievable advice she's known around the world for on her million-follower Instagram account, Busy Toddler. From daily life to 'being two is fine' to tantrums and tattling and teaching the ABCs, let Susie give you the stress-free parenting advice you've been looking for. Susie shares real moments from raising her three kids as well as professional knowledge from her years as a kindergarten and first grade teacher. Her simple and doable approach to parenting is both uplifting and empowering ... includes over 50 of Susie's famous kid activities that have helped hundreds of thousands of parents make it to nap time and beyond. This isn't about perfect parenting. This is about actual parenting"--

Download or read book Put Tony s Nuts in Your Mouth written by Bimisi Tayanita and published by . This book was released on 2016-12-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curious but not concerned as to where they would sleep that night, Bimisi and Sumguyen aimlessly meandered down the cobblestone calles of Puerto Vallarta, Mexico. As the sun set over the Pacific they found themselves sequestered by a weathered native peddler who mimed towards his cart and through his guttural broken english encouraged them to "Put Tony's nuts in your mouth..."60 pesos later, as a cold cerveza washed down the first of Tony's nuts,pen was put to parchment and book four of season one came to be.Put Tony's Nuts in Your Mouth is the fourth of five books that make up Reach Around Books Season One.

Download or read book Irresistible written by Adam Alter and published by Penguin. This book was released on 2018-03-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Download or read book Ship It written by Britta Lundin and published by Disney Electronic Content. This book was released on 2018-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: CLAIRE is a sixteen-year-old fangirl obsessed with the show Demon Heart. FOREST is an actor on Demon Heart who dreams of bigger roles. When the two meet at a local Comic-Con panel, it's a dream come true for Claire. Until the Q&A, that is, when Forest laughs off Claire's assertion that his character is gay. Claire is devastated. After all, every last word of her super-popular fanfic revolves around the romance between Forest's character and his male frenemy. She can't believe her hero turned out to be a closed-minded jerk. Forest is mostly confused that anyone would think his character is gay. Because he's not. Definitely not. Unfortunately for Demon Heart, when the video of the disastrous Q&A goes viral, the producers have a PR nightmare on their hands. In order to help bolster their image within the LGBTQ+ community—as well as with their fans—they hire Claire to join the cast for the rest of their publicity tour. What ensues is a series of colorful Comic-Con clashes between the fans and the show that lead Forest to question his assumptions about sexuality and help Claire come out of her shell. But how far will Claire go to make her ship canon? To what lengths will Forest go to stop her and protect his career? And will Claire ever get the guts to make a move on Tess, the very cute, extremely cool fanartist she keeps running into? Ship It is a funny, tender, and honest look at all the feels that come with being a fan.

Download or read book Gym Launch Secrets written by Alex Hormozi and published by . This book was released on 2019-03-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creative Calling written by Chase Jarvis and published by HarperCollins. This book was released on 2019-09-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life isn’t about “finding” fulfillment and success – it’s about creating it. Why then has creativity been given a back seat in our culture? No longer. ** A Wall Street Journal, Los Angeles Times and Publishers Weekly Bestseller ** Creativity is a force inside every person that, when unleashed, transforms our lives and delivers vitality to everything we do. Establishing a creative practice is therefore our most valuable and urgent task - as important to our well-being as exercise or nutrition. The good news? Renowned artist, author, and CreativeLive founder, Chase Jarvis, reminds us that creativity isn't a skill—it's a habit available to everyone: beginners and lifelong creators, entrepreneurs to executives, astronauts to zookeepers, and everyone in between. Through small, daily actions we can supercharge our innate creativity and rediscover our personal power in life. Whether your ambition is a creative career, completing a creative project, or simply cultivating a creative mindset, Creative Calling will unlock your potential via Jarvis’s memorable “IDEA” system: · Imagine your big dream, whatever you want to create—or become—in this world. · Design a daily practice that supports that dream—and a life of expression and transformation. · Execute on your ambitious plans and make your vision real. · Amplify your impact through a supportive community you’ll learn to grow and nurture.

Download or read book People Like Her written by Ellery Lloyd and published by HarperCollins. This book was released on 2021-01-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond being a brilliant skewering of social media and influencer culture, People Like Her is, quite simply, a damn good thriller . . . . The novel reads like Gone Girl on steroids in all the best ways.”— BookReporter “Breathlessly fast, brilliantly original. Bravo, Ellery Lloyd!”—Clare Mackintosh, New York Times bestselling author of After the End From the New York Times bestselling author of The Club, a razor-sharp, wickedly smart suspense debut about an ambitious influencer mom whose soaring success threatens her marriage, her morals, and her family’s safety. Followed by Millions, Watched by One To her adoring fans, Emmy Jackson, aka @the_mamabare, is the honest “Instamum” who always tells it like it is. To her skeptical husband, a washed-up novelist who knows just how creative Emmy can be with the truth, she is a breadwinning powerhouse chillingly brilliant at monetizing the intimate details of their family life. To one of Emmy’s dangerously obsessive followers, she’s the woman that has everything—but deserves none of it. As Emmy’s marriage begins to crack under the strain of her growing success and her moral compass veers wildly off course, the more vulnerable she becomes to a very real danger circling ever closer to her family. In this deeply addictive tale of psychological suspense, Ellery Lloyd raises important questions about technology, social media celebrity, and the way we live today. Probing the dark side of influencer culture and the perils of parenting online, People Like Her explores our desperate need to be seen and the lengths we’ll go to be liked by strangers. It asks what—and who—we sacrifice when make our private lives public, and ultimately lose control of who we let in. . . .

Download or read book One Yellow Brick written by Melissa Swader and published by Independently Published. This book was released on 2020-10-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: An empowering and inspirational business and marketing book on the "Wizardly tips" you need to build confidence to succeed ... One Yellow Brick, at a time. Award-winning American entrepreneur, Melissa Swader is a national marketing and media personality and nationally recognized 'Influencer in Marketing.' She is the Editor in Chief of Elevate Magazine, President of Ruby Red Media LLC and a nationally recognized press writer in commercial real estate, business blogger and YouTube podcast show host. Have you been on the same road that has led you nowhere? Have you repeatedly been fighting the same personal struggles? Have you ever felt alone? One Yellow Brick takes you on a winding road that helps you build the empire you have always dreamed of. Swader shares some of personal struggles and steps she took to overcome the very thing you may be going through. She helps men and women everywhere make their aspirations a reality and shares the inspiring secrets behind her own success. The book provides a clear understanding on how you build a reputable brand to increase sales. It includes some actionable items that helps you level up newsworthy recognition. From management to leadership, it helps provide insight on how you build a positive culture within your company. It includes actionable items to help you with everything about social media marketing, collaboration opportunities, and how important the value of relationships are for your professional growth and development. Do you ever feel like everyone is staring at you when you walk in the room? Her book reveals some hilarious and effective strategies that get you in the spotlight and build the confidence you need to own the room. If you are ready for the next level to make your dreams comes true, then this book is perfectly suited for you because dreams really do come true.

Download or read book The Shitshow written by Steve Lowe and published by Sphere. This book was released on 2019-10-31 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was shit. Then the shit hit the fan. Would someone find a way of making it worse? Of course they would! Welcome to THE SHITSHOW...' There's a lot going on these days. Trump, Brexit, Call the Midwife . . . The rise of the robots . . . The rise of Easy Peelers . . . The authors of the bestselling Is It Just Me Or Is Everything Shit? series present an hilarious examination of the new age, asking: ~Is Donald Trump a literary character? ~The AI/robot takeover: has it already happened? ~Are the animals ganging up on us too? ~What is an LGBT sandwich? ~Would you like to make it as an influencer? ~Is Brexit Britain like the 1950s, or the 1930s, or, er, the 780s? ~What is 5G? ~What is consciousness? ~Do you need a smart toilet? ~Are you stronger than clickbait? Just get on with it! Whatever 'it' is.

Download or read book Deliciously Stella written by Bella Younger and published by National Geographic Books. This book was released on 2016-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliciously Stella is the world's latest Instafoodie to take the chia seed-eating yoga-pant-wearing health world by storm. Here she tells all on how to get that elusive glow without breaking sweat and shares the #cleaneating life hacks she swears by to achieve a #strongnotskinny look and a #blessed outlook on life. Deliciously Stella is not your average superfoodie; she would rather turn her pictures upside down than brave a headstand and she thinks that Fruit Pastilles are one of your five-a-day. She's not a chef or a nutritionist, but in this day and age who needs to be? Anything can be a recipe if you put the right filter on it. Her first book is packed full of recipes, words of inspiration and yoga poses to help you #gettheglow in the time it takes you to massage your kale. This book will leave you feeling energised, happy and ready to hashtag your way to health.