Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Download or read book Influencer The New Science of Leading Change Second Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-05-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

Download or read book The Book of Afformations written by Noah St. John and published by Hay House, Inc. This book was released on 2013-08-19 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that asking a new kind of question can immediately change your life? One morning in 1997, college student Noah St. John was in the shower when he asked himself a question that changed his life: Why are we trying to change our lives saying statements we don’t believe . . . when the human mind responds automatically to something even more powerful? That’s when he invented the stunningly simple yet amazingly effective method he named Afformations—a method that’s since helped tens of thousands of people around the world to attract more money, lose hundreds of pounds, find their soul mates, grow their businesses, and dramatically improve their lives, with just four simple steps. The Book of Afformations isn’t just another book on abundance. It’s a proven, step-by-step guidebook to living the life of your dreams. Inside this book, you’ll discover: • What the Belief Gap is and why it’s keeping you stuck • How a struggling insurance salesman increased his income by 560 percent in less than a year—and found the love of his life—using this method • How a 13-year-old girl cured her chronic insomnia using this simple technique—in just one night • What they told you about the Law of Attraction that’s just flat-out wrong • How to quit smoking and overcome depression without drugs or therapy • The 2 most effective questions of all time, and the 1 question you should never ask • How to create instant superstar performance in yourself and everyone in your organization • And that’s just the beginning . . . Are you ready to join the Afformations Revolution?

Download or read book The Go Giver Influencer written by Bob Burg and published by Penguin. This book was released on 2018-04-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.

Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

Download or read book Inspiration for Innovation written by BIS Publishers and published by BIS Publishers. This book was released on 2019-02-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspires you how to develop an innovative mindset, start innovation in practice, ideate new ideas, create a culture for innovation and how to implement innovation projects.

Download or read book Chasing Likes written by Carlee Krtolica and published by Independently Published. This book was released on 2022-01-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what it's really like to be an influencer? In Chasing Likes, Carlee shares the highs and lows of what it's really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn't all fancy parties and gift boxes arriving at your door - it's a competitive business and there is always someone waiting to take your place. She demystifies the fallacy of what influencers post to their social media feeds and dives into the truth on how influencers make a living trading in the currency of perceptions. In what appears to be a world of wannabe reality stars, Carlee speaks to the main problem facing influencer marketing today: what she dubs "the authenticity gap". Chasing Likes covers everything you've ever wanted to know about the influencer world from mom shaming to mean girls, frenemies, the realities of Instagram engagement, and tackling current social issues including posting the infamous "black square".

Download or read book The Influencer written by Abhaidev and published by . This book was released on 2021-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What if we have been wrong about this world this whole time? What if only a few gifted individuals decide the fate of it? What if impossible is quite possible? One of the prime minister's many assistants, Aditya is no ordinary man. He is instead what some people call an Influencer. Yes! Literally! He is one of the few fortunate men who with the power of their minds can make other people agreeable and servile. To the outside world, Aditya is just another employee on the government's payroll. But secretly, he is part of a shadow organization called WIS. With his special abilities, Aditya helps the most powerful man in his country, the PM, to have the better end of the deal. Life for Aditya had been smooth until one careless mistake precipitates into his wife knowing his big secret. WIS can tolerate anything but not a defector. It takes WIS some time but eventually they find out Aditya's big goof up. It, therefore, declares war on the renegade. Aditya's death is what they want. What will Aditya do? How will he fight this decree of the behemoth that once nurtured him? The Influencer is a story of a man who has never taken no for an answer. It's a thrilling account of a single man who is facing the wrath of a powerful but dubious organization with highly-skilled, super assassins at its disposal. Will Aditya succeed in dodging WIS? Or will the evil organization get what it wants? How far will this fugitive go to protect everything he cherishes?

Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Download or read book Influencer Marketing written by Duncan Brown and published by Routledge. This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.

Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Download or read book Everyone Is an Influencer written by Kelly Keenan and published by Ideapress Publishing. This book was released on 2020-09-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning expose into the world of fake influencers and a guide to what it really takes to identify, become and work with real influencers who actually shape opinions and persuade millions through a combination of powerful stories and charismatic authenticity. The right story for your business, is the real story - and it needs to be powered by real people. Brand story expert Kelly Keenan demolishes the failure of fake influencers and flat, lifeless, who-cares brand stories with a proven approach for creating authentic and inspiring brand celebrations that inspire employees, friends, and followers to enthusiastically participate as influencers for your business and brand. For over a decade, Keenan and his team have used these strategies to help companies and nonprofits to transform their business and culture, achieving remarkable results. Now his proprietary strategies are laid out in step by step fashion, packed with real-life examples, tips and takeaways that any leader can put to use immediately.

Download or read book You Can Be An Influencer written by Jon Alex Thomas and published by Independently Published. This book was released on 2024-05-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Title: "You Can Be An Influencer" Description: "You Can Be An Influencer" is your ultimate roadmap to mastering the art and science of influencer marketing. Whether you're an aspiring influencer looking to build your brand from scratch or a seasoned pro seeking to elevate your influence to new heights, this book provides you with the strategies, insights, and practical advice you need to succeed in the competitive world of digital influence. Drawing on years of experience and expertise, author Jon Alex Thomas demystifies the influencer landscape, offering actionable guidance on every aspect of the influencer journey. From defining your niche and crafting a compelling personal brand to creating engaging content, growing your audience, and monetizing your influence, "You Can Be An Influencer" covers it all with clarity, depth, and practicality. Packed with real-world examples, case studies, and insider tips from successful influencers across various niches, this book offers invaluable insights into what it takes to thrive in today's fast-paced digital landscape. You'll learn how to leverage social media platforms effectively, forge authentic connections with your audience, and navigate the complexities of brand partnerships and sponsored content with confidence and integrity. But "You Can Be An Influencer" is more than just a guidebook-it's a roadmap to personal and professional transformation. Through thought-provoking exercises, self-assessment tools, and actionable strategies, you'll discover your unique voice, unlock your full potential as an influencer, and unleash the power of your influence to make a meaningful impact in the lives of others. Whether you're a lifestyle blogger, beauty guru, fitness enthusiast, or aspiring entrepreneur, "You Can Be An Influencer" equips you with the knowledge, skills, and mindset to become a force to be reckoned with in the world of influencer marketing. Get ready to unleash your influence and leave a lasting legacy in the digital age.

Download or read book How to Win Friends and Influence People written by Dale Carnegie and published by Sristhi Publishers & Distributors. This book was released on 2020-10-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.

Download or read book Undaunted Hope Beacons of Hope Book 3 written by Jody Hedlund and published by Baker Books. This book was released on 2015-12-29 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers Await This Dramatic Conclusion to the Beacons of Hope Series Tessa Taylor arrives in 1870s Upper Peninsula, Michigan, planning to serve as a new teacher to the town. Much to her dismay, however, she immediately learns that there was a mistake, that the town had requested a male teacher. Percival Updegraff, superintendent and chief mine clerk, says she can stay through winter since they won't be able to locate a new teacher before then, and Tessa can't help but say she is in his debt. Little does she know that Percival will indeed keep track of all that she owes him. Determined to become indispensable, Tessa throws herself into teaching, and soon the children of the widowed lighthouse keeper have decided she's the right match for their grieving father. Their uncle and assistant light keeper, Alex Bjorklund, has his own feelings for Tessa. As the two brothers begin competing for her hand, Tessa increasingly feels that someone is tracking her every move, and she may not be able to escape the trap that has been laid for her.

Download or read book Will Post for Profit written by Justin Blaney D.M. and published by Post Hill Press. This book was released on 2020-10-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.

Download or read book Maximize Influence written by Chase KREGER and published by Bookbaby. This book was released on 2021-11-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize Influence is a paradigm shifting book that will help you start to influence your world, instead of allowing your world to influence you. If you want to keep being influenced by the onslaught of meaningless communication from our modern society, don't read this book. If you are tired of allowing your thoughts to be corrupted with worthless ideas stealing your uninterrupted focus and attention, this book will help you change your life. As an influencer, you can inspire people to live with more confidence, more meaning, more love, and more freedom. You can help people build better relationships, better businesses, better minds, and better lives. In the end, there is no greater joy in life than seeing others grow, improve, and be their best. This book can help you have a part in making that happen for the people in your sphere of influence.