Download or read book Well written and Red written by Alfredo Marcantonio and published by . This book was released on 2002 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest addition to Dakini Books titles is "Well-written and red", the story about The Economist poster campaign that has won prizes and plaudits the world over.. Written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio, it celebrates the 15th anniversary of the first appearance of these eye catching and mould breaking 'White out of Red' billboards. As an ex-Director of AMV BBDO, the Agency responsible, he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it. Marcantonio weaves together the recollections of those actually involved, putting events into context or stressing their importance, by citing lessons he has learnt in his own distinguished career. This is clearly a 'must-have publication' for advertising, marketing and media people. However, poster headlines like 'In real life the tortoise loses' mean that it will appeal to anyone who appreciates wit and style. Indeed, if you have ever wondered how advertising works this book describes the process in engaging detail. Readers from outside the industry won't be fazed by the vagaries of the creative process described in this book. Instead, they may be surprised to discover the disciplined strategic thinking and tight advertising briefs that inspire it, and the way subtle shifts in emphasis have helped the campaign remain relevant in changing times. This 224 page hardback costs #29.95 and features 140 or more of the advertisements that have helped The Economist increase its UK circulation by 65% and its UK ad revenue by 250%. It is a testimony to the power of posters, confirmation that it can pay to advertise and proof that 'funny' need not be the enemy of 'money'.
Download or read book Well Written and Red written by Alfredo Marcantonio and published by Harriman House. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Economist" ran its eye-catching 'White out of Red' posters, whose 'vibrancy and visibility' have established them as 'part of the urban landscape'. This 256-page volume is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio.
Download or read book Written In Red written by Anne Bishop and published by Penguin. This book was released on 2013-03-05 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enter the world of the Others in the first novel in New York Times bestselling author Anne Bishop’s thrilling fantasy series: a place where unearthly entities—vampires and shape-shifters among them—rule the Earth and prey on the human race. As a cassandra sangue, or blood prophet, Meg Corbyn can see the future when her skin is cut—a gift that feels more like a curse. Meg’s Controller keeps her enslaved so he can have full access to her visions. But when she escapes, the only safe place Meg can hide is at the Lakeside Courtyard—a business district operated by the Others. Shape-shifter Simon Wolfgard is reluctant to hire the stranger who inquires about the Human Liaison job. First, he senses she’s keeping a secret, and second, she doesn’t smell like human prey. Yet a stronger instinct propels him to give Meg the job. And when he learns the truth about Meg and that she’s wanted by the government, he’ll have to decide if she’s worth the fight between humans and the Others that will surely follow.
Download or read book Red White Royal Blue written by Casey McQuiston and published by St. Martin's Griffin. This book was released on 2019-05-14 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Instant NEW YORK TIMES and USA TODAY bestseller * * GOODREADS CHOICE AWARD WINNER for BEST DEBUT and BEST ROMANCE of 2019 * * BEST BOOK OF THE YEAR* for VOGUE, NPR, VANITY FAIR, and more! * What happens when America's First Son falls in love with the Prince of Wales? When his mother became President, Alex Claremont-Diaz was promptly cast as the American equivalent of a young royal. Handsome, charismatic, genius—his image is pure millennial-marketing gold for the White House. There's only one problem: Alex has a beef with the actual prince, Henry, across the pond. And when the tabloids get hold of a photo involving an Alex-Henry altercation, U.S./British relations take a turn for the worse. Heads of family, state, and other handlers devise a plan for damage control: staging a truce between the two rivals. What at first begins as a fake, Instragramable friendship grows deeper, and more dangerous, than either Alex or Henry could have imagined. Soon Alex finds himself hurtling into a secret romance with a surprisingly unstuffy Henry that could derail the campaign and upend two nations and begs the question: Can love save the world after all? Where do we find the courage, and the power, to be the people we are meant to be? And how can we learn to let our true colors shine through? Casey McQuiston's Red, White & Royal Blue proves: true love isn't always diplomatic. "I took this with me wherever I went and stole every second I had to read! Absorbing, hilarious, tender, sexy—this book had everything I crave. I’m jealous of all the readers out there who still get to experience Red, White & Royal Blue for the first time!" - Christina Lauren, New York Times bestselling author of The Unhoneymooners "Red, White & Royal Blue is outrageously fun. It is romantic, sexy, witty, and thrilling. I loved every second." - Taylor Jenkins Reid, New York Times bestselling author of Daisy Jones & The Six
Download or read book Red Rising written by Pierce Brown and published by Del Rey. This book was released on 2014-01-28 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Pierce Brown’s relentlessly entertaining debut channels the excitement of The Hunger Games by Suzanne Collins and Ender’s Game by Orson Scott Card. “Red Rising ascends above a crowded dystopian field.”—USA Today ONE OF THE BEST BOOKS OF THE YEAR—Entertainment Weekly, BuzzFeed, Shelf Awareness “I live for the dream that my children will be born free,” she says. “That they will be what they like. That they will own the land their father gave them.” “I live for you,” I say sadly. Eo kisses my cheek. “Then you must live for more.” Darrow is a Red, a member of the lowest caste in the color-coded society of the future. Like his fellow Reds, he works all day, believing that he and his people are making the surface of Mars livable for future generations. Yet he toils willingly, trusting that his blood and sweat will one day result in a better world for his children. But Darrow and his kind have been betrayed. Soon he discovers that humanity reached the surface generations ago. Vast cities and lush wilds spread across the planet. Darrow—and Reds like him—are nothing more than slaves to a decadent ruling class. Inspired by a longing for justice, and driven by the memory of lost love, Darrow sacrifices everything to infiltrate the legendary Institute, a proving ground for the dominant Gold caste, where the next generation of humanity’s overlords struggle for power. He will be forced to compete for his life and the very future of civilization against the best and most brutal of Society’s ruling class. There, he will stop at nothing to bring down his enemies . . . even if it means he has to become one of them to do so. Praise for Red Rising “[A] spectacular adventure . . . one heart-pounding ride . . . Pierce Brown’s dizzyingly good debut novel evokes The Hunger Games, Lord of the Flies, and Ender’s Game. . . . [Red Rising] has everything it needs to become meteoric.”—Entertainment Weekly “Ender, Katniss, and now Darrow.”—Scott Sigler “Red Rising is a sophisticated vision. . . . Brown will find a devoted audience.”—Richmond Times-Dispatch Don’t miss any of Pierce Brown’s Red Rising Saga: RED RISING • GOLDEN SON • MORNING STAR • IRON GOLD • DARK AGE • LIGHT BRINGER
Download or read book R E D Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Download or read book Red Summer written by Cameron McWhirter and published by Henry Holt and Company. This book was released on 2011-07-19 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A narrative history of America's deadliest episode of race riots and lynchings After World War I, black Americans fervently hoped for a new epoch of peace, prosperity, and equality. Black soldiers believed their participation in the fight to make the world safe for democracy finally earned them rights they had been promised since the close of the Civil War. Instead, an unprecedented wave of anti-black riots and lynchings swept the country for eight months. From April to November of 1919, the racial unrest rolled across the South into the North and the Midwest, even to the nation's capital. Millions of lives were disrupted, and hundreds of lives were lost. Blacks responded by fighting back with an intensity and determination never seen before. Red Summer is the first narrative history written about this epic encounter. Focusing on the worst riots and lynchings—including those in Chicago, Washington, D.C., Charleston, Omaha and Knoxville—Cameron McWhirter chronicles the mayhem, while also exploring the first stirrings of a civil rights movement that would transform American society forty years later.
Download or read book Quotations from Chairman Mao Tse Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
Download or read book Bridge of Dreams written by Anne Bishop and published by Penguin. This book was released on 2012-03-06 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Return to New York Times bestselling author Anne Bishop’s Ephemera, a world of strange and magical landscapes connected only by bridges—bridges that may transport you where you truly belong, rather than where you wish to go. When wizards threaten Glorianna Belladonna and her work to keep Ephemera balanced, her brother, Lee, sacrifices himself in order to save her—and ends up an Asylum inmate in the city of Vision, far away from all he knows. But a darkness is spreading through Vision, perplexing the Shamans who protect it—and Lee is the only one who can shed any light on its mysteries... Includes the Ephemera novella “The Voice”
Download or read book Red Queen written by Victoria Aveyard and published by Harper Collins. This book was released on 2015-02-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling series! Red Queen, by #1 New York Times bestselling author Victoria Aveyard, is a sweeping tale of power, intrigue, and betrayal, perfect for fans of George R.R. Martin’s Game of Thrones series. Mare Barrow's world is divided by blood—those with common, Red blood serve the Silver-blooded elite, who are gifted with superhuman abilities. Mare is a Red, scraping by as a thief in a poor, rural village, until a twist of fate throws her in front of the Silver court. Before the king, princes, and all the nobles, she discovers she has an ability of her own. To cover up this impossibility, the king forces her to play the role of a lost Silver princess and betroths her to one of his own sons. As Mare is drawn further into the Silver world, she risks everything and uses her new position to help the Scarlet Guard—a growing Red rebellion—even as her heart tugs her in an impossible direction. One wrong move can lead to her death, but in the dangerous game she plays, the only certainty is betrayal. Discover more wonders in the world of Red Queen with Broken Throne: A Red Queen Collection, a companion novel with stories from fan favorites and new voices, featuring never-before-seen maps, flags, bonus scenes, journal entries, and much more exclusive content! Plus don't miss Realm Breaker! Irresistibly action-packed and full of lethal surprises, this stunning fantasy series from Victoria Aveyard, #1 New York Times bestselling author of the Red Queen series, begins where hope is lost and asks: When the heroes have fallen, who will take up the sword?
Download or read book Lilly s Purple Plastic Purse written by Kevin Henkes and published by Harper Collins. This book was released on 1996-08-19 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lilly loves everything about school, especially her cool teacher, Mr. Slinger. But when Lilly brings her purple plastic purse and its treasures to school and can't wait until sharing time, Mr. Slinger confiscates her prized possessions. Lilly's fury leads to revenge and then to remorse and she sets out to make amends. Lilly, the star of Chester's Way and Julius, the Baby of the World, is back. And this time she has her name in the title - something she's wanted all along. If you thought Lilly was funny before, you are in for a treat. So hurry up and start reading. Lilly can't wait for you to find out more about her.
Download or read book Red Roulette written by Desmond Shum and published by Simon and Schuster. This book was released on 2021-09-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "THE BOOK CHINA DOESN'T WANT YOU TO READ."--CNN A riveting insider's story of how the Party and big money work in China today, by a man who, with his wife, Whitney Duan, rose to the zenith of power and wealth--and then fell out of favor. She was disappeared four years ago. News of this book led to a phone call from Whitney, proof that she's alive. As Desmond Shum was growing up impoverished in China, he vowed his life would be different. Through hard work and sheer tenacity he earned an American college degree and returned to his native country to establish himself in business. There, he met his future wife, the highly intelligent and equally ambitious Whitney Duan who was determined to make her mark within China's male-dominated society. Whitney and Desmond formed an effective team and, aided by relationships they formed with top members of China's Communist Party, the so-called red aristocracy, he vaulted into China's billionaire class. Soon they were developing the massive air cargo facility at Beijing International Airport, and they followed that feat with the creation of one of Beijing's premier hotels. They were dazzlingly successful, traveling in private jets, funding multi-million-dollar buildings and endowments, and purchasing expensive homes, vehicles, and art. But in 2017, their fates diverged irrevocably when Desmond, while residing overseas with his son, learned that his now ex-wife Whitney had vanished along with three coworkers. This is both Desmond's story and Whitney's, because she has not been able to tell it herself.
Download or read book A Little Life written by Hanya Yanagihara and published by Vintage. This book was released on 2016-01-26 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A stunning “portrait of the enduring grace of friendship” (NPR) about the families we are born into, and those that we make for ourselves. A masterful depiction of love in the twenty-first century. NATIONAL BOOK AWARD FINALIST • MAN BOOKER PRIZE FINALIST • WINNER OF THE KIRKUS PRIZE A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves. Look for Hanya Yanagihara’s latest bestselling novel, To Paradise.
Download or read book Red Notice written by Bill Browder and published by Simon and Schuster. This book was released on 2015-02-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freezing Order, the follow-up to Red Notice, is available now! “[Red Notice] does for investing in Russia and the former Soviet Union what Liar’s Poker did for our understanding of Salomon Brothers, Wall Street, and the mortgage-backed securities business in the 1980s. Browder’s business saga meshes well with the story of corruption and murder in Vladimir Putin’s Russia, making Red Notice an early candidate for any list of the year’s best books” (Fortune). “Part John Grisham-like thriller, part business and political memoir.” —The New York Times This is a story about an accidental activist. Bill Browder started out his adult life as the Wall Street maverick whose instincts led him to Russia just after the breakup of the Soviet Union, where he made his fortune. Along the way he exposed corruption, and when he did, he barely escaped with his life. His Russian lawyer Sergei Magnitsky wasn’t so lucky: he ended up in jail, where he was tortured to death. That changed Browder forever. He saw the murderous heart of the Putin regime and has spent the last half decade on a campaign to expose it. Because of that, he became Putin’s number one enemy, especially after Browder succeeded in having a law passed in the United States—The Magnitsky Act—that punishes a list of Russians implicated in the lawyer’s murder. Putin famously retaliated with a law that bans Americans from adopting Russian orphans. A financial caper, a crime thriller, and a political crusade, Red Notice is the story of one man taking on overpowering odds to change the world, and also the story of how, without intending to, he found meaning in his life.
Download or read book Red Knight written by Michael Ashcroft and published by Biteback Publishing. This book was released on 2021-08-19 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of the Day – The Guardian "Well-researched ... well-written ... even-handed ... balanced." – Baroness Hoey, The Critic "Red Knight is well written and researched and, I think, pretty fair." – Daniel Finkelstein, The Times "Ashcroft has done his research and he does tell us important things about Starmer." – The Independent "Well-researched, fair and objective ... Lord Ashcroft's book is a great aid to answering questions [about Starmer] and posing a few more." – TCW "Comprehensive." – The Tablet "Surprisingly sympathetic." – MoneyWeek *** Sir Keir Starmer has played many parts during his life and career. He went from schoolboy socialist to radical lawyer before surprising many by joining the establishment, becoming Director of Public Prosecutions, accepting a knighthood and then, in 2015, standing successfully for Parliament. At Westminster, he was swiftly elevated to the shadow Cabinet, and in April 2020 he became the leader of the Labour Party. Michael Ashcroft's new book goes in search of the man who wants to be Prime Minister and reveals previously unknown details about him which help to explain what makes him tick. Starmer was the architect of Labour's second-referendum Brexit policy, which was considered a major factor in its worst electoral defeat for nearly a century. Is he the man to bring back Labour's lost voters? Is he the voice of competence and moderation who can put his party back on the political map? Or is he just a member of the metropolitan elite who is prepared to say and do whatever it takes to win favour? This meticulous examination of his life offers voters the chance to answer these vital questions.
Download or read book The Girl in Red written by Christina Henry and published by Penguin. This book was released on 2019-06-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the national bestselling author of Alice comes a postapocalyptic take on the perennial classic "Little Red Riding Hood"...about a woman who isn't as defenseless as she seems. It's not safe for anyone alone in the woods. There are predators that come out at night: critters and coyotes, snakes and wolves. But the woman in the red jacket has no choice. Not since the Crisis came, decimated the population, and sent those who survived fleeing into quarantine camps that serve as breeding grounds for death, destruction, and disease. She is just a woman trying not to get killed in a world that doesn't look anything like the one she grew up in, the one that was perfectly sane and normal and boring until three months ago. There are worse threats in the woods than the things that stalk their prey at night. Sometimes, there are men. Men with dark desires, weak wills, and evil intents. Men in uniform with classified information, deadly secrets, and unforgiving orders. And sometimes, just sometimes, there's something worse than all of the horrible people and vicious beasts combined. Red doesn't like to think of herself as a killer, but she isn't about to let herself get eaten up just because she is a woman alone in the woods....
Download or read book 5 written by Dan Zadra and published by Compendium Publishing & Communications. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspires you to start a new life, find opportunities, and seek adventures.
