Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Download or read book Buzzmarketing written by Mark Hughes and published by Penguin. This book was released on 2005-07-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Download or read book When Content Goes Viral written by Brian White and published by Enslow Publishing, LLC. This book was released on 2018-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going viral. It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? How does something or someone go from a random post on social media to a household name? What does it mean for the person who posted it? There's the dark side, too: hoaxes, illegal content, and Russian trolls. Readers take a deep dive into the world where fame isn't measured in minutes, but in clicks. This book gives readers the tools to sort the real from the fake, as well as resources to explore.

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Download or read book The Forecaster Method written by John Lincoln and published by . This book was released on 2019-07-19 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never Waste Another Digital Marketing Dollar Again (While Growing Your Business Faster Than Ever)! The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. What You Will Learn: - Bring dollars online from traditional media with confidence!- Accurately forecast and scale your digital marketing- Establish goals and hit them while reducing costs- Establish executive-level reporting and Key Performance Indicators (KPIs)- Set the right overall marketing budget based on a real model- Find new opportunities and phase out poor performers- Create a diversified portfolio of traffic - Set business revenue targets and hit them - Learn how to convert your traffic for less- Learn how to build audiences and market to them over time- Learn how much you should be spending on marketing- Get access to real industry studies that show benchmark data- And more!With hundreds of ways to spend your money in digital today, now is the most important time for this system to be released. Welcome to the Forecaster Method, your guide to transitioning more marketing dollars online from offline, structuring your approach, properly using a performance-based model, and using clear data to scale results. If you are a CMO, business owner, or digital marketer (or perhaps aspire to be in positions such as these) of a multi-million or even multi-billion-dollar company, consider this book your new best friend. As a large company you are competing with the smartest minds in the business, many of which are nimbler in performance-based marketing. It is critical you understand how to test, measure, and prove results as well as scale your online marketing. It is no longer the same marketing mix as it was a few years ago. Digital marketing has exploded and there are so many new ways to advertise it is almost impossible to keep up with. The key to success is following a methodical digital marketing process. About The AuthorJohn Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018 and 2019 Inc. 5000 company) a highly sought-after digital marketing strategist, frequent industry speaker, and winner of the coveted Search Engine Land "Search Marketer of the Year" award.With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, Sharp Healthcare, 5 Hour Energy, Cox Communications, and more.

Download or read book Going Viral A Socially Distant Love Story written by Katie Cicatelli-Kuc and published by Scholastic Inc.. This book was released on 2021-11-02 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Claire Draper's fictional love story goes viral in the wake of a pandemic, the line between reality and fiction is blurred. But will she be able to tell the difference? Claire is a junior in high school when a worldwide pandemic strikes, and she's in the epicenter of it all in New York City. Suddenly, Claire is forced to isolate with her family indefinitely, which means she won't be able to see her friends or even her girlfriend, Vanessa, in person for a long time. At first it's not so bad, but the longer the pandemic lasts, the more Claire feels her priorities changing. That's when she looks outside her bedroom window and notices something new: A girl who lives in the building across the street sitting on her fire escape. So Claire starts writing a story online about a girl who falls for the girl across the street. To Claire's surprise, the story goes viral-and it seems people think true. But how true is true? And what if Vanessa finds out? Will Claire be able to manage her newfound internet fame before everything spirals out of control?

Download or read book Fast Cheap and Viral written by Aashish Chopra and published by Hachette UK. This book was released on 2019-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

Download or read book Going Viral written by Dahlia Schweitzer and published by Rutgers University Press. This book was released on 2018-03-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow

Download or read book Viral Marketing written by Karen Nelson-Field and published by OUP Australia & New Zealand. This book was released on 2013-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Download or read book Linkedin Riches written by John Nemo and published by CreateSpace. This book was released on 2014-04-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if there was a lead generation strategy or platform available online where you could literally wake up each morning to an inbox overflowing with fresh, hot leads? What if around the clock you had a system that brought you qualified prospects looking to buy exactly the type of product or service you were offering? What if all of that happened without you having to leave your desk? What if this system, this new way of generating leads, freed you up to do the things you loved because it took less time, less expense and less effort than everything else you've ever tried? If you're interested in having that vision become a reality, then you need to read this book! Because I'm going to show you EXACTLY how I made more than $135,000 in just 90 days using LinkedIn. I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I'll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn't matter what your experience level is when it comes to LinkedIn - literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You'll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry. - How to instantly locate your ideal prospects on LinkedIn no matter what industry you're in. - How to engage your ideal prospects on LinkedIn by creating instant likability and trust. - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine. - How to move new LinkedIn connections from prospects to paying customers as quickly as possible.

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Download or read book Girl Gone Viral written by Arvin Ahmadi and published by Viking Books for Young Readers. This book was released on 2019 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of "Down and Across" pens an inventive and hauntingly timely story of a 17-year-old coder's catapult to stardom, reminiscent of "The Social Network" with a "Ready Player One" twist. "The perfect thriller for the virtual reality era."--Brendan Reichs, "New York Times"bestselling author of "Nemesis."

Download or read book The Art of Going Viral written by A. C. Clint and published by . This book was released on 2017-10-17 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it that some things EXPLODE online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online. Going Viral pairs raw human behavioral data with the emotional intelligence of A.C. Clint, a sought-after digital media coach who has worked with Fortune 500 clients from Disney to Nike. Clint has distilled years of research and practical experience to write this manual for content people are wired to share. Find your die-hard fanbase of thousands (or millions). This Internet psychology guide teaches: * A centuries-old secret to create connection used by Italian Courtiers & cereal boxes * 3 viral emotions that get shared the most * Step-by-step processes to create content audiences can't get enough of, and prime it to spread as quickly as possible * Building a following from zero to thousands * How to leverage top influencers to do word-of-mouth power-lifting for you * Techniques that work across Twitter, Instagram, Pinterest, and even in-person Are you ready to grow your idea? Triple your profits? More SUCCESS and less work? As an entrepreneur, artist, or creative thinker, you know social media can empower you to reach a potential audience of billions, with tools that are essentially free. But who has that kind of time? And where do you even begin? Or worse: have you set up your business, pushed it into the world, but instead of a flood of interest, you are getting...crickets? Learn secret formulas to build connections, and open doors you never thought possible... Including how to: + Make a powerful first impression + Connect effortlessly with followers + Increase exposure, shares, engagement, interest, and traffic for your website Understand what makes people click (even if they don't). Is this book for you? If you have ever posted online then the answer is YES! Whether you write your own blog, or have a basic Facebook profile...whether you like it or not, you have a digital brand. Are you ready to use it? You have something to say. Isn't it about time for people to hear it? DON'T miss your chance at success because of a lackluster Internet presence. Share your vision with the world and finally be heard. If you want to become an overnight success story, there IS a secret to it. All you need is a little inspiration, an internet connection, and the right formula, which this book will teach you. This guide is especially for: * Visionaries ready to reach the masses with their message * Professionals wanting to make a name & propel their career to the next level * Companies seeking to increase profit & customer engagement * Anyone who ever built a website with zero traffic and thought 'what next?' Whether you are a computer novice or a practiced PR pro, there is something in this book for you. Pick up your copy today by clicking the BUY NOW button at the top of this page.

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.