Download or read book Use of Market Research in Public Transit written by Jeffrey Retzlaff and published by . This book was released on 1985 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Use of Market Research in Public Transit written by Jeffrey Retzlaff and published by . This book was released on 1985 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Guide to the Use of Market Research in Public Transit written by Jeffrey Retzlaff and published by . This book was released on 1985 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Leveraging ITS Data for Transit Market Research written by James G. Strathman and published by Transportation Research Board. This book was released on 2008 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.

Download or read book Use of Market Research Panels in Transit written by Kathryn Coffel and published by . This book was released on 2013 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.

Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.

Download or read book Mass Transit Management Marketing written by and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Public Transit written by Chris Lovelock and published by Praeger. This book was released on 1987-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.

Download or read book Leveraging ITS Data for Transit Market Research written by and published by . This book was released on 2008 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices"--Publisher's description

Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration. Office of Transit Management and published by . This book was released on 1976 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Using Market Research to Improve Management of Transportation Systems written by Susan Cowan Jakubiak and published by Transportation Research Board. This book was released on 1990 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the New Mass Transit written by Ben Morris and published by . This book was released on 1980 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transit Marketing Management Market Research written by and published by . This book was released on 1988 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transit Markets of the Future written by Sandra Rosenbloom and published by Transportation Research Board. This book was released on 1998 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the effects of current trends (e.g., demographic, economic, social, land use, and transport policy) and trends expected over the next 15 years on current and future transit markets. Although many of these trends are not favorable to public transit, a number are identified that provide opportunities for maintaining current transit markets and creating new, expanded, or different transit markets. The report identifies 40 transit service concepts that appear to offer the most effective means of adjusting to these societal trends.

Download or read book Marketing Mass Transit written by Institute for Public Transportation (New York, N.Y.) and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective Use of Transit Websites written by Bruce Schaller and published by Transportation Research Board. This book was released on 2002 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores current practices and recent experiences concerning website design, marketing, and administration. This document integrates information from several sources. It is based on data collected from a review of the relevant literature and survey responses from 47 transit agencies, a cross section of the U.S. transit industry. Also, information was collected for this report from surveys and interviews with website managers, analyses of server logs showing website usage, as well as market research results from several agencies.