Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Madison Avenue in Asia written by Michael H. Anderson and published by Fairleigh Dickinson Univ Press. This book was released on 1984 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.
Download or read book Macromarketing A Canadian Perspective written by Donald N. Thompson and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Problems in Canadian Marketing written by Donald N. Thompson and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book North American Industry Classification System written by United States. Office of Management and Budget and published by DIANE Publishing Inc.. This book was released on 1998 with total page 1260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sustainable Agriculture and Food Supply written by Kimberly Etingoff and published by CRC Press. This book was released on 2016-04-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title includes a number of Open Access chapters. As we realize the ways in which our food systems contribute and respond to climate change, sustainable agriculture becomes increasingly crucial. It is a complicated, multi-dimensional issue, which should be considered from a variety of angles. This compendium includes the perspectives of science
Download or read book The Mass Media in Canada written by Mary Vipond and published by James Lorimer & Company. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly written and persuasively argued, "The Mass Media in Canada" considers the troubling questions of who decides what we read, watch, and hear.
Download or read book Canadian Sport Marketing written by Norm O'Reilly and published by Human Kinetics. This book was released on 2022-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Download or read book Canadian Women s Issues written by Ruth Roach Pierson and published by James Lorimer & Company. This book was released on 1993-01-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface Acknowledgements 1. The Canadian Women's Movement Documents Marjorie Griffen Cohen 2. The Politics of the Body Documents Ruth Roach Pierson 3.The Mainstream Women's Movement and the Politics of Difference Documents Ruth Roach Pierson 4. Social Policy and Social Services Documents Marjorie Griffen Cohen 5. Women, Law, and the Justice System Documents Paula Bourne 6. Women, Culture, and Communications Philinda Masters Permissions Index
Download or read book Industrial Canada written by and published by . This book was released on 1924 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sober Reflections written by Norman Giesbrecht and published by McGill-Queen's Press - MQUP. This book was released on 2006-02-20 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributors include Susan Bondy (Toronto), Andrée Demers (Montréal), Madelyn Fournier (consultant, Montreal), Norman Giesbrecht (Centre for Addiction and Mental Health, CAMH), Lynn Kavanagh (Mt Sinai Hospital, Toronto), Evert Lindquist (Victoria), Bronwyn MacKenzie (CAMH), Alan Ogborne (consultant), Robin Room (Stockholm), and Gina Stoduto (CAMH).
Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2023-05-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.
Download or read book Canadian Content written by Ryan Edwardson and published by University of Toronto Press. This book was released on 2008-05-24 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nation is given shape in large part through the cultural activities of its builders. Historically, nationalists have turned to the arts and media to articulate and institute a sense of unique national identity. This was certainly true of Canada in the twentieth century. Canadian Content explores ways in which nationhood was defined and pursued through cultural means in Canada throughout the last century. As a framework for the study, Ryan Edwardson distinguishes between three phases of Canadianization: support for the arts and cultured mass media during the colony-to-nation transition; the 'new nationalist' empowerment of multi-brow culture and the call for state intervention in the mid-1960s and 1970s; and the 'cultural industrialism' initiated by the federal government under Pierre Trudeau in 1968. Examining each phase in its turn, Canadian Content looks at Canada as an ongoing postcolonial process of not one but a series of radically different nationhoods, each with its own valued but tentative set of cultural criteria for orchestrating and implementing a Canadian national experience. Considering the relationship between culture and national identity, this study offers an idea of what it means to be Canadian, and suggests just how adaptable, problematic, and ongoing the pursuit of nationhood can be.
Download or read book A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community written by United States. Bureau of Foreign Commerce and published by . This book was released on 1959 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Digital Signage Playbook written by Paul Flanigan and published by Lulu.com. This book was released on 2015-08-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. This book is a must for creating effective engagement through digital screens.
Download or read book Selling British Columbia written by Michael Dawson and published by UBC Press. This book was released on 2007-10-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling British Columbia is an entertaining examination of the development of the tourist industry in British Columbia between 1890 and 1970. Michael Dawson argues that in order to understand the roots of the fully-fledged consumer culture that emerged in Canada after the Second World War, it is necessary to understand the connections between the 1930s, 1940s, and the postwar era. Cultural producers such as tourism promoters and the state infrastructure played important roles in fostering consumer demand, particularly during the Depression, the Second World War, and throughout the postwar era. Dawson draws upon promotional pamphlets, newspapers, advertisements, and films, as well as archival sources regarding government, civic, and international tourism organizations. Central to his book is an examination of the representation of popular imagery and of how aboriginal and British cultures were commodified and marketed to potential tourists. He also looks at the gendered aspect of these promotional campaigns, particularly during the 1940s, and challenges earlier interpretations regarding the relationship between tourism and nature in Canada. Historians have tended to focus on either the first wave of consumerism from the 1880s to the 1920s, or else on the era of economic expansion that followed World War Two. As Dawson shows, the 1930-45 period in particular was an important and dynamic one in the creation of Canadian and British Columbian consumer culture. Michael Dawson’s highly readable and engaging account of the development of the British Columbia tourist industry will be welcomed by British Columbian and Canadian historians, as well as other scholars of tourism and consumerism.
Download or read book Bibliography on the Marketing of Agricultural Products written by and published by . This book was released on 1932 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
