Download or read book Wine Positioning written by Pierre Mora and published by Springer. This book was released on 2015-11-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Download or read book Postmodern Winemaking written by Clark Smith and published by Univ of California Press. This book was released on 2013-11-02 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Postmodern Winemaking, Clark Smith shares the extensive knowledge he has accumulated in engaging, humorous, and erudite essays that convey a new vision of the winemaker's craft--one that credits the crucial roles played by both science and art in the winemaking process. Smith, a leading innovator in red wine production techniques, explains how traditional enological education has led many winemakers astray--enabling them to create competent, consistent wines while putting exceptional wines of structure and mystery beyond their grasp. Great wines, he claims, demand a personal and creative engagement with many elements of the process. His lively exploration of the facets of postmodern winemaking, together with profiles of some of its practitioners, is both entertaining and enlightening.
Download or read book Wine Wars written by Mike Veseth and published by Rowman & Littlefield Publishers. This book was released on 2011-06-16 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.
Download or read book Origin and Branding in International Market Entry Processes written by Silva, Carlos Francisco e and published by IGI Global. This book was released on 2023-09-07 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.
Download or read book Invisible Cities written by Italo Calvino and published by HarperCollins. This book was released on 2013-08-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italo Calvino's beloved, intricately crafted novel about an Emperor's travels—a brilliant journey across far-off places and distant memory. “Cities, like dreams, are made of desires and fears, even if the thread of their discourse is secret, their rules are absurd, their perspectives deceitful, and everything conceals something else.” In a garden sit the aged Kublai Khan and the young Marco Polo—Mongol emperor and Venetian traveler. Kublai Khan has sensed the end of his empire coming soon. Marco Polo diverts his host with stories of the cities he has seen in his travels around the empire: cities and memory, cities and desire, cities and designs, cities and the dead, cities and the sky, trading cities, hidden cities. As Marco Polo unspools his tales, the emperor detects these fantastic places are more than they appear.
Download or read book Get Slightly Famous written by Steven Van Yoder and published by Bay Tree Pub. This book was released on 2006 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: I build levers to move objects that appear to be immovable.Alexei Drovosek represents the next evolution of human: no heart, immunity to cancer, and the uncanny ability to survive in conditions that would kill normal men. As an orphan growing up in post-Soviet Russia, Alexei was taken in by the state and trained as its most vicious and effective killer. But eventually the Russian Federal Security Service's best-trained assassin did the most dangerous thing of all: he turned on his handlers, went rogue, and disappeared.In the bleak, high-tech near future, Alexei has resurfaced in a secret compound on the outskirts of Los Angeles, a city where autonomous-drive vehicles race along the highways and independent city-states operate with materialistic impunity. In the center of it all is the soaring headquarters of Pearl Knight Industries, an international mega-corporation that keeps war machines and cultural capitalism running in every country and on every continent on the planet. As a principal proponent of the 31st Amendment to the United States constitution, which legalized the transfer of suffrage from citizens to corporations, Pearl Knight has power that is truly above the law.Alexei lives a clandestine existence where his closest companions are his personal AI, Emma, and a group of orphans he has spent years amassing and training. But Alexei isn't fostering these children as a favor to the state; he's raising them with the hope that they will destroy it. As he moves each child into play in the world's highest-stakes game of chess that spans decades and continents, Alexei fights to destroy the plutocratic control of those in power and restore what matters to him most: democracy and freedom.
Download or read book Red Wine Technology written by Antonio Morata and published by Academic Press. This book was released on 2018-10-29 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Red Wine Technology is a solutions-based approach on the challenges associated with red wine production. It focuses on the technology and biotechnology of red wines, and is ideal for anyone who needs a quick reference on novel ways to increase and improve overall red wine production and innovation. The book provides emerging trends in modern enology, including molecular tools for wine quality and analysis. It includes sections on new ways of maceration extraction, alternative microorganisms for alcoholic fermentation, and malolactic fermentation. Recent studies and technological advancements to improve grape maturity and production are also presented, along with tactics to control PH level.This book is an essential resource for wine producers, researchers, practitioners, technologists and students. - Winner of the OIV Award 2019 (Category: Enology), International Organization of Vine and Wine - Provides innovative technologies to improve maceration and color/tannin extraction, which influences color stability due to the formation of pyranoanthocyanins and polymeric pigments - Contains deep evaluations of barrel ageing as well as new alternatives such as microoxigenation, chips, and biological ageing on lees - Explores emerging biotechnologies for red wine fermentation including the use of non-Saccharomyces yeasts and yeast-bacteria coinoculations, which have effects in wine aroma and sensory quality, and also control spoilage microorganisms
Download or read book The Australian New Zealand Wine Industry Journal written by and published by . This book was released on 1993 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Eastward Position Unscriptural and Not Primitive and Catholic Including a Reply to the Rev M Shaw s Letter on the Position of the Celebrant at the Holy Communion written by John Harrison (Vicar of Fenwick.) and published by . This book was released on 1876 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine and Society written by Stephen Charters and published by Routledge. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.
Download or read book Reports and Awards written by United States Centennial Commission and published by . This book was released on 1877 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Wine Rules written by Jon Bonné and published by Ten Speed Press. This book was released on 2017-11-14 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are few greater pleasures in life than enjoying a wonderful glass of wine. So why does finding and choosing one you like seem so stressful? Now, becoming a happier, more confident wine drinker is easy. The first step is to forget all the useless, needlessly complicated stuff the “experts” have been telling you. In The New Wine Rules, acclaimed wine writer Jon Bonné explains everything you need to know in simple, beautifully illustrated, easy-to-digest tidbits. And the news is good! For example: A wine’s price rarely reflects its quality. You can drink rosé any time of year. Don’t save a great bottle for anything more than a rainy day.
Download or read book Family Business Debates written by Oscar Javier Montiel Méndez and published by Emerald Group Publishing. This book was released on 2022-11-28 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family Business Debates provides a novel, ground-breaking approach to diverse and contemporary topics in current business management research, focusing on family enterprises to study both the positive and negative aspects of such commercial structures.
Download or read book Woman Her Position and Influence in Ancient Greece and Rome written by Sir James Donaldson and published by . This book was released on 1907 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Dirty Guide to Wine Following Flavor from Ground to Glass written by Alice Feiring and published by The Countryman Press. This book was released on 2017-06-13 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover new favorites by tracing wine back to its roots Still drinking Cabernet after that one bottle you liked five years ago? It can be overwhelming if not intimidating to branch out from your go-to grape, but everyone wants their next wine to be new and exciting. How to choose the right one? Award-winning wine critic Alice Feiring presents an all-new way to look at the world of wine. While grape variety is important, a lot can be learned about wine by looking at the source: the ground in which it grows. A surprising amount of information about a wine’s flavor and composition can be gleaned from a region’s soil, and this guide makes it simple to find the wines you’ll love. Featuring a foreword by Master Sommelier Pascaline Lepeltier, who contributed her vast knowledge throughout the book, The Dirty Guide to Wine organizes wines not by grape, not by region, not by New or Old World, but by soil. If you enjoy a Chardonnay from Burgundy, you might find the same winning qualities in a deep, red Rioja. Feiring also provides a clarifying account of the traditions and techniques of wine-tasting, demystifying the practice and introducing a whole new way to enjoy wine to sommeliers and novice drinkers alike.
Download or read book A Perfect Score written by Kathryn Hall and published by Center Street. This book was released on 2016-09-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively husband and wife team recounts their twenty-year climb from amateur winemakers to recipients of an almost unheard-of perfect score from Robert Parker's Wine Advocate. Kathryn and Craig Hall launched themselves head first into Napa Valley 20 years ago with the purchase of an 1885 winery and never looked back. Since the couple's purchase of their debut winery, their critically acclaimed HALL Wines and WALT Wines have become fixtures of the California wine industry, winning numerous accolades including a coveted 100-point "perfect score." A PERFECT SCORE weaves a vibrant tale of the HALL brand's meteoric rise to success, Napa Valley's tug-of-war between localism and tourism, and the evolving nature of the wine industry as a whole. Readers who love a good glass of wine will find much to savor in the Halls' expert account of the art, soul, and business of a modern winery.
Download or read book The Wines of Scripture Or Total Abstinence the True Temperance Vindicated from the Attacks of Dr Watts Etc written by Samuel Macnaughton and published by . This book was released on 1876 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
