Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1943 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1943 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1943 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1943 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1943 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers (78) H.R. 2684, (78) H.R. 3693, (78) S. 1457.

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1943 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1943 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers (78) S. 1457.

Download or read book Purchase of Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-05 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.

Download or read book Mobilizing the Home Front written by James J. Kimble and published by Texas A&M University Press. This book was released on 2006-04-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kimble examines the U.S. Treasury’s eight war bond drives that raised over $185 billion—the largest single domestic propaganda campaign known to that time. The campaign enlisted such figures as Judy Garland, Norman Rockwell, Irving Berlin, and Donald Duck to cultivate national morale and convince Americans to buy war bonds.

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Download or read book The Marketing of World War II in the US 1939 1946 written by Albert N. Greco and published by Springer Nature. This book was released on 2020-06-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.