Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Download or read book Wellsprings written by Frank Chapelle and published by Rutgers University Press. This book was released on 2005 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Many people consider ground water deep beneath their feet as mysterious, perhaps even supernatural. To clarify matters, hydrogeologist Frank Chapelle has written a definitive history and science of subsurface water in his Wellsprings, a book both accessible to the lay reader while being filled with startling nuggets of information pleasing to the professional water scientist."--Donald Siegel, professor of earth sciences, Syracuse University "This book tells the story of bottled water in the United States in a highly readable and in-depth way, covering both the facts of the subject, and the persons and events that resulted in this now ubiquitous product."--Stephen C. Edberg, professor, Yale University Bottled water is a part of everyday life for millions of Americans. Per capita consumption in the United States now tops fifteen gallons per year with sales over $5 billion in 2002. Even as fuel prices climb, many people are still willing to pay more for a gallon of bottled water than they are for the equivalent in gasoline. At the same time, bottled water has become a symbol of refined taste and a healthy lifestyle. But despite its growing popularity, many people cannot quite put their finger on just why they prefer bottled water to the much less expensive tap variety. Some have a vague notion that bottled water is "healthier," some prefer the convenience and more consistent taste, and others are simply content to follow the trend. The fact is most people know very little about the natural beverage that they drink and enjoy. It is reasonable to wonder, therefore, just what differentiates bottled water from other water? Is it really better or healthier than tap water? Why is it that different brands seem to have subtle variations in taste? As Francis H. Chapelle reveals in this delightful and informative volume, a complex story of geology, hydrology, and history lies behind every bottle of spring water. The book chronicles the history of the bottled water industry in America from its beginnings in Europe hundreds of years ago to the present day. Subsequent chapters describe the chemical characteristics that make some waters desirable, and provide an overview of the geologic circumstances that produce them. Wellsprings explains how these geologic conditions vary throughout the country, and how this affects the kinds and quality of bottled water that are available. Finally, Chapelle shows how the bottled water industry uses this natural history, together with the perceived health benefits of spring waters, to market their products. Accessibly written and well illustrated, Wellsprings is both a revealing account and a user's guide to natural spring waters. Regardless of your drinking preference, this timely exploration will make your next drink of water refreshingly informed.

Download or read book Jamaican Gold written by Rachael Irving and published by University of West Indies Press. This book was released on 2010 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Riddle me this, riddle me that, guess me this riddle, and perhaps not: A we run things, things no run we. Who could that be?" One possible answer: Jamaican sprinters. Enquiring minds want to know: Why do Jamaicans run so fast? Usain Bolt may be the most recent and the most spectacular Jamaican practitioner of the art of speed, but he and Shelly-Ann Fraser stand on the shoulders of giants of both genders, heirs to a pedigree that goes back at least a hundred years to the teenaged Norman Manley and before. For years before the explosion of "Lightning" Bolt on the Beijing Olympics track, the consistent speediness of men and women from this small island had been the subject of serious and humorous speculation, pride and "su-su". What is the "gold" that is mined so consistently by Jamaican sprinters that permits the little country to claim a place among the top five countries, measured in terms of medals per capita of population, in almost every Olympics since the Second World War - and all on the basis of athletics, mostly the sprints (400 metres and under)? Can science explain it? Does the touchy area of genetics - even though, scientifically speaking, there's no such thing as "race" - explain it? For instance, all the current world record holders for the sprints - and most of the former for the past fifty years or so - have been born in the Americas, descendants of slaves of West African lineage. Is running fast "in the blood", so to speak? Or is it as simple as the varieties of yam (twenty-two at last count) to be found on the hills of Jamaica and in the stomachs of its people? Behind the simple tales of the tape are theories and questions that have attracted fourteen specialists from a range of disciplines, from biochemistry to physiology, from genetics to psychiatry, each with an insight, a piece of the puzzle. Jamaican Gold presents research and argument, history and biography - and much more - for the specialist and the sports fan, for the academic and the coach, in one attractive, easy-to-read volume, packed with photographs and illustrations, including a special section of memorable photos of the heroes of yesteryear and today. With Jamaican Gold to hand, the London Olympics will be just as thrilling, and you'll be closer to answering the question: Why do those Jamaicans run so fast?

Download or read book Longitudes and Attitudes written by Thomas L. Friedman and published by Farrar, Straus and Giroux. This book was released on 2002-09-11 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's leading observer of the international scene on the minute-by-minute events of September 11, 2001--before, during and after . As the Foreign Affairs columnist for the The New York Times, Thomas L. Friedman is in a unique position to interpret the world for American readers. Twice a week, Friedman's celebrated commentary provides the most trenchant, pithy,and illuminating perspective in journalism. Longitudes and Attitudes contains the columns Friedman has published about the most momentous news story of our time, as well as a diary of his experiences and reactions during this period of crisis. As the author writes, the book is "not meant to be a comprehensive study of September 11 and all the factors that went into it. Rather, my hope is that it will constitute a 'word album' that captures and preserves the raw, unpolished, emotional and analytical responses that illustrate how I, and others, felt as we tried to grapple with September and its aftermath, as they were unfolding." Readers have repeatedly said that Friedman has expressed the essence of their own feelings, helping them not only by explaining who "they" are, but also by reassuring us about who "we" are. More than any other journalist writing, Friedman gives voice to America's awakening sense of its role in a changed world.

Download or read book Collected Abstracts May 4th and 5th 1990 written by and published by . This book was released on 1990 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Antioxidant Properties of Spices Herbs and Other Sources written by Denys J. Charles and published by Springer Science & Business Media. This book was released on 2012-11-27 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scientific world and modern society today is experiencing the dawning of an era of herbal medicine. Extensive research has shown that aromatic plants are important anti-inflammatory, antioxidant, anti aging and immune boosting delectable foods, with the magic and miracle to boost our immune system providing us with extended and an improved quality of life. Apart from making bland recipes into welcoming or interesting victories, herbs and spices have stirred the minds of the research community to look deeper into its active components from a functional perspective. It is essential to present the scientific and medicinal aspect of herbs and spices together with the analysis of constituents, its medicinal application, toxicology and its physiological effects. Herbs and spices with high levels of antioxidants are in great demand as they tend to promote health and prevent diseases naturally assuring increased safety and reliability for consumers. Herbs and spices are not only known for taste and flavor, but today research has opened up a new realm in which the antioxidant properties of these aromatic plants provide preservation for foods and health benefits for consumers who look forward to concrete scientific research to guide them further and explore herbal medicine. The aim of this book is to create awareness in society about the reliability of medicinal properties of certain herbs and spices through scientific and scholarly research.

Download or read book Orchids as Aphrodisiac Medicine or Food written by Eng Soon Teoh and published by Springer. This book was released on 2019-07-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that Vanilla was formerly served as aphrodisiac by Cassanova and Madam Pompadour, and Elizabeth I loved its flavor? This is the first book that provides a complete worldwide coverage of orchids being employed as aphrodisiacs, medicine or charms and food. Opening with an in-depth historical account of orchids (orchis Greek testicle), the author describes how the Theory of Signatures influenced ancient herbalists to regard terrestrial orchid tubers as aphrodisiacs. Doctors and apothecaries promoted it during the Renaissance. Usage of orchids in Traditional Chinese Medicine, Indian Ayurvedic Medicine; by Tibetan yogins and Amchi healers for longevity pills, tonics and aphrodisiacs; by Africans to prepare 'health promoting' chikanda or as survival food when lost in the Australian bush are some highlights of the book. Early settlers in America and the East Indies often relied on native remedies and employment of orchids for such needs is described. Also covered are the search for medicinal compounds by scientists, attempts to prove the orchid's efficacy by experiment and the worry of conservationists.

Download or read book The Culture of the Copy written by Hillel Schwartz and published by MIT Press. This book was released on 2014-11-02 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel attempt to make sense of our preoccupation with copies of all kinds—from counterfeits to instant replay, from parrots to photocopies. The Culture of the Copy is a novel attempt to make sense of the Western fascination with replicas, duplicates, and twins. In a work that is breathtaking in its synthetic and critical achievements, Hillel Schwartz charts the repercussions of our entanglement with copies of all kinds, whose presence alternately sustains and overwhelms us. This updated edition takes notice of recent shifts in thought with regard to such issues as biological cloning, conjoined twins, copyright, digital reproduction, and multiple personality disorder. At once abbreviated and refined, it will be of interest to anyone concerned with problems of authenticity, identity, and originality. Through intriguing, and at times humorous, historical analysis and case studies in contemporary culture, Schwartz investigates a stunning array of simulacra: counterfeits, decoys, mannequins, and portraits; ditto marks, genetic cloning, war games, and camouflage; instant replays, digital imaging, parrots, and photocopies; wax museums, apes, and art forgeries—not to mention the very notion of the Real McCoy. Working through a range of theories on biological, mechanical, and electronic reproduction, Schwartz questions the modern esteem for authenticity and uniqueness. The Culture of the Copy shows how the ethical dilemmas central to so many fields of endeavor have become inseparable from our pursuit of copies—of the natural world, of our own creations, indeed of our very selves. The book is an innovative blend of microsociology, cultural history, and philosophical reflection, of interest to anyone concerned with problems of authenticity, identity, and originality. Praise for the first edition “[T]he author... brings his considerable synthetic powers to bear on our uneasy preoccupation with doubles, likenesses, facsimiles, replicas and re-enactments. I doubt that these cultural phenomena have ever been more comprehensively or more creatively chronicled.... [A] book that gets you to see the world anew, again.” —The New York Times “A sprightly and disconcerting piece of cultural history” —Terence Hawkes, London Review of Books “In The Culture of the Copy, [Schwartz] has written the perfect book: original and repetitive at once.” —Todd Gitlin, Los Angeles Times Book Review

Download or read book The River Is in Us written by Elizabeth Hoover and published by U of Minnesota Press. This book was released on 2017-11-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Labriola Center American Indian National Book Award 2017 Mohawk midwife Katsi Cook lives in Akwesasne, an indigenous community in upstate New York that is downwind and downstream from three Superfund sites. For years she witnessed elevated rates of miscarriages, birth defects, and cancer in her town, ultimately drawing connections between environmental contamination and these maladies. When she brought her findings to environmental health researchers, Cook sparked the United States’ first large-scale community-based participatory research project. In The River Is in Us, author Elizabeth Hoover takes us deep into this remarkable community that has partnered with scientists and developed grassroots programs to fight the contamination of its lands and reclaim its health and culture. Through in-depth research into archives, newspapers, and public meetings, as well as numerous interviews with community members and scientists, Hoover shows the exact efforts taken by Akwesasne’s massive research project and the grassroots efforts to preserve the Native culture and lands. She also documents how contaminants have altered tribal life, including changes to the Mohawk fishing culture and the rise of diabetes in Akwesasne. Featuring community members such as farmers, health-care providers, area leaders, and environmental specialists, while rigorously evaluating the efficacy of tribal efforts to preserve its culture and protect its health, The River Is in Us offers important lessons for improving environmental health research and health care, plus detailed insights into the struggles and methods of indigenous groups. This moving, uplifting book is an essential read for anyone interested in Native Americans, social justice, and the pollutants contaminating our food, water, and bodies.

Download or read book Jew World Order written by and published by john kountouris. This book was released on with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Report of the Officers of the Town written by and published by . This book was released on 1888 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Jester Men written by Chester Mann and published by . This book was released on 1909 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Jurassic Drumming written by Andrew Bartolotta and published by . This book was released on 2015-09-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and easy way to learn the drums

Download or read book Etoki Jisho de Nihongo O Manabimash written by Passport Books and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dictionary with words and drawings on each page which will help you learn Japanese.

Download or read book Blueprint to Bluewater the Indian Navy 1951 65 written by Satyindra Singh and published by Lancer Publishers. This book was released on 1992 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind Each Passion Being the Subject of a Tragedy and a Comedy written by Joanna Baillie and published by . This book was released on 1806 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: