Download or read book Why Women Buy written by Dawn Jones and published by Made For Success Publishing. This book was released on 2017-04 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone. Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. Through scientific research, learn how women differ from men in the buying process.Overcome the fear of sales.Learn to operate with integrity.Learn to ask great questions.Integrate 4 communication styles.Learn to sell to 7 personality types.Master the four stages of competency. Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.

Download or read book Why Women written by Jeffery Halter and published by . This book was released on 2015-03-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHY WOMEN is written to help companies create Integrated Women's Leadership Strategies by leveraging all key business areas

Download or read book Just Ask a Woman written by Mary Lou Quinlan and published by John Wiley & Sons. This book was released on 2003-05-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

Download or read book Don t Think Pink written by Lisa Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

Download or read book What Women Want written by Paco Underhill and published by Simon and Schuster. This book was released on 2011-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

Download or read book The Ties That Buy written by Ellen Hartigan-O'Connor and published by University of Pennsylvania Press. This book was released on 2012-02 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1770, tavernkeeper Abigail Stoneman called in her debts by flourishing a handful of playing cards before the Rhode Island Court of Common Pleas. Scrawled on the cards were the IOUs of drinkers whose links to Stoneman testified to women's paradoxical place in the urban economy of the late eighteenth and early nineteenth centuries. Stoneman did traditional women's work—boarding, feeding, cleaning, and selling alcohol—but her customers, like her creditors, underscore her connections to an expansive commercial society. These connections are central to The Ties That Buy. Historian Ellen Hartigan-O'Connor traces the lives of urban women in early America to reveal how they used the ties of residence, work, credit, and money to shape consumer culture at a time when the politics of the marketplace was gaining national significance. Covering the period 1750-1820, the book analyzes how women such as Stoneman used and were used by shifting forms of credit and cash in an economy transitioning between neighborly exchanges and investment-oriented transactions. In this world, commerce reached into every part of life. At the hearths of multifamily homes, renters, lodgers, and recent acquaintances lived together and struck financial deals for survival. Landladies, enslaved washerwomen, shopkeepers, and hucksters sustained themselves by serving the mobile population. A new economic practice in America—shopping—mobilized hierarchical and friendly relationships into wide-ranging consumer networks that depended on these same market connections. Rhetoric emerging after the Revolution downplayed the significance of expanding female economic life in the interest of stabilizing the political order. But women were quintessential market participants, with fluid occupational identities, cross-class social and economic connections, and a firm investment in cash and commercial goods for power and meaning.

Download or read book Buying for Impact written by Elizabeth A. Vazquez and published by Advantage Media Group. This book was released on 2013-02-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a woman who wants to grow your business or you're wondering how to leverage and support this growing market, BUYING FOR IMPACT How to Buy from Women and Change Our World has the answers you need now. The ultimate guide to doing business with millions of entrepreneurial women around the world. The shape of the planet's marketplace has been changed completely by forces of political and demographic change. Where once women were sidelined in the global marketplace, now they are at the heart of it all. In places as remote as Bangladesh and Mali and as familiar and Paris and New York, businesses owned and managed by women are carving out a vibrant and thriving place in the 21st-century economy. In this book, you'll find all that you need to know to understand how this hidden market works, not only for women in business, but for everyone. Above all, you'll learn more about how to foster its growth for a more sustainable future. Whether you're a woman who wants to grow your business or your wondering how to leverage this growing market, BUYING FOR IMPACT, How to Buy from Women and Change Our World has the answers you need now.

Download or read book Invisible Women written by Caroline Criado Perez and published by Abrams. This book was released on 2019-03-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women. #1 International Bestseller * Winner of the Financial Times and McKinsey Business Book of the Year Award * Winner of the Royal Society Science Book Prize Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias: in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.

Download or read book Women of The Street written by M. Jones and published by Springer. This book was released on 2015-05-26 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women invest differently than men. Collectively, their approach has proven profitable and reliable, and it outperforms the industry at large. The portfolio managers interviewed in this book exemplify the best traits that women investors tend to exhibit. Read Women of the Street to learn from them and start investing a little more like a girl.

Download or read book Shortchanged written by Mariko Lin Chang and published by Oxford University Press. This book was released on 2010-09-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women now receive more college degrees than men, and enter the workforce with better job opportunities than ever before. Indeed, the wage gap between men and women has never been smaller. So why does the typical woman have only 36 cents for every dollar of wealth owned by the typical man? How is it that never-married women working full-time have only 16% as much wealth as similarly situated men? And why do single mothers have only 8% of the wealth of single fathers? The first book to focus on the differences in wealth between women and men, Shortchanged is a compelling and accessible examination of why women struggle to accumulate assets, who has what, and why it matters. Mariko Lin Chang draws on the most comprehensive national data on wealth and on in-depth interviews to show how differences in earnings, in saving and investing, and, most important, the demands of care-giving all contribute to the gender-wealth gap. She argues that the current focus on equal pay and family-friendly workplace policies, although important, will not ultimately change or eliminate wealth inequalities. What Chang calls the "wealth escalator"--comprised of fringe benefits, the tax code, and government benefits--and the "debt anchor" must be the targets of policies aimed at strengthening women's financial resources. Chang proposes a number of practical suggestions to address the unequal burdens and consequences of care-giving, so that women who work just as hard as men will not be left standing in financial quicksand. A comprehensive portrait of where women and men stand with respect to wealth, Shortchanged not only sheds light on why women lack wealth, but also offers solutions for improving the financial situation of women, men, and families.

Download or read book Dress Like a Woman written by Abrams Books and published by Abrams. This book was released on 2018-02-27 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: From factory worker to First Lady, “this photo book explores the history of female power dressing across different classes, cultures, and careers” (InStyle). At a time in which a woman can be a firefighter, surgeon, astronaut, military officer, athlete, judge, and more, what does it mean to dress like a woman? This book turns that question on its head by sharing a myriad of interpretations across history—with 300 incredible photographs that illustrate how women’s roles have changed over the last century. The women pictured in this book inhabit a fascinating intersection of gender, fashion, politics, culture, class, nationality, and race. There are some familiar faces, including trailblazers Amelia Earhart, Angela Davis, and Michelle Obama, but the majority of photographs are of ordinary working women from many backgrounds and professions. With essays by renowned fashion writer Vanessa Friedman and feminist writer Roxane Gay, Dress Like a Woman offers a comprehensive look at the role of gender and dress in the workplace.

Download or read book Women in Business written by Martha Reeves and published by Routledge. This book was released on 2010-06-10 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uniquely combines gender theory, case studies, and the legal challenges surrounding the mechanisms of gender discrimination at work. It provides the student with real-life examples from managers (based on interviews with people who experienced discrimination) that help students understand how gender discrimination operates, even when there are legal protections against it. At the end of each case study, students are asked to put themselves in the shoes of the individual experiencing the discrimination and ask themselves reflect on how they would handle the situation. Students must examine their own beliefs about gender and work place practices and consider consequences of actions they might take. In addition to the sections of theory, cases, and legal challenges, websites of interest are included student assignments and classroom activities. Key features include: Engaging case studies embedded in each chapter Legal cases that highlight each chapter and lend credibility to each case study Discussions of international/global situations Suggestions for student assignments/projects

Download or read book Come Buy Come Buy written by Krista Lysack and published by Ohio University Press. This book was released on 2008-05-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1860s through the early twentieth century, Great Britain saw the rise of the department store and the institutionalization of a gendered sphere of consumption. Come Buy, Come Buy considers representations of the female shopper in British women’s writing and demonstrates how women’s shopping practices are materialized as forms of narrative, poetic, and cultural inscription, showing how women writers emphasize consumerism as productive of pleasure rather than the condition of seduction or loss. Krista Lysack examines works by Christina Rossetti, Mary Elizabeth Braddon, George Eliot, and Michael Field, as well as the suffragette newspaper Votes for Women, in order to challenge the dominant construction of Victorian femininity as characterized by self-renunciation and the regulation of appetite. Come Buy, Come Buy considers not only literary works, but also a variety of archival sources (shopping guides, women’s fashion magazines, household management guides, newspapers, and advertisements) and cultural practices (department store shopping, shoplifting and kleptomania, domestic economy, and suffragette shopkeeping). With this wealth of sources, Lysack traces a genealogy of the woman shopper from dissident domestic spender to aesthetic connoisseur, from curious shop-gazer to political radical.

Download or read book Why Marketing to Women Doesn t Work written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Download or read book Wander Woman written by Marcia Reynolds and published by Berrett-Koehler Publishers. This book was released on 2010-06-14 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents fresh research and powerful stories to give voice to a new generation of women driven by challenge and change Offers compelling advice on how to make wandering a life strategy, not just a series of unplanned events Includes probing questions and thought-provoking exercises to help readers find peace in life's chaos and confusion 2011 Axiom Award Gold Medal winner in the category of Women in Business There’s a new generation of high-achieving women today—confident, ambitious, accomplished, driven. And yet, as master coach Marcia Reynolds discovered, many of them are also anxious, discontented, and frustrated. They’re constantly questioning their purpose, juggling multiple roles, and reevaluating their goals. As a result they’re restless—they move from job to job, from challenge to challenge, almost on impulse. They’re wander women. Existing personal growth books, so focused on empowerment and encouragement, can’t help these women. They don’t need to find their voice—they know how to roar. They don’t expect balance in their lives—but they long to find peace in the chaos. They aren’t necessarily focused on gaining a seat in the boardroom—they want projects that mean something or businesses they run on their own. Reynolds helps wander women understand the roots of their restlessness and make their wandering a conscious strategy, not a reaction. Drawing on extensive research and interviews she illuminates the needs that drive their decisions and the core assumptions that lock them into rigid perfectionist patterns. She offers a wealth of exercises and practices that will enable wander women to reset their mental programming, discover new ways of finding direction, and thoughtfully choose and plan their futures, whether they climb the corporate ladder, find satisfaction below the glass ceiling, or set out on their own. For every woman plagued by frustration and self-doubt—“Will what I’ve done ever feel good enough?”—Wander Woman sets the stage to uncover the answers to life’s tough questions about meaning and purpose, significance and value, and the legacy you can leave from a life lived well.

Download or read book Women Who Buy Sex written by Sarah Kingston and published by Routledge. This book was released on 2020-05-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on empirical data from women who pay for sexual services and those who provide services to women, this ground-breaking study is the first of its kind in the UK, detailing the experiences of women who pay for sex in an explicit, direct, prearranged way. Unlike previous research on clients, which has predominantly focused on men who buy sex or women who engage in romance tourism in places such as the Caribbean, this innovative research offers new and original insights into the demand side of commercial sex. Too often, it is assumed that only men pay for sex from women or other men. Women are assumed to be service providers and are unimaginable as clients. This book therefore offers a radical departure from existing scholarship on commercial sex. In addition, the book examines the experiences of couples who pay for commercial sex, a client group that has received scant investigation. The book explores women’s reasons for their engagement in commercial sex services, their backgrounds and characteristics, their strategies for remaining safe and managing potential risks, as well as their sexual health strategies. The nature of sexual service bookings with women clients is also examined, exploring the types of services women seek, the places where bookings occur and the fess they pay. Finally, the experiences of men, women and trans sex workers who provide sexual services to women are examined. By drawing on our unique data and comparing it to the literature on men clients, we present our theory ‘Converging Sexualities’. We argue that commercial sex is a site of behavioural convergence and that women clients are behaving in ways that could be described as masculine or feminine. Our study therefore offers new ways to understand sexuality. This book will be of interest to researchers in the field of sexuality, sex work and women’s behaviour.

Download or read book The Internet of Women Accelerating Culture Change written by Nada Anid and published by CRC Press. This book was released on 2022-09-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Female scientists, technologists, engineers, and mathematicians worldwide are making historic contributions to their fields. The modern workforce is closer to gender-equal than it has ever been, and many efforts are in place to support further progress. The Internet of Women provides an exciting look at personal narratives and case studies of female leaders and cultural shifts around the globe that illustrate this promising trend. From the United Nations' emphasis on girls and technology education in the SDGs (Sustainable Development Goals) to the increased female labor force in Zambia, a policy change that was inspired by the MDGs (UN Millennial Development Goals), The Internet of Women captures stunning examples of progress from around the world and men working hand in hand with women advocating for cultural change. Scholars and practitioners lament the lack of women leading and working in leading organizations in the technology industry. Gender equality and female participation in the tech field is critical to both developing and developed economies; nevertheless, this gap remains a global phenomenon. The lack of female leadership is particularly extreme at the highest echelons of leading technology organizations. Few publicly traded tech companies have female CEOs - in fact, most nations have zero female leadership in the tech industry. This gap does indicate a slow pace of progress for gender equality in tech employment. Women's pay still lags nearly a decade behind, according to the World Economic Forum, meaning that women's on average pay today is the equivalent to that of similarly qualified and similarly employed men in 2006. Without significant progress, the current rate of change will not lead to parity for 118 years, according to the World Economic Forum (WEF). However there's significant work being done to shift this tide. Take for instance Michelle Lee, the first female Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO), reflects on her childhood Girl Scout badge in sewing and cooking and how that memory inspired to create an IP badge that exposes young women to the process of invention. Social entrepreneur, investor, and Malala Fund co-founder Shiza Shahid shares her efforts beginning from mentoring young women in Pakistan to her current work directing more investment to women innovators around the globe. And Elizabeth Isele, a senior fellow in Social Innovation at Babson College, shares her research on women and ageism saying we need to retire the word retirement. The book is divided into six parts, each with unique areas of focus:• Millennials Leading: Exploring Challenges and Opportunities Facing the Next Generation of Women in Technology• Men and Women Empowering One Another• Bold Leadership: Women Changing the Culture of Investment and Entrepreneurship• Educating for the 21st Century• Breaking the Glass Ceiling: A Generation of Women Forging into Technology Leadership• Emerging Fields of TechnologyThe Internet of Women gathers examples about the increasingly inclusive and progressive gender culture in technology from over 30 countries. Stories range from an entrepreneur in Dubai partnering with private and public sector entities to accelerate blockchain technology to a young British woman moving to Silicon Valley to launch an artificial intelligence platform and incubator. The book is intended for corporations, academic institutions, the private sector, government agencies, gender experts, and the general public, and its key benefit is to let the reader understand a path towards implementing diversity overall globally. It also showcases the strategies, tools, and tactical execution on how create cultural change in all parts of the world.