Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Better Brother written by Simon Gravatt and published by eBook Partnership. This book was released on 2022-03-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Merriweather's carefully planned life is blown off course when he receives a call to tell him that his father has cremated himself. Michael then learns from a small-town lawyer that he stands to inherit a small fortune he previously knew nothing about, but only if he sacrifices his accountancy career to take over the family funeral business with his brother, Jack, whom he despises.Sucked back into the small provincial world and the family funeral firm he has rejected, Michael can no longer avoid his loathsome sibling. Jack Merriweather has no idea what he's done to deserve his brother's hostility, but he's about to suffer the consequences. Then, when his patience finally breaks, he will exact delicious revenge.The Better Brother is a darkly comic tale of sibling rivalry laced with the power, passion, revenge and everyday friction of family business. It explores what happens when two warring brothers are forced to work together. Will Michael and Jack learn to love and respect each other? Or will their acrimony escalate? If so, who will come out on top? Who is the better brother?
Download or read book The Encyclopedia of Stanley Kubrick written by Gene D. Phillips and published by . This book was released on 2002 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the director's life and career with information on his films, key people in his life, technical information, themes, locations, and film theory.
Download or read book Twentieth Century America written by Thomas C. Reeves and published by Oxford University Press. This book was released on 2000-05-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: As this most tumultuous century draws to a close, the need for a concise and trustworthy history is clear. Recent decades have seen the publication of American histories that are either bloated with unnecessary detail or infused with a polemical purpose that undermines their authority. InTwentieth-Century America, Thomas C. Reeves provides a fluidly written narrative history that combines the rare virtues of compression, inclusiveness, and balance. From Progressivism and the New Deal right up to the present, Reeves covers all aspects of American history, providing solid coverage of each era without burying readers in needless detail or trivia. This approach allows readers to grasp the major developments and continuities of American history and to come away with a cohesive picture of the whole of the twentieth century. The volume stresses social and well as political history, emphasizing the roles played by all Americans--including immigrants, minorities, women, and working people--and pays special attention to such topics as religion, crime, public health, national prosperity, and the media. Reeves is careful throughout to present both sides of controversial subjects and yet does not leave readers bewildered about which interpretations are most strongly supported or where to explore these issues more thoroughly. At the conclusion of each chapter, the author cites ten authoritative volumes for further study. The bibliographies, as well as the text, are refreshing in their lack of ideological bent. "Objectivity," Reeves suggests, "is an illusive but worthy goal for the historian." For anyone wishing to achieve a lucid historical overview of the past 100 years, Twentieth-Century America is the best place to start.
Download or read book How Pop Culture Shapes the Stages of a Woman s Life written by Melissa Ames and published by Springer. This book was released on 2016-03-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary popular culture has created a slew of stereotypical roles for girls and women to (willingly or not) play throughout their lives: The Princess, the Nymphette, the Diva, the Single Girl, the Bridezilla, the Tiger Mother, the M.I.L.F, the Cougar, and more. In this book Ames and Burcon investigate the role of cultural texts in gender socialization at specific pre-scripted stages of a woman's life (from girls to the "golden girls") and how that instruction compounds over time. By studying various texts (toys, magazines, blogs, tweets, television shows, Hollywood films, novels, and self-help books) they argue that popular culture exists as a type of funhouse mirror constantly distorting the real world conditions that exist for women, magnifying the gendered expectations they face. Despite the many problematic, conflicting messages women receive throughout their lives, this book also showcases the ways such messages are resisted, allowing women to move past the blurry reality they broadcast and toward, hopefully, gender equality.
Download or read book Becoming a Critical Thinker written by Sherry Diestler and published by Pearson. This book was released on 2011-07-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A User-Friendly Manual Becoming a Critical Thinker: A User Friendly Manual trains students to become critical thinkers and thoughtful decision makers. It helps students to distinguish high-quality, well-supported arguments from those with little or no evidence to support them. It also develops the skills students will need to effectively evaluate the many claims facing them as citizens, learners, consumers, and human beings, and also to be effective advocates for their beliefs. Teaching and Learning Experience Improve Critical Thinking - Coverage of persuasive speaking, decision-making, the Toulmin model of argumentation, and chapter-end writing and speaking exercises teach students to construct and present arguments so that they can gain skill and confidence. Engage Students - Becoming a Critical Thinker: A User Friendly Manual exposes students to a variety of contemporary and multicultural issues, engaging their understanding of analytical skills through the use of articles and varied examples. Support Instructors - Teaching your course just got easier! You can create a Customized Text or use our Instructor's Manual, Electronic "MyTest" Test Bank or PowerPoint Presentation Slides. PLUS, our new Instructor's Manual has been updated and expanded with revised tests and answer keys, a discussion of chapter exercises, and suggestions for teaching critical thinking concepts.
Download or read book Hell and Back written by Tim Parks and published by Arcade Publishing. This book was released on 2002 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant new collection of essays on writers & writing by the man Joseph Brodsky has called "the best British author writing today."
Download or read book Tuttle Concise Japanese Dictionary written by Samuel E. Martin and published by Tuttle Publishing. This book was released on 2013-02-05 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every serious student of Japanese needs a reliable and user-friendly dictionary in their collection. Tuttle Concise Japanese Dictionary, now with 30% more content, is a completely updated dictionary designed for students and business people who are living in Japan and using the Japanese language on a daily basis. Its greatest advantage is that it contains recent idiomatic expressions which have become popular in the past several years and which are not found in other competing dictionaries. The dictionary has been fully updated with the addition of recent vocabulary relating to computers, mobile phones, social media and the Internet. Other special features that set this dictionary apart include: Over 25,000 words and expressions including idioms and slang. User-friendly layout with main entries in color. Complete Japanese-English and English-Japanese sections. Romanized forms and the Japanese script are given for all Japanese words. A guide to pronunciation helps the user to pronounce Japanese words correctly. Different senses of each word are distinguished by multiple definitions.
Download or read book The Baby Thief written by Barbara Bisantz Raymond and published by Da Capo Press. This book was released on 2009-04-29 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost three decades, renowned baby-seller Georgia Tann ran a children's home in Memphis, Tennessee -- selling her charges to wealthy clients nationwide, Joan Crawford among them. Part social history, part detective story, part expose, The Baby Thief is a riveting investigative narrative that explores themes that continue to reverberate today.
Download or read book Holy Cow written by Sarah Macdonald and published by Crown. This book was released on 2004-04-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her twenties, journalist Sarah Macdonald backpacked around India and came away with a lasting impression of heat, pollution and poverty. So when an airport beggar read her palm and told her she would return to India—and for love—she screamed, “Never!” and gave the country, and him, the finger. But eleven years later, the prophecy comes true. When the love of Sarah’s life is posted to India, she quits her dream job to move to the most polluted city on earth, New Delhi. For Sarah this seems like the ultimate sacrifice for love, and it almost kills her, literally. Just settled, she falls dangerously ill with double pneumonia, an experience that compels her to face some serious questions about her own fragile mortality and inner spiritual void. “I must find peace in the only place possible in India,” she concludes. “Within.” Thus begins her journey of discovery through India in search of the meaning of life and death. Holy Cow is Macdonald’s often hilarious chronicle of her adventures in a land of chaos and contradiction, of encounters with Hinduism, Islam and Jainism, Sufis, Sikhs, Parsis and Christians and a kaleidoscope of yogis, swamis and Bollywood stars. From spiritual retreats and crumbling nirvanas to war zones and New Delhi nightclubs, it is a journey that only a woman on a mission to save her soul, her love life—and her sanity—can survive.
Download or read book Shopping with Food Stamps written by and published by . This book was released on 1975 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wildwood Wisdom written by Ellsworth Jaeger and published by Shelter Publications, Inc.. This book was released on 1999-12 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers practical advice on outdoor clothing, packs, sleeping bags, shelters, fire making, use of the ax, outdoor sanitation, camp cookery, edible plants, canoeing and trailcraft.
Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Download or read book Desirable Body written by Hubert Haddad and published by Yale University Press. This book was released on 2018-08-21 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A medical mystery/fantasy/love story that delves deeply into the nature of consciousness while raising many of the ethical and existential issues facing scientists today A contemporary Frankenstein that defies expectations, this is a thrilling novel, couched in luminous, captivating prose about a journalist, Cédric Allyn-Weberson, who suffers a horrific accident, paralyzing him from the neck down. An ideal candidate for a body transplant, Cédric survives the surgery but has both physical and existential trouble with his recovery and adaptation: encountering his lover with a new body, discovering the life history of his donor, and attempting to understand the mind-body relationship as he lives it. Haddad explores the confusion and insignificance of a single consciousness before experience and identity: What is a head without a body? What or who is a lover with another’s body? The gruesome transplant (detailed in a manner that highlights the author’s own diligent research and comprehension) parallels other ways humanity mutates nature globally; the novel is a provocative and timely allegory—a work of dystopian fantasy.
Download or read book Improving Reading Skills written by Deanne Spears and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2009-01-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition offers students insightful, engaging, contemporary selections that to challenge them and to make them want to turn the page. The book’s subtitle, Contemporary Readings for College Students, reflects the nature of the book. In addition to acquiring skills, students will learn something about the world as they read. In addition to the readings, the book includes a wide variety of practice exercises to reinforce good reading skills and to help students develop a college-level vocabulary. This basic principle—high-interest contemporary readings and useful exercises—has accounted for the book’s success in the past and remains the guiding principle for this edition.
Download or read book Daily Rituals written by Mason Currey and published by Pan Macmillan. This book was released on 2013-10-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Marx to Murakami and Beethoven to Bacon, 'Daily Rituals' examines the working routines of more than a 160 of the greatest philosophers, writers, composers and artists ever to have lived. Filled with fascinating insights on the mechanics of genius and entertaining stories of the personalities behind it, it is irresistibly addictive and utterly inspiring
