Download or read book Writing for Television Radio and New Media Robert Hilliard written by Robert L. Hilliard and published by Wadsworth Publishing Company. This book was released on 2011-04-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Download or read book Writing for Television Radio and New Media written by Robert L. Hilliard and published by Cengage Learning. This book was released on 2014-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. /New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Writing for Television Radio and New Media written by Robert L. Hilliard and published by Wadsworth Publishing Company. This book was released on 2000 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of textbook that explains the techniques of advertising, news, documentary, and fiction writing for radio, television, and the Internet. Hilliard (media arts, Emerson College provides examples of real scripts and storyboards throughout to explain his material. Annotation copyrighted by Book News, Inc., Portland, OR.
Download or read book Dirty Discourse written by Robert L. Hilliard and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in society, the pluralistic nature of the citizens and thegeographic breadth of America preclude a common definition of whatis indecent, profane, or obscene. What may appear to be 'dirtydiscourse' to some may be considered to be laudable satire toothers. In this fascinating book, renowned media scholars andauthors, Robert Hilliard and Michael Keith, examine the history andnature of indecent program content in American radio. Examines the blue side of the airways with a first-everanalysis of the history and nature of off-color programcontent. Explores the treatment of once-forbidden topics in theelectronic media, investigating the beliefs, attitudes and actionsof those who present such material, those who condemn it, and thosewho defend it. Written from a social and cultural perspective, concentrates onthe means of greatest distribution - radio, with its phenomenalgrowth of "shock jocks" and rap music lyrics. Provides coverage of television and the Internet, showing howand why broadcasting has evolved from the ribald antics of theRoaring 20's to today's streaming cybersex, contrasting thestandards and actions of the FCC v. the First Amendment amidst theover-the-air and in-the-court battles of over-the-top radio. Illustrates political pressures and legal considerations,including Supreme Court decisions, and efforts to protect childrenfrom media smut.
Download or read book Television Station Operations and Management written by Robert L. Hilliard and published by Butterworth-Heinemann. This book was released on 1989 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guides the reader through the positons, responsibilities, and challenges found within every television station.
Download or read book Radio Production written by Robert McLeish and published by CRC Press. This book was released on 2015-09-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission. The sixth edition includes: Updated material on new digital recording methods, and the development of outside broadcast techniques, including Smartphone use. The use of social media as news sources, and an expansion of the station’s presence. Global government regulation and journalistic codes of practice. Comprehensive advice on interviewing, phone-ins, news, radio drama, music, and scheduling. This edition is further enhanced by a companion website, featuring examples, exercises, and resources: www.focalpress.com/cw/mcleish.
Download or read book Writing for Television Radio New Media written by Robert L. Hilliard and published by Wadsworth Publishing Company. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Download or read book Hollywood Speaks Out written by Robert L. Hilliard and published by Wiley-Blackwell. This book was released on 2009-04-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book show pictures that dared to protest real world issue and explores those rare Hollywood features that dared to tackle re-hot, social issues at the same time America herself struggled to come to terms.
Download or read book Broadcast Writing written by Roger L. Walters and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a broad range of writing tasks that students can understand and use as models. It places broadcast writing in a wider context that includes advertising, programming, production and audience analysis. In addition, it treats broadcast writing as an integrated process enabling students to learn basic principles and then use them in a variety of genres.
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Download or read book Television and Radio Announcing written by Stuart Hyde and published by Routledge. This book was released on 2017-07-05 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. Learning GoalsUpon completing this book, readers will be able to: Develop essential announcing skills Understand new trends in the field
Download or read book The Broadcast Century and Beyond written by Robert L Hilliard and published by CRC Press. This book was released on 2012-10-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.
Download or read book Media and the American Mind written by Daniel J. Czitrom and published by Univ of North Carolina Press. This book was released on 1982 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments
Download or read book Suppressed written by Robert M. Smith and published by Rowman & Littlefield. This book was released on 2021-05-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suppressed is the book the media would prefer you not read. The book may change the way you read a newspaper, listen to the radio, watch TV, or consume digital media. Please look at the Follow the Author Page for videos by Robert M. Smith. Incisive behind-the-scenes details about the Times and other media outlets. — Publishers Weekly A forthright indictment of the media’s shortcomings. — Kirkus Reviews Half of all Americans do not trust the media, and many Americans believe the media are to blame for the country’s division. The U.S. ranks dead last of all countries in media trust. But no one in the media is talking about this. This well-reviewed book tells you why and shows you the inside of the media machine. It includes a look behind the scenes at some of the biggest stories in the history of journalism. The author — a former New York Times White House and investigative correspondent — was there and is ruthlessly honest about what he saw. In fact, the author unearthed Watergate before Woodward and Bernstein, but saw the story ignored by the New York Times Washington Bureau when he gave it to them. Margaret Sullivan, media critic for the Washington Post, called the book a “very engaging read.” Smith is an attorney and barrister who has written a law book for lawyers. This is a different kind of book, but it is written with the same careful attention to the evidence. Coming to the present, Suppressed shows how some media, including the New York Times, stepped into the ring and began slugging it out with President Trump, instead of staying outside the ring and neutrally reporting what it saw. The book argues that the media would have been more effective if it had remained neutral — and credible. On the other hand, Times stock dropped 17 percent in the first two quarters of 2021, after President Trump left. During the same time the S&P 500 index rose 18 percent. The book offers entertaining tidbits — some hard to believe — but also shows you how to be a knowledgeable consumer of something that you spend time on every day and depend on. Written with candor and humor, Suppressed traces a young investigative reporter’s arc from naïveté to cynicism, from covering the White House to leaving journalism for Yale Law School and ultimately becoming a barrister in London and teaching at Oxford.
Download or read book Dramatic Story Structure written by Edward J. Fink and published by Routledge. This book was released on 2014-01-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful screenplay starts with an understanding of the fundamentals of dramatic story structure. In this practical introduction, Edward J. Fink condenses centuries of writing about dramatic theory into ten concise and readable chapters, providing the tools for building an engaging narrative and turning it into an agent-ready script. Fink devotes chapters to expanding on the six basic elements of drama from Aristotle’s Poetics (plot, character, theme, dialogue, sound, and spectacle), the theory and structure of comedy, as well as the concepts of unity, metaphor, style, universality, and catharsis. Key terms and discussion questions encourage readers to think through the components of compelling stories and put them into practice, and script formatting guidelines ensure your finished product looks polished and professional. Dramatic Story Structure is an essential resource not only for aspiring screenwriters, but also for experienced practitioners in need of a refresher on the building blocks of storytelling.
Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger, PhD and published by Taylor & Francis. This book was released on 2012-09-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University
