Download or read book Web Systems Design and Online Consumer Behavior written by Yuan Gao and published by IGI Global. This book was released on 2005-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further the reader's understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Download or read book Web Systems Design and Online Consumer Behavior written by Yuan Gao and published by IGI Global. This book was released on 2005-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Download or read book Electronic Commerce Concepts Methodologies Tools and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Download or read book Social Media and Interactive Communications written by Mark Durkin and published by Taylor & Francis. This book was released on 2018-02-05 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
Download or read book Analyzing Human Behavior in Cyberspace written by Yan, Zheng and published by IGI Global. This book was released on 2018-08-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Analyzing Human Behavior in Cyberspace provides emerging research exploring the four types of cyber behavior, expanding the scientific knowledge about the subject matter and revealing its extreme complexity. Featuring coverage on a broad range of topics such as cyber effects, emotion recognition, and cyber victimization, this book is ideally designed for sociologists, psychologists, academicians, researchers, and graduate-level students seeking current research on how people behave online.
Download or read book Integrating Usability Engineering for Designing the Web Experience Methodologies and Principles written by Spiliotopoulos, Tasos and published by IGI Global. This book was released on 2010-01-31 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book provides a link between theoretical research and web engineering, presenting a more holistic approach to web usability"--Provided by publisher.
Download or read book E Business Applications for Product Development and Competitive Growth Emerging Technologies written by Lee, In and published by IGI Global. This book was released on 2010-11-30 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.
Download or read book End User Computing Concepts Methodologies Tools and Applications written by Clarke, Steve and published by IGI Global. This book was released on 2008-02-28 with total page 2622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the important concepts, methodologies, technologies, applications, social issues, and emerging trends in this field. Provides researchers, managers, and other professionals with the knowledge and tools they need to properly understand the role of end-user computing in the modern organization.
Download or read book E commerce written by Kyeong Kang and published by BoD – Books on Demand. This book was released on 2010-02-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
Download or read book Contemporary Research in E Branding written by Bandyopadhyay, Subir and published by IGI Global. This book was released on 2008-11-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
Download or read book New Perspectives in Operations Research and Management Science written by Y. Ilker Topcu and published by Springer Nature. This book was released on 2022-06-24 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents innovative operations research applications in business, specifically industrial engineering and its sub-disciplines. It investigates new perspectives in operations research and management science with regard to research methods, the research context, and industrial engineering, offering readers a broad range of new approaches to management problems. The book features the latest work of researchers who have worked with Professor Fusun Ulengin or built upon her work in their academic careers. Written in honor of Prof. Ulengin, this book was edited by her former Ph.D. students, who are now experts in operations research, multiple criteria decision making, competitiveness, logistics, and supply chain management. Prof. Ulengin’s impact in academia is visible in the range of topics and methodologies featured in this book: Location and transportation problems, competitiveness of nations, food supply chains, debt collection, mathematical modelling, multiple criteria decision making, data envelopment analysis, random forests, and Bayesian networks.
Download or read book Product Focused Software Process Improvement written by Pekka Abrahamsson and published by Springer. This book was released on 2015-11-28 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 16th International Conference on Product-Focused Software Process Improvement, PROFES 2015, held in Bolzano, Italy, in December 2015. The 18 revised full papers presented together with 10 short papers and 18 workshop papers were carefully reviewed and selected from 50 submissions. The papers are organized in topical sections on lessons learned from industry-research collaborations; instruments to improve the software development process; requirements, features, and release management; practices of modern development processes; human factors in modern software development; effort and size estimation validated by professionals; empirical generalization; software reliability and testing in industry; workshop on processes, methods and tools for engineering embedded systems; workshop on human factors in software development processes; and workshop on software startups: state of the art and state of the practice.
Download or read book Electronic Word of Mouth eWOM in the Marketing Context written by Elvira Ismagilova and published by Springer. This book was released on 2017-02-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Download or read book Reputation and Image Recovery for the Tourism Industry written by Gabby Walters and published by Goodfellow Publishers Ltd. This book was released on 2019-04-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text uses real life cases studies to contextualise the relevant theories and unpacks examples of best practice to show how carefully managed response strategies can ensure the organisation’s future survival.
Download or read book The Satisfaction of Change written by Manlio Del Giudice and published by Springer. This book was released on 2016-11-04 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.
Download or read book Encyclopedia of E Commerce E Government and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].
