Download or read book Video Analytics for Audience Measurement written by Cosimo Distante and published by Springer. This book was released on 2014-10-30 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed contest reports of the 1st International Workshop, VAAM 2014, held in Stockholm, Sweden, in August 2014. The 10 revised full papers presented were carefully reviewed and selected from 13 submissions. The aim of this workshop is to provide an overview of state of the art methods for audience measurements in retail and Digital Signage, end-users attraction, and stimulate the creation of appropriate benchmark dataset to be used as reference for the development of novel audience measurement algorithms. Papers are invited under the following topics: demographics and modeling consumer behaviour.
Download or read book Video Analytics Face and Facial Expression Recognition and Audience Measurement written by Kamal Nasrollahi and published by Springer. This book was released on 2017-03-28 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the Third Workshop on Video Analytics for Audience Measurement, VAAM 2016, and the Second International Workshop on Face and Facial Expression Recognition from Real World Videos, FFER 2016, held at the 23rd International Conference on Pattern Recognition, ICPR 2016, in Cancun, Mexico, in December 2016. The 11 papers presented in this volume were carefully reviewed and selected from 13 submissions. They deal with: re-identification; consumer behavior analysis; utilizing pupillary response for task difficulty measurement; logo detection; saliency prediction; classification of facial expressions; face recognition; face verification; age estimation; super resolution; pose estimation; and pain recognition.
Download or read book Media Analytics written by C. Ann Hollifield and published by Taylor & Francis. This book was released on 2023-06-27 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.
Download or read book RGB D Image Analysis and Processing written by Paul L. Rosin and published by Springer Nature. This book was released on 2019-10-26 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the fundamentals and recent advances in RGB-D imaging as well as covering a range of RGB-D applications. The topics covered include: data acquisition, data quality assessment, filling holes, 3D reconstruction, SLAM, multiple depth camera systems, segmentation, object detection, salience detection, pose estimation, geometric modelling, fall detection, autonomous driving, motor rehabilitation therapy, people counting and cognitive service robots. The availability of cheap RGB-D sensors has led to an explosion over the last five years in the capture and application of colour plus depth data. The addition of depth data to regular RGB images vastly increases the range of applications, and has resulted in a demand for robust and real-time processing of RGB-D data. There remain many technical challenges, and RGB-D image processing is an ongoing research area. This book covers the full state of the art, and consists of a series of chapters by internationally renowned experts in the field. Each chapter is written so as to provide a detailed overview of that topic. RGB-D Image Analysis and Processing will enable both students and professional developers alike to quickly get up to speed with contemporary techniques, and apply RGB-D imaging in their own projects.
Download or read book Social Media Measurement and Management written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2024-08-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.
Download or read book Key Business Analytics written by Bernard Marr and published by Pearson UK. This book was released on 2016-02-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Download or read book Video Marketing Triumphs Revealing the Success Code written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Video Marketing and Achieve Unprecedented Success! 🚀 Dive into the world of "Video Marketing Triumphs: Revealing the Success Code!" 🚀 Unlock the secrets of captivating storytelling, engagement that converts, and strategies that make your videos shine in the digital age. In this comprehensive guide, you'll discover the proven blueprint for video marketing success, used by industry leaders and innovative creators. 📽️ Master the Art of Storytelling: Craft narratives that resonate, connect emotionally, and leave a lasting impact on your audience. 🔥 Drive Engagement: Harness the true potential of your videos with engagement strategies that create a devoted following and turn viewers into loyal customers. 🎥 Technical Mastery: From production to optimization, learn the technical wizardry that makes your videos stand out in a crowded digital landscape. 🌟 Personalization and Data Insights: Tailor your content, optimize your strategies, and harness the power of data for unparalleled success. 🌐 Future-Proof Your Approach: Stay ahead of the curve with insights into emerging trends like augmented reality, virtual reality, and interactive video experiences. Whether you're a seasoned marketer or a budding content creator, "Video Marketing Triumphs" equips you with the tools, knowledge, and inspiration to thrive in the world of online video. Don't miss your chance to elevate your brand, engage your audience, and achieve triumphs in video marketing! 📚 Grab your copy today and embark on a journey to video marketing success like never before! 📚
Download or read book Proceedings of 4th Global Summit and Expo on Multimedia Artificial Intelligence 2018 written by ConferenceSeries and published by ConferenceSeries. This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: July 19-21, 2018 Rome, Italy Key Topics : Imaging and Image Processing, Multimedia Cloud and Big Data, Multimedia IoT, Multimedia Systems & Services, Computer Games Design & Development, Multimedia Applications, Computer Graphics & Animation, Compter Vision and Pattern Recognition, Virtual Reality & Augmented Reality, Artificial Intelligence & Machine Learning, Natural language processing & Tensorflow, Artificial Intelligence for Bussines, Neural Networks, Human Computer Interaction and Visualization, Artificial Intelligence & Multimedia Technologies in Healthcare,
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Download or read book Economy Finance and Business in Southeastern and Central Europe written by Anastasios Karasavvoglou and published by Springer. This book was released on 2018-05-02 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume comprises papers presented at the 8th international conference “The Economies of the Balkan and Eastern European Countries in the Changing World” (EBEEC) held in Split, Croatia in 2016. The papers cover a wide range of current issues relevant for the whole of Eastern Europe, such as European integration, economic growth, labour markets, education and tourism. Written by experienced researchers in the field of economic challenges for Eastern Europe, the papers not only analyse recent problems, but also offer policies to resolve them. Furthermore, they offer insights into the theoretical and empirical foundations of the economic processes described. The proceedings of the conference appeals to all those interested in the further economic development of the Balkan and Eastern European countries.
Download or read book Intelligent Autonomous Systems 14 written by Weidong Chen and published by Springer. This book was released on 2017-02-10 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the latest research advances, innovations, and visions in the field of robotics as presented by leading researchers, engineers, and practitioners from around the world at the 14th International Conference on Intelligent Autonomous Systems (IAS-14), held in Shanghai, China in July 2016. The contributions amply demonstrate that robots, machines and systems are rapidly achieving intelligence and autonomy, attaining more and more capabilities such as mobility and manipulation, sensing and perception, reasoning, and decision-making. They cover a wide range of research results and applications, and particular attention is paid to the emerging role of autonomous robots and intelligent systems in industrial production, which reflects their maturity and robustness. The contributions were selected by means of a rigorous peer-review process and highlight many exciting and visionary ideas that will further galvanize the research community and spur novel research directions. The series of biennial IAS conferences, which began in 1986, represents a premiere event in the field of robotics.
Download or read book Advertising and Media Research written by Justice Hamilton and published by Scientific e-Resources. This book was released on 2018-11-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Download or read book Applied Informatics for Industry 4 0 written by Nazmul Siddique and published by CRC Press. This book was released on 2023-02-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Informatics for Industry 4.0 combines the technologies of computer science and information science to assist in the management and processing of data to provide different types of services. Due to the adaptation of 4.0 IR-related technologies, applied informatics is playing a vital role in different sectors such as healthcare, complex system design and privacy-related issues. This book focuses on cutting edge research from the fields of informatics and complex industrial systems, and will cover topics including health informatics, bioinformatics, brain informatics, genomics and proteomics, data and network security and more. The text will appeal to beginners and advanced researchers in the fields of computer science, information sciences, electrical and electronic engineering and robotics.
Download or read book Intelligent Computing and Optimization written by Pandian Vasant and published by Springer Nature. This book was released on 2021-02-07 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third edition of International Conference on Intelligent Computing and Optimization and as a premium fruit, this book, pursue to gather research leaders, experts and scientists on Intelligent Computing and Optimization to share knowledge, experience and current research achievements. Conference and book provide a unique opportunity for the global community to interact and share novel research results, explorations and innovations among colleagues and friends. This book is published by SPRINGER, Advances in Intelligent Systems and Computing. Ca. 100 authors submitted full papers to ICO’2020. That global representation demonstrates the growing interest of the research community here. The book covers innovative and creative research on sustainability, smart cities, meta-heuristics optimization, cyber-security, block chain, big data analytics, IoTs, renewable energy, artificial intelligence, Industry 4.0, modeling and simulation. We editors thank all authors and reviewers for their important service. Best high-quality papers have been selected by the International PC for our premium series with SPRINGER.
Download or read book Video Marketing for Libraries written by Heather A. Dalal and published by Rowman & Littlefield. This book was released on 2017-08-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Download or read book Media Market written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-04-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Media Market A market, also known as a media market, broadcast market, media region, designated market area (DMA), television market area, or simply market, is a region in which the population has access to the same (or comparable) television and radio station offerings. Markets may also include other forms of media, such as newspapers and content from the internet. It is possible for them to correspond with or overlap with one or more metropolitan areas; however, rural regions that have a limited number of large population centers can also be recognized as markets. The opposite is also true: extremely big metropolitan areas can occasionally be divided into a number of different pieces. It is possible for market regions to overlap, which means that individuals who live on the periphery of one media market may be able to get information from other markets that are conveniently located nearby. These measurements are compiled in the United States by Nielsen Media Research, and they are utilized extensively in the process of audience measurement. Since the completion of its acquisition of Arbitron in September 2013, Nielsen has been doing audience measurements for both radio and television. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Media market Chapter 2: Nielsen Audio Chapter 3: WDBB Chapter 4: WNPT (TV) Chapter 5: Audience measurement Chapter 6: Market failure Chapter 7: WYMT-TV Chapter 8: WDTV Chapter 9: Media in New York's Capital District Chapter 10: The CW Plus Chapter 11: WVTT-CD Chapter 12: WJMX (AM) Chapter 13: Media in the Tampa Bay area Chapter 14: WNKI Chapter 15: Digital television transition in the United States Chapter 16: KLIR Chapter 17: Nielsen Media Research Chapter 18: Regulated market Chapter 19: Significantly viewed out-of-market television stations in the United States Chapter 20: Media in Jacksonville, Florida Chapter 21: WTOP-FM (II) Answering the public top questions about media market. (III) Real world examples for the usage of media market in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Media Market.
