Download or read book Untangling Brand Value Exploring Crucial Factors written by Isha Dave and published by . This book was released on 2023-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untangling Brand Value: Exploring Crucial Factors" is a comprehensive and insightful analysis that delves into the complex nature of brand value and uncovers the key factors that contribute to its formation and success. This exploration aims to provide a deeper understanding of how brands create and sustain their value in today's competitive marketplace.The report begins by defining brand value and its significance in the business world. It highlights that brand value is more than just a monetary measure and encompasses various intangible assets such as brand equity, reputation, customer loyalty, and emotional connection. The report emphasizes the importance of brand value as a strategic asset that drives customer preference, market differentiation, and long-term profitability.The analysis then proceeds to unravel the crucial factors that influence brand value. It examines the role of brand identity, encompassing elements like brand purpose, values, positioning, and personality, and how these aspects shape consumers' perceptions and preferences. Furthermore, the report delves into the significance of consistent brand messaging across different touchpoints and the power of storytelling in creating a compelling brand narrative.In addition to brand identity, the report explores the impact of customer experience on brand value. It emphasizes the need for brands to deliver exceptional experiences that exceed customer expectations at every interaction, be it through products, services, or interactions with employees. The report also delves into the growing influence of digital technologies and social media platforms in shaping brand perceptions and customer experiences.Furthermore, the report discusses the crucial role of brand reputation in building and preserving brand value. It emphasizes the importance of proactive reputation management, crisis communication, and ethical business practices in today's transparent and socially conscious environment.Lastly, the report examines the measurement and evaluation of brand value. It explores various methodologies and metrics used to assess brand performance, including financial indicators, customer surveys, and brand valuation techniques. The report highlights the need for a holistic approach that considers both tangible and intangible factors to capture the true value of a brand."Untangling Brand Value: Exploring Crucial Factors" provides valuable insights for brand managers, marketing professionals, and business leaders seeking to strengthen their brands and drive sustainable growth. By unraveling the intricate factors that contribute to brand value, this analysis offers a roadmap for building and nurturing successful brands in an increasingly competitive marketplace.

Download or read book Unraveling the Role of Psychological Capital on Innovation from the Knowledge Management Perspective written by Yunlong Duan and published by Frontiers Media SA. This book was released on 2023-12-20 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.

Download or read book Why customers should buy written by Grace Rechner and published by Grace Rechner. This book was released on 2023-08-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world driven by consumer choices, understanding why customers buy is the key to success for businesses in every industry. Grace Rechner's groundbreaking book, "Why Customers Buy," delves into the intricate world of consumer psychology, uncovering the underlying motivations and decision-making processes that drive purchasing behavior. Drawing from extensive research and real-world examples, Rechner explores the fascinating interplay between emotions, cognitive biases, and social influences that shape our buying decisions. She reveals the core psychological principles that drive customer behavior, providing invaluable insights and practical strategies for businesses to enhance their marketing efforts and boost sales. "Why Customers Buy" takes readers on a journey through the customer's mind, unraveling the complexities of consumer behavior and offering a fresh perspective on what truly drives purchase decisions. From the initial stages of need recognition to the final purchase, Rechner uncovers the hidden factors that influence customer choices, such as the impact of social proof, the allure of scarcity, and the power of storytelling. With an emphasis on practicality, Rechner equips businesses with actionable techniques to leverage consumer psychology in their marketing and sales strategies. Readers will learn how to craft compelling messaging that resonates with customers' emotional needs, build trust through authenticity, and optimize the customer experience to create long-lasting loyalty. Throughout the book, Rechner presents thought-provoking case studies, expert interviews, and hands-on exercises, allowing readers to apply the principles and strategies discussed to their own businesses. Whether you're a marketing professional, business owner, or aspiring entrepreneur, "Why Customers Buy" provides a comprehensive toolkit to unlock the mysteries of customer behavior and transform your approach to sales and marketing. By embracing the psychological factors that influence customer decisions, businesses can gain a competitive edge, create impactful connections with their target audience, and ultimately drive growth and success in today's dynamic marketplace. "Why Customers Buy" is an indispensable guide for anyone seeking to unravel the enigma of consumer behavior and harness its power to drive business success.

Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

Download or read book The Success Equation written by Michael J. Mauboussin and published by Harvard Business Press. This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, Michael Mauboussin offers the structure needed to analyze the relative importance of skill and luck, offering concrete suggestions for making these insights work to your advantage by making better decisions.

Download or read book Compelling Storytelling Narratives for Sustainable Branding written by Rodrigues, Paula and published by IGI Global. This book was released on 2024-07-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.

Download or read book Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development ICSSED 2024 written by Radulescu Magdalena and published by Springer Nature. This book was released on 2024 with total page 1171 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Towards Effective Place Brand Management written by Gregory Ashworth and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Download or read book A New Kind of Science written by Stephen Wolfram and published by . This book was released on 2002 with total page 1197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents a series of dramatic discoveries never before made public. Starting from a collection of simple computer experiments---illustrated in the book by striking computer graphics---Wolfram shows how their unexpected results force a whole new way of looking at the operation of our universe. Wolfram uses his approach to tackle a remarkable array of fundamental problems in science: from the origin of the Second Law of thermodynamics, to the development of complexity in biology, the computational limitations of mathematics, the possibility of a truly fundamental theory of physics, and the interplay between free will and determinism.

Download or read book Investing The Path to Financial Freedom written by Luis Felipe Lemes Martins and published by Luis Felipe Lemes Martins. This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Investing: The Path to Financial Freedom" is a comprehensive and empowering book that serves as a roadmap for individuals seeking to attain financial independence through the art and science of investing. With a captivating blend of knowledge, practical strategies, and real-life examples, this book takes readers on an extraordinary expedition into the captivating world of stocks and personal finances. From the very first page, readers are introduced to the extraordinary opportunity that investing presents—a chance to transcend the limitations of financial worries and shape a future of abundance and security. Whether you're a novice ready to dip your toes into the investing world or a seasoned investor seeking to refine your strategies, this book serves as your trusted guide, compass, and confidante. With a holistic approach, "Investing: The Path to Financial Freedom" not only demystifies the complexities of the stock market but also delves into the essential principles of personal finance. The book unravels the mysteries of budgeting, saving, and debt management, providing readers with a solid foundation upon which to build their journey to financial freedom. Drawing upon timeless wisdom and contemporary insights, the book explores the significance of aligning investments with personal objectives, risk tolerance, and timeline. Readers will gain an understanding of how to harness the power of compound interest, diversify their portfolios, and make informed decisions that weather the storms and capitalize on opportunities in the ever-evolving financial landscape. But "Investing: The Path to Financial Freedom" goes beyond numbers and charts—it delves into the mindset of a successful investor. Readers will explore the psychology behind investing, learning to navigate common cognitive biases, manage emotions, and cultivate the patience and resilience needed to navigate the highs and lows of the market. As readers progress through each chapter, they unlock new insights, practical strategies, and real-life examples that empower them to take control of their financial destiny. With a strong emphasis on continuous learning and personal growth, the book equips readers with the tools and resources necessary to adapt and thrive in an ever-changing investment landscape. Whether you dream of financial security, funding your passions, or providing for your loved ones, "Investing: The Path to Financial Freedom" offers the map to guide you towards the abundant future you envision. It is an invitation to embark on a remarkable expedition, armed with knowledge and empowered to shape your financial destiny.

Download or read book International Private Equity written by Eli Talmor and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing a unique joint practitioner and academic perspective to the topic, this is the only available text on private equity truly international in focus. Examples are drawn from Europe the Middle East, Africa and America with major case studies from a wide range of business sectors, from the prestigious collection of the London Business School’s Coller Institute of Private Equity. Much more than a simple case book, however, International Private Equity provides a valuable overview of the private equity industry and uses the studies to exemplify all stages of the deal process, and to illustrate such key topics as investing in emerging markets; each chapter guides the reader with an authoritative narrative on the topic treated. Covering all the main aspects of the private equity model, the book includes treatment of fund raising, fund structuring, fund performance measurement, private equity valuation, due diligence, modeling of leveraged buyout transactions, and harvesting of private equity investments.

Download or read book Contemporary Approaches Studying Customer Experience in Tourism Research written by Dhouha Jaziri and published by Emerald Group Publishing. This book was released on 2022-08-08 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.

Download or read book Career Pathways written by Jerry W. Hedge and published by Oxford University Press, USA. This book was released on 2020 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Major changes have occurred in the workplace during the last several decades that have transformed the nature of work, and our preparation for work. In recent years, we have seen the globalization of thousands of companies and most industries, organizational downsizing and restructuring, greater use of information technology at work, changes in work contracts, and the growth of various alternative education and work strategies and schedules"--

Download or read book Emerging and Re Emerging Organizational Features Work Transitions and Occupational Risk Factors The Good the Bad the Right An Interdisciplinary Perspective written by Giulio Arcangeli and published by Frontiers Media SA. This book was released on 2019-03-07 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The labor market is evolving very rapidly in recent years, in Europe and worldwide. The fast and deep changes brought a brand-new context of challenges and occupational risks to the attention of stakeholders. The current global financial crisis has increased the economic pressures on companies and they in turn have intensified the effects on employees, particularly in terms of new competition contexts and a lot of stress and mental health issues. Concurrently, social, political, and environmental problems generate under-employment, over-qualification, over-education, low wages for skilled workers, and unmet demand for education. Consequently, both high skilled and low skilled immigrant workers are increasing. In addition, workplaces are continually changing in step with the introduction of new technologies, materials, and work processes, together with the changes in the labor market, the new forms of employment, and the new work organizations. These changes lead to new opportunities for employees and employers – but also to new risks or re-actualization of old organizational risks. According to the EU-OSHA, the key points that describe the evolution that is currently ongoing in the world of work are globalization, the technical innovation, and the aging population. On one hand, some older potential risks are reappearing in organizations: intensive fear and worries, organizational anxiety, boredom, physical violence, alienation, segregation, loneliness, and isolation. On the other hand, re-emerging perceived organizational features seem vital for organizations and more important today than ever. Central constructs in the study of organizational behavior and organizational health such as perceived organizational support, commitment in organizational context, socialization processes, change capacity of organizations, perceived organizational justice, ergonomics, and motivation, nowadays seem increasingly important and renewed.

Download or read book The Emerald Handbook of Computer Mediated Communication and Social Media written by Jeremy Harris Lipschultz and published by Emerald Group Publishing. This book was released on 2022-06-27 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.