Download or read book What the heck is INSIGHT how to find it written by Lam Tran and published by Lam Tran. This book was released on 2020-05-16 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight is a key concept in Marketing and Communication that helps unlock change in people's behavior. However, most explanations about insight are either abstract or incomplete, making it hard for beginners to grasp this important concept. This book is an attempt to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight? with tons of examples. Besides, the book provides practical frameworks, principles and methods. From problem-digging framework, insight construction guide, to the principles and method of finding insight that you can apply straight away. *** Book recommendation: Mr. John Griffiths, CEO of Planning Above and Beyond, and Co-author of “98% Pure Potato” “If you have a department full of juniors this is a great little book for giving them a several ways to hunt for insights and to check whether what they have found is an insight. The book is based on practice with plenty of examples. You can buy What the heck is insight and how you can find it here. Well worth a look.” Ms. Dieu Anh, Managing Director at AIM Academy: "Insight is the most mysterious topic in the world of Marketing & Communication. There's no scale or ruler to define a good or not-so-good insight. Therefore, anyone working in this industry scratches their heads several times when facing the puzzle of insight. This little book is a great effort to unveil that mystery. No jargons, no technical terms, the book helps us understand insight and why it matters in Marketing & Communication. More useful, the book takes us back to the originality of insight and provides guidance on how to find it. As an educator in this industry, I found this is one of the very few books that can make a difficult, technical-driven topic become simple and approachable for work. Take it, read it, and refer to it each day when you have to answer the question - What the heck is insight and how to find it?" Ms. Duong Xuan Thao, Former Head of Strategic Planning at DSquare Vietnam: "I wish I had this book in hand when I started my career as a strategic planner in advertising 10 years ago. Lam has nicely blended theory, expert opinions, and his own work experience to create a rich yet mild cocktail of insights. Practical, concise and helpful, this is an enjoyable book to quench your thirst of knowledge in one shot, or to take sip by sip and reflect on your current strategy." Mr. Ho Cong Hoai Phuong, General Manager at Pencil Group, Former Group Planning Director at Dentsu: "Have you ever ask yourself why do we need an insight for our ad? Most of advertising book talk about what insight is or how to find it, this book starts with Why and give you the holistic view."
Download or read book Raising Critical Thinkers written by Julie Bogart and published by Penguin. This book was released on 2023-08-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for parents to help children of all ages process the onslaught of unfiltered information in the digital age. Education is not solely about acquiring information and skills across subject areas, but also about understanding how and why we believe what we do. At a time when online media has created a virtual firehose of information and opinions, parents and teachers worry how students will interpret what they read and see. Amid the noise, it has become increasingly important to examine different perspectives with both curiosity and discernment. But how do parents teach these skills to their children? Drawing on more than twenty years’ experience homeschooling and developing curricula, Julie Bogart offers practical tools to help children at every stage of development to grow in their ability to explore the world around them, examine how their loyalties and biases affect their beliefs, and generate fresh insight rather than simply recycling what they’ve been taught. Full of accessible stories and activities for children of all ages, Raising Critical Thinkers helps parents to nurture passionate learners with thoughtful minds and empathetic hearts.
Download or read book Journaling The Journey 25 Spiritual Insights to Light The Way written by Larry Pearlman and published by Lulu.com. This book was released on 2018-01-18 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take 25 Spiritual Insights discovered by the author on his journey through life represented by a "Route 66" adventure in a red Corvette and apply them to your own life through journaling and guided introspection. Journaling The Journey could be read just for the entertainment value and it would be worth the money, but here is an opportunity to literally change the direction of your life and discover the answer to the question of the Ages: Who Am I Really?
Download or read book What the Heck Is Self Love Anyway written by Jonathon Aslay and published by . This book was released on 2019-04-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're like me, you might have tuned out or rejected the idea whenever you hear someone say "you have to love yourself" and you might even say to yourself, what the heck does that mean? Unfortunately, loving yourself can be so foreign of a concept and yet it might also be the very thing that changes your life... for the better in every way. Self-love--our capacity to feed our spirit, fill our 'love cup' and feel inner peace is endless-- we just need to tap into it. But how? How the heck do we create [or experience] inner happiness? That's what this book attempts to address.
Download or read book Insight written by Santino Hassell and published by . This book was released on 2017-03-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing up the outcast in an infamous family of psychics, Nate Black never learned how to control his empath abilities. Then after five years without contact, his estranged twin turns up dead in New York City. The claim of suicide doesn't ring true, especially when a mysterious vision tells Nate it was murder. Now his long-hated gift is his only tool to investigate. Hitching from his tiny Texas town, Nate is picked up by Trent, a gorgeous engineer who thrives on sarcasm and skepticism. The heat that sparks between them is instant and intense, and Nate ends up trusting Trent with his secrets--something he's never done before. But once they arrive in the city, the secrets multiply when Nate discovers an underground supernatural community, more missing psychics, and frightening information about his own talent. Nate is left questioning his connection with Trent. Are their feelings real, or are they being propelled by abilities Nate didn't realize he had? His fear of his power grows, but Nate must overcome it to find his brother's killer and trust himself with Trent's heart.
Download or read book Hell of a Book written by Jason Mott and published by Penguin. This book was released on 2022-06-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***2021 NATIONAL BOOK AWARD WINNER*** ***THE NATIONAL BESTSELLER*** Winner of the 2021 Sir Walter Raleigh Award for Fiction, Joyce Carol Oates Literary Prize Finalist, 2022 Chautauqua Prize Finalist, Willie Morris Award for Southern Writing Shortlist, 2021 Aspen Words Literary Prize Shortlist, 2022 Maya Angelou Book Award Shortlist, 2022 Carnegie Medal Longlist A Read With Jenna Today Show Book Club Pick! An Ebony Magazine Publishing Book Club Pick! One of Washington Post's 50 Notable Works of Fiction | One of Philadelphia Inquirer's Best Books of 2021 | One of Shelf Awareness's Top Ten Fiction Titles of the Year | One of TIME Magazine’s 100 Must-Read Books | One of NPR.org's "Books We Love" | EW’s "Guide to the Biggest and Buzziest Books of 2021" | One of the New York Public Library's Best Books for Adults | San Diego Union Tribune—My Favorite Things from 2021 | Writer's Bone's Best Books of 2021 | Atlanta Journal Constitution—Top 10 Southern Books of the Year | One of the Guardian's (UK) Best Ten 21st Century Comic Novels | One of Entertainment Weekly's 15 Books You Need to Read This June | On Entertainment Weekly's "Must List" | One of the New York Post's Best Summer Reading books | One of GMA's 27 Books for June | One of USA Today's 5 Books Not to Miss | One of Fortune's 21 Most Anticipated Books Coming Out in the Second Half of 2021 | One of The Root's PageTurners: It’s Getting Hot in Here | One of Real Simple's Best New Books to Read in 2021 An astounding work of fiction from New York Times bestselling author Jason Mott, always deeply honest, at times electrically funny, that goes to the heart of racism, police violence, and the hidden costs exacted upon Black Americans and America as a whole In Jason Mott’s Hell of a Book, a Black author sets out on a cross-country publicity tour to promote his bestselling novel. That storyline drives Hell of a Book and is the scaffolding of something much larger and more urgent: Mott’s novel also tells the story of Soot, a young Black boy living in a rural town in the recent past, and The Kid, a possibly imaginary child who appears to the author on his tour. As these characters’ stories build and converge, they astonish. For while this heartbreaking and magical book entertains and is at once about family, love of parents and children, art and money, it’s also about the nation’s reckoning with a tragic police shooting playing over and over again on the news. And with what it can mean to be Black in America. Who has been killed? Who is The Kid? Will the author finish his book tour, and what kind of world will he leave behind? Unforgettably told, with characters who burn into your mind and an electrifying plot ideal for book club discussion, Hell of a Book is the novel Mott has been writing in his head for the last ten years. And in its final twists, it truly becomes its title.
Download or read book Overcoming Resistance written by Albert Ellis PhD and published by Springer Publishing Company. This book was released on 2007-07-31 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new foreword by Raymond DiGiuseppe, PhD, ScD, St. John's University "Albert Ellis has written many books on his favorite topic Rational Emotive Behavior Therapy. Although he writes on that topic very well, he often does not write about generic psychotherapy. REBT is an integrative form of psychotherapy. Following this model, psychotherapists can incorporate many diverse techniques and strategies to change clients' dysfunctional behaviors and emotions . Much of what Al identifies as good REBT in this book is just good psychotherapy. Because people so universally identify Al with REBT, people may generally overlook his wisdom as a clinician. Having worked with Al for more than thirty years, I have been fortunate enough to learn from him. Much of the knowledge I learned from Al and cherish the most is not necessarily about REBT theory. They concern wise ways of thinking about clinical problems. That is why, out of all Al's books, this is my favorite. This is Al Ellis, the clinician." -- From the Foreword by Raymond DiGiuseppe, PhD, ScD, Director of Professional Education, Albert Ellis Institute; Professor and Chair, Department of Psychology, St. John's University Now available in an affordable paperback, this edition takes a look at the underlying causes of resisting cognitive-emotional-behavioral change and the methods used to overcome them. Written in present-action language, Ellis gives an overview of the basic principles of Rational Emotive Behavior Therapy and Cognitive Behavior Therapy. Ellis charts the changes in the field that have taken place in the 20 years leading up to 2002, when this edition was originally published. The book also integrates recent therapies into REBT, including psychotherapy, solution-focused therapy, and recent findings of experimental psychology.
Download or read book 98 Pure Potato written by John Griffiths and published by Unbound Publishing. This book was released on 2016-06-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today. It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands? In 98% Pure Potato, the untold history of those real-life men and women is revealed through insights and anecdotes from some of account planning’s most revered pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine Gray, Ev Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and many more. Industry experts John Griffiths and Tracey Follows trace the true beginnings, rise and evolution of the discipline that came to be known as ‘advertising account planning’, uncovering how the UK’s most iconic campaigns came to be, and exploring what challenges and opportunities lie ahead. This is the enlightening history of how a fundamental part of advertising practice came out of the UK, as well as an instrumental guide for anyone working or hoping to work in the advertising industry today.
Download or read book Making Markets written by Ajit Kambil and published by Harvard Business Press. This book was released on 2002 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are transitioning from place to space-but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: Success in the marketspace will require new ways of operating, and participation won't be optional. Ajit Kambil and Eric van Heck-respected authorities on electronic markets-argue that online auctions and exchanges will soon be an essential part of business practice. They explain why companies must adopt electronic markets now if they hope to compete in the future. And they prove that success lies not in achieving "first-mover" advantage in new markets, but in creating winning strategies to design and use markets to manage the supply chain, connect with customers, increase efficiency, and make decisions. Based on the authors' decade-long study of nearly one hundred successful and failed electronic markets in the United States, Europe, and Asia, the book reveals how market makers are rewriting the rules of commerce. They offer a strategic blueprint for designing, implementing, and profiting from electronic markets. Making Markets shows how companies can: · Creatively use markets in procurement, resale, and clearance, and in more novel applications such as prediction, risk management, and decision making. · Design, deploy, and stimulate the successful adoption of online auctions and exchanges. · Utilize technology to support-not replace-human interaction. · Leverage information to become more profitable buyers and sellers. · Innovate in trade processes from pricing, payment, and authentication to logistics and product representation. · Grow markets through partnerships, alliances, and mergers. This highly practical guide will help companies create the ultimate market: one that captures the feel and trust of a physical community but leverages the power and efficiency of technology to benefit all participants. AUTHORBIO: Ajit Kambil is Associate Partner and Senior Research Fellow at Accenture's Institute for Strategic Change. Eric van Heck is a Professor at Erasmus University's Rotterdam School of Management, The Netherlands.
Download or read book Heck Superhero written by Martine Leavitt and published by Boyds Mills Press. This book was released on 2016-08-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heck is used to getting by on his own; his mother is unreliable, at best. But even a boy with a rich imagination is going to have a tough time managing when he and his mother find themselves without a home. It's a good thing Heck has wit, strength, and a lot of optimism.
Download or read book Surf Is Where You Find It written by Gerry Lopez and published by Patagonia. This book was released on 2015-04-17 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the most revered surfers of his generation, Gerry Lopez's Surf Is Where You Find It is a collection of stories about a lifetime of surfing. But more than that, it is a collection of stories about the lessons learned from surfing. It presents 38 stories about those who have been influential in the sport — surfing anytime, anywhere, and in any way. Lopez, an innovator in stand-up-paddle (one of the fastest growing water sports in the world), now shares his stories about pioneering that sport. Conveyed in Gerry's unique voice, augmented with photos from his personal collection, this book is a classic for surf enthusiasts everywhere.
Download or read book A Breath of Freedom written by Jorge Klapproth and published by BoD – Books on Demand. This book was released on 2022-04-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across Europe on two wheels. It's a dream - a breath of freedom. This indescribable feeling of being alive takes hold of you especially when you are at one with the elements of nature. Jorge Klapproth fulfils a long-cherished dream and tours Europe on his motorbike. The first leg of this journey leads from western Germany to the northernmost point of Europe, the North Cape in Norway. From there, the second leg leads to the southern tip of the continent, to Cape Tripiti on the small Greek island of Gavdos. The third stage then goes along the Adriatic Sea, over the Alps back home. A great tour that takes the author as a solo traveller over 13,000 kilometres and through 23 countries in Europe. He reports about countless encounters, experiences and valuable lessons learned in this exciting motorbike travelogue: from the idea to the planning to the implementation - in the midst of the worldwide pandemic.
Download or read book Die Empty written by Todd Henry and published by Penguin. This book was released on 2015-04-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A must-read for anyone interested in moving from inspiration to action.” —Cal Newport, author of So Good They Can’t Ignore You Most of us fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day we’re often left wondering if any of it really mattered. We feel the ticking of the clock, but we’re unsure of the path forward. Die Empty is a tool for people who aren’t willing to put off their most important work for another day. Todd Henry explains the forces that lead to stagnation and introduces practices that will keep you on a true and steady course. The key is embracing the idea that time is finite, so you should focus on the unique contribution to the world that only you can make. Henry shows how to sustain your enthusiasm, push through mental barriers, and unleash your best work each day.
Download or read book What the Hell Did I Just Read written by David Wong and published by St. Martin's Press. This book was released on 2017-10-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the story "They" don't want you to read. Though, to be fair, "They" are probably right about this one. To quote the Bible, "Learning the truth can be like loosening a necktie, only to realize it was the only thing keeping your head attached." No, don't put the book back on the shelf -- it is now your duty to purchase it to prevent others from reading it. Yes, it works with e-books, too, I don't have time to explain how. While investigating a fairly straightforward case of a shape-shifting interdimensional child predator, Dave, John and Amy realized there might actually be something weird going on. Together, they navigate a diabolically convoluted maze of illusions, lies, and their own incompetence in an attempt to uncover a terrible truth they -- like you -- would be better off not knowing. Your first impulse will be to think that a story this gruesome -- and, to be frank, stupid -- cannot possibly be true. That is precisely the reaction "They" are hoping for. John Dies at the End's "smart take on fear manages to tap into readers' existential dread on one page, then have them laughing the next" (Publishers Weekly) and This Book is Full of Spiders was "unlike any other book of the genre" (Washington Post). Now, New York Times bestselling author David Wong is back with What the Hell Did I Just Read, the third installment of this black-humored thriller series.
Download or read book What the Heck Is EOS written by Gino Wickman and published by BenBella Books. This book was released on 2017-09-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast read, this book answers the questions many employees have about EOS and their company: • What is an operating system? • What is EOS and why is my company using it? • What are the EOS foundational tools and how do they impact me? • What's in it for me? Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision.
Download or read book Making Peace with the Things in Your Life written by Cindy Glovinsky and published by Macmillan. This book was released on 2002-05-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you spend much of your time struggling against the growing ranks of papers, books, clothes, housewares, mementos, and other possessions that seem to multiply when you're not looking? Do these inanimate objects, the hallmarks of busy modern life, conspire to fill up every inch of your space, no matter how hard you try to get rid of some of them and organize the rest? Do you feel frustrated, thwarted, and powerless in the face of this ever-renewing mountain of stuff? Help is on the way. Cindy Glovinsky, practicing psychotherapist and personal organizer, is uniquely qualified to explain this nagging, even debilitating problem -- and to provide solutions that really work. Writing in a supportive, nonjudmental tone, Glovinsky uses humorous examples, questionnaires, and exercises to shed light on the real reasons why we feel so overwhelmed by papers and possessions and offers individualized suggestions tailored to specific organizing problems. Whether you're drowning in clutter or just looking for a new way to deal with the perennial challenge of organizing and managing material things, this fresh and reassuring approach is sure to help. Making Peace with the Things in Your Life will help you cut down on your clutter and cut down on your stress!
Download or read book What To Do Before Your Book Launch written by M.J. Rose and published by Evil Eye Concepts, Incorporated. This book was released on 2015-04-03 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.
