Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-01-10 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Download or read book Decoded written by Mai Jia and published by Penguin UK. This book was released on 2014-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

Download or read book Decoded written by Amalia Rose and published by Amalia Rose Publications. This book was released on 2024-06-16 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded is a mind-bending thriller that challenges everything we thought we knew about history, power, and the untold stories of remarkable women. When investigative journalist Amalia Rose stumbles upon a blog post claiming that the enigmatic Voynich Manuscript holds the key to a lost matriarchal civilization, she embarks on a thrilling journey to unravel the cryptic clues and decipher the manuscript's true meaning. Partnering with her brilliant but frustrating ex-boyfriend, Bastian Ham, Amalia races from the dusty archives of ancient libraries to cutting-edge ocean research facilities. They follow a trail of breadcrumbs left by historical figures like cryptologist Elizebeth Friedman and author Ethel Voynich, uncovering tantalizing clues about a lost civilization, an ancient wisdom tradition, and a powerful psychedelic elixir. As they delve deeper, Amalia and Bastian stumble into shocking revelations about the Eleusinian Mysteries, the Antikythera Mechanism, and the suppressed history of powerful women. Aided by the Order of the Nine Realms, a secret society of librarians, they must outwit shady government agents, fanatical cults, and Neo-Nazi conspirators at every turn. Alternating between Amalia's present-day narrative and glimpses into the ancient past, Decoded explores gender power dynamics, the intersection of science and spirituality, and the enduring search for truth. Real-life luminaries brush shoulders with memorable original characters in a genre-defying narrative that weaves together archaeology, artificial intelligence, and mysticism. Decoded is a thought-provoking love letter to the unsung heroines of history, raising questions about truth, storytelling, and the importance of preserving marginalized voices. From the streets of New York to the rolling hills of Tuscany and the sun-drenched Greek isles, time is running out—will Amalia and Bastian decipher the code before an ancient wisdom is erased from history forever? Editorial Reviews "What starts as a fun, flirty caper evolves into a thought-provoking exploration that will have your assumptions challenged by real life facts that are stranger than fiction. Blending meticulous research with edge-of-your-seat suspense, Ms. Rose entertains and educates. Decoded is both cerebral and big-hearted. A rare gem!" — Dr. Nikolaos Latsis, director of the Cycladic Archaeological Society. Color Edition This color edition of "Decoded" offers readers an enhanced experience, bringing the world of Amalia Rose's investigation vividly to life. It includes: - Selected pages from the Voynich Manuscript, allowing readers to examine its enigmatic illustrations and text up close. - Photographs of key archaeological artifacts mentioned in the story, providing visual context for the historical mysteries Amalia uncovers. - Portraits and images of historical figures central to the investigation, helping readers connect faces to the names that shape the narrative. - A curated selection of images relevant to Amalia's journey: maps, notes, letters, etc. The color edition brings an extra layer of depth to the story, making the adventure even more immersive and engaging. The Series Embark on an unforgettable journey with your friends and family as you transform into intrepid investigative journalists, unraveling the secrets of the mysterious artifacts together. Dive headfirst into the captivating world of encryption, ancient unsolved mysteries, and cutting-edge research. As you read each standalone adventure, you'll be equipped with the tools and knowledge to conduct your own in-depth investigations, piecing together clues and cracking codes that have baffled experts for centuries.

Download or read book MBE Decoded written by Mary Basick and published by Aspen Publishing. This book was released on 2021-04-12 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: MBE Decoded is a fresh approach to MBE study which makes the vast amount of MBE tested rules manageable and understandable. The authors fully analyzed all NCBE released MBE questions to determine rule coverage and identify common testing patterns so you don’t have to. This book can be used during law school for early bar preparation or during intensive bar preparation by first-time takers and repeat bar takers who struggled on the MBE the first time. This book is a great resource for students to get essential MBE practice before they fully “know” the law, allowing students to get additional essential practice recognizing the fact patterns and testing styles that are key to passing. Pedagogically, this book encourages students to engage with the material, develop deep rule understanding, gain MBE pattern recognition, and aids in critical memorization efforts. Professors and student will benefit from: MBE black letter law subject matter outlines that are clear and concise with key terms bolded. Identification of the most frequently tested MBE rules. Summary charts to help you understand confusing topics and how they interrelate. MBE tips to improve accuracy and understanding of how the rules apply to fact patterns. Decoy tips to help you avoid picking the wrong answer when more than one good option is available. Examples, pulled from NCBE MBE released questions, which illustrate how the rules are MBE tested. Bullet point memorization cheat sheets. Guided MBE question deconstructions illustrating best MBE solving practices. A guide on how to effectively solve MBE questions with troubleshooting tips to help improve your accuracy. Guidance on effectively taking an MBE exam online.

Download or read book Tasting Wine and Cheese written by Adam Centamore and published by Quarry Books. This book was released on 2015-10-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broaden your palate and enhance your appreciation for gourmet flavor combinations with Tasting Wine and Cheese. Is there anything better than a great wine and cheese pairing? You might enjoy a robust cabernet with the sharp, aged cheddar, or perhaps a crisp Sancerre with a tangy, creamy chevre. Based on the curriculum Adam Centamore developed teaching at Formaggio Kitchen and the Boston Wine School, Tasting Wine and Cheese guides you through the world of flavor pairing with an emphasis on understanding and developing your own palate. Maitre d 'Fromage Adam Centamore teaches you how to first taste wines and cheeses separately, allowing you to understand the complex profiles of reds, whites, aged, and fresh. But wading through these waters is only half the battle. Tasting Wine and Cheese takes you on a journey through pairings of cheeses with white, red, sparkling, and dessert wines. There is even a section to help you pair condiments with your wine and cheese. Whether you're looking to broaden your appreciation for gourmet combinations or simply looking for a menu to host a party, you'll find everything that you need in this comprehensive guide. "Adam Centamore is a master at making the perfect wine and cheese match. The interactive pairing workshop he teaches is one of our most popular Wine School classes ever." - Jonathan Alsop, founder & executive director of the Boston Wine School and author of Wine Lover's Devotional: 365 Days of Knowledge, Advice and Lore for the Ardent Aficionado "Wine and cheese pairings decoded! In Tasting Wine and Cheese, Adam employs the same approach in this book as he does his classes - comprehensive, fun and filled with practical information for anyone interested in the enjoyment of food. The result is a pairing of its own as both a solid primer and a worthwhile reference for your future wine and cheese pairing adventures." - Tim Bucciarelli - Manager, Formaggio Kitchen

Download or read book A Life Decoded written by J. Craig Venter and published by Penguin. This book was released on 2007-10-18 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The triumphant memoir of the man behind one of the greatest feats in scientific history Of all the scientific achievements of the past century, perhaps none can match the deciphering of the human genetic code, both for its technical brilliance and for its implications for our future. In A Life Decoded, J. Craig Venter traces his rise from an uninspired student to one of the most fascinating and controversial figures in science today. Here, Venter relates the unparalleled drama of the quest to decode the human genome?a goal he predicted he could achieve years earlier and more cheaply than the government-sponsored Human Genome Project, and one that he fulfilled in 2001. A thrilling story of detection, A Life Decoded is also a revealing, and often troubling, look at how science is practiced today.

Download or read book Representing Wine Sensory Perceptions Communication and Cultures written by Rosario Caballero and published by John Benjamins Publishing Company. This book was released on 2019-10-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest. This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.

Download or read book Skincare Decoded written by Victoria Fu and published by Simon and Schuster. This book was released on 2021-03-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really need a ten-step skincare regimen? Is that $100 eye cream worth it? And what the heck are “actives” anyway? In this book two professional chemists and beauty industry insiders tell all. Depending on who you listen to, the secret to beautiful skin is microbiomes. Or Korean rice water. Or maybe a dermaplaning tool. It feels like you need a degree in chemistry to even understand what these products are, and if they live up to the hype. Luckily, Victoria Fu and Gloria Lu, professional skincare chemists have done that work so you don’t have to. The science may seem complicated, but this book will show you how simple it can be, giving you what you need to make informed decisions about your skin (and your wallet). Skincare Actives? Technically, cat sneezes could count. SPF? Yep, super important. Caffeine serums? The science is still out. CBD additives? Not enough studies yet, so the jury’s still out. The authors are the creators behind the popular Chemist Confessions Instagram, and this book brings the sass, humor, and solid information they’re known for. Additional chapters address the best ingredients for every skin type, and reveal the only four products you really need.

Download or read book Tree of Life Decoded written by Delby Diaz and published by Fulton Books, Inc.. This book was released on 2021-08-10 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: TREE OF LIFE DECODED Before God gave mankind the ten commandments. God gave the law of the tree of life. Before there was any villages or cities. God created the Garden of Eden. Before there was death or pain or suffering there was peace, love and everlasting life. The Tree of Life Decoded is a choice. A choice that has affected mankind since the beginning of creation. Either we follow the law of the tree of life and achieve everlasting life or eat from the tree of knowledge and suffer death.

Download or read book Da Vinci Decoded written by Michael J. Gelb and published by Delacorte Press. This book was released on 2004-09-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Michael Gelb ignited the current fascination with all things Da Vinci with his runaway bestseller, How to Think like Leonardo da Vinci: Seven Steps to Genius Every Day. Just as that book showed readers how to use the seven Da Vincian principles to develop their creative potential, his new book, Da Vinci Decoded, will help you use the same principles to cultivate your spiritual potential. Wonder. Appreciation. Awareness. Wholeness…In the Western world of the fifteenth century, these personal qualities were all boldly embodied in one extraordinary man. From art to botany, anatomy to mechanics, Da Vinci was a profoundly original thinker fully in tune with the world of man and nature, and with the divine spirit that bridges the two. In this bold new guide to awakening the soul, Michael Gelb draws on Leonardo’s writings, inventions, and works of art to show how you, too, can practice the seven essential principles by which Leonardo lived and worked: Filled with practical exercises that will help you put each of the seven principles into use, a series of reflective questions designed for self-assessment, and inspirational sayings drawn from the world’s great wisdom traditions, Da Vinci Decoded offers a wide range of tools to use in your spiritual quest. Now you can let Leonardo and this book be your personal guides to creating your own personal spiritual renaissance today.

Download or read book Praxis Medicinae Universalis written by and published by . This book was released on 1598 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The British Bloke Decoded written by Geoff Norcott and published by Monoray. This book was released on 2023-09-14 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I laughed a lot and now understand blokes a lot more than I ever wanted to' - Katherine Ryan 'Geoff is one of the funniest intelligent thinkers in comedy and this book reflects that perfectly' - Romesh Ranganathan 'Funny and insightful, it makes serious points without committing the cardinal sin of taking itself too seriously. ' - Adrian Chiles 'Highly informative. Geoff will make a proper bloke out of me yet.' - Hugo Rifkind 'A brilliant and hilarious book which defends blokes without denigrating women' - Konstantin Kisin If you see a man drinking a pint in an airport pub alone, that's a bloke. If you see a man driving to the tip on a Saturday morning with a smile on his face, that's a bloke. And if you see a man heading back from the tip and on the way to the pub, that's a very happy bloke. The British Bloke appears simple and straightforward. He loves football, cricket, beer and sheds. But beneath that simple exterior lies a mysterious and complex being... In The British Bloke Decoded, writer, comedian and regular bloke, Geoff Norcott, peels back the layers of blokedom, revealing the truth behind the behaviour of Britain's husbands, dads, brothers and friends. He dives into the value of banter, the roots of mansplaining, the near impossibility of getting blokes to send birthday cards, and whether there could be a medal system for vacuuming. Based on 46 years of intensive field research and semi-scientific insights, this book is a celebration of. the simple British bloke in all his splendour.

Download or read book Prehistory Decoded written by Martin Sweatman and published by Troubador Publishing Ltd. This book was released on 2019-06-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of a major scientific discovery, solving one of the greatest puzzles on Earth. Connects geoscience and astronomy with ancient archaeology to uncover an astronmical code used for over 40,000 years. Explains the meaning of some of the greatest ancient artworks.

Download or read book The Silent Patient written by Alex Michaelides and published by Celadon Books. This book was released on 2019-02-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: **THE INSTANT #1 NEW YORK TIMES BESTSELLER** "An unforgettable—and Hollywood-bound—new thriller... A mix of Hitchcockian suspense, Agatha Christie plotting, and Greek tragedy." —Entertainment Weekly The Silent Patient is a shocking psychological thriller of a woman’s act of violence against her husband—and of the therapist obsessed with uncovering her motive. Alicia Berenson’s life is seemingly perfect. A famous painter married to an in-demand fashion photographer, she lives in a grand house with big windows overlooking a park in one of London’s most desirable areas. One evening her husband Gabriel returns home late from a fashion shoot, and Alicia shoots him five times in the face, and then never speaks another word. Alicia’s refusal to talk, or give any kind of explanation, turns a domestic tragedy into something far grander, a mystery that captures the public imagination and casts Alicia into notoriety. The price of her art skyrockets, and she, the silent patient, is hidden away from the tabloids and spotlight at the Grove, a secure forensic unit in North London. Theo Faber is a criminal psychotherapist who has waited a long time for the opportunity to work with Alicia. His determination to get her to talk and unravel the mystery of why she shot her husband takes him down a twisting path into his own motivations—a search for the truth that threatens to consume him....

Download or read book Race Decoded written by Catherine Bliss and published by Stanford University Press. This book was released on 2012-05-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2000, with the success of the Human Genome Project, scientists declared the death of race in biology and medicine. But within five years, many of these same scientists had reversed course and embarked upon a new hunt for the biological meaning of race. Drawing on personal interviews and life stories, Race Decoded takes us into the world of elite genome scientists—including Francis Collins, director of the NIH; Craig Venter, the first person to create a synthetic genome; and Spencer Wells, National Geographic Society explorer-in-residence, among others—to show how and why they are formulating new ways of thinking about race. In this original exploration, Catherine Bliss reveals a paradigm shift, both at the level of science and society, from colorblindness to racial consciousness. Scientists have been fighting older understandings of race in biology while simultaneously promoting a new grand-scale program of minority inclusion. In selecting research topics or considering research design, scientists routinely draw upon personal experience of race to push the public to think about race as a biosocial entity, and even those of the most privileged racial and social backgrounds incorporate identity politics in the scientific process. Though individual scientists may view their positions differently—whether as a black civil rights activist or a white bench scientist—all stakeholders in the scientific debates are drawing on memories of racial discrimination to fashion a science-based activism to fight for social justice.

Download or read book Rosslyn Chapel Decoded written by Alan Butler and published by Watkins Media Limited. This book was released on 2012-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rosslyn Chapel is a deeply enigmatic 15th-century Gothic masterpiece, situated near Edinburgh. Although generally referred to as a 'chapel' and acting as a local parish church these days, Rosslyn is actually much more than either - and in fact most people who have studied the site in detail come to the conclusion that those who created the structure in the 15th century were not, in reality, intent on building a Christian church at all. In fact, nothing at Rosslyn is what it seems. With its overpowering air of mystery, its superlative stone carvings and its strong Templar and Freemasonic connections, Rosslyn represents one of the most absorbing historical puzzles in Britain. The discovery of new evidence by the authors puts a new slant on the motivations of those who decided to create a New Jerusalem in the Scottish Lowlands. The signs pointed the authors to a lost holy relic - the skull of St Matthew the Evangelist, in whose name the chapel is dedicated. There is startling evidence that this skull came to Rosslyn in the early 15th century, brought there by polymath, librarian and all-round genius Sir Gilbert Hay, who also put together a substantial library. What follows is no less than an adventure, using the clues from the lost books to locate St Matthew's skull - now in Washington, DC. The authors also embark on a thorough examination of Rosslyn Chapel's credentials, both a Christian church and as an icon of the impending Renaissance, a reconstruction of King Solomon's Temple and an astronomical observatory - all suffused with ancient beliefs that would have had the chapel's builders burned at the stake if their true motivations had been discovered.

Download or read book Wine Mastery written by Conrad Riker and published by Conrad Riker. This book was released on 101-01-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of feeling overwhelmed by the vast world of wine? Do you want to unlock its rich history and uses, while fully grasping its profound health effects? is here to help. 1. Discover the historical significance of wine and how it has shaped societies throughout time. 2. Learn about the science behind wine, including its various types, origins, and aging processes. 3. Find out how to enjoy wine responsibly and make the most of its mental and physical health benefits. 4. Delve into the cultural meanings and interpretations associated with different wines and their symbolism. 5. Read up on the unique rituals, customs, and traditions surrounding the consumption of wine worldwide. 6. Gain insights into how wine can elevate your social experiences and improve your relationships. 7. Master the art of proper wine selection and pairing to impress your friends and wow your taste buds. 8. Acquire the knowledge and skills needed to confidently navigate the intricate wine landscape, avoiding the confusion and frustration encountered by many. If you're ready to unlock the power of time-tested truths and master the amazing world of wine, then don't wait - buy today!