Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Download or read book Writing for the Web written by Crawford Kilian and published by Writing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.
Download or read book Writing for the Web written by J.D. Applen and published by Routledge. This book was released on 2013-09-05 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.
Download or read book Web Writing written by Jack Dougherty and published by University of Michigan Press. This book was released on 2015-04-21 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching writing across the curriculum with online tools
Download or read book Hot Text written by Jonathan Price and published by New Riders. This book was released on 2002 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
Download or read book Nicely Said written by Nicole Fenton and published by Pearson Education. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Download or read book The Penguin Guide to Punctuation written by R L Trask and published by Penguin UK. This book was released on 2019-06-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Penguin Guide to Punctuation is indispensable for anyone who needs to get to grips with using punctuation in their written work. Whether you are puzzled by colons and semicolons, unsure of where commas should go or baffled by apostrophes, this jargon-free, succinct guide is for you.
Download or read book Content Rich written by Jon Wuebben and published by Greenleaf Book Group. This book was released on 2008 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.
Download or read book The Web Content Style Guide written by Gerry McGovern and published by FT Press. This book was released on 2002 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
Download or read book Letting Go of the Words written by Janice Redish and published by Elsevier. This book was released on 2012-08-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Download or read book Writing for the Web Teach Yourself written by Robert Ashton and published by Teach Yourself. This book was released on 2013-03-29 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly. Whether you're a rising star in the corporate world or a silver surfer, to make an impact online you have to be able to write clearly, convincingly and in a way that emphasises your character too. Best-selling business author Robert Ashton and internet native Jess Juby will help you communicate more objectively and effectively online, both at work and at home.
Download or read book Web Words That Work written by Michael R. Miller and published by Que Publishing. This book was released on 2012-12-27 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Download or read book Because Internet written by Gretchen McCulloch and published by Penguin. This book was released on 2020-07-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INSTANT NEW YORK TIMES BESTSELLER!! Named a Best Book of 2019 by TIME, Amazon, and The Washington Post A Wired Must-Read Book of Summer “Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.
Download or read book Writing for Multimedia and the Web written by Timothy Garrand and published by CRC Press. This book was released on 2020-10-14 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers
Download or read book Writing Effectively in Print and on the Web written by Rebecca Blakiston and published by Rowman & Littlefield. This book was released on 2017-01-05 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.
Download or read book The Most Wanted written by Jacquelyn Mitchard and published by Penguin. This book was released on 1999-06-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arley Mowbray is young, smart, and lonely. Very lonely. And then she strikes up a correspondence with a prison inmate—and, under the spell of his poetic, seductive letters, falls helplessly, stubbornly in love. Annie Singer is a tough, dedicated Texas lawyer hired to help Arley unite with her beloved. She does so, but against her own better judgment—and soon she’s caught up in this disturbing and dangerous romance, and in her feelings for Arley, who’s become the daughter she never had. When Dillon LeGrande comes after the girl he loves, Arley finds herself both aching for his touch and fearing for her life. And Annie begins to question her own choices—and to wonder what price she would pay for passion.
Download or read book Writing for the Web written by Cynthia L. Jeney and published by Prentice Hall. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.
