Download or read book Weintourismus und Marketing written by Knut Scherhag and published by BoD – Books on Demand. This book was released on 2013 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Download or read book Routledge Handbook of Wine Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-11-25 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Download or read book Strategic Winery Tourism and Management written by Kyuho Lee and published by CRC Press. This book was released on 2016-01-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate
Download or read book Successful Social Media and Ecommerce Strategies in the Wine Industry written by Gergely Sznolnoki and published by Springer. This book was released on 2016-04-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Download or read book Nutritional and Health Aspects of Food in Nordic Countries written by Veslemøy Andersen and published by Academic Press. This book was released on 2018-09-18 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutritional and Health Aspects of Food in Nordic Countries provides an analysis of traditional and ethnic foods from the Nordic countries, including Norway (and Svalbard), Sweden, Finland, Iceland, and Denmark (including Greenland and the Faroe Islands). The book addresses the history of use, origin, composition and preparation, ingredient origin, nutritional aspects, and the effects on health for various foods and food products in each of these countries. In addition, readers will find local and international regulations and suggestions on how to harmonize regulations to promote global availability of these foods. - Provides insight into the varieties of food and food products available in the Nordic countries - Presents nutritional and health claims that are either based on opinion and/or experience, on scientific evidence, or on both - Contains a framework to determine whether these northern European foods meet local and international regulatory requirements - Offers strategies to remedy those foods that do not meet local and international regulatory requirements
Download or read book Innovative Approaches to Tourism and Leisure written by Vicky Katsoni and published by Springer. This book was released on 2017-12-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.
Download or read book Social Media Marketing in Tourism and Hospitality written by Roberta Minazzi and published by Springer. This book was released on 2014-11-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Download or read book Global Wine Tourism written by Jack Carlsen and published by CABI. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Download or read book Food Tourism Around The World written by C. Michael Hall and published by Routledge. This book was released on 2004-02-18 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
Download or read book Trends in Tourist Behavior written by Andrés Artal-Tur and published by Springer. This book was released on 2019-01-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media. Other topics to be addressed include the factors affecting tourism expenditure on accommodation in World Heritage Cities and the impacts of experience on the motivation of participants in recreational sports tourism events. The book will be of interest for researchers, industry professionals, under- and postgraduate students, and others who wish to learn about new trends in tourist behavior and emerging tourism products.
Download or read book Gamification for Tourism written by Feifei Xu and published by Channel View Publications. This book was released on 2021-05-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.
Download or read book Wine and Tourism written by Marta Peris-Ortiz and published by Springer. This book was released on 2015-12-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional development, environmental management, sustainable viticulture, quality management in wineries and wine tourism routes among others. Wine tourism, which combines two important yet distinct economic activities (i.e., tourism and viticulture), has recently emerged as a new tourism product driven by tourists’ search for new experiences and wineries’ need to diversify their businesses and seek new revenue streams to boost sales. This new form of tourism, which typically takes place in rural areas and which combines wine production with tourist activities, is becoming important for such regions by providing a complementary income source. It provides a model for sustainable economic development for these regions, which for various reasons may otherwise struggle to develop. Featuring cases and business implications from various locations, this book provides an important source of knowledge—both theoretical and practical—suitable to academics, scholars, researchers, and practitioners in the tourism sector and the wine industry.
Download or read book Gastronomy Tourism written by World Tourism Organization (Unwto) and published by . This book was released on 2019-05-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report looks at the concept of gastronomy tourism in Japan and shows that activities of gastronomy tourism are being undertaken across the nation. It features 18 case studies, from local Sake breweries to hotel trains, showing how Japan has achieved turning gastronomy tourism into a tool for development, inclusion and regional integration.
Download or read book Sustainable Tourism Management written by John Swarbrooke and published by CABI. This book was released on 1999 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable tourism is attracting enormous attention today throughout the world. This book provides an up-to-date, comprehensive coverage of the practice and management of the subject. It offers a range of definitions of sustainable tourism from different sectors of tourism and different parts of the world. Key issues and current debates are also discussed and a range of examples of sustainable tourism management practice are given. The book is designed to be interactive, with group and individual exercises and discussion points to further understanding of the subject
Download or read book Artificial Intelligence as a Disruptive Technology written by Rosario Girasa and published by Springer Nature. This book was released on 2020-01-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is the latest technological evolution which is transforming the global economy and is a major part of the “Fourth Industrial Revolution.” This book covers the meaning, types, subfields and applications of AI, including U.S. governmental policies and regulations, ethical and privacy issues, particularly as they pertain and affect facial recognition programs and the Internet-of Things (IoT). There is a lengthy analysis of bias, AI’s effect on the current and future job market, and how AI precipitated fake news. In addition, the text covers basics of intellectual property rights and how AI will transform their protection. The author then moves on to explore international initiatives from the European Union, China’s New Generation Development Plan, other regional areas, and international conventions. The book concludes with a discussion of super intelligence and the question and applicability of consciousness in machines. The interdisciplinary scope of the text will appeal to any scholars, students and general readers interested in the effects of AI on our society, particularly in the fields of STS, economics, law and politics.
Download or read book Special Interest Tourism written by Betty Weiler and published by *Belhaven Press. This book was released on 1992-03-09 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a broad analysis of the nature and growth, business opportunities and the management problems they present, the range and types of activities available as well as the current importance and future status of this rapidly evolving industry. Global in scope, it features in-depth case studies written by renowned experts along with extensive statistical and graphic material.
