Download or read book Using Research in Public Relations written by Glen M. Broom and published by Prentice Hall. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: A user friendly research tool that will enable readers to understand how research fits into public relations management.
Download or read book Primer of Public Relations Research Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Download or read book Data Driven Public Relations Research written by Jim Eggensperger and published by Routledge. This book was released on 2018-09-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book’s discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.
Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2005-06-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Download or read book Public Relations Metrics written by Betteke van Ruler and published by Routledge. This book was released on 2009-09-11 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Download or read book Research Methods and Techniques in Public Relations and Advertising written by Bayram Oğuz Aydın and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
Download or read book Advertising and Public Relations Research written by Donald W. Jugenheimer and published by Routledge. This book was released on 2015-04-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Download or read book Experiencing Public Relations written by Elizabeth Bridgen and published by Routledge. This book was released on 2017-09-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Download or read book Promoting Your Business written by Kate Makowski and published by . This book was released on 2019-11-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET THE WORD OUT THE RIGHT WAY. Media coverage and influencer mentions can produce tremendous benefits for your organization, including third-party credibility, visibility and more. In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, public relations veteran Brant Skogrand, APR, MBC, CPPM, along with communications professionals Kate Makowski and Aliki Vrohidis, share with you: * The basics of media relations, from when to do media relations to how to prepare for media interviews * Advanced media relations, from when to hold a press conference to how to coordinate a successful media tour * Q&As with actual journalists and influencers * Public relations case studies. Read Promoting Your Business to make a difference in your organization today!
Download or read book A Practioner s Guide to Public Relations Research Measurement and Evaluation written by Don W. Stacks and published by Business Expert Press. This book was released on 2010-07-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Download or read book The SAGE Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2010-07-29 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
