Download or read book Viral Podcasting written by Kerry Lutz and published by Createspace Independent Publishing Platform. This book was released on 2016-11-25 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 350,000 podcasters right now, with hundreds more joining daily. But very few ever become popular or profitable, even though their show quality might be quite good. How can we change this state of affairs? Kerry Lutz, an internationally known podcaster has teamed up with Valerie Geller a top radio consultant with a worldwide following, to help remedy this situation. Together they provide strategies to: --build massive audiences; --earn 6 figures from your show; --have the highest quality production values; --get the best guests on your show; --make your show to go viral!

Download or read book Podcasting written by Martin Spinelli and published by Bloomsbury Publishing USA. This book was released on 2019-01-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born out of interviews with the producers of some of the most popular and culturally significant podcasts to date (Welcome to Night Vale, Radiolab, Serial, The Black Tapes, We're Alive, The Heart, The Truth, Lore, Love + Radio, My Dad Wrote a Porno, and others) as well as interviews with executives at some of the most important podcasting institutions and entities (the BBC, Radiotopia, Gimlet Media, Audible.com, Edison Research, Libsyn and others), Podcasting documents a moment of revolutionary change in audio media. The fall of 2014 saw a new iOS from Apple with the first built-in “Podcasts” app, the runaway success of Serial, and podcasting moving out of its geeky ghetto into the cultural mainstream. The creative and cultural dynamism of this moment, which reverberates to this day, is the focus of Podcasting. Using case studies, close analytical listening, quantitative and qualitative analysis, production analysis, as well as audience research, it suggests what podcasting has to contribute to a host of larger media-and-society debates in such fields as: fandom, social media and audience construction; new media and journalistic ethics; intimacy, empathy and media relationships; cultural commitments to narrative and storytelling; the future of new media drama; youth media and the charge of narcissism; and more. Beyond describing what is unique about podcasting among other audio media, this book offers an entry into the new and evolving field of podcasting studies.

Download or read book Career Building Through Podcasting written by Sarah Sawyer and published by The Rosen Publishing Group, Inc. This book was released on 2007-08-15 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the history of podcasting and suggestions for how to get started in the industry.

Download or read book Podcasting written by Jeremy Wade Morris and published by John Wiley & Sons. This book was released on 2024-05-31 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting burst onto the media landscape in the early 2000s. At the time, there were hopes it might usher in a new wave of amateur and professional cultural production and represent an alternate model for how to produce, share, circulate and experience new voices and perspectives. Twenty years later, podcasting is at a critical juncture in its young history: a moment where the early ideals of open standards and platform-neutral distribution are giving way to services that prioritize lean-back listening and monetizable media experiences. This book provides an accessible and comprehensive account of one of digital media’s most vibrant formats. Focusing on the historical changes shaping podcasts as a media format, the book explores the industrial, technological and cultural components of podcasting alongside case studies of various podcasts, industry publications, and streaming audio platforms (e.g. Spotify, Google and Apple Podcasts). Jeremy Morris argues that as streaming platforms push to make podcasting more industrialized, accessible, user-friendly and similar to other audio media like music or audiobooks, they threaten podcasting’s early, though always unrealized, promises. This is the go-to introduction for students and researchers of media, communication and cultural studies, as well as readers who enjoy making and listening to podcasts.

Download or read book Producing Video Podcasts written by Richard Harrington and published by Taylor & Francis. This book was released on 2012-08-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including: * Preproduction: budgeting guidelines, mapping your production, and working with talent * Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists * Postproduction: resources for adding music and images, motion graphics, and editing techniques * Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes * Promotion: choosing directories, promoting your program, and monetizing your podcast Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion website-www.VidPodcaster.com-provides a blog, templates, planning documents, sample clips, and state-of-the-art updates.

Download or read book Timeless Learning written by Ira Socol and published by John Wiley & Sons. This book was released on 2018-06-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvent public schools with proven, innovative practices Our homes, communities, and the world itself need the natural assets our children bring with them as learners, and which they often lose over time on the assembly line that pervades most of the public education system today. We see no actions as more important in school than developing, supporting, and reinforcing children's sense of agency, the value of their voices, and their potential to influence their own communities. In Timeless Learning, an award-winning team of leaders, Chief Technology Officer Ira Socol, Superintendent Pam Moran, and Lab Schools Principal Chad Ratliff demonstrate how you can implement innovative practices that have shown remarkable success. The authors use progressive design principles to inform pathways to disrupt traditions of education today and show you how to make innovations real that will have a timeless and meaningful impact on students, keeping alive the natural curiosity and passion for learning with which children enter school. Discover the power of project-based and student-designed learning Find out what “maker learning” entails Launch connected and interactive digital learning Benefit from the authors’ “opening up learning” space and time Using examples from their own successful district as well as others around the country, the authors create a deep map of the processes necessary to move from schools in which content-driven, adult-determined teaching has been the traditional norm to new learning spaces and communities in which context-driven, child-determined learning is the progressive norm.

Download or read book Take Control of Podcasting 2nd Edition written by Andy Affleck and published by alt concepts. This book was released on 2024-09-04 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create your own podcast on a Mac, iPhone, or iPad Version 2.0, updated September 04, 2024 Start podcasting or take your podcast to the next level with start-to-finish guidance from Andy Affleck. You'll learn tricks of the trade as you assemble your hardware and software, make recordings, edit and mix the audio, and encode and publish your shows. This book covers all the steps needed to make a podcast using a Mac, iPhone, or iPad.n Create your own podcast—or improve an existing podcast—using your Mac, iPhone, or iPad! This book walks you through every step of the process, from choosing equipment and software through recording, editing, mixing, and polishing. Once your audio is in the can, you'll find real-world advice and steps for encoding and publishing your episodes. The book includes more than a dozen sound samples from various combinations of mics, positions, filters, and processing, so that you can hear the differences before you buy any special gear. Take Control of Podcasting provides the help you need for creating podcasts on a Mac, iPhone, or iPad: • Plan your podcast. Decide on a topic and format, decide on a production schedule, and learn common terms and techniques. • Choose the right mic, headphones, and other equipment. Pick out audio gear while considering your budget and studio (or mobile!) needs. Plus, you'll learn whether you should buy additional audio hardware, like a breakout box or mixer, and find an explanation (with photos) of the main cable types you'll come across. • Pick audio software. Use the right apps to record, edit, and mix your podcast, explore audio and video calling software for interviews and remote recording, and learn about various web-based podcasting platforms. • Learn key recording tips. Find advice about how to prepare for and conduct a successful interview, plus get a few essential tips for using a mic well. • Record in the studio or the field. Get step-by-step recording directions for GarageBand for Mac and iOS/iPadOS, as well as Audacity, Ferrite Recording Studio, Voice Record Pro, and Audio Hijack. • Record online interviews. Follow the book's steps for recording an interview online through services such as Skype, Zoom, and FaceTime. • Edit and mix your audio. Find directions for removing unwanted noises and pauses, adding professional polish, and generally editing and mixing a recording. • Encode your podcast files. Before you send your podcast episode out on the internet, you'll want to save it in the right format and add tags. • Get syndicated with RSS. Understand what should be in a podcast's RSS feed. • Be a publisher! Get ideas for blog services that can host your podcast and related blog posts, and find directions for publishing your podcast. • Monetize your podcast. Learn how to use advertising, sponsorships, donations, and paid subscriptions to earn money from your podcast. • What do other podcasters do? Find out about the gear and techniques used by podcasters Chuck Joiner (MacVoices), Jason Snell (The Incomparable), and Kirk McElhearn (The Committed).

Download or read book What s the Deal with Podcasting written by Alex Edmonds and published by Alex Edmonds. This book was released on 2020-07-30 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about starting a podcast? Don't know where to start? This book contains everything I've learned about podcasting since starting the Building an Indie Business Podcast. Before Launching A Podcast History of The Podcast Industry Benefits of Podcasting How To Start A Podcast How To Interview A Podcast Guest Solo Podcasting Writing Episodes How to Relax While Recording Growing A Podcast Surveys Social Media Live-Streaming Email Building A Community Podcast to Podcast Promotions Videos Meetups Writing Making Money Metrics Podcasting as a Lead Magnet After Podcasting For Some Time Growing the Podcast Industry Random Tips Podcasting Ethics Get an 18-month podcasting education in a few hours! Includes: 100+ pages of podcasting advice for any stage of podcasting. Examples of how stand-up comedy applies to some chapters Dark Mode PDF version of the book Access to lifetime updates of the content

Download or read book Gutbliss written by Robynne Chutkan M.D. and published by Penguin. This book was released on 2014-10-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A renowned physician shares her complete 10-day digestive tune-up for women, with important revelations about good gastrointestinal health. Many so-called cures for women’s bloating and indigestion, from juice cleanses to specialty diets, are based on junk science. For women seeking true relief from that overall feeling of discomfort in any size jeans, Dr. Robynne Chutkan has the perfect plan for feeling light, tight, and bright in ten days. Gutbliss offers: A primer on the real reasons for gastrointestinal distress, and why it’s much more common in women A look at the debilitating side effects of supposedly healthy habits—from Greek yogurt to bloat-inducing aspirin An expert analysis of symptoms that could indicate a serious underlying condition An indispensable checklist to pinpoint the exact cause of your bloating Just a few small changes in diet, lifestyle, and exercise can make a huge difference in a woman’s digestive health, but the changes have to be the right ones. Going beyond the basics of top sellers such as Wheat Belly, Dr. Chutkan’s Gutbliss empowers women to take control of their gastrointestinal wellness.

Download or read book Guerrilla Marketing for Job Hunters written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2005-09-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready! Aim! Hired! "This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself." —Richard N. Bolles, author, What Color Is Your Parachute? "I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters." —Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2 "Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date." —William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting Performing an extreme resume makeover and creating a higher-powered value-based resume Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters) Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

Download or read book Tricks of the Podcasting Masters written by Rob Walch and published by Que Publishing. This book was released on 2006-05-22 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you figured out the basics of making a podcast, but now want to make a great podcast, and possibly make some money? Tricks of the Podcasting Masters holds the answers to questions such as: How do I interact with listeners and get them to come back next week? How do I conduct a great interview over the phone? How do I attract sponsors? How do I stay motivated? The authors share their experiences with the 'casts they've produced regularly since podcasting began, including "podCast411" and "Geek Fu Action Grip," and draw from more than 100 interviews with podcasting's stars. With this book, you will be able to take your craft to the next level and create a business around your podcasts.

Download or read book Social Media Marketing All in One For Dummies written by Michelle Krasniak and published by John Wiley & Sons. This book was released on 2021-03-05 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you’re coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too.

Download or read book 101 Ways to Promote Your Web Site written by Susan Sweeney and published by Maximum Press. This book was released on 2006 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.

Download or read book Podcast Academy The Business Podcasting Book written by Michael Geoghegan and published by CRC Press. This book was released on 2012-07-26 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Download or read book EBOOK Understanding Business Global Edition written by William Nickels and published by McGraw Hill. This book was released on 2012-05-16 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Download or read book Mastering Web 2 0 written by Susan Rice Lincoln and published by Kogan Page Publishers. This book was released on 2009-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.