Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Download or read book The Streaming Media Guide written by Michael D'Oliveiro and published by Routledge. This book was released on 2019-06-03 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Download or read book Media Theory for A Level written by Mark Dixon and published by Routledge. This book was released on 2019-10-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains the core academic concepts students need to master to succeed in their exams. Each chapter includes: • Comprehensive explanations of the academic ideas and theories specified for GCE Media study. • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts. • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas, OCR and WJEC). • Challenge activities designed to help students secure premium grades. • Glossaries to explain specialist academic terminology. • Revision summaries and exam preparation activities for all named theorists. • Essential knowledge reference tables. Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources. Accompanying online material includes: • Revision flashcards and worksheets. • A comprehensive bank of exemplar applications that apply academic theory to current set texts and close study products for all media specifications. • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory. • Help sheets that focus on the application of academic theory to unseen text components of A Level exams.

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by Pearson Education. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Download or read book Production Management for TV and Film written by Linda Stradling and published by A&C Black. This book was released on 2010-06-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete on-the-job reference tool written by an experienced insider.

Download or read book Ultimate Guide to YouTube for Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2018-03-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Download or read book The Complete Film Production Handbook written by Eve Light Honthaner and published by Taylor & Francis. This book was released on 2013-09-23 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need (including all the forms, contracts, releases and checklists) to set up and run a production--from finding a production office to turning over delivery elements. Even if you know what you're doing, you will be thrilled to find everything you need in one place. If you're not already working in film production, but think you'd like to be, read the book -- and then decide. If you choose to pursue this career path, you'll know what to expect, you'll be prepared, and you'll be ten steps ahead of everyone else just starting out. New topics and information in the fourth edition include: * Low-budget independent films, including documentaries and shorts * Information specific to television production and commercials * The industry's commitment to go green and how to do it * Coverage of new travel and shipping regulations * Updated information on scheduling, budgeting, deal memos, music clearances, communications, digital production, and new forms throughout

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Download or read book Social Media Marketing Content Creation Essentials written by Aron Bordelon and published by Aron Bordelon. This book was released on 2019-04-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not Sure What To Post On Social Media? Struggling To Come Up With Fresh Content Ideas? This Book Can Help! You probably already know that your business or brand NEEDS to build a social media presence. Of course you do! Over 4 billion people worldwide use the Internet — and some 2+ billion of those people visit Facebook each month. So whether you’re an established business owner, a brand new start-up, or a budding online influencer, the fast-paced digital world is the place for you to be. But even though YouTube, Facebook, Instagram (plus more!) are marketing goldmines, it can be tough work trying to figure out where to start. Turning digital social likes into real-world cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love. The fact of the matter is that when it comes to achieving amazing results through social media marketing, Content is King. And all the endless strategies, advertising spend and marketing tactics in the world cannot overcome bad photos, poor video quality, and terrible blog posts. And besides, no-one wants their company or brand to end up being just another bad meme. What you do want, however, is a profitable online digital marketing plan that promotes the kind of quality content that matches your business goals and brand vision… … so what you need is Social Media Marketing Content Creation Essentials! With Social Media Marketing Content Creation Essentials, you will discover everything you need to help you create content that’ll generate more likes, subscribers, views, and profit across multiple social media platforms. Packed with hundreds of tips and ideas, Social Media Marketing Content Creation Essentials teaches you how to create everything from view-worthy videos to persuasive podcasts. Inside This Book: * Video Recording and Presentation Strategies You Can Use On Every Major Video Platform! Covering more than just YouTube, these strategies will help you create brilliant video content for Twitter, Instagram, and Facebook too! * Over 100 Tips, Tricks And Ideas That Make Podcasting Oh-So-Simple. Learn how to record, edit and broadcast your own influential podcast show. * Create Attractive Images That’ll Make Your Followers Want To ‘Heart’. Learn how to optimize your images towards achieving maximum engagement from your Instagram followers. * Learn How To Write Interesting Blog Posts That’ll Make Readers Want To Stay On Your Website: In this section you’ll learn how to avoid common beginner blogging mistakes, what the best blogging platform is for beginners, and how to best secure your blog and protect it from cyber intruders. Plus So Much More…

Download or read book Media Servers for Lighting Programmers written by Vickie Claiborne and published by Routledge. This book was released on 2021-04-28 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Servers for Lighting Programmers, Second Edition, is the reference guide for lighting programmers working with media servers – the digital media devices used to control and manipulate video, audio, lighting, and projection content that have become the industry standard for live events, broadcast, and theatre performances. This book contains all the information you need to begin working with these devices, with topics ranging from common video terminology and equipment to the workflows for setup, patching, programming, and operating a media server from a lighting console via DMX. It also features a brief history of where this unique market originated from and offers a look at the current trends in media server technology and the growing digital media industry. This second edition also includes more information on alternative methods of programming and operating a server beyond using DMX, along with new information on projection mapping workflows, content creation software, and media management techniques. Media Servers for Lighting Programmers, Second Edition, is a valuable resource for the lighting programmer working in live entertainment venues. The book includes access to additional online support material and links to industry sites and articles.

Download or read book Asterisk The Definitive Guide written by Jim Van Meggelen and published by O'Reilly Media. This book was released on 2019-06-24 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design a complete Voice over IP (VoIP) or traditional PBX system with Asterisk, even if you have only basic telecommunications knowledge. This bestselling guide makes it easy with a detailed roadmap that shows you how to install and configure this open source software, whether you’re upgrading your existing phone system or starting from scratch. Ideal for Linux administrators, developers, and power users, this updated fifth edition shows you how to set up VoIP-based private telephone switching systems within the enterprise. You’ll get up to speed on the features in Asterisk 16, the latest long-term support release from Digium. This book also includes new chapters on WebRTC and the Asterisk Real-time Interface (ARI). Discover how WebRTC provides a new direction for Asterisk Gain the knowledge to build a simple but complete phone system Build an interactive dialplan, using best practices for Asterisk’s advanced features Learn how ARI has emerged as the API of choice for interfacing web development languages with Asterisk

Download or read book A Network Architect s Guide to 5G written by Syed Farrukh Hassan and published by Addison-Wesley Professional. This book was released on 2022-06-08 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NETWORK PROFESSIONAL'S GUIDE TO PLANNING, DESIGNING, AND DEPLOYING 5G TRANSPORT NETWORKS As 5G transforms mobile usage and services, network professionals will need to significantly evolve their transport network architectures towards greater sophistication and stronger integration with radio networks, and facilitate transition towards cloud-native 5G mobile core. Until now, however, most 5G guides have foregrounded RF/radio and mobile core innovations, not its implications for data networks. A Network Architect's Guide to 5G fills the gap, giving network architects, designers, and engineers essential knowledge for designing and planning their own 5G networks. Drawing on decades of experience with global service providers and enterprise networks, the authors illuminate new and evolving network technologies necessary for building 5G-capable networks, such as segment routing, network slicing, timing and synchronization, edge computing, distributed data centers, integration with public cloud, and more. They explain how 5G blurs boundaries between mobile core, radio access, and transport, as well as the changes in the composition of a traditional cell site with the adoption of Open and Virtualized RAN resulting in a transition to mobile xHaul. Every chapter builds on earlier coverage, culminating in a “big picture” presentation of a complete 5G network design. Understand the evolution of mobile technologies over the generation leading to 5G's foundational concepts and principles. Explore 5G changes to Radio Access Networks (RAN), the Mobile Core, Mobile Transport, and the need for tighter integration between them. Use Segment Routing to architect simplified, SDN-capable networks, and enable network slicing for 5G. Rethink transport design to incorporate Far-Edge, Edge, and public-cloud based data centers augmenting centralized DCs to support distributed peering and Multi-access Edge Compute. Provide guidance to meet the criteria and requirements for various aspects of Fronthaul, Midhaul, and Backhaul architecture, such as transport protocol evaluation, latency consideration, routing design, QoS modeling, network device selection, and more. Forge a cohesive 5G network architecture by combining mobile communications principles with advanced transport technologies.

Download or read book Advanced Web Applications and Progressing E Learning 2 0 Technologies in Higher Education written by Pelet, Jean-Éric and published by IGI Global. This book was released on 2019-02-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the relevant use of internet technologies such as Web 2.0 tools, e-learning can be a way to teach students anywhere at any time. Quality internet connection and a mobile device, such as a smartphone or tablet, offer students the capacities to grow along with knowledge, lectures, and helpful advice for learning in good conditions. Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education is an essential reference source providing relevant theoretical frameworks and the latest empirical research findings in e-learning and mobile learning in modern higher education and its applications in other professional fields such as medical education. Featuring research on topics such as m-learning, knowledge management technologies, computer graphics, image processing, and web-based communities, this book is ideally designed for professionals and researchers seeking coverage on education, adult education, sociology, computer science, and information technology.

Download or read book Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Download or read book Television s Streaming Wars written by Arienne Ferchaud and published by Taylor & Francis. This book was released on 2023-11-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses contemporary debates and trends regarding the production and distribution, content, and audience engagement with the television streaming industry. The book interrogates the economics and structure of the industry, questions the types and diversity of content perpetuated on streaming services, and addresses how audiences engage with content from US and global perspectives and within various research paradigms. Chapters address television streaming wars, including the debates and trends in terms of its production and competition, diversity and growth of programming, and audience consumption, focusing on multiple platforms, content, and users. This timely and creative volume will interest students and scholars working in television studies, media industry studies, popular culture studies, audience studies, media psychology, critical cultural studies and media economics.

Download or read book Teaching in Nursing and Role of the Educator Third Edition written by Marilyn H. Oermann, PhD, RN, ANEF, FAAN and published by Springer Publishing Company. This book was released on 2021-02-04 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the information you need in one textbook! This all-inclusive text for Nurse Educators delivers comprehensive, evidence-based guidance on the essential components of teaching, including learning theories, teaching methods, new technologies for teaching, curriculum development, evaluation and testing, and accreditation. The text delivers the full scope of knowledge necessary for novice and experienced faculty to become competent teachers in nursing. This third edition features new content on the transition from clinician to educator. There is also a new chapter on nursing professional development and teaching in clinical settings and updated teaching strategies for active learning, clinical judgment, and online teaching. The text is designed to help educators prepare for the certification exams. The text also addresses varied learning styles and how to accommodate them, new developments in simulation, standardized patients, OSCEs, clinical teaching, interprofessional education, and evidence-based teaching. New to the Third Edition: Chapter on the transition from clinician to educator, plus expanded content throughout on becoming a nurse educator Addresses inclusivity and developing an inclusive learning environment for people with different learning styles Strategies to promote active learning, clinical judgment, and higher level learning, and teaching online Updated content on simulations, the use of standardized patients, OSCEs, clinical teaching, and clinical evaluation Chapter on accreditation of nursing programs and developing a systematic program evaluation plan Chapter on nursing professional development and teaching in a clinical setting Key Features: Written by experts who seamlessly integrate evidence-based research and practical strategies Serves as a thorough study guide for nurse educator certification exams Covers practical teaching strategies, simulation, online education, technology, interprofessional education, clinical teaching and evaluation, and test construction Includes case examples and other examples to support content and “how-to” tips Includes a high quality online course ready for an instructor’s use: sample syllabus, PowerPoints, and a complete 20-module online course