Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Download or read book Clout written by Colleen Jones and published by Pearson Education. This book was released on 2010-12-03 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.
Download or read book Web Content Management written by Deane Barker and published by "O'Reilly Media, Inc.". This book was released on 2016-03-22 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for project managers, executives, and new developers alike. Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you’ll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems. Learn what content is, how to compare different systems, and what the roles of a CMS team are Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets Explore the scope and structure of a CMS implementation project Learn the process and best practices for successfully running your CMS implementation Examine the practice of migrating web content, and learn how to work with an external CMS integrator
Download or read book Web Content written by Janet Mizrahi and published by Business Expert Press. This book was released on 2013-08-28 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you’re an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you’ll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre—ads, articles, blogs, email blasts, newsletters, social media, or websites—must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful “how to” guides covering the most commonly used genres.
Download or read book Content Management for Dynamic Web Delivery written by JoAnn T. Hackos and published by Wiley. This book was released on 2002-02-28 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successfully manage Web content to achieve a competitive edge Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorporate an information model into their Web site design as well as how to transform their organization's processes to ensure dynamic content delivery. They'll also find tips on how to take advantage of XML.
Download or read book Web Content Delivery written by Xueyan Tang and published by Springer Science & Business Media. This book was released on 2006-01-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of content delivery (also known as content distribution) is be coming increasingly important due to rapidly growing demands for efficient distribution and fast access of information in the Internet. Content delivery is very broad and comprehensive in that the contents for distribution cover a wide range of types with significantly different characteristics and performance concerns, including HTML documents, images, multimedia streams, database tables, and dynamically generated contents. Moreover, to facilitate ubiqui tous information access, the network architectures and hardware devices also vary widely. They range from broadband wired/fixed networks to bandwid- constrained wireless/mobile networks, and from powerful workstations/PCs to personal digital assistants (PDAs) and cellular phones with limited processing and display capabilities. All these levels of diversity are introducing numerous challenges on content delivery technologies. It is desirable to deliver contents in their best quality based on the nature of the contents, network connections and client devices. This book aims at providing a snapshot of the state-of-the-art research and development activities on web content delivery and laying the foundations for future web applications. The book focuses on four main areas: (1) web con tent delivery; (2) dynamic web content; (3) streaming media delivery; and (4) ubiquitous web access. It consists of 17 chapters written by leading experts in the field. The book is designed for a professional audience including academic researchers and industrial practitioners who are interested in the most recent research and development activities on web content delivery.
Download or read book Web Content Rx written by Wayne English and published by Red Wheel/Weiser. This book was released on 2009-05-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Content Rx is a hands-on primer that shows anyone—even technical novice—show to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.
Download or read book Data Mining the Web written by Zdravko Markov and published by John Wiley & Sons. This book was released on 2007-04-06 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader to methods of data mining on the web, including uncovering patterns in web content (classification, clustering, language processing), structure (graphs, hubs, metrics), and usage (modeling, sequence analysis, performance).
Download or read book The Web Content Strategist s Bible written by Richard Sheffield and published by Richard Sheffield. This book was released on 2009 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into thousands of pieces that have to be reviewed, approved, re-purposed, edited for search engines, translated, localized, and generated using a new and complex set of tools and techniques. The Web Content Strategist's Bible explains how the practice of Web content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning and development.
Download or read book Web Content Mining for Analyzing Job Requirements in Online Job Advertisements written by Ute Heinze and published by Apprimus Wissenschaftsverlag. This book was released on 2015-12-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The analysis of job requirements is crucial for companies and job seekers. The thesis deals with developing a web content mining process for analyzing job requirements in online job advertisements. It combines methods from big data analytics, knowledge discovery in databases, data mining, web mining, and natural language processing. In the future, the web content mining process can be integrated into an overarching recruiting 4.0 framework to support decision-making processes.
Download or read book Professional SharePoint 2007 Web Content Management Development written by Andrew Connell and published by John Wiley & Sons. This book was released on 2008-09-09 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for SharePoint developers working with Publishing sites—sites that leverage MOSS 2007 WCM capabilities. It does not cover administrative topics in any great detail, only where absolutely necessary. For the most part, no two chapters are dependent upon each other, so each chapter can be used as a reference independently of the others. Readers need not have any development experience with SharePoint, but they should have some experience with and a working knowledge of ASP.NET 2.0 development practices and topics. Of course, it is beneficial if the reader does have at least a working knowledge of what SharePoint is all about. This book covers MOSS 2007 WCM Publishing sites. You will find some chapters that seem to cover general WSS 3.0 topics, but everything is treated in the context of a Publishing site. While the chapters are arranged in a logical order, it is not necessary to read the book from cover to cover in a linear fashion. The following is a brief description of each chapter: Chapter 1, “Embarking on Web Content Management Projects”—This chapter explains what this book is all about, who the target audience is, and who will benefit most from the book. It also details what the reader needs in terms of a local development environment in order to implement the solutions. In addition, each of the subsequent chapters is explained very briefly to provide an overview and clarify how each chapter fits in. Chapter 2, “Windows SharePoint Services 3.0 Development Primer”—This chapter covers the fundamentals of WSS, including definitions of terms such as farm, Web application, site collection, site, list, and document library, and the general architecture of WSS. Some basic object model techniques are demonstrated in this chapter. Chapter 3, “Overview of Office SharePoint Server 2007 and Web Content Management”—This chapter briefly explains each of the various components that make up MOSS. In addition ,while the book is development-focused, the “ABCs” of content-centric Internet sites is covered. Chapter 4, “SharePoint Features and the Solution Framework”—Both new to WSS 3.0, the SharePoint Feature and solution frameworks are covered in great detail in this chapter, as well as a process for automatically creating WSS solution packages on every project build. Chapter 5, “Minimal Publishing Site Definition”—Many users create new WCM sites by using the Publishing Portal template. Unfortunately, this adds quite a bit of unnecessary content to the site. This chapter picks apart the Publishing Portal template and Publishing Features and demonstrates how to create a minimal Publishing Portal template. Chapter 6, “Site Columns, Content Types, and Lists”—Three core components to every WSS 3.0 site—site columns, content types, and lists—are covered in this chapter. Chapter 7, “Master Pages and Page Layouts”—This chapter covers everything you need to know about creating, editing, and leveraging master pages and page layouts within Publishing sites. Chapter 8, “Navigation”—While WSS 3.0’s navigation is founded on the ASP.NET 2.0 navigation provider framework, there are a few SharePoint-specific topics, which are covered in this chapter. Chapter 9, “Accessibility”—If it’s not already, accessibility is becoming an increasingly important topic with regard to Web sites. This chapter explains the different levels of accessibility and discusses some techniques and tools developers can leverage to create sites for users with disabilities. Chapter 10, “Field Types and Field Controls”—Although it’s a WSS 3.0 concept, field types and field controls are covered in this chapter in the context of a Publishing site. This includes creating custom field types with custom values types and controls, as well as custom field controls that leverage existing field types. Chapter 11, “Web Parts”—This chapter covers creating custom Web Parts and some advanced topics related to custom Web Part development, such as Editor Parts, customizing the Verbs menu, and leveraging asynchronous programming techniques. This chapter also covers the three Publishing-specific Web Parts and some advanced customization and styling options of the Content Query Web Part. Chapter 12, “Leveraging Workflow”—The Windows Workflow Foundation, part of the .NET Framework 3.0, is fully leveraged by WSS 3.0 and MOSS 2007. This chapter explains how to create custom workflows using Visual Studio and leveraging InfoPath Web-rendered forms. Chapter 13, “Search”—Every content-centric site needs a robust search offering. This chapter explains the different components of MOSS search, as well as many customization opportunities such as modifying the search results. Chapter 14, “Authoring Experience Extensibility”—While the authoring experience in Publishing sites is quite robust, at times developers need to extend this offering for specific content owner requirements. This chapter covers this, including customizing the Page Editing Toolbar and the Rich Text Editor HTML field control. Chapter 15, “Authentication and Authorization”—This chapter covers everything you need to know about the ASP.NET 2.0 authentication provider model SharePoint fully leverages. Chapter 16, “Implementing Sites with Multiple Languages and Devices”—This chapter covers the topic of maintaining sites that need to offer their content in multiple languages, as well as developing custom Web Parts that are multilingual aware. Chapter 17, “ContentDeployment”—A common request for larger content-centric Web sites is to have an internal authoring environment for content and then push the changed content out to a destination site, either in an organization’s DMZ or at a co-location facility. This chapter describes the content deployment capability in MOSS designed to handle such business requirements. Chapter 18, “Offline Authoring with Document Converters”—While MOSS 2007 Publishing sites offer a very robust Web-based content authoring experience, SharePoint provides a way to author content offline using tools such as Microsoft Word or InfoPath. This chapter explains what you need to know about configuring the document converter infrastructure and creating custom document converters. Chapter 19, “Performance Tips, Tricks, and Traps”—Internet-facing content-centric sites built on the SharePoint platform need to be designed and developed with performance in mind. This chapter provides numerous guidelines and tips that developers can leverage to create the most performant sites. Chapter 20, “Incorporating ASP.NET 2.0 Applications”—SharePoint (both WSS 3.0 and MOSS 2007) is not an end-to-end solution but an application platform. While it provides a significant amount of functionality out of the box, developers can leverage this platform in building custom applications. This chapter discusses some techniques that can be used for such tasks. One approach book takes is not to dwell on the more common minutia of creating projects in Visual Studio, or the huge topics of core Windows SharePoint Services (WSS) 3.0 development or SharePoint administration. These topics warrant their own books, and throughout this book you will find recommended resources for these topics. This book does cover some subjects that have their roots in WSS, but they are presented within the context of a Publishing site. Finally, this book approaches every topic of implementation from the perspective of SharePoint customization and SharePoint development. While one implementation may seem to be better than the other, it takes no position on either, as the goal is to simply educate readers about the advantages and disadvantages of each. These concepts are defined in Chapter 2, “Windows SharePoint Services 3.0 Development Primer.” This book is also available as part of the 4-book SharePoint 2007 Wrox Box (ISBN: 0470431946) with these 4 books: Professional SharePoint 2007 Development (ISBN: 0470117567) Real World SharePoint 2007 (ISBN: 0470168358) Professional Microsoft SharePoint 2007 Design (ISBN: 047028580X) Professional SharePoint 2007 Web Content Management Development (ISBN: 0470224754)
Download or read book Managing EZ Publish Web Content Management Projects written by Martin Bauer and published by Packt Publishing Ltd. This book was released on 2007-10-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies, best practices, and techniques for implementing eZ publish open-source CMS projects to delight your clients
Download or read book Making Web Content written by Marie Jaskulka and published by ABDO. This book was released on 2024-08-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web content is a popular form of media, and today it is easier than ever for people to create their own. This title explores the history and future of the World Wide Web, as well as the equipment, skills, challenges, and marketing strategies involved in developing and posting online content. It also looks at how businesses and independent content creators use websites, social media, and blogs. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Download or read book Web Content Credibility written by Adam Wierzbicki and published by Springer. This book was released on 2018-06-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to Web content credibility evaluation and evaluation support. It highlights empirical research and establishes a solid foundation for future research by presenting methods of supporting credibility evaluation of online content, together with publicly available datasets for reproducible experimentation, such as the Web Content Credibility Corpus. The book is divided into six chapters. After a general introduction in Chapter 1, including a brief survey of credibility evaluation in the social sciences, Chapter 2 presents definitions of credibility and related concepts of truth and trust. Next, Chapter 3 details methods, algorithms and user interfaces for systems supporting Web content credibility evaluation. In turn, Chapter 4 takes a closer look at the credibility of social media, exemplified in sections on Twitter, Q&A systems, and Wikipedia, as well as fake news detection. In closing, Chapter 5 presents mathematical and simulation models of credibility evaluation, before a final round-up of the book is provided in Chapter 6. Overall, the book reviews and synthesizes the current state of the art in Web content credibility evaluation support and fake news detection. It provides researchers in academia and industry with both an incentive and a basis for future research and development of Web content credibility evaluation support services.
Download or read book Web Content Caching and Distribution written by Chi-Hung Chi and published by Springer. This book was released on 2004-09-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the start of the International Workshop on Web Caching and Content Distribution (WCW) in 1996, it has served as the premiere meeting for researchers and practitioners to exchange results and visions on all aspects of content caching, distribution, and delivery. Building on the success of the previous WCW meetings, WCW 2004 extended its scope and covered interesting research and deployment areas relating to content services as they move through the Internet. This year, WCW was held in Beijing, China. Although it was the first time that WCW was held in Asia, we received more than 50 high quality papers from five continents. Fifteen papers were accepted as regular papers and 6 papers as synopses to appear in the proceedings. The topics covered included architectural issues, routing and placement, caching in both traditional content delivery networks as well as in peer-- peer systems, systems management and deployment, and performance evaluation. We would like to take this opportunity to thank all those who submitted papers to WCW 2004 for their valued contribution to the workshop. This event would not have been possible without the broad and personal support and the invaluable suggestions and contributions of the members of the program committee and the steering committee.
Download or read book Microsoft SharePoint 2007 For Dummies written by Vanessa L. Williams and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microsoft SharePoint now has a 10 percent share of the portal market, and the new release, which features enhanced integration with Office 2007, is sure to give SharePoint a boost Offers clear instructions and soup-to-nuts coverage of this complex product, focusing instead on practical solutions to real-world SharePoint challenges Features tips, tricks, and techniques for administrators who need to install and configure a SharePoint portal as well as ordinary users who need to populate and maintain the portal and use it for collaborative projects Topics covered include setting up a SharePoint portal, matching SharePoint to business needs, managing portal content, branding, collaborating on SharePoint sites, using a portal to improve employee relations and marketing, putting expense reports and other interactive forms on a portal, and monitoring and backing up SharePoint
