Download or read book The Yahoo Style Guide written by Chris Barr and published by St. Martin's Griffin. This book was released on 2010-07-06 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Download or read book Content Writing Step By Step written by Joseph Robinson and published by Independently Published. This book was released on 2020-01-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a blog where you sell products, yet are struggling to make the conversion sales necessary? Does your traffic or engagement from readers look low when you run some reports? Do you feel like you're just losing the attention from readers at times? Don't worry. This happens and there are options in place to help you make the most out of your blog and content. You don't need to give up on it! Content is the main component of anyone's blog or website. People will use search engines, looking for answers to their questions or problems and you can help create engaging content for your readers that's also entertaining and helpful at the same time. This can help build your authority and your website at the same time. The key takeaways from this book: Difference between copywriting and content writing; and how you can make your content flow, i.e mix of copywriting and content writing styles. Content marketing, the data that's been gathered and how you can use these methods for content promotion. The history of writing as a career. How to maximize the components of SEO and how to help your site rank well in Google and other search engines. The difference between writing content for social media and for niche topics on your blogging site. Tips and tricks for writing for social media sites. Best practices and common mistakes to avoid tohelp you hasten your progress. How to outsource and what to outsource when it comes to content, helping you save time and money. Finding the best places to outsource your work and how these platforms operate. A step-by-step formula for creating your content. Tips for generating content ideas and how you can keep moving, even if you feel like you don't have more ideas. Content and ideas that convert to help you when it comes to making sales. And so much more! It's not always about having the best plug-in's, top SEO skills and the like. But a key aspect is content. As they say, "content is king." This is entirely true and this book has been created from Mr. Robinson's experience in order to help you grow your website and audience through such practices. What would you like to be able to accomplish with content strategies? What areas of your blog or business could use a boost in creativity and productivity? Scroll up and click "Buy Now" to purchase your copy today and start implementing content strategies!

Download or read book Content Rich written by Jon Wuebben and published by Greenleaf Book Group. This book was released on 2008 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Download or read book Nicely Said written by Nicole Fenton and published by Pearson Education. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.

Download or read book Master Content Marketing written by Pamela Wilson and published by Big Brand Books. This book was released on 2016-10-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."

Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Download or read book Master Content Strategy written by Pamela Wilson and published by . This book was released on 2018-10-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A masterclass in content marketing strategy for content creators at every stage of the journey

Download or read book Letting Go of the Words written by Janice Redish and published by Elsevier. This book was released on 2012-08-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

Download or read book The Most Wanted written by Jacquelyn Mitchard and published by Penguin. This book was released on 1999-06-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arley Mowbray is young, smart, and lonely. Very lonely. And then she strikes up a correspondence with a prison inmate—and, under the spell of his poetic, seductive letters, falls helplessly, stubbornly in love. Annie Singer is a tough, dedicated Texas lawyer hired to help Arley unite with her beloved. She does so, but against her own better judgment—and soon she’s caught up in this disturbing and dangerous romance, and in her feelings for Arley, who’s become the daughter she never had. When Dillon LeGrande comes after the girl he loves, Arley finds herself both aching for his touch and fearing for her life. And Annie begins to question her own choices—and to wonder what price she would pay for passion.

Download or read book Content Writing Crash Course written by Professor A Z Gill and published by . This book was released on 2020-08-12 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Writing Crash Course If you are aspiring to be a content writer, this crash course guides you to become one. Content Writing is the process of creating an extraordinary read for the people serving the desired purpose. The writer follows the agenda of writing and fulfills the requirements. Content writers can earn up to $10K by providing freelance writing services to individuals, websites, and writing agencies. The rising demand for ebook writing has pushed me to give a detailed overview of ebook writing techniques in this crash course. Besides this highly paid service, there are blogs, product descriptions, articles or news articles and SEO optimized writings. Chapter 1: Introduction to Content Writing 1.1 Types of Content Writing 1.2 The Concept of Content Marketing 1.3 How much money can be earned with Content Writing? Chapter 2: Understanding the Topic of Writing 2.1 Identifying the Audience 2.2 Audience Centric Writing 2.3 Use of SEO when Writing Chapter 3: Structuring and Writing Quality Content 3.1 Brainstorming and Collection of Material 3.2 Proof Reading Techniques 3.3 How to Structure a Book and ensure Content Quality? 3.4 Documentation and Formatting Chapter 4: Steps to Follow when Writing 4.1 Writing Blogs 4.2 Writing Articles 4.3 Difference between Academic and Content Writing 4.4 Mistakes to Avoid Chapter 5: Copy Writing, Sales, Advertising, and Promotions 5.1 Writing Newsletters, Product Descriptions, and Press Releases 5.2 Importance of Page Layout & Text Outline & Call-To-Action Buttons 5.3 Effective Writing Techniques to Increase Sales 5.4 Writing Online and Print Media Content For those who wish to work from home or any coffee shop, this guide book is perfect for them to get started on content writing. This book acts as a crash course so it covers all the aspects of content writing ranging from SEO to writing style and questions a writer should be asking himself while writing the book so that comes out perfect.

Download or read book How to Write Great Website Content in 2017 written by Andrew J. Williams and published by Createspace Independent Publishing Platform. This book was released on 2017-04-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the Power of LSI and Themes to Boost Website Traffic with Visitor-Grabbing, Google-Loving Web Content Previously called "Creating Fat Content," How to Write Great Website Content in 2017 has been fully updated with the latest information on creating the type of content that search engines like to rank. As I was updating the book, one thing became clear. Despite numerous algorithm changes, one thing has not changed. Google STILL wants to show the best web pages to its users. But what constitutes the "best"? The answer is quite simple - the best content is the content that the visitors want to see. Not very helpful? This book is packed with practical and actionable advice on what Google actually wants, and how you can deliver it with a simple mindset shift - by thinking in terms of "share-bait" and "link bait." Share bait is content that your visitors want to share with their friends, family and followers. Link bait is the type of content that other webmasters, who have the power to link out to other content, will want to link to. Creating this type of content will give you an unfair advantage as your content has a better chance of not only ranking well, but sticking in the search engines. How to Write Great Website Content in 2017 is a book packed with ideas, tips and strategies, for creating the most captivating, inspiring and fascinating content for your web site. By keeping your visitors happy, you won't have to worry about search engine algorithm changes, or Google slaps. The search engines will want to show your content to their users. In this book, learn: * about Google's constant struggles against spam, and how you can turn all the rules to your advantage. * how we used to write content, and why keyword-focused content no longer works. * where to go to find out exactly what Google wants from the pages it displays in the SERPs. * how to use "footprints" and other techniques for finding the very best, shareable and linkable content ideas. * about the variety of different types of content you can create and publish on your website. * how to find the words and phrases that are essential to include in your own content, no matter what you are writing about. * how to write web content to include all of the ideas in this book, including LSI, theme and SEO. * how you can add additional features to your website to keep visitors coming back for more. About the author: Andy Williams has been teaching search engine optimization and content creation since 2004. In 2008, he was teaching his own students methods for creating "future-proof" content that is only now becoming mainstream with SEOs and webmasters who know their stuff. This book teaches you his latest methods.

Download or read book The Content Strategy Toolkit written by Meghan Casey and published by New Riders. This book was released on 2023-05-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

Download or read book Kahani Happens written by Faiz Shaikh and published by . This book was released on 2016-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cash Content Creation How to EASILY Create Compelling Written Content for Your Websites That Your Visitors Will LOVE Content Strategy for the Web the New Content Marketing and Content Writing Rules Volume 1 written by Stuart Brown and published by . This book was released on 2012-10-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cash Content Creation - How To Easily Create Compelling Written Content For Your Websites That Your Visitors Will Love! (Content Strategy for the Web - The New Content Marketing, Marketing Research and Content Writing Rules - Volume 1) You're Only A Few Minutes Away From Discovering The Web Content Creation Secrets That Can Help You To Produce Great Written Content For Your Websites! This groundbreaking content marketing book lays down the new content rules for the web. You will discover... You owe it to yourself to take the first steps on the road to FINALLY creating web content that people will LOVE to read! Here are just some of the ways that you can use this new content that you create: Autoresponder sequences Blog Posts and Web Content Emails On Social websites like Facebook For use in Videos For Press Releases As Sales Copy For Landing Pages For Guest Blogging on popular websites To build traffic to your web properties To build your company brand To build your personal brand And of course for Creating Your Own Products. Content marketing is a fantastic way to do all of these things, and yet if you don't know WHAT to write about then you are lost from the very beginning. In this book I describe an entire content strategy for the web right through from marketing research and deciding what to write about, to content development and content creation strategies that will enable you to write great content that will really connect with your audience, as well as the latest Post-Penguin SEO Strategies. By the end of this book you will have an entire blueprint to quickly create articles and written content that people actually want to read! By approaching this process in the way I describe you will immediately be more in touch with your market than ANY of your competitors, because whilst they are scrabbling around, scratching their heads wondering what to write about next, you will already KNOW what the people in your market REALLY want from you because of my unique marketing research strategies. This will allow you to focus on high quality content writing and creation and on delivering the cash producing content your visitors really want!

Download or read book The Web Content Style Guide written by Gerry McGovern and published by FT Press. This book was released on 2002 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.