Download or read book IM Guide to Viral Marketing written by Karllo MELLO and published by Editora Bibliomundi. This book was released on 2022-03-31 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Prepare-se para dar ao seu negócio um grande upgrade, porque você está prestes a descobrir a economia de tempo, o aumento de lucros magia de...'I know your time is valuable, so I'm going to give you a quick description of this amazing ebook...You will discover the best and most productive viral marketing techniques and how to implement them. Here's just a small sampling of the things you'll discover in this report...What every viral marketing technique or campaign needs to be highly successful and generate the best possible results.Two cutting-edge, modern viral marketing methods that you should start taking advantage of right away.What you should never ask viewers to do when you're handing out free ebooks - this can stop your entire viral campaign from dying in its wake.How to easily create quality ebooks that other webmasters will be eager to distribute to their own viewers.The one thing you need to get the most out of when writing and distributing articles is how to do it.The two features that every free ebook must have to ensure that it is actively and pleasantly approved for other readers.One of the most effective viral marketing methods that will also generate quality backlinks without automatic adoption.All you have to do is grab your copy below now!Click the button below toget access to the ebook...
Download or read book Viral Marketing written by Russell Goldsmith and published by Prentice Hall. This book was released on 2002 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is hot. This is the first practical, informal, informative, easy-read guide to explain what it is, how to do it and how to measure success.
Download or read book The Complete Idiot s Guide to Guerrilla Marketing written by Susan Drake and published by Penguin. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Download or read book Guerilla Marketing on the Internet The Definitive Guide from the Father of Guerilla Marketing written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2008-07-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers you a step-by-step system on how to apply the proven 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. It teaches how to level the playing field by gaining traffic to your website, convert visitors into paying customers, and ultimately take your business to new levels of profitability and efficiency.
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Download or read book Viral Marketing written by Karen Nelson-Field and published by OUP Australia & New Zealand. This book was released on 2013-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Download or read book Viral Marketing and Social Networks written by Maria Petrescu and published by Business Expert Press. This book was released on 2014-05-21 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.
Download or read book TikTok Marketing for Viral Sales written by Anastasia Olson and published by Book2climb LLC. This book was released on 2020-12-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. TikTok has also become one of the world's leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people. In reality it is much more difficult and complicated to become successful. This is because TikTok's algorithm rewards content in a totally different way from other social media apps. Going viral on TikTok requires that TikTok's algorithm favors your content above those of the many millions on the app. So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business? This book provides all the answers and more. It is a thoroughly researched girl's handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you'll find the following: A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1. The 5 strategies that will save you up to 4 hours a day in growing your TikTok account. Tip and tricks to create viral posts on TikTok. The Best 4 TikTok video ideas for your business. How to get the most out of TikTok influencers and micro-influencers. The Best strategies for creating effective TikTok ads. And much more. While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion. The book justifies every point using vivid examples from successful entrepreneurs who've adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level. This book simple, easy-to-read, and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age. Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Download or read book Marketing Your Startup written by Simona Covel and published by AMACOM. This book was released on 2018-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success * Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way * SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.
Download or read book EMarketing written by Rob Stokes and published by . This book was released on 2010 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-04-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2017-07-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Download or read book DigiMarketing written by Kent Wertime and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
Download or read book Steal This Book a marketing guide for your small business written by Chris Lowry and published by Grand Ozarks Media. This book was released on 2024-01-18 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the full potential of your business with "STEAL THIS BOOK," the ultimate guide to unlocking explosive growth and success. This concise yet powerful playbook is jam-packed with actionable roadmaps, proven tips, and cutting-edge techniques that will transform your business from ordinary to extraordinary. Whether you're a seasoned entrepreneur or just starting, "STEAL THIS BOOK" equips you with the tools and strategies you need to catapult your business to new heights. Discover innovative tactics for customer acquisition, product development, and revenue generation, all distilled into easily digestible chapters designed for immediate implementation. Say goodbye to stagnation and mediocrity, and embrace a bold new era of growth and prosperity. With "STEAL THIS BOOK" in hand, you'll gain access to an arsenal of game-changing insights that will empower you to redefine your business and leave the competition in the dust. Don't miss your chance to steal these invaluable secrets and embark on a thrilling journey to the summit of entrepreneurial achievement.
