Download or read book Marketing That Works written by Leonard M. Lodish and published by Pearson Education. This book was released on 2007-03-21 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software!

Download or read book R E D Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Download or read book Why Marketing Works written by Jeff Swystun and published by Brigantine Media. This book was released on 2019-03-28 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a book that answers the age-old question, "Why do we buy?" and puts the answer in perspective to help marketing professionals sell more, more often, to the right customers. From seventeenth-century London coffeehouses to Starbucks, from ancient Roman wall inscriptions to Facebook, marketing expert Jeff Swystun explains the reasons why marketing works. With scores of fascinating examples drawn from companies and products past and present, he has extracted seven principles that get to the heart of successful marketing: 1 Marketing offers solutions to problems. 2 Marketing tells stories, which people naturally respond to. 3 Marketing that leverages emotions compels. 4 Marketing builds relationships between customers and products. 5 Marketing creates community. 6 Marketing delivers experiences. 7 Marketing demands authenticity to be fully believed, especially today. "A wonderful read! It applies lessons from centuries of great marketing to illustrate seven ways to improve your strategy and business-all with Jeff 's entertaining and instructive gift of storytelling." David Aaker, Consultant; Professor Emeritus, University of California, Berkeley, Haas School of Business;Vice Chairman, Prophet; Author of 15 books, including Creating Signature Stories "Beyond all the data, big and small, beyond all the research methods, beyond all the theory, the essential truth is that marketing is about making an emotional connection with your audience. Jeff brilliantly demonstrates how successful marketing connects people with products and people with people." Bob Scarpelli, Former Chairman and Chief Creative Officer, DDB Worldwide "This is a thoroughly readable and entertaining book, packed with examples, insights and wisdom, and told with a wonderful storytelling style that, as Jeff himself highlights, is the essence of great marketing. The seven principles within will help anyone looking for inspiration and ideas to lift their strategy and grow their business." Rita Clifton, CBE, Co-Founder, BrandCap "Jeff has actually set up the marketing equation. Each principle he cites has its own immense value but when the seven are combined, they perform exponentially." Niraj Dawar, Professor of Marketing, Ivey Business School "Jeff does an outstanding job extracting the essence of marketing in seven core principles. This is a great tool for marketers, but an even greater asset for those organizations who appreciate but may be a bit incredulous of the true value of marketing in today's changing world." Wes B. Wilkes, VP, Head of Global Brand Strategy, Metlife About the Author Jeff Swystun runs Swystun Communications, a business and brand strategy consultancy. Throughout his 25-year career, Jeff has served as DDB Worldwide's Chief Communications Officer, Interbrand's Global Director of Marketing and Innovation, and a Principal Consultant in Price Waterhouse's Marketing and Customer Management Practice. Jeff speaks at conferences around the world. He is the editor of The Brand Glossary and author of many papers and columns in marketing journals and blogs. Contact Jeff at www.swystuncommunications.com.

Download or read book Marketing Works written by Chris H. Lee and published by Morgan James Pub. This book was released on 2006 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors use knowledge gained from working with Fortune 20 companies to offer business owners easy-to-implement marketing and advertising strategies regardless of the size of their enterprise.

Download or read book Good Works written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Beyond the Bookstore written by Brian Jud and published by Reed Press. This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Make Real Money Selling Books written by Brian Jud and published by . This book was released on 2008-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

Download or read book Selling to the Military written by DIANE Publishing Company and published by DIANE Publishing. This book was released on 1997 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing That Really Works written by Darren Contardo and published by . This book was released on 2016-09-11 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the strategies you need to take your business to the next level, building your brand to number one status with tried-and-true techniques that can be applied to any venture. The result will be a business that grows and capitalizes on its potential to deliver meaningful value to customers. Author Darren C. Contardo has spent more than two decades as a marketer for businesses across the United States and Canada, building up sixteen top brands. Here he offers all the tactics he's used to create these best sellers. From initial business planning to product development, advertising, and Internet marketing, these strategies provide actionable insights to both solo entrepreneurs and marketing professionals in a CPG environment. The author shares mistakes he made, providing the information you need to avoid the average pitfalls. Unlike consultants, he's spent years in the trenches at companies, taking on personal risk to turn them around, and the lessons he's learned are invaluable. This essential guide, full of comprehensive and important advice, will save you time, money, and headaches over the course of your career. So gear up to take your business to the next level, enacting efficient and effective plans that really work.

Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.

Download or read book Restaurant Marketing That Works written by Matt Plapp and published by . This book was released on 2021-06-29 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

Download or read book Net Results written by Rick E. Bruner and published by New Riders. This book was released on 1998 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents

Download or read book Web Marketing That Works written by Adam Franklin and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.