Download or read book Using Social Network Sites to Engage and Motivate University Alumni written by Harmonie A. Farrow and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research explores how frequent communication and emotional closeness, as fostered by the use of social network sites (SNSs) such as Facebook, influence alumni attitudes and behavior toward volunteering for and making charitable gifts to their alma mater. Research was conducted at a large Northeastern University. First, an exploratory study of interviews and participant observation was conducted in order to better understand how and why alumni currently use Facebook. This was followed by the collection of survey data from 3,085 University alumni. The data were analyzed using hierarchical linear regression, which revealed several significant findings. First, active participation in alumni groups on Facebook positively predicts strong social network ties to other alumni and the University along two dimensions: frequency of communication and emotional closeness. Second, these strong ties have an effect on alumni's attitude and actual behavior toward volunteering for and making charitable donations to the University.
Download or read book Alumni Motivations and Social Media for Engagement written by Carla Phelan-Erdey and published by . This book was released on 2018 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication channel. The themes this researcher identified are supported by uses and gratifications theory as well as social capital theory as it relates to the online connection of alumni to the university. The researcher found recent graduates read and engage with posts with (a) strong visuals, (b) nostalgia, (c) an inside look into the organization, and (d) a relaxed or humorous tone. Mid-career alumni are also seeking (a) strong visuals and (b) nostalgia, as well as (c) information for professional growth. All participants agreed that they do not comment on posts they see on university social media accounts primarily because they do not want to get into the fray of what can spiral into negativity online. In seeking to understand what content or engagement motivates alumni to volunteer for, donate to, refer future students to attend, or advocate on behalf of the university, this researcher found recent graduates (a) are motivated by fun incentives, (b) respond best when there is a personal connection, and (c) do not relate to the big donor stories they see. Mid-career alumni (a) attend events that enhance their professional work, (b) refer future students based on advancements and success stories, and (c) make donations based on seeing innovation that is currently taking place.
Download or read book Public Relations As Relationship Management written by Eyun-Jung Ki and published by Routledge. This book was released on 2015-04-24 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
Download or read book The Social Classroom Integrating Social Network Use in Education written by Mallia, Gorg and published by IGI Global. This book was released on 2013-12-31 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology is being integrated into educational processes, teachers are searching for new ways to enhance student motivation and learning. Through shared experiences and the results of empirical research, educators can ease social networking sites into instructional usage. The Social Classroom: Integrating Social Network Use in Education collates different viewpoints on how social networking sites can be integrated in education. Highlighting both formal and informal uses of social interaction tools as learning tools, this book will be very useful to all educators, trainers and academic researchers in all aspects of education looking for a theoretical/practical approach to resourceful teaching.
Download or read book Higher Education Administration with Social Media written by Laura A. Wankel and published by Emerald Group Publishing. This book was released on 2011-01-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE.
Download or read book Social Media and Networking Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-07-31 with total page 2337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Download or read book An Education in Facebook written by Mike Kent and published by Routledge. This book was released on 2014-07-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Education in Facebook? examines and critiques the role of Facebook in the evolving landscape of higher education. At times a mandated part of classroom use, at others an informal network for students, Facebook has become an inevitable component of college life, acting alternately as an advertising, recruitment and learning tool. But what happens when educators use a corporate product, which exists outside of the control of universities, to educate students? An Education in Facebook? provides a broad discussion of the issues educators are already facing on college campuses worldwide, particularly in areas such as privacy, copyright and social media etiquette. By examining current uses of Facebook in university settings, this book offers both a thorough analytical critique as well as practical advice for educators and administrators looking to find ways to thoughtfully integrate Facebook and other digital communication tools into their classrooms and campuses.
Download or read book Teacher Training and Professional Development Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 2283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regardless of the field or discipline, technology is rapidly advancing, and individuals are faced with the challenge of adapting to these new innovations. To remain up-to-date on the current practices, teachers and administrators alike must constantly stay informed of the latest advances in their fields. Teacher Training and Professional Development: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the methods, skills, and techniques that are essential to lifelong learning and professional advancement. Including innovative studies on teaching quality, pre-service teacher preparation, and faculty enrichment, this multi-volume book is an ideal source for academics, professionals, students, practitioners, and researchers.
Download or read book Career Counseling written by Norman C. Gysbers and published by John Wiley & Sons. This book was released on 2014-11-04 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book establishes a new standard. The focus on ‘holism, diversity, and strengths’ sets a fresh direction for the field that will inspire today’s counselors. Distinct from other texts both in terms of style and ease of use, Career Counseling provides a practical model that connects theory, practice, and resources in hopeful and affirming ways, while offering readers new skills and insights.” —Rich Feller, PhD University Distinguished Teaching Scholar, Colorado State University Past President, National Career Development Association “Gysbers, Heppner, and Johnston have continued their excellent contributions to the field with this 4th edition. Their approach is highly practical for counselors in helping diverse clients prepare for and manage the changing workplace and economy. I enthusiastically recommend this book as a must-have resource for counseling professionals and as a textbook for graduate counseling programs.” —Kenneth F. Hughey, PhD Kansas State University “We invite all students, professionals, and researchers to read this volume to enrich their practice, research, and the values by which they should be inspired to persist in being active agents of change in the world.” —Laura Nota, PhD, and the Larios Vocational Psychology Team University of Padova, Italy The latest edition of this bestseller will help both counselors-in-training and experienced clinicians update and expand their existing knowledge and skills in career counseling with clients of all ages and circumstances. Significant attention is placed on expanding the career options and empowering the life choices of women; men; racial and ethnic minorities; gay, lesbian, bisexual, and transgender clients; clients from diverse socioeconomic backgrounds; and individuals with disabilities. Additional topics discussed include traditional and postmodern career theories and approaches, forming a productive alliance with the client, effective use of assessment inventories and instruments, helping clients respond to changes in the workplace and family life, working with resistant clients, developing client action plans, and bringing closure to the counseling process. A new chapter titled “Using Social Media in Career Counseling” rounds out this exceptional book. *Requests for digital versions from ACA can be found on www.wiley.com. *To purchase print copies, please visit the ACA website. *Reproduction requests for material from books published by ACA should be directed to [email protected]
Download or read book The Alumni Factor written by The Alumni Factor and published by Greenleaf Book Group. This book was released on 2013-09-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book began with a simple premise—that there is a better way to assess and rank colleges and universities in America than those currently being offered. The primary outcomes of most of today’s rankings are: 1. To provide readers a view of what life is like as an undergraduate, and 2. To give insight into who comes into the college. The Alumni Factor, on the other hand, is more interested in who comes out. The aim of this guide is to describe how well a college or university actually develops and shapes its students and what becomes of them after they graduate. The Alumni Factor is interested in the actual outcomes experienced by college graduates and the role their college played in creating those outcomes. The Alumni Factor believes this information regarding graduate outcomes is truly essential to understanding and assessing our colleges and universities today. In line with these goals, The Alumni Factor provides a detailed, in-depth profile of graduates from 225 of our nations top colleges. The profiles were constructed almost entirely with data and insights from the actual college alumni themselves. Readers will find The Alumni Factor to be a fascinating look at the incredibly diverse academic, social and cultural choices available to capable students today.
Download or read book Recent Trends in Social and Behaviour Sciences written by Ford Lumban Gaol and published by CRC Press. This book was released on 2014-02-27 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human aspect plays an important role in the social sciences. The behaviour of people has become a vital area of focus in the social sciences as well. Recent Trends in Social and Behaviour Sciences contains papers that were originally presented at the International Congress on Interdisciplinary Behavior and Social Sciences, held 4-5 November 201
Download or read book Implications of Social Media Use in Personal and Professional Settings written by Benson, Vladlena and published by IGI Global. This book was released on 2014-12-31 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay connected, its use must be further examined in order to determine any possible pitfalls associated with the use of this technology. Implications of Social Media Use in Personal and Professional Settings investigates the paradoxical nature of social networking in our personal lives and in the workplace. Highlighting emergent research and psychological impacts, this publication is an indispensable reference source for academics, researchers, and professionals interested in the application of social media, as well as the positive aspects and detrimental effects of the usage of these technologies.
Download or read book Voices of Campus Sexual Violence Activists written by Ana M. Martínez-Alemán and published by JHU Press. This book was released on 2023-12-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the voices and experiences of college students engaged in sexual violence activism and examines the strategies and tools they use to enact change"--
Download or read book Delivering Value Through Social Networking written by Adriana R. Garcia and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networking has become integrated into every aspect of business that one can imagine and universities must take advantage of the phenomenon to build personal relationships with young alumni in an effort to build a lifetime of loyalty. This study addresses some issues that should be considered to build loyalty in young alumni, from the moment of their first arrival, rather than waiting until after they graduate to cultivate them. This study examines how alumni relations officers can help build relationships through social networks, and in-school interventions that will help creating lifetime loyalty among young alumni. Young alumni, who are more familiar with technology than older generations of alumni are a prime target audience that should be considered to study efficient and effective way for universities to get their messages out. Through an interactive qualitative analysis study, this research addresses the factors that keep alumni from wanting to hear about and be vested in their alma mater before they graduate and how they will communicate with the university after graduation. This study explores the broad question, Why do some students use alumni social media and some do not? To answer the question, the researcher explores the phenomenon of The Undergraduate Experience and Using Social Media. Using Interactive Qualitative Analysis (IQA), this study identifies the elements that make up The Undergraduate Experience and The Using Social Media Experience. The study goes further by identifying how these elements relate in a system of influence. The study concludes with practical solutions for the engagement of alumni.
Download or read book Engaging 21st Century Writers with Social Media written by Bryant, Kendra N. and published by IGI Global. This book was released on 2016-08-23 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic composition courses have become a fundamental requirement for the major of university degrees available today. These classes allow students to enhance their critical thinking, writing, and reading skills; however, frequent use of technology and online activity can be detrimental to students’ comprehension. Engaging 21st Century Writers with Social Media is a pivotal reference source for the latest research on the integration of social media platforms into academic writing classes, focusing on how such technology encourages writing and enables students to grasp basic composition skills in classroom settings. Highlighting emerging theoretical foundations and pedagogical practices, this book is ideally designed for educators, upper-level students, researchers, and academic professionals.
Download or read book Supporting Online Students written by Anita Crawley and published by John Wiley & Sons. This book was released on 2012-01-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supporting Online Students shows how effective and efficiently delivered support services improve academic success and course retention for online learners. Drawing on a decade's worth of research, Anita Crawley describes the scope of services from admissions and registration to advising and student engagement. The book includes guidelines and standards, planning and implementation, innovative practices, and describes specialized services needed by particular online student groups. "Effective student support is the single most important factor in sustaining high-quality online learning programs. Anita Crawley presents the most effective guide to achieving that success. Her book is a blueprint for building thriving online programs through comprehensive student support." Ray Schroeder, director, Center for Online Learning, Research and Service, University of Illinois Springfield "As distance learning continues to grow, this book addresses the often neglected other side of the coin: online student services. This book provides a great introduction and overview of the research, literature, and innovative practices for planning, implementing, and evaluating support services for online learners." George Steele, director, eStudent Services, OhioLearns "Anita Crawley has crafted a splendid volume on a topic of increasing importance in contemporary higher education. Her book promises to be the foundational piece for those who work with students in an online environment. Her thinking and analysis are superb and undoubtedly will provide the basis upon which to develop online programs and services in the future." John H. Schuh, Distinguished Professor of Educational Leadership and Policy Studies Emeritus, Iowa State University "Bringing together extensive examples of innovative practices, summaries of current research, and a wealth of experience in student services, Anita Crawley's comprehensive guide to supporting online students is a rich resource for institutions with existing, growing, or new online programs. Diane J. Goldsmith, former executive director, Connecticut Distance Learning Consortium
Download or read book Social Media Strategies for Dynamic Library Service Development written by Tella, Adeyinka and published by IGI Global. This book was released on 2014-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.
