Download or read book Scenarios in Marketing written by Gill Ringland and published by John Wiley & Sons. This book was released on 2007-02-06 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.

Download or read book Who s oops whose grammar book is this anyway written by C. Edward Good and published by . This book was released on 2002 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: In [this book] you will learn all about the parts of grammar, but more importantly how to put them together - work words, glue words, chunks of words, helpers, and trouble-makers. [The book] will teach you to communicate with clarity and precision. As you learn the logic behind the rules of grammar, you'll find it easy to obey them. You'll become the master of: perfect progressives; gender concealers; word substitutes; working words and helping words; joiners and gluers; phrases and clauses; points of punctuation; avoiding common mistakes; how to put all your words together in the clearest, most powerful way. -Dust jacket.

Download or read book Into the White written by Greg Houwer and published by ACCO. This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Into the white" lays bare a hidden overall logic in Kafka's work. Kafka's fictitious characters, instead of restoring an initial balance - as it is the case in most fiction -, do everything they can to maintain the imbalance. The book shows that this should be linked to Kafka's own relationship to his calling as a writer. Although 'called', Kafka always felt that he could never really 'enter the gate of his vocation': he could only wait before the open but unapproachable entrance. Writing carried a promise for Kafka that was unfulfillable. Hence, by keeping open the imbalance of its fictitious characters, Kafka's prose tries to sustain the promise.

Download or read book Casablanca written by Paul Puschmann and published by ACCO. This book was released on 2011 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A century ago, the modern metropolis of Casablanca, which today houses some three million inhabitants, was a small and unimportant coastal settlement. At that time, the Medina of Dar el Beida -- as Moroccans often call the city -- had only about 25,000 inhabitants. However, the arrival of the French changed Casablanca's destiny forever. Foreign investment and the construction of a large artificial ocean port transformed Dar el Beida swiftly into the new economic heart of Morocco. Like many other cities in the developing world, Dar el Beida attracted many times more migrants than it had jobs to offer. Consequently, unemployment increased and slums sprang up across the city. These ominous developments, however, did not stop hundreds of thousands of new immigrants arriving over the last century. As such, social disaster became inevitable. The author of this book explores the causes and consequences of persistent massive rural-to-urban migration to Dar el Beida during the twentieth century.

Download or read book Queering Fat Embodiment written by Cat Pausé and published by Routledge. This book was released on 2016-05-23 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural anxieties about fatness and the attendant stigmatisation of fat bodies, have lent a medical authority and cultural legitimacy to what can be described as ’fat-phobia’. Against the backdrop of the ever-growing medicalisation, pathologisation, and commodification of fatness, coupled with the moral panic over an alleged ’obesity epidemic’, this volume brings together the latest scholarship from various critical disciplines to challenge existing ideas of fat and fat embodiment. Shedding light on the ways in which fat embodiment is lived, experienced, regulated and (re)produced across a range of cultural sites and contexts, Queering Fat Embodiment destabilises established ideas about fat bodies, making explicit the intersectionality of fat identities and thereby countering the assertion that fat studies has in recent years reproduced a white, ableist, heteronormative subjectivity in its analyses. A critical queer examination on fatness, Queering Fat Embodiment will be of interest to scholars of cultural and queer theory, sociology and media studies, working on questions of embodiment, stigmatisation and gender and sexuality.

Download or read book The SAGE Encyclopedia of Food Issues written by Ken Albala and published by SAGE. This book was released on 2015 with total page 1635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Encyclopedia of Food Issues explores the topic of food across multiple disciplines within the social sciences and related areas including business, consumerism, marketing, and environmentalism. In contrast to the existing reference works on the topic of food that tend to fall into the categories of cultural perspectives, this carefully balanced academic encyclopedia focuses on social and policy aspects of food production, safety, regulation, labeling, marketing, distribution, and consumption. A sampling of general topic areas covered includes Agriculture, Labor, Food Processing, Marketing and Advertising, Trade and Distribution, Retail and Shopping, Consumption, Food Ideologies, Food in Popular Media, Food Safety, Environment, Health, Government Policy, and Hunger and Poverty. This encyclopedia introduces students to the fascinating, and at times contentious, and ever-so-vital field involving food issues.

Download or read book The Age of Fitness written by Jürgen Martschukat and published by John Wiley & Sons. This book was released on 2021-01-22 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in the age of fitness. Hundreds of thousands of people run marathons and millions go jogging in local parks, work out in gyms, cycle, swim, or practice yoga. The vast majority are not engaged in competitive sport and are not trying to win any medals. They just want to get fit. Why this modern preoccupation with fitness? In this new book, Jürgen Martschukat traces the roots of our modern preoccupation with fitness back to the birth of modern societies in the eighteenth century, showing how the idea of fitness was interwoven with modernity’s emphasis on perpetual optimization and renewal. But it is only in the period since the 1970s, he argues, that the age of fitness truly emerged, as part and parcel of our contemporary neoliberal era. Neoliberalism enjoins individuals to work on themselves, to cultivate themselves in body and mind. Fitness becomes a guiding principle of social life, an era-defining network of discourses and practices that shape individuals’ actions and self-conceptions. The pursuit of fitness becomes a cultural repertoire that is deeply ingrained in our institutions and way of life. This wide-ranging book shows how deeply fitness is inscribed in modern societies, and how important fitness has become to success or failure, recognition or exclusion, in a society that sets great store by self-responsibility, performance, market, and competition. It will be of great value not only to those interested in sport and fitness, but also to anyone concerned with the conditions of success and failure in our societies today.

Download or read book Ethical Case Studies for Advanced Practice Nurses written by Amber L. Vermeesch and published by Sigma Theta Tau. This book was released on 2022-08-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is an excellent tool to guide APRNs and their collaborators in healthcare education into conversations about ethical action within the complex challenges of their work.” –Daniel McGinty, EdD Dundon-Berchtold Institute for Moral Formation & Applied Ethics University of Portland “What a wonderful way to see advanced practice nursing as neither black nor white but instead as a myriad of colors in which to hone principled and just care as our Code of Nursing intends.” –Laurel Hallock-Koppelman, DNP, APRN, FNP-C Assistant Professor, School of Medicine Oregon Health and Science University “Infused with wisdom and clarity, this textbook is a must-read for APRNs of all practice environments and levels of experience. As a clinical ethicist, I was deeply impressed by how much I learned within the pages of this book.” –Kayla Tabari-House, MBE, RN, HEC-C Clinical Ethicist, Providence St. Joseph Health Healthcare delivery can present ethical conflicts and dilemmas for advanced practice registered nurses (APRNs)—nurses who already have a myriad of responsibilities in caring for patients. Ethical Case Studies for Advanced Practice Nurses improves APRNs’ agility to resolve ethical quandaries encountered in primary care, hospital-based, higher education, and administration beyond community settings. Through case studies examining various types of ethical conflicts, the authors empower APRNs and students with the critical knowledge and skills they need to handle even the most complex dilemmas in their practice. By applying a set of criteria and framework, this book guides APRNs to use critical thinking to make ethically sound decisions. TABLE OF CONTENTS Case Study #1: Defensive Medicine Case Study #2: STI Confidentiality Case Study #3: Substance Use in Pregnancy Case Study #4: HPV Vaccine Refusal Case Study #5: Abortion Case Study #6: Prostate Cancer Screening with Prostate-Specific Antigen Case Study #7: Administration of Long-Acting Injectable Antipsychotics Case Study #8: Depression Screening in Adolescents Case Study #9: Treatment of Resistant Anxiety Case Study #10: COVID-19 Vaccine in Adolescence Case Study #11: Medical Emancipation Versus Confidentiality in Transgender and Gender-Nonconforming People Case Study #12: Childhood Obesity Case Study #13: Dementia and Stopping Driving Case Study #14: When to Transition to Palliative Care Case Study #15: Prescription Refill Dilemma for Patient and Spouse in Financial Straits Case Study #16: CRNA Labor and Delivery Epidural Pain Management With a Language Barrier Case Study #17: Violence, Suicide, and Family Dynamics With Medical Complexity Case Study #18: Psychiatric Acute Concerns and Fall Risks Case Study #19: Telehealth Case Study #20: Guiding a School of Nursing Through COVID-19 Focusing on Clinical Placements Case Study #21: Emergency Department Closure Decision-Making: Health System and Community Impact Case Study #22: Ethical Dilemmas in School of Nursing Leadership Pre-COVID-19

Download or read book Feminist Theology and Contemporary Dieting Culture written by Hannah Bacon and published by Bloomsbury Publishing. This book was released on 2019-08-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hannah Bacon draws on qualitative research conducted inside one UK secular commercial weight loss group to show how Christian religious forms and theological discourses inform contemporary weight-loss narratives. Bacon argues that notions of sin and salvation resurface in secular guise in ways that repeat well-established theological meanings. The slimming organization recycles the Christian terminology of sin – spelt 'Syn' – and encourages members to frame weight loss in salvific terms. These theological tropes lurk in the background helping to align food once more with guilt and moral weakness, but they also mirror to an extent the way body policing techniques in Christianity have historically helped to cultivate self-care. The self-breaking and self-making aspects of women's Syn-watching practices in the group continue certain features of historical Christianity, serving in similar ways to conform women's bodies to patriarchal norms while providing opportunities for women's self-development. Taking into account these tensions, Bacon asks what a specifically feminist theological response to weight loss might look like. If ideas about sin and salvation service hegemonic discourses about fat while also empowering women to shape their own lives, how might they be rethought to challenge fat phobia and the frenetic pursuit of thinness? As well as naming as 'sin' principles and practices which diminish women's appetites and bodies, this book forwards a number of proposals about how salvation might be performed in our everyday eating habits and through the cultivation of fat pride. It takes seriously the conviction of many women in the group that food and the body can be important sites of power, wisdom and transformation, but channels this insight into the construction of theologies that resist rather than reproduce thin privilege and size-ist norms.

Download or read book Fat Man written by Gustavo Bondoni and published by Novus Mundi Publishing. This book was released on 2023-12-02 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: 🚀 Embark on a Mind-Bending Sci-Fi Journey! 🚀 Are you ready to delve into a futuristic world where secrets, identities, and the battle against weight collide in a thrilling, mind-bending tale? Step into the pages of "Fat Man," where personal trainer Luca Pairetti doesn't just solve weight problems; he becomes them. 🧠 **The Ultimate Transformation:** 🧠 Luca Pairetti is no ordinary personal trainer. He possesses a unique and unorthodox ability: he uploads his mind into the brains of his wealthy clients. With unmatched discipline and know-how, he takes on their cravings, pain, and suffering while they enjoy a mental vacation. But his latest assignment from billionaire Samuel Walker is no ordinary challenge; it's the opportunity of a lifetime. 💰 **A Billion-Dollar Offer:** 💰 Walker, weighed down by nearly 500 lbs. and a staggering bank account, offers Luca a job that could secure his retirement. Luca's mission: transform Walker into a fit, well-known billionaire, all while maintaining the facade of a lifestyle worlds apart from his own. Can Luca pull off this audacious feat, or is he biting off more than he can chew? 🌟 **A Forbidden Attraction:** 🌟 As Luca gets to work, he meets Nina, Walker's enchanting neighbor. She's the kind of woman who has never spared a glance for someone like Luca but is captivated by the newly fit Walker. Luca's foundations begin to shake as he grapples with newfound emotions and the impending end of his assignment. 🤖 **A Dilemma of Identity:** 🤖 As Luca's assignment draws closer to its inevitable end, he faces a tough choice. Should he let go of a life he never thought possible or keep his personal masterpiece for himself? The boundaries between identity, desire, and reality blur in this gripping sci-fi thriller. 📚 **Why "Fat Man" is a Must-Read:** 📚 - Immerse yourself in a futuristic world where mind and body are intertwined. - Experience the tension of an impossible transformation and a high-stakes impersonation. - Explore the complex emotions of desire, self-discovery, and the allure of the unattainable. - Witness Luca Pairetti's journey as he confronts the ultimate dilemma: who he is and who he wants to be. 🌌 **Prepare for a Mind-Bending Ride!** 🌌 If you're a fan of thought-provoking sci-fi, gripping thrillers, and explorations of identity, "Fat Man" is the novel for you. Dive into this electrifying tale of transformation and desire, and discover a world where the boundaries of reality are pushed to the brink. 📖 **Get Your Copy Today and Enter the Future of Sci-Fi!** 📖

Download or read book Culinary Capital written by Peter Naccarato and published by Bloomsbury Publishing. This book was released on 2013-07-18 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV cookery shows hosted by celebrity chefs. Meal prep kitchens. Online grocers and restaurant review sites. Competitive eating contests, carnivals and fairs, and junk food websites and blogs. What do all of them have in common? According to authors Kathleen LeBesco and Peter Naccarato, they each serve as productive sites for understanding the role of culinary capital in shaping individual and group identities in contemporary culture. Beyond providing sustenance, food and food practices play an important social role, offering status to individuals who conform to their culture's culinary norms and expectations while also providing a means of resisting them. Culinary Capital analyzes this phenomenon in action across the landscape of contemporary culture. The authors examine how each of the sites listed above promises viewers and consumers status through the acquisition of culinary capital and, as they do so, intersect with a range of cultural values and ideologies, particularly those of gender and economic class.

Download or read book Whose Life Is It Anyway written by Nina W. Brown and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: InWhose Life Is It Anyway?, psychologist Nina Brown helps readers evaluate their family ties and decide if they are so caught up in others needs that they neglect their own health and happiness. She gives readers a variety of techniques for shielding themselves from the demands of their loved ones, building strong boundaries, checking their tendency toward excessive empathy, and staying free of dominating or manipulative relationships.

Download or read book Police in Africa written by Jan Beek and published by Oxford University Press. This book was released on 2017-08-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often overlooked by journalists and scholars, the police forces of the African continents are a significant and little-studied phenomenon. This book seeks to redress that lacuna. The studies span the continent, from South Africa to Sierra Leone, keeping a strong ethnographic focus on police officers and their work.

Download or read book The Shape We re In written by Sarah Boseley and published by Faber & Faber. This book was released on 2014-06-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This demonization of the overweight by the media and politicians is unrelenting. Sarah Boseley, the Guardian's award-winning health editor, argues it's time we understood the complex reality of what makes us fat. Speaking to behavioural scientists and industry experts, yo-yo dieters and people who have gone under the knife,Boseley builds a picture of an obesogenic society - one where we're constantly bombarded by the twin evils of big budget food marketing and the diet industry. Filled with in-depth, original reporting, Boseley reveals just how widespread the problem is - 1 in 4 of us are obese - and makes the case that it is time to fundamentally change the way we live. The Shape We're In is essential reading for anyone interested in their health and the health of their children.

Download or read book The Pharmacology of the Newer Materia Medica written by and published by . This book was released on 1892 with total page 1444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Whose Weight is it Anyway written by Sofie Vandamme and published by ACCO. This book was released on 2010 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars from various disciplines address the ethical perspective of changing food habits in general, and the promotion of healthy eating in particular.

Download or read book Postfeminism and Body Image written by Sarah Riley and published by Taylor & Francis. This book was released on 2022-07-29 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Postfeminism and Body Image is a groundbreaking work that provides a poststructuralist and psychosocial analysis of key issues at the intersections of body image, psychology and media. The book outlines the theoretical framework through the work of renowned philosophers, Michel Foucault and Gilles Deleuze, and their use in feminist scholarship, to address body-image issues and challenges in the context of a postfeminist sensibility. The authors rethink body image, calling into question assumptions and obligations that affect recent issues related to social-media use, body positivity, the transformation imperative, body shaming and muscular masculinity. The analysis shows the advantage of seeing body image as a form of non-linear warfare, structured by contradiction, confusion and critique, where attempts to challenge oppressive body image practices are appropriated under the guise of positive alternatives to maintain that oppression. Through real-world examples, these nuanced concepts are made relatable and comprehensible to the readers. The book also offers a number of affirmative and hopeful ways forward. This is an indispensable resource for students and professionals of Gender studies, Health Psychology, Social Psychology and Media and Cultural Studies. It is also ideal for anyone exploring body image, self-image, postfeminism and poststructualism.