Download or read book Writing for the Design Mind written by Natalia Ilyin and published by Bloomsbury Publishing. This book was released on 2019-04-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Becoming a designer takes a huge amount of time and education. With so many skills to learn, many people never get the chance to master the one skill that can give them a real advantage in business or academia: They never learn to write well.” In Writing for the Design Mind author, designer and educator Natalia Ilyin offers clear, concise, and humorous writing tips, techniques and strategies to people who have spent their lives mastering design rather than learning to write. Ilyin's book helps designers approach writing in the same ways they approach designing – teaching skills and methods through encouragement, practical exercises and visual advice. Writing well is a skill, like any other, and with this book you can learn to do it with confidence. //Winner in the 50 Books | 50 Covers award 2019 from the AIGA//

Download or read book Writing for the Design Mind written by Natalia Ilyin and published by Bloomsbury Publishing. This book was released on 2019-02-21 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sitting down to write -- The writer's material -- Words -- Phrase to clause to sentence -- A dash through punctuation -- Thinking in diagrams -- Writing is argument -- Convincing -- Tone and voice -- Academic writing -- Writing long -- How to write to a person in admiration -- Business proposals and reports -- Copywriting -- Writing for social media

Download or read book Design for the Mind written by Victor Yocco and published by Simon and Schuster. This book was released on 2016-06-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react. About the Book Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. What's Inside Making design persuasive Encouraging visitors to take action Creating enduring messages Meeting the needs of both engaged and disengaged visitors Becoming a strategic influencer Applying theory, with case studies and real-world examples About the Reader This book is for web and UX designers and developers as well as anyone involved in customer-facing digital products. About the Author Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter. Table of Contents PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN Meeting users' needs: including psychology in design PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR Designing for regular use: addressing planned behavior Risky decisions and mental shortcuts Motivation, ability, and trigger-boom! PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK Influence: getting people to like and use your design Using family, friends, and social networks to influence users It's not what you say; it's how you say it! Persuasion: the deadliest art PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER Case study: KidTech Design Co.'s Good Choice app The next step: getting up and running

Download or read book I Wonder written by Marian Bantjes and published by The Monacelli Press, LLC. This book was released on 2018-09-25 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: From typographic illustrator Marian Bantjes, I Wonder will make you think in new ways about art, design, beauty, and popular culture. This unique presentation features the elaborately crafted word pictures of Marian Bantjes, the most inventive and creative typographic illustrator of our time. Whether intricately hand-drawn or using computer illustration software, Bantjes's work crosses the boundaries of time, style, and technology. There is, however, another side to Bantjes's visual work: her thoughtful treatises on art, design, beauty, and popular culture that add a deeper dimension to the decorative nature of her best-known work. These reflections cover the cult of Santa, road-side advertising, photography and memory, the alphabet's letterforms, heraldry, and stars. Bantjes's writing style ranges from the playful to the confrontational, but it is always imbued with perspicacity, insight, and a sense of fun. Intended to inspire creatives of any persuasion, this is more than a collection of ideas: Bantjes has meticulously illustrated every page of the book in her inimitable style to create an accessible work of art that is far greater than the sum of its parts. Quirky, poignant, astute, funny--this beautiful book presents a compelling collection of observations on visual culture and design. In Stefan Sagmeister's telling words, Bantjes's work is his "favorite example of beauty facilitating the communication of meaning." This paperback edition is expanded with a new essay from the author.

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Download or read book Writing Is Designing written by Michael J. Metts and published by Rosenfeld Media. This book was released on 2020-01-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.

Download or read book Designing with the Mind in Mind written by Jeff Johnson and published by Elsevier. This book was released on 2013-12-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. - Provides an essential source for user interface design rules and how, when, and why to apply them - Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others - Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures - Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout

Download or read book Strategic Writing for UX written by Torrey Podmajersky and published by O'Reilly Media. This book was released on 2019-06-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Download or read book Writing and Research for Graphic Designers written by Steven Heller and published by Rockport Publishers. This book was released on 2013-01-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.

Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by Pearson Education. This book was released on 2011-04-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Download or read book Parallel Narratives written by Natalia Ilyin and published by . This book was released on 2019-06-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of an on-going undergraduate assignment that Natalia Ilyin and Elisabeth Patterson give in their co-taught, Junior-level course, Parallel Narratives, a class exploring the current state of design history and criticism. This class unearths and examines stories of design that did not gain entrance into the current, commonly-taught "canon" of design history.

Download or read book Mind Design II written by John Haugeland and published by MIT Press. This book was released on 1997-03-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mind design is the endeavor to understand mind (thinking, intellect) in terms of its design (how it is built, how it works). Unlike traditional empirical psychology, it is more oriented toward the "how" than the "what." An experiment in mind design is more likely to be an attempt to build something and make it work—as in artificial intelligence—than to observe or analyze what already exists. Mind design is psychology by reverse engineering. When Mind Design was first published in 1981, it became a classic in the then-nascent fields of cognitive science and AI. This second edition retains four landmark essays from the first, adding to them one earlier milestone (Turing's "Computing Machinery and Intelligence") and eleven more recent articles about connectionism, dynamical systems, and symbolic versus nonsymbolic models. The contributors are divided about evenly between philosophers and scientists. Yet all are "philosophical" in that they address fundamental issues and concepts; and all are "scientific" in that they are technically sophisticated and concerned with concrete empirical research. Contributors Rodney A. Brooks, Paul M. Churchland, Andy Clark, Daniel C. Dennett, Hubert L. Dreyfus, Jerry A. Fodor, Joseph Garon, John Haugeland, Marvin Minsky, Allen Newell, Zenon W. Pylyshyn, William Ramsey, Jay F. Rosenberg, David E. Rumelhart, John R. Searle, Herbert A. Simon, Paul Smolensky, Stephen Stich, A.M. Turing, Timothy van Gelder

Download or read book Mind Management Not Time Management written by David Kadavy and published by Kadavy, Inc.. This book was released on 2020-10-27 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER 40,000 COPIES SOLD “An exhilarating but highly structured approach to the creative use of time. Kadavy’s approach is likely to spark a new evaluation of conventional time management. ” —Kirkus Reviews You have the TIME. Do you have the ENERGY? You’ve done everything you can to save time. Every productivity tip, every “life hack,” every time management technique. But the more time you save, the less time you have. The more overwhelmed, stressed, exhausted you feel. “Time management” is squeezing blood from a stone. Introducing a new approach to productivity. Instead of struggling to get more out of your time, start effortlessly getting more out of your mind. In Mind Management, Not Time Management, best-selling author David Kadavy shares the fruits of his decade-long deep dive into how to truly be productive in a constantly changing world. Quit your daily routine. Use the hidden patterns all around you as launchpads to skyrocket your productivity. Do in only five minutes what used to take all day. Let your “passive genius” do your best thinking when you’re not even thinking. “Writer’s block” is a myth. Learn a timeless lesson from the 19th century’s most underrated scientist. Wield all of the power of technology, with none of the distractions. An obscure but inexpensive gadget may be the shortcut to your superpowers. Keep going, even when chaos strikes. Tap into the unexpected to find your next Big Idea. Mind Management, Not Time Management isn’t your typical productivity book. It’s a gripping page-turner chronicling Kadavy’s global search for the keys to unlock the future of productivity. You’ll learn faster, make better decisions, and turn your best ideas into reality. Buy it today.

Download or read book Change by Design written by Tim Brown and published by Harper Collins. This book was released on 2009-09-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Download or read book Designing Your Life written by William Burnett (Consulting professor of design) and published by Vintage. This book was released on 2017-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a book that shows you how to build - design - a life you can thrive in, at any age or stage. A well-designed life means a life well-lived. Many of us are still looking for an answer to that perennial question, 'What do I want to be when I grow up? Stanford innovators Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who and where we are, our careers and our age. Designing Your Life puts forward the idea that the same design thinking responsible for amazing technology, products and spaces can be used to build towards a better life and career by a design of your own making. - '[Designing Your Life] teaches you how to change whats not working by turning ideas on their head Viv Groskop, author of How To Own The Room - 'An empowering book based on their popular class of the same name at Stanford Universitythis book will easily earn a place among career-finding classics Publishers Weekly / Produktinformation.

Download or read book Design for Good written by John Cary and published by Island Press. This book was released on 2017-10-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.

Download or read book Chasing the Perfect written by Natalia Ilyin and published by . This book was released on 2006 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: By Natalia Ilyin. Foreword by Susan S. Szenasy.