Download or read book Video Marketing Strategy written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
Download or read book Video Marketing written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2021-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Download or read book Video Marketing For Dummies written by Kevin Daum and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2009-08-14 with total page 1013 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
Download or read book Viewership written by Adam LoDolce and published by Marc Wayshak Communications LLC. This book was released on 2018-10-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business needs a video marketing strategy, and without a viewership, your company will be left behind.View-er-ship (noun): A loyal audience of customers and prospects who consistently watch your brand's video contentVIEWERSHIP is the perfect, compact read for anyone trying to market their brand or business in the twenty-first century. Adam LoDolce, one of the world's leading video marketing experts, will teach you how to launch video content on YouTube in order to: - Attract new customers and prospects who are actively searching for your products or services online- Build a deeper relationship with your existing prospects and customers to generate more frequent, high-ticket sales- Make your brand famous around the world, gaining exposure to millions of new prospective customersYou'll learn the three-step formula to build your brand's viewership so you can out-market your competition in this new age of YouTube.PRAISE for Viewership"Entertaining...enjoyable...fascinating...a serious look at the methodology of building a successful YouTube channel." -Mark Roberge, Senior Lecturer at Harvard Business School and Former CRO, Hubspot"VIEWERSHIP provides the roadmap and motivation needed to succeed on YouTube. It is required reading for every entrepreneur committed to marketing their business."-Brian Dean, Founder of Backlinko"VIEWERSHIP succinctly explains how any business can utilize YouTube to grow their business quickly, and effectively." -Clate Mask, CEO, and Founder of Infusionsoft"Before working with Adam, I only had 11,000 subscribers. Using a combination of paid advertising and organic reach, I now have over 150,000 loyal subscribers and it's growing exponentially. Adam is a master at ethically hacking the YouTube algorithm." -Neil Patel, Founder of Neil Patel Digital"Adam's not just an expert, he's a visionary! Viewership introduces you to bold, inspiring, and actionable video marketing strategy. This is the must-read for any business owner looking to succeed on YouTube." -Bryan Caplan, National Speaker for Google's Get Your Business Online Program "Before working with Adam and his team, my channel was only getting about 1,000 views per month. After implementing the principles in this book, we're now averaging over 28,000 views per month. Follow his guidance, it works!" -Ioanna Karelia, Founder of Performance Ground
Download or read book Effective Video Marketing written by Erika MacDonald and published by Engaging New Media. This book was released on 2020-05-25 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Why use video marketing?” you ask. Video marketing is a useful tool for businesses to drive website traffic, increase conversions, and refine brand awareness. Thanks to the rise of social media platforms and growing consumer demand, many customers rely on ‘videos’ before making purchases. “Effective Video Marketing: How to make videos that sell. Tips and strategies” examines the struggles of business owners in harnessing the power of an effective video marketing campaign. With an in-depth look at the strength of videos to add “the human element” to your online business, earning a huge ROI on marketing campaigns is easier than ever. The book explores video marketing in theory and practice by trying to merge the effect of videos on humans and how to make videos that truly deliver. You will also get quick tips, advice, and strategies for incorporating your videos into your marketing plan. Video marketing tools, as seen in this book, are diverse and varied; your choice will depend on your type of business. Written by a seasoned video marketer with valuable experience, “Effective Video Marketing: How to make videos that sell. Tips and strategies” gives online businesses the boost they need to create useful and engaging content. You will also find case studies from social media platforms such as Facebook, Instagram, Pinterest, and Twitter and the magic formula that many marketers across different industries use to execute their strategies.
Download or read book Visual Content Marketing written by Stephen Gamble and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
Download or read book Video Marketing Triumphs Revealing the Success Code written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Video Marketing and Achieve Unprecedented Success! 🚀 Dive into the world of "Video Marketing Triumphs: Revealing the Success Code!" 🚀 Unlock the secrets of captivating storytelling, engagement that converts, and strategies that make your videos shine in the digital age. In this comprehensive guide, you'll discover the proven blueprint for video marketing success, used by industry leaders and innovative creators. 📽️ Master the Art of Storytelling: Craft narratives that resonate, connect emotionally, and leave a lasting impact on your audience. 🔥 Drive Engagement: Harness the true potential of your videos with engagement strategies that create a devoted following and turn viewers into loyal customers. 🎥 Technical Mastery: From production to optimization, learn the technical wizardry that makes your videos stand out in a crowded digital landscape. 🌟 Personalization and Data Insights: Tailor your content, optimize your strategies, and harness the power of data for unparalleled success. 🌐 Future-Proof Your Approach: Stay ahead of the curve with insights into emerging trends like augmented reality, virtual reality, and interactive video experiences. Whether you're a seasoned marketer or a budding content creator, "Video Marketing Triumphs" equips you with the tools, knowledge, and inspiration to thrive in the world of online video. Don't miss your chance to elevate your brand, engage your audience, and achieve triumphs in video marketing! 📚 Grab your copy today and embark on a journey to video marketing success like never before! 📚
Download or read book Video Marketing Made Simple For Business Owners written by Raymond Wayne and published by Estalontech. This book was released on 2020-09-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.
Download or read book Video Marketing with AI Mastery written by Hillary Scholl and published by Estalontech. This book was released on 2023-09-18 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Video Marketing with AI Mastery" Are you ready to supercharge your video marketing efforts and propel your business to new heights? Say goodbye to past difficulties, because our cutting-edge product is here to revolutionize your video marketing strategy! "Video Marketing with AI Mastery" is the game-changing innovation you've been anticipating. Join a community of satisfied companies that have leveraged the power of artificial intelligence to generate leads, accelerate sales, and achieve unprecedented success. With our flagship product in your possession, your conversion rates, click-through rates (CTR), and engagement metrics will increase to unprecedented levels. Learn how AI is transforming video marketing across multiple platforms, including social media, blogs, and communications. Engage your consumers at each touchpoint and catapult your company into a new era of success. Abandon your marketing difficulties; AI has got you covered. What You'll Discover: AI's central function in video marketing How to utilize AI tools for video marketing AI-based insights into video and audio content analysis. Importance of AI-generated video content How AI algorithms generate relevant video recommendations How AI-powered video thumbnails affect click-through rates AI discovery of engagement patterns Here are the reasons why AI is the future: 74% of marketers will automate 25% of their duties with AI, with 45% focusing on video marketing. In 2022, video marketing will cost $92.253 billion, of which 40% will be allocated to AI-powered tools and services. By 2023, 82 percent of all Internet traffic will be devoted to content created with artificial intelligence. Do not pass up this chance to transform your video marketing strategy. Join us on this transformational journey with 'Video Marketing with AI Mastery.' It is user-friendly and appropriate for all users, regardless of their level of knowledge or experience. Enhance your video marketing efforts immediately!"
Download or read book Cashing In With The Power Of Social Live Video Marketing Workbook Journal written by Laura Maya and published by Estalontech. This book was released on 2021-08-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the years, the amount of video content has grown exponentially, leading to a flood of video content on live broadcasting platforms such as Facebook, YouTube, Instagram, and others. As you know, four out of five people are likely to watch a video . That's why live streaming is so popular these days. With a live video streaming strategy, companies of all sizes can engage with their consumers and potential consumers and create important relationships through video integration. Live video marketing therefore offers the opportunity to do just that. It is easy to build authority, commitment and authenticity, and for most , it is affordable and has a proven record of effectiveness It's therefore very justifiable to all marketers - why live Video Marketing should be an important part of your marketing plan. The question is whether it should be part of your next campaign. Live Video marketing isn't going anywhere anytime soon. Live streaming is a natural extension of the live video marketing and will remain an online marketing niche for the foreseeable future. It opens up a new world of interactivity, and you should take advantage of it. As live streaming becomes more popular, it is not as expensive as older l video marketing method . All you need for a live video stream is a solid and stable internet connection, a good camera and HD quality recordings. Another advantage of live video streaming that you will feel like you're in the room with the customer. For example, you can show them a demo version of your latest product and in parallel , engage with customer on real time interactively Or sometime you can show them the office and introduce them to your employees in real time. With the help of social media platforms like Instagram and facebook, companies lift the curtain to show what they are made of to their customers - and live streaming makes it easy to do so. When used correctly, live streaming can help create community. In fact, platforms like Periscope allow people to comment simultaneously with the livestream so that your audience can interact with each other. This can help to forge a community. When people connect in this way, it will improve the user experience. Consider adding live videos to your marketing plan. It is quickly becoming one of the best strategies to implement and with this guidebook Cashing In With The Power Of Social Live Video Marketing Workbook Journal This workbook will provide a clear guidance through a Social Live Video marketing action plan with well formatted layout for social media engagement on various platforms for daily-weekly and monthly work monitor , workflow , tracking and measuring on progress and so much more. It includes over 65 worksheets to help you get your action plan in order and keep everything within your checklist progress to a total Social Live Video Marketing program
Download or read book Think Video written by Gerard Gracia Arcas and published by . This book was released on 2018 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Video Marketing For Dummies written by Kevin Daum and published by John Wiley & Sons. This book was released on 2012-04-11 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges. Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline Covers the necessary steps for creating the video, from scripting to shooting to editing Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience Details the new frontiers of video marketing including mobile video and measuring results Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.
Download or read book Video Marketing 101 written by Jay Nalette and published by Booktango. This book was released on 2013-05-22 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook was put together to help people in the internet and network marketing fields. Video marketing is the wave of the future and only 3% use this very useful and helpful tactic to build their online business. This eBook is so much helpful information to help people with the basics in video marketing.
Download or read book Video Marketing Excellence written by Jeff Walker and published by Jeff Walker. This book was released on 2024-02-05 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlock the Power of YouTube Marketing with Our Exclusive eBook! Are you ready to take your digital presence to new heights? Dive into the world of YouTube marketing with our comprehensive eBook, designed to empower you with the knowledge and strategies needed to thrive in the competitive online landscape. 🚀 Why Choose YouTube Marketing? YouTube isn't just a video platform; it's a dynamic marketing channel with immense potential. Discover how to leverage this powerhouse to increase brand visibility, engage your target audience, and drive conversions. 📈 What's Inside? * Proven tactics for optimizing your YouTube channel * Strategies to boost video SEO and increase discoverability * Tips for creating compelling content that resonates with your audience * Techniques to enhance viewer engagement and build a loyal subscriber base * Insights into leveraging YouTube ads effectively * Guidelines for maximizing monetization opportunities * Exclusive hacks for navigating the YouTube algorithm * Case studies and success stories from top YouTube marketers 💡 Who Should Read This? Whether you're a seasoned marketer or just starting out, our eBook caters to all levels of expertise. From understanding the basics to implementing advanced strategies, this guide is your go-to resource for mastering YouTube marketing. 🎁 Bonus Content: As a special bonus, gain access to downloadable templates, checklists, and resources to streamline your YouTube marketing efforts. Ready to transform your YouTube presence into a marketing powerhouse? Grab your copy now and embark on a journey to YouTube marketing success! Subscribe, engage, and thrive in the digital era!" ORDER NOW.
Download or read book Marketing with Digital Video written by Hal M. Landen and published by . This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for making a business video, including tips and techniques for writing a script that targets specific groups of people, explains how to hire freelance technicians and artists, and more.
