Download or read book WordPress SEO Success written by Jacob Aull and published by Que Publishing. This book was released on 2014-05-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: WordPress® SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you’re running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize “blog-meets-website” and “multiple blogs+sites” deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today’s worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

Download or read book Viral Velocity written by Howie Todoit and published by eBookIt.com. This book was released on with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer the Global Digital Arena Through the Power of Virality! Imagine your website attracting hordes of visitors, influencing minds, and resonating with hearts worldwide from scratch, building an empire not through sheer investment, but organically. "Viral Velocity: Global Web Success Secrets" is the testament to that dream. From unveiling the enigma of virality to building culturally empathetic websites, discover the potential you hold to dominate the vast online landscape. The book sparks intrigue right from the first chapter, The Power of Going Viral, demystifying virality laced with real-life scenarios of successful cases. It's a refreshing departure from shallowly scratching the 'viral' phenomenon's surface; it delicately dissects its anatomy, equips you with the understanding to leverage it, and stirs thought-provoking insights on the dynamic audience behaviour. Digging deeper into the organic way of gaining digital momentum, Nurturing Organic Growth emphasizes strategies for organic growth and how it stands toe-to-toe with paid growth. The thrill mounts as you infer the significance of Building a Global Website, acknowledging cultural disparities, language subtleties, and ethical contours that brew local flavor in your worldwide venture. Your adventure into the realm of web dominance continues as you learn the art of International SEO Tactics, mastered with details on geo-targeting, global keyword research, and more. Experience social media like never before, get handy with the most powerful viral engines in the chapter Social Media: Your Global Viral Engine. "Viral Velocity: Global Web Success Secrets" also portrays the role of photo-finish accuracy in decision-making, offering a complete breakdown of web analytics basics and usage techniques to measure virality. The elaborate Case Study: Successful Global Websites chapter is a goldmine of inspiration, packed with lessons drawn from triumphant stories. To ensure you leave no stone unturned, the book ends with a purposeful recap of strategies, next steps, compiled in Your Global Viral Roadmap. The exquisite culmination with a glossary and handy, appendix of Useful Tools for Viral Success, SEO, and analytics provide not mere information but a take-away know-how toolkit to jumpstart your journey. What sets "Viral Velocity: Global Web Success Secrets" apart is its engaging combination of theory, practical knowledge, analytics, and real-life cases. A distinctive blend of profound insights and relatable narration, this powerhouse of a book can skyrocket your analogical thinking and prepare you to win the digital game on the global front. Master the art, science, and business of viral success with Viral Velocity - your guiding light in the digital labyrinth!

Download or read book If Social Viral Marketing Doesn t Make Dollars it Doesn t Make Sense written by Dwayne Anderson and published by Estalontech. This book was released on 2018-05-10 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense ” Well , Viral marketing is still a hot buzzword since last 20 years for the unpredictable internet and is still much sought after strategy until today As a marketer you are probably familiar with the idea of "Getting Viral" and would love to capitalize on the process , but the truth is, there are many misconceptions about what it really takes to implement a working strategy as well as the enormous benefits that ensue from its implementation , as usually marketers will say that you do not need mainstream media to build awareness, but no one can deny the power it upholds and that the audience still holds the major authority to boost its popularity . With the goal of getting hordes of people spreading the word about your products and services, “Getting Viral ” has gone to a new level altogether. It remarkably helps in increasing brand exposure, visibility, and better traffic conclusively getting you increased business revenue. It has also worked for thousands of marketers miraculously in improving the growth of their businesses. And you too might have tried everything in your power to solve the puzzle, and yet, despite your best intentions, you’re still inundated with: Not knowing how to get started Not finding the right strategies to follow Not getting the desired results from a long time Because life’s not a bed of roses every time Viral marketing, when done correctly, gives media outlets a reason to cover your brand without you paying or petitioning for it. According to Jupiter Research, more than 90% of consumers said they told at least one other person about a website when the original recommendation came from a friend. Using Viral Marketing to spread positive word of mouth for your brand does not need application of any HI-TECH Formula. You just have to use our SIMPLE & PROVEN techniques in the correct way and let your profits galore. Viral marketing is not a trial and error method where you can stroke unlimited wrong moves, and get lost in the deep sea of misfortunes. But, success comes only to those who know how to fill in the missing pieces and tweaking it right . So, to skyrocket results from your hard-work, you need a step-by-step guidance that not only explains the latest and proven Viral Marketing techniques, but also enables you to use them properly to Get all the Dollars as they usually are able to consolidate to Make all Sense

Download or read book WordPress Search Engine Optimization written by Michael David and published by Packt Publishing Ltd. This book was released on 2015-10-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to dominating search engines with your WordPress site About This Book Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business Learn everything from keyword research and link building to customer conversions, in this complete guide Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing Who This Book Is For This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience. What You Will Learn The elements that search engines use to rank websites—and how to optimize your site for premium placement Harness social media sites to extend the reach of your site and gain more visitors Discover the high-volume, high-value search phrases that customers use when searching for your products or services Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them Build high-quality, high-value links from other websites to raise your rankings in search engines Create optimized and engaging content that both search engines and readers will love Avoid common SEO mistakes that can get your site penalized by search engines In Detail WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book. Style and approach This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way.

Download or read book Viral Velocity written by Howie Todoit and published by eBookIt.com. This book was released on with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer the Global Digital Arena Through the Power of Virality! Imagine your website attracting hordes of visitors, influencing minds, and resonating with hearts worldwide from scratch, building an empire not through sheer investment, but organically. "Viral Velocity: Global Web Success Secrets" is the testament to that dream. From unveiling the enigma of virality to building culturally empathetic websites, discover the potential you hold to dominate the vast online landscape. The book sparks intrigue right from the first chapter, The Power of Going Viral, demystifying virality laced with real-life scenarios of successful cases. It's a refreshing departure from shallowly scratching the 'viral' phenomenon's surface; it delicately dissects its anatomy, equips you with the understanding to leverage it, and stirs thought-provoking insights on the dynamic audience behaviour. Digging deeper into the organic way of gaining digital momentum, Nurturing Organic Growth emphasizes strategies for organic growth and how it stands toe-to-toe with paid growth. The thrill mounts as you infer the significance of Building a Global Website, acknowledging cultural disparities, language subtleties, and ethical contours that brew local flavor in your worldwide venture. Your adventure into the realm of web dominance continues as you learn the art of International SEO Tactics, mastered with details on geo-targeting, global keyword research, and more. Experience social media like never before, get handy with the most powerful viral engines in the chapter Social Media: Your Global Viral Engine. "Viral Velocity: Global Web Success Secrets" also portrays the role of photo-finish accuracy in decision-making, offering a complete breakdown of web analytics basics and usage techniques to measure virality. The elaborate Case Study: Successful Global Websites chapter is a goldmine of inspiration, packed with lessons drawn from triumphant stories. To ensure you leave no stone unturned, the book ends with a purposeful recap of strategies, next steps, compiled in Your Global Viral Roadmap. The exquisite culmination with a glossary and handy, appendix of Useful Tools for Viral Success, SEO, and analytics provide not mere information but a take-away know-how toolkit to jumpstart your journey. What sets "Viral Velocity: Global Web Success Secrets" apart is its engaging combination of theory, practical knowledge, analytics, and real-life cases. A distinctive blend of profound insights and relatable narration, this powerhouse of a book can skyrocket your analogical thinking and prepare you to win the digital game on the global front. Master the art, science, and business of viral success with Viral Velocity - your guiding light in the digital labyrinth!

Download or read book Wordpress SEO written by Andy Williams and published by . This book was released on 2013-09-10 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the author of the best selling "Wordpress for Beginners" (ASIN: B009ZVO3H6) and "SEO 2013 & Beyond" (ASIN: B0099RKXE8)Most websites (including blogs) share certain features that can be controlled and used to help (or hinder, especially with Google Panda & Penguin on the loose) with the on-site SEO. These features include things like the page title, headlines, body text, ALT tags and so on. In this respect, most sites can be treated in a similar manner when we consider on-site SEO. However, different platforms have their own quirks, and WordPress is no exception. Out-of-the-box WordPress doesn't do itself any SEO favours, and can in fact cause you ranking problems, especially with the potentially huge amount of duplicate content it creates. Other problems include static, site-wide sidebars and footers, automatically generated meta tags, page load speeds, SEO issues with Wordpress themes, poorly constructed navigation, badly designed homepages, potential spam from visitors, etc. The list goes on.This book shows you how to set up an SEO-friendly Wordpress website, highlighting the problems, and working through them with step-by-step instructions on how to fix them.By the end of this book, your WordPress site should be well optimized, without being 'over-optimized' (which is itself a contributing factor in Google penalties).Who am I?This book was written by Dr. Andy Williams, a veteran Wordpress user with nearly a decade of experience (and even longer experience working as an SEO). If you want to learn more about Andy and why he is qualified to talk about Wordpress SEO, visit his website at http://ezseonews.com. Read some of the stuff he's written, and read some of the stuff his readers have written about him....

Download or read book Search Engine Optimization All in One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Download or read book WordPress SEO Success written by Jacob Aull and published by Que Publishing. This book was released on 2014-05-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: WordPress® SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you’re running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize “blog-meets-website” and “multiple blogs+sites” deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today’s worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

Download or read book How to Maximize Traffic to Your Website written by Douglas Hayman and published by Expert Software Systems. This book was released on 2007 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revolutionary 111-page eBook provides easy, powerful, unique, and proven search engine optimization (SEO) techniques and methods that can substantially increase the search engine ranking of your website. Explicit methods and tangible, clear-cut examples are outlined throughout this eBook to illustrate its powerful principles. Additionally, many useful external link references are provided throughout the eBook, to help augment the subject material. Finally, many non-SEO methods are described in detail to further increase web site traffic. Written by an expert in the Computer Science industry, who possesses a Master's Degree in Computer Science from a leading University, this eBook contains chapters on the following topics: Traffic from Search Engines How to get Ranked in the Search Engines Content's effect on Search Engine Rankings Keyword Analysis and Keyword Density Usefulness of Meta Tags Link Popularity Domain age and Recognizable Domain Names Domains, Subdomains and Subdirectories Use of Keywords in Filenames and Subdirectory Names Web Page Headers Things to Avoid Sitemap Usage Submitting your Website Directly to Search Engines Submitting your Website Directly to Directories Internet Paid Advertising (PPC) Capturing Email Addresses and Using Autoresponders Announcement and Press Release Websites Blog Posting Rss Feeds Podcasts Ezine Articles Free Downloads Website Message Forum Posting Free Classified Advertisements Free Viral eBooks/Reports/Newsletters Using an Email Signature to Advertise Your Website Advertising Your Website to an Email Group UsingNewsletters to Generate Traffic Advertising Your Website with an eBay Signature Offline Website Advertising Monetizing Your Website How Long Will it Take to See Results ? What to do if you get Penalized in the SERPs Measuring Traffic to Your Website Helpful SEO Forum Resources and Tools Additional Helpful Resources How to Become an Affiliate for this eBook Glossary of Terms

Download or read book SEO for WordPress Blogs Rank 1 on Google in any Niche or Keywords Guaranteed written by Smit Chacha and published by Smit Chacha. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to how to rank #1 on Google and other search engines. I have been writing WordPress blogs for over 10 years and my blogs are ranked very high on major search engines. I solely use pure 100% White Hat SEO techniques to rank high on search engine results or SERP. Getting a ton of web organic traffic is what this book is all about. You will learn the power of social media marketing and email marketing and how to rank high in Google and other search engines. Pure White Hat SEO methods to rank on Google and other search engines. The techniques and tips shared in this book will also help your current WordPress blogs if they have been penalized by Google from their Google algorithm updates (Panda, Penguin, Hummingbird or any other update). The guideline in this book is proven to give quality results and you should be ranked #1 within 3 to 6 months’ time, after implementing all the tips, tactics and techniques found in this bestselling guide book. Learn all the best onsite and offsite White Hat SEO techniques and work in ranking high on Google and other major search engines. Find out the best WordPress plugins to do SEO that works. Learn which WordPress Themes work better in ranking on the search engine results or SERP. And find out how to stand as a brand online. As a bonus you will also get tips in how to make money with your WordPress blog and content.

Download or read book WordPress SEO Success written by Jacob Aull and published by Pearson Education. This book was released on 2014 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need!

Download or read book Search Engine Optimization written by Kristopher B. Jones and published by John Wiley & Sons. This book was released on 2008-03-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

Download or read book Professional Search Engine Optimization with PHP written by Cristian Darie and published by John Wiley & Sons. This book was released on 2007-04-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Download or read book WordPress Search Engine Optimization written by Michael David and published by Packt Publishing Ltd. This book was released on 2015-10-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to dominating search engines with your WordPress site About This Book Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business Learn everything from keyword research and link building to customer conversions, in this complete guide Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing Who This Book Is For This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience. What You Will Learn The elements that search engines use to rank websites—and how to optimize your site for premium placement Harness social media sites to extend the reach of your site and gain more visitors Discover the high-volume, high-value search phrases that customers use when searching for your products or services Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them Build high-quality, high-value links from other websites to raise your rankings in search engines Create optimized and engaging content that both search engines and readers will love Avoid common SEO mistakes that can get your site penalized by search engines In Detail WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book. Style and approach This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way.

Download or read book WordPress 3 Search Engine Optimization written by Michael David and published by Packt Publishing Ltd. This book was released on 2011-04-26 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize your website for popularity with search engines.

Download or read book Socially Viral written by Raymond Wayne and published by Estalontech. This book was released on 2018-12-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Socially VIRAL Works Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form. Viral marketing, while driven by strategy and well-planned messaging, is only successful when its audience is captivated. A marketing campaign will only go “viral” if people like it and ultimately, share it with others. Therefore, they have the power. Not the marketer. Online business owners and internet marketers alike understand the important role viral marketing plays in the success of their businesses today. Social media networks have become just as much about business as they are about pleasure. Facebook, Twitter, Pinterest , LinkedIn, YouTube and other key players are now joining us in the boardroom and in sales meetings. Blogs are replacing news media in many ways, and we must adapt our marketing approach to become players in this game. Being Socially Viral is inherently self-serving . To be truly effective, viral marketing must include a give and take approach. You must engage others, take part in conversation, and give as much as you get. In other words, don’t expect your message to spread itself. Viral marketing takes time, careful planning and well-thought out execution. With a little bit of creativity and a true understanding of your target market, viral marketing has the ability to skyrocket your business to new heights. Not only should you consider the favor of your current customer base, but approach your viral marketing campaign in such a way that encourages – and makes them want to – share your business with others. . So, learn to engage in your viral marketing campaign. Be social on social networks, share others information and they in turn, will share yours. Viral marketing is a give and take and the more you give, the more you will get. There is an unspoken set of expectations that accompany viral marketing, and the most important of all is to respect those you are marketing to. If you do, they will recognize that and most likely help you on your way to going viral.

Download or read book Wordpress SEO 2020 written by Dr Andy Williams and published by . This book was released on 2020-03-20 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wordpress SEO 2020 is an up-to-date book that will teach you how to optimize your Wordpress website for Google and other search engines. Wordpress is a fantastic platform for building websites, but can produce a lot of SEO challenges. Most notable is the duplicate content issues that can get your site penalized by the search engines. Create one post, add a few tags, and post it into a couple of relevant categories. All of a sudden you may have over a dozen pages on your site with the exact same article! But there is an easy solution to the duplicate content issues.Wordpress SEO 2020 will teach you how to set up your Wordpress website in an efficient and search engine friendly manner, to minimize duplicate content and to maximize your exposure in the search engines.In the book you will learn: - Why a good web host is a must and how to test a host for reliability and page load times. - What is a CDN and why should you use one. Some web hosts provide this for free! - What to look for in a Wordpress theme, and how to set it up for minimal content duplication. - The importance of using Google's Search Console, Analytics and Webmaster Guidelines. - The Wordpress settings that affect your SEO efforts, and how to set these up properly. - How to use some essential plugins to help you with your Wordpress SEO as well as several non-essential, though highly recommended Wordpress plugins. - How to use of category and tag pages as powerful ranking pages without the duplication problems that force most webmasters to noindex these power pages. - How to create a navigation system on your site that will keep visitors and Google happy, including the importance of dynamic navigation system (and how to implement them). - Whether you actually need a robots.txt file. - The difference between posts and pages, and how to use each to their strengths. - Whether you need www. at the start of your domain name. - How to set up the homepage, as you want it. - About site-wide considerations, and how to use the nofollow tag on certain pages. - The importance of good post excerpts. - How to schedule posts. - My checklist for creating high quality, SEO content for my own sites. - How to install, setup and use the best SEO plugin out there. - How to install and configure a plugin that will speed up page load times. - And much, much more...This book will teach you up-to-date, Wordpress SEO that will give your site a competitive advantage.About the AuthorAndy Williams has been teaching search engine optimization and Wordpress for over a decade. As an ex-Science teacher, Andy has the knack of simplifying complex topics to make them more easily accessible to everyone.