Download or read book World War Z written by Max Brooks and published by Broadway Books. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Sacred Commerce written by Ayman Sawaf and published by . This book was released on 2012-05-15 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sacred Commerce is a groundbreaking book which explores the past and the future of commerce. It tells of the Merchant Priests of ancient Egypt who practiced it and the skill of emotional alchemy they mastered in their pursuit of beauty goodness and truth. This book completes Ayman's work on the map of Emotional Intelligence and its four cornerstone model as explored in his international best seller "Executive EQ: Emotional Intelligence in Leadership and Organizations", co-authored with Dr. Robert Cooper.
Download or read book The Sourcebook for Teaching Science Grades 6 12 written by Norman Herr and published by John Wiley & Sons. This book was released on 2008-08-11 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sourcebook for Teaching Science is a unique, comprehensive resource designed to give middle and high school science teachers a wealth of information that will enhance any science curriculum. Filled with innovative tools, dynamic activities, and practical lesson plans that are grounded in theory, research, and national standards, the book offers both new and experienced science teachers powerful strategies and original ideas that will enhance the teaching of physics, chemistry, biology, and the earth and space sciences.
Download or read book Systematic Reviews in the Social Sciences written by Mark Petticrew and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Such diverse thinkers as Lao-Tze, Confucius, and U.S. Defense Secretary Donald Rumsfeld have all pointed out that we need to be able to tell the difference between real and assumed knowledge. The systematic review is a scientific tool that can help with this difficult task. It can help, for example, with appraising, summarising, and communicating the results and implications of otherwise unmanageable quantities of data. This book, written by two highly-respected social scientists, provides an overview of systematic literature review methods: Outlining the rationale and methods of systematic reviews; Giving worked examples from social science and other fields; Applying the practice to all social science disciplines; It requires no previous knowledge, but takes the reader through the process stage by stage; Drawing on examples from such diverse fields as psychology, criminology, education, transport, social welfare, public health, and housing and urban policy, among others. Including detailed sections on assessing the quality of both quantitative, and qualitative research; searching for evidence in the social sciences; meta-analytic and other methods of evidence synthesis; publication bias; heterogeneity; and approaches to dissemination.
Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
Download or read book Songs in the Key of Z written by Irwin Chusid and published by Chicago Review Press. This book was released on 2000-04-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outsider musicians can be the product of damaged DNA, alien abduction, drug fry, demonic possession, or simply sheer obliviousness. This book profiles dozens of outsider musicians, both prominent and obscure—figures such as The Shaggs, Syd Barrett, Tiny Tim, Jandek, Captain Beefheart, Daniel Johnston, Harry Partch, and The Legendary Stardust Cowboy—and presents their strange life stories along with photographs, interviews, cartoons, and discographies. About the only things these self-taught artists have in common are an utter lack of conventional tunefulness and an overabundance of earnestness and passion. But, believe it or not, they're worth listening to, often outmatching all contenders for inventiveness and originality. A CD featuring songs by artists profiled in the book is also available.
Download or read book Metrophage written by Richard Kadrey and published by Harper Collins. This book was released on 2014-11-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Richard Kadrey’s first novel—the cult classic dystopian cyberpunk tale—now back in print after twenty years in a special signed, collectible edition. Welcome to the near future: Los Angeles in the late 21st century—a segregated city of haves and have nots, where morality is dead and technology rules. Here, a small group of wealthy seclude themselves in gilded cages. Beyond their high security compounds, far from their pretty comforts, lies a lawless wasteland where the angry masses battle hunger, rampant disease, and their own despair to survive. Jonny was born into this Hobbesian paradise. A street-wise hustler who deals drugs on the black market—narcotics that heal the body and cool the mind—he looks out for nobody but himself. Until a terrifying plague sweeps through L.A., wreaking death and panic. And no one, not even a clever operator like Jonny, is safe. His own life hanging in the balance, Jonny must risk everything to find the cure—if there is one. The book will include a Q & A with Cory Doctorow.
Download or read book Neurology at the Bedside written by Daniel Kondziella and published by Springer Science & Business Media. This book was released on 2013-08-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches readers the clinical skills residents in neurology have to acquire in the course of their training, and approaches neurology like a doctor approaches a patient: first there is a chapter on how to perform an efficient neurological history according to neuroanatomical key features, then a chapter on the bedside examination, followed by chapters on differential diagnosis, diagnostic procedures and lastly, the treatment. Neurology at the Bedside aims to provide readers with a personal clinical mentor. It takes them by the hand and guides them through the whole patient encounter from the history to the treatment, at each step pointing out what is essential and what is not. Extensive differential diagnostic flow charts and detailed treatment suggestions make it a perfect coat pocket reference for the wards. In addition, more than 50 unique case histories cover the entire spectrum of the field. Neurology at the Bedside is written for neurologists in training: residents as well as senior house officers. Also medical students, general practitioners and others with an interest in neurology will find invaluable information here that is difficult to look up in traditional textbooks or online references.
Download or read book Style Manual written by United States. Government Printing Office and published by . This book was released on 1935 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamental Analysis For Dummies written by Matthew Krantz and published by John Wiley & Sons. This book was released on 2009-10-06 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to determine the true strength and stability of any business What's the key to multibillionaire Warren Buffett's five-decade run as the most successful investor in history? Fundamental analysis. Now, Fundamental Analysis For Dummies puts this tried and true method for gauging any company's true underlying value into sensible and handy step-by-step instructions.. In this easy-to-understand, practical, and savvy guide you'll discover why this powerful tool is particularly important to investors in times of economic downturn and how it helps you assess a business's overall financial performance by using historical and present data to forecast its future monetary value. You'll also learn how to use fundamental analysis to spot bargains in the market, minimize your risk, and improve your overall investment skills. Shows how to predict the future value of a business based on its current and historical financial data Helps you guage a company's performance against its competitors Covers evaluation of internal management Reveals how to determine if in a company's credit standing is any jeopardy Applies fundamental analysis to other investment vehicles, including currency, bonds, and commodities Matt Krantz is a writer and reporter for USA TODAY and USATODAY.COM where he covers investments and financial markets Read Fundamental Analysis For Dummies and find the bargains that could make you the next Warren Buffett!
Download or read book Launch Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Download or read book Abney Park s Airship Pirates written by Peter Cakebread and published by . This book was released on 2011-08-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Advanced Language Practice written by Michael Vince and published by Edumond. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to revise and consolidate grammar points at the level of CAE and Proficiency exams, and this edition has been revised to include proficiency material in the format of the 2002 exam. It is available with or without key.
Download or read book Shadowrun Cutting Aces written by Catalyst Game Labs and published by . This book was released on 2017-03-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hotel Bartender Who Slips You A Guests Room Number Because He Thinks It Will Help Him Get Lucky. The Security Guard Who Lets A Team Into A Top-Secret Facility Because He Thinks Hes Pitching In On Covert-Ops Training. The Business Suit Who Drops Ten Thousand Nuyen On A Project Because He Thinks Itll Earn Him Fifty Thousand. Marks, All Of Them, And The Sixth World Is Full Of Them. Yeah, Blasting Your Way Into A Well-Guarded Facility Is Fun, But Talking Your Way In, Smooth And Subtle, Might Be More Rewarding. Almost Every Kind Of Shadowrun Involves At Least A Little Con Artistry, And Some Of Them Are Full-On Long Cons. That Means You Need To Sharpen Your Con Game. With Tips, Plot Updates, Spells, Gear, And More To Improve Characters Con Abilities, Cutting Aces Gives Players The Swagger And Skills They Need To Swindle The World. It Also Includes Information On One Of The Sixth Worlds Hottest Spots For Running A Conistanbul, City Of The Worlds Desire. Cuttings Aces Is For Use With Shadowrun, Fifth Edition, And It Also Contains Plot Information, Story Ideas, And Characters That Can Be Used With Shadowrun: Anarchy With Slight Adjustments Of Character Stats.
Download or read book Advanced Language Practice written by Michael Vince and published by . This book was released on 2007 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
