Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Terra 2008 written by Leslie Rainer and published by Getty Publications. This book was released on 2011-06-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.

Download or read book The Duality of Technology Rethinking the Concept of Technology in Organizations written by Wanda J. Orlikowski and published by . This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Le Golfe Du Saint Laurent petit Oc an Ou Grand Estuaire written by Canada. Department of Fisheries and Oceans and published by Peches Et Oceans Direction Generale Des Communications = Fisheries and Oceans Communications Dir. This book was released on 1991 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of a workshop, the scientific reviews and the contributed papers presented at the symposium. The document presents a brief historical summary of marine research in the Gulf; reports the discussions, conclusions and recommendations of the different working groups on oceanography (physics, biology, chemistry and sedimentology) and on the fishery (fish and invertebrates); then presents the discussions of each multidisciplinary working group, centered around how the St. Lawrence system may be used as a natural laboratory which will contribute to the solution of major long-term problems of conservation of natural resources and of the quality of the environment.

Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.

Download or read book Vulnerable written by Colleen M. Flood and published by University of Ottawa Press. This book was released on 2020-07-14 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: The novel coronavirus SARS-CoV-2, which causes the disease known as COVID-19, has infected people in 212 countries so far and on every continent except Antarctica. Vast changes to our home lives, social interactions, government functioning and relations between countries have swept the world in a few months and are difficult to hold in one’s mind at one time. That is why a collaborative effort such as this edited, multidisciplinary collection is needed. This book confronts the vulnerabilities and interconnectedness made visible by the pandemic and its consequences, along with the legal, ethical and policy responses. These include vulnerabilities for people who have been harmed or will be harmed by the virus directly and those harmed by measures taken to slow its relentless march; vulnerabilities exposed in our institutions, governance and legal structures; and vulnerabilities in other countries and at the global level where persistent injustices harm us all. Hopefully, COVID-19 will forces us to deeply reflect on how we govern and our policy priorities; to focus preparedness, precaution, and recovery to include all, not just some. Published in English with some chapters in French.

Download or read book CIRED 1985 written by and published by . This book was released on 1985 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book AGARD Conference Proceedings written by North Atlantic Treaty Organization. Advisory Group for Aerospace Research and Development and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Science and Empires written by P. Petitjean and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: SCIENCE AND EMPIRES: FROM THE INTERNATIONAL COLLOQUIUM TO THE BOOK Patrick PETITJEAN, Catherine JAMI and Anne Marie MOULIN The International Colloquium "Science and Empires - Historical Studies about Scientific De velopment and European Expansion" is the product of an International Colloquium, "Sciences and Empires - A Comparative History of Scien tific Exchanges: European Expansion and Scientific Development in Asian, African, American and Oceanian Countries". Organized by the REHSEIS group (Research on Epistemology and History of Exact Sciences and Scientific Institutions) of CNRS (National Center for Scientific Research), the colloquium was held from 3 to 6 April 1990 in the UNESCO building in Paris. This colloquium was an idea of Professor Roshdi Rashed who initiated this field of studies in France some years ago, and proposed "Sciences and Empires" as one of the main research programmes for the The project to organize such a colloquium was a bit REHSEIS group. of a gamble. Its subject, reflected in the title "Sciences and Empires", is not a currently-accepted sub-discipline of the history of science; rather, it refers to a set of questions which found autonomy only recently. The terminology was strongly debated by the participants and, as is frequently suggested in this book, awaits fuller clarification.

Download or read book Smart About Cities written by Netexplo (France) and published by UNESCO Publishing. This book was released on 2020-09-23 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Storytelling in Higher Education written by Grete Jamissen and published by Springer. This book was released on 2017-06-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book broadens the scope and impact of digital storytelling in higher education. It outlines how to teach, research and build communities in tertiary institutions through the particular form of audio-visual communication known as digital storytelling by developing relationships across professions, workplaces and civil society. The book is framed within the context of ‘The Four Scholarships’ developed by the Carnegie Foundation for the advancement and redefining of teaching, including the scholarships of discovery, integration, application, and teaching and learning. Across four sections, this volume considers the potential of digital storytelling to improve, enhance and expand teaching, learning, research, and interactions with society. Written by an international range of academics, researchers and practitioners, from disciplines spanning medicine, anthropology, education, social work, film and media studies, rhetoric and the humanities, the book demonstrates the variety of ways in which digital storytelling offers solutions to key challenges within higher education for students, academics and citizens. It will be compelling reading for students and researchers working in education and sociology.

Download or read book UCRL written by U.S. Atomic Energy Commission and published by . This book was released on 19?? with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Setting Course written by Sharon Anne Babaian and published by . This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[A historical study that] breaks down the history of marine navigation in Canada into three broad categories of technology: shipboard navigation, charting, and shore-based navigational aids"--Page v.

Download or read book Dynamique Non lin aire Et Le Chaos written by and published by . This book was released on 1993 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interpreting Archaeological Topography written by David Cowley and published by Oxbow Books Limited. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airborne Laser Scanning (ALS), or lidar, is an enormously important innovation for data collection and interpretation in archaeology. The application of archaeological 3D data deriving from sources including ALS, close-range photogrammetry and terrestrial and photogrammetric scanners has grown exponentially over the last decade. Such data present numerous possibilities and challenges, from ensuring that applications remain archaeologically relevant, to developing practices that integrate the manipulation and interrogation of complex digital datasets with the skills of archaeological observation and interpretation. This volume addresses the implications of multi-scaled topographic data for contemporary archaeological practice in a rapidly developing field, drawing on examples of ongoing projects and reflections on best practice. Twenty papers from across Europe explore the implications of these digital 3D datasets for the recording and interpretation of archaeological topography, whether at the landscape, site or artifact scale. The papers illustrate the variety of ways in which we engage with archaeological topography through 3D data, from discussions of its role in landscape archaeology, to issues of context and integration, and to the methodological challenges of processing, visualization and manipulation. Critical reflection on developing practice and implications for cultural resource management and research contextualize the case studies and applications, illustrating the diverse and evolving roles played by multi-scalar topographic data in contemporary archaeology.