Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Download or read book Web marketing et communication digitale written by Claire Gayet and published by Vuibert. This book was released on 2016-02-26 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face à une population connectée, le Web marketing et la communication digitale offrent davantage de proximité, d’interaction et d’outils de mesure. Aujourd’hui, tous les métiers du marketing et de la communication de l'entreprise sont concernés : la relation client nécessite d'optimiser le parcours client sur un site, les relations publiques et presse ne se conçoivent plus sans associer blogs et influenceurs, l'e-réputation et l'évènementiel doivent maîtriser réseaux sociaux et dispositifs interactifs... En parallèle, de nouvelles compétences se professionnalisent, tels le community management, le référencement, l’écriture pour le Web ou encore la veille. Le digital est ainsi devenu un véritable enjeu pour l'entreprise. Pour mieux toucher ses cibles, elle doit donc s'adapter aux nouveaux supports du Web, à des techniques de plus en plus sophistiquées et aux comportements de consommateurs très versatiles. Mettre en place une stratégie de Web marketing et de communication digitale : notoriété, trafic, recrutement, cibles. Optimiser sa présence en ligne : marketing relationnel multicanal, logique de CRM (Customer Relationship Management). Aller à la rencontre de ses communautés et ambassadeurs : community management, e-réputation et relations publiques. Mesurer sa présence et ses actions. En bref : 1. L'ère numérique. 2. Du marketing au Webmarketing. 3. Définir une stratégie de communication digitale. 4. Le community management. 5. E-réputation et relations publiques digitales. 6. La communication off-line s'invite on-line. 7. Le Web participatif.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Innovations in Smart Cities Applications Edition 2 written by Mohamed Ben Ahmed and published by Springer. This book was released on 2019-02-06 with total page 1234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights cutting-edge research presented at the third installment of the International Conference on Smart City Applications (SCA2018), held in Tétouan, Morocco on October 10–11, 2018. It presents original research results, new ideas, and practical lessons learned that touch on all aspects of smart city applications. The respective papers share new and highly original results by leading experts on IoT, Big Data, and Cloud technologies, and address a broad range of key challenges in smart cities, including Smart Education and Intelligent Learning Systems, Smart Healthcare, Smart Building and Home Automation, Smart Environment and Smart Agriculture, Smart Economy and Digital Business, and Information Technologies and Computer Science, among others. In addition, various novel proposals regarding smart cities are discussed. Gathering peer-reviewed chapters written by prominent researchers from around the globe, the book offers an invaluable instructional and research tool for courses on computer and urban sciences; students and practitioners in computer science, information science, technology studies and urban management studies will find it particularly useful. Further, the book is an excellent reference guide for professionals and researchers working in mobility, education, governance, energy, the environment and computer sciences.

Download or read book Routledge Handbook of Digital Media and Communication written by Leah A. Lievrouw and published by Routledge. This book was released on 2020-11-16 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are we to make of our digital social lives and the forces that shape it? Should we feel fortunate to experience such networked connectivity? Are we privileged to have access to unimaginable amounts of information? Is it easier to work in a digital global economy? Or is our privacy and freedom under threat from digital surveillance? Our security and welfare being put at risk? Our politics undermined by hidden algorithms and misinformation? Written by a distinguished group of leading scholars from around the world, the Routledge Handbook of Digital Media and Communication provides a comprehensive, unique, and multidisciplinary exploration of this rapidly growing and vibrant field of study. The Handbook adopts a three-part structural framework for understanding the sociocultural impact of digital media: the artifacts or physical devices and systems that people use to communicate; the communicative practices in which they engage to use those devices, express themselves, and share meaning; and the organizational and institutional arrangements, structures, or formations that develop around those practices and artifacts. Comprising a series of essay-chapters on a wide range of topics, this volume crystallizes current knowledge, provides historical context, and critically articulates the challenges and implications of the emerging dominance of the network and normalization of digitally mediated relations. Issues explored include the power of algorithms, digital currency, gaming culture, surveillance, social networking, and connective mobilization. More than a reference work, this Handbook delivers a comprehensive, authoritative overview of the state of new media scholarship and its most important future directions that will shape and animate current debates.

Download or read book Understanding Digital Marketing Strategies for online success written by Dishek Mankad and published by BPB Publications. This book was released on 2018-10-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: DescriptionDigital Marketing is designed as a textbook for management students specialising in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce.Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better.Key Features1. Digital Marketing : An Overview2. Website Planning & Creation3. Search Engine Optimization(SEO)4. PPC Advertising With Google & Optimization5. Google Analytics6. Social Media Marketing7. E - Mail Marketing8. Online Advertising9. Lead Generation For Business10. Mobile Web Marketing11. Affiliate Marketing12. Google Adsense & Blogging13. Digital Marketing - The Web Analytics14. Creating Digital Marketing Strategy15. Marketing Money As Freelancer

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Download or read book Webmarketing et communication digitale written by Claire Gayet and published by . This book was released on 2019-10-15 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couverture indique : "Véritable enjeu pour l'entreprise, le digital est particulièrement incontournable pour les métiers du marketing et de la communication qui doivent s'adapter à de nouveaux supports, à des techniques de plus en plus sophistiquées et aux comportements de consommateurs très versatiles. La relation client nécessite ainsi d'optimiser le parcours client, les relations publiques ne se conçoivent pas sans associer blogs et influenceurs, l'e-réputation et l'événementiel doivent maîtriser les réseaux sociaux qui sont aujourd'hui au coeur du social commerce. Optimisez votre présence sur le web en suivant les 4 grandes étapes du parcours utilisateur : Information, Exploration, Conversion et Recommandation. Les 70 outils présentés vous permettront de : Mieux comprendre les nouveaux métiers du marketing digital ; Construire une stratégie digitale efficace ; Communiquer sur les réseaux sociaux ; Surveiller votre e-réputation et construire une communication d'influence."

Download or read book Web marketing et communication digitale written by Claire Gayet and published by Vuibert. This book was released on 2019-11-20 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: De la stratégie à l'opérationnel : comment optimiser ses actions de marketing et de communication sur le Web en 70 fiches ! Véritable enjeu pour l'entreprise, le digital est particulièrement incontournable pour les métiers du marketing et de la communication qui doivent s'adapter à de nouveaux supports, à des techniques de plus en plus sophistiquées et aux comportements de consommateurs très versatiles. La relation client nécessite ainsi d'optimiser le parcours client, les relations publiques ne se conçoivent pas sans associer blogs et influenceurs, l'e-réputation et l'événementiel doivent maîtriser les réseaux sociaux qui sont aujourd'hui au coeur du social commerce. En suivant les quatre grandes étapes du parcours utilisateur - information, exploration, conversion et recommandation - vous optimiserez votre présence sur le web. 70 outils vous sont également proposés pour : • Mieux comprendre les nouveaux métiers du marketing digital. • Construire une stratégie digitale efficace. • Communiquer sur les réseaux sociaux. • Surveiller votre e-réputation et construire une communication d'influence.

Download or read book The Bible of Digital Marketing written by Claudio Torres and published by Independently Published. This book was released on 2021-03-22 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Bible of Digital Marketing", the best-seller book of the digital marketing guru Claudio Torres, is used as the textbook in many digital marketing undergraduate and MBA programs in Universities, guiding thousands of consultants and companies around the world.This book presents a comprehensive view of digital marketing, digital technology, and digital transformation. It is useful for marketing and business executives, entrepreneurs, advertising professionals, marketing and business students, and anyone that needs to understand how to work in the digital ecosystem.At this book, you will learn about the Digital Ecosystem, Digital Agents, Digital DNA, and its constructive and functional components. Also about what is and how to build a Digital Identity, as a combination of three digital footprints: the Persona, the Presence, and the Influence. You will see how to develop a Digital Culture for your business and its four dimensions: Consumer, Influencer, Collaborator and Specialist, and the four Digital Strategies to manage the digital culture: Digital marketing; Digital engagement; Digital empowerment; Digital management.Finally, you will dive into the seven digital marketing strategies: Talk, Interact, Spread, Tell, Push, Search and Track, and the Digital Excellence Process to implement and keep them.WHY YOU MUST READ THIS BOOK?Today, in the business world, either you understand what's going at the digital world or you're devoured by the market. Understanding the Internet and the digital environment is no longer a matter of choice. Do not hide behind the idea that it is possible to do marketing without the Internet. Don't make a mistake, thinking that just creating a website solves your problems. As the Sphinx would say: the wrong answer.As you become aware of the importance of the Internet in your marketing strategy and your business, you still have to decipher the riddle, for which without a correct response you do not enter the palace, that is, you do not enter the Internet.When you hear about digital marketing, online advertising, web marketing, mobile marketing, inbound marketing, or any other similarly creative names used to describe this, we are talking about effectively using digital technologies as marketing tools, involving communication, advertising, and the whole arsenal of strategies and concepts already known in marketing theory.And when we talk about marketing, make no mistake, we are also talking about sales, attracting new customers, maintaining customer loyalty, and ultimately doing business. As some companies divide the marketing and sales areas into two departments, many people end up creating the misconception that they are two distinct things when in fact, sales are a part of marketing. It is one of its products, but not the only one. Selling profitably, fostering customer loyalty, expanding the business and valuing the brand in the market - these are all functions of marketing. Effectively using digital technologies as marketing tools means taking action, creating an active marketing strategy, ensuring that it is executed and that its results are effective. It is not enough to act like the man who meets with a friend and asks them: 'what will the weather be like today?' to which the friend responds: 'ask me again at the end of the day.'Doing anything and waiting for the result to then think about whether the strategy was good was the behavior adopted in the early days of the Internet, and what caused the dot-com bubble burst in the 2000s. Today some theorists call it "failing fast" and try to convince us that this is the right way. I do not think so. Creating new experiences and being innovative is important, and they may be one of your business strategies, but the hope is not a strategy. Your planning must be coherent, consistent and based on an effective model, and can also be complemented with experimental and innovative actions.

Download or read book Web marketing et communication digitale written by Claire Gayet and published by . This book was released on 2016-03-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tous les métiers du marketing et de la communication de l’entreprise sont aujourd’hui concernés par le digital. La relation client nécessite d’optimiser le parcours client sur un site, les relations publiques ne se conçoivent plus sans associer blogs et influenceurs, l’e-réputation et l’évènementiel doivent maîtriser réseaux sociaux et dispositifs interactifs... Le digital est ainsi devenu un véritable enjeu pour l’entreprise qui, pour mieux toucher ses cibles, doit s’adapter aux nouveaux supports du Web, à des techniques de plus en plus sophistiquées et aux comportements de consommateurs très versatiles. Afin d’optimiser la présence de votre marque sur le Web, voici des outils pour : Mettre en place une stratégie digitale efficace. Maximiser sa présence en ligne : contenus de qualité, conversation sur les réseaux sociaux, multiplication des points de contact... Personnaliser sa relation clients. Surveiller son e-réputation et construire une communication d’influence.

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2012-10-12 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Download or read book Handbook of Research on IoT Digital Transformation and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Download or read book Les outils de la communication digitale written by Habib Oualidi and published by Editions Eyrolles. This book was released on 2013-02-28 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les outils de la communication digitale La communication digitale est incontournable dans toutes nos activités, aussi bien professionnelles que personnelles. Pour en tirer le meilleur profit, cet ouvrage propose 10 clés permettant d'en maîtriser les rouages et les concepts. Vous apprendrez à créer un site Internet efficace, doper votre visibilité avec le référencement, booster votre activité avec le e-commerce, créer du lien avec les réseaux sociaux, réussir vos campagnes e-mailing, optimiser le marketing mobile, créer du buzz, bâtir une stratégie de communication en multicanal et adopter les bons réflexes de la culture web. Ces questions fondamentales n'auront plus de secret pour vous et vous pourrez facilement doper votre business ! Un ouvrage accessible à tous Des explications simples pour les concepts les plus techniques Des fiches de synthèse pour chaque module Un lexique de plus de 500 mots et expressions du web marketing

Download or read book Strengthening Sustainable Digitalization of Asian Economy and Society written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2024-03-27 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ongoing evolution of Asia's economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyses. These endeavors aim to unravel the intricate relationship between digital transformation and the imperative for fostering a greener, more circular, and climate-neutral Asian economy. Strengthening Sustainable Digitalization of Asian Economy and Society explores the intersection between digital technologies, knowledge management, and sustainable development. The book addresses the challenges and opportunities the digital age poses, examining how advanced information technologies, including artificial intelligence, IoT, and machine learning, coupled with practical knowledge management, can catalyze a transformative journey. Strengthening Sustainable Digitalization of Asian Economy and Society unravels how these digital tools and solutions impact the realization of the Sustainable Development Goals (SDGs) by 2030, offering invaluable insights for academics, researchers, industry players, policymakers, and stakeholders. This book emphasizes the ASEAN region, providing an understanding of the regional nuances in the digital transition by presenting comparative regional studies, including Asia, Europe, the USA, Latin America, Africa, and the Gulf Region.

Download or read book Escape from Facebook written by and published by Marco Camisani Calzolari. This book was released on with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Digital Person written by Daniel J Solove and published by NYU Press. This book was released on 2004 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Solove presents a startling revelation of how digital dossiers are created, usually without the knowledge of the subject, & argues that we must rethink our understanding of what privacy is & what it means in the digital age before addressing the need to reform the laws that regulate it.