Download or read book Writing for Television Radio and New Media written by Robert L. Hilliard and published by Cengage Learning. This book was released on 2014-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. /New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Writing for Television Radio and New Media Robert Hilliard written by Robert L. Hilliard and published by Wadsworth Publishing Company. This book was released on 2011-04-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Download or read book Writing on the Wall written by Tom Standage and published by Bloomsbury Publishing USA. This book was released on 2014-09-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles social media over two millennia, from papyrus letters that Cicero used to exchange news across the Empire to today, reminding us how modern behavior echoes that of prior centuries and encouraging debate and discussion about how we'll communicate in the future.
Download or read book Writing Music for Television and Radio Commercials and More written by Michael Zager and published by . This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Download or read book Writing for Broadcast News written by Charles Raiteri and published by Rowman & Littlefield. This book was released on 2006 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the storytelling elements of a broadcast news story. It shows students and professionals of radio and TV journalism how to apply structure to stories. Use cases of news reports and evaluation checklists are presented.
Download or read book Broadcast News and Writing Stylebook written by Robert A. Papper and published by CRC Press. This book was released on 2015-07-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 5th edition, Papper's Broadcast News and Writing Stylebook is the first and most widely used handbook in broadcast news. This book clearly and concisely outlines the rules of broadcast news writing, reporting, grammar, style, and usage. With chapter-by-chapter coverage of story types, from business stories to crime and legal reporting, education, government, health, the environment, weather, and sports, the Broadcast News and Writing Stylebook lays out the particular demands of composition, form, style, and usage in all the diverse areas of broadcast news. Because the news business has changed -- and continues to evolve -- so has this text.Written by the person who has overseen the major industry research for the past 18 years, the latest edition looks into the future of news by exploring the business of news. Citing the latest data and trends, the book takes a hard look at where the industry stands and where it appears to be headed.
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Download or read book Writing Scripts for Television Radio and Film written by Edgar E. Willis and published by Holt McDougal. This book was released on 1981 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing News for TV and Radio written by Mervin Block and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This disk and book enable students to learn the basics on their own. These new teaching tools put students to work, but let them proceed at their own pace. And let them run - or stroll - through a series of exercises on screen. They can take these exercises whenever and as often as they wish. Each round of exercises is a learning experience. Students learn the Dos and Don'ts, Cans and Can'ts, Musts and Mustn'ts. They learn them and learn how to apply them with a relaxed approach.
Download or read book Broadcast Journalism written by Andrew Boyd and published by CRC Press. This book was released on 2012-11-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
Download or read book The Basics of Media Writing written by Scott A. Kuehn and published by CQ Press. This book was released on 2016-12-08 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Download or read book Scripts written by Arthur Asa Berger and published by SAGE Publications, Incorporated. This book was released on 1990-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scripts is a book which provides instruction on writing for television and radio broadcasting. Presented in a lively, entertaining style, the book offers a firsthand description of writing editorials, public service announcements, commercials, feature stories, reviews and documentaries. Berger includes a unique section on comedy writing and another on the importance of maintaining a journal. Other sections examine different `voices' used in writing, common writing errors, grammar and rhetoric.
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Download or read book All the News written by Thom Lieb and published by Allyn & Bacon. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newswriting book is the first of its kind as it aims to teach readers how to work in a convergent newsroom where they are required to report in print, online, radio and television formats. Readers will learn about ethics, being a responsible journalist and how to cover an increasingly diverse population-all while mastering the mechanics of communicating through different media.
Download or read book Television Station Operations and Management written by Robert L. Hilliard and published by Butterworth-Heinemann. This book was released on 1989 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guides the reader through the positons, responsibilities, and challenges found within every television station.
Download or read book Programming for TV Radio The Internet written by Lynne Gross and published by Taylor & Francis. This book was released on 2012-11-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Download or read book Bill Idelson s Writing Class written by Bill Idelson and published by Needed Books. This book was released on 2007-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: olled in Bill Idelson's writing class and are now seated in Bill and Seemah's kitchen with other students at a pine table that once belonged to Humphrey Bogart and was bought at his estate auction in Beverly Hills. You took the class because Bill's students are reputed to get jobs in television and movies more consistently than those who have come from other classes in the country. Bill is now ready to begin the first session, and you will experience his course from beginning to end, and the rest is up to you. Learn how to write for television from someone who really did it. Bill has written for Get Smart, The Flintstones, MASH, Happy Days, The Bob Newhart Show, The Andy Griffith Show, and many more. Two sample scripts from The Andy Griffith Show and Get Smart round out your lessons! 184 pages. Illustrated. 2007. Paperback. Appendices include two sample television scripts. KEYWORDS Bill Idelson, writing for television radio and new media, writing for television series serials & soaps writing for television news, writing for television radio and new media, writing for television series serials & soaps, television writing, screenwriting, script writing, comedy writing, television, television history, television comedy, television comedy writing, Get Smart, Don Adams, The Flintstones, MASH, Alan Alda, Happy Days, The Bob Newhart Show, The Andy Griffith Show,
