Download or read book Unlocking the Power of Publicity written by Robin D. Cook and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you run a business or nonprofit organization, you understand how important it is to make people aware of who you are and what you do. But in a world where everyone is bombarded with messages twenty-four/seven, how do you get anybody to notice yours? "Unlocking the Power of Publicity" reveals how you can get the exposure you want. Written by the CEO of a leading public relations firm, this book provides step-by-step instructions on how to create a comprehensive publicity plan. Build a newsworthy message Get reporters interested in what you have to say Use social media to communicate directly with your audience Give impressive interviews Turn good publicity into great publicity The people you need to reach are out there, waiting. "Unlocking the Power of Publicity" gives you the tools you need to find them -- and connect with them. About the Author Robin D. Cook has distinguished herself as one of the most effective and innovative marketing professionals in Arizona. With nearly thirty years of marketing and public relations experience, her approach to marketing goes beyond traditional methods, with a strong emphasis on integrity. Her willingness to take risks and her ability to quickly assess situations have empowered her to lead her agency, Marketing with a Flair, to national recognition in marketing, advertising, and public relations.
Download or read book The Pursuit of Reputation Unlocking the Power of Public Relations written by Amith Prabhu and published by Westland Business. This book was released on with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India’s unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities—PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations.
Download or read book Public Relations Secrets written by Ray Goodwin and published by Independently Published. This book was released on 2023-07-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Secrets is an essential guide for anyone looking to master the art of public relations. This book covers everything from the basics of PR to emerging technologies and future trends. It provides readers with a comprehensive understanding of how to develop and implement successful PR campaigns that resonate with target audiences. Key topics such as defining and identifying target audiences, conducting market research, developing messaging tailored to them, and building relationships with them, crafting a message, media relations, social media management, content marketing, influencer marketing, events & sponsorships, crisis communication, reputation management, internal communication, community relations, government relations, measurement & evaluation and much more.
Download or read book The Million Dollar Click Unlocking Online Wealth through Marketing Mastery written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to unlock the secrets to online wealth and achieve financial freedom? In the digital age, the opportunities for entrepreneurial success are endless. But with fierce competition and rapidly evolving technology, it's crucial to master the art of marketing to stand out from the crowd. "The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery" is your ultimate guide to building a thriving online business. Packed with expert insights, practical strategies, and real-life case studies, this book will empower you to navigate the online landscape with confidence and unlock the true potential of your business. Inside this groundbreaking book, you'll discover: The power of marketing mastery: Learn why marketing is the key to online success and how mastering it can revolutionize your business. From creating compelling messages to leveraging cutting-edge marketing channels, you'll gain the skills to drive exponential growth. A comprehensive understanding of the online landscape: Explore the vast online marketplace and discover the various avenues for generating wealth. From e-commerce and affiliate marketing to social media and content marketing, you'll uncover the secrets to maximizing your online presence. Real success stories: Be inspired by the stories of individuals who have achieved online wealth through marketing mastery. Discover their strategies, learn from their failures, and apply their proven methods to your own entrepreneurial journey. Building a solid foundation: Establish the essential components of a successful online business. From conducting market research and identifying profitable niches to creating a professional website and establishing a strong brand, you'll lay the groundwork for long-term success. Mastering online advertising: Harness the power of online advertising platforms like Google Ads and Facebook Ads. Learn how to optimize your ad campaigns, maximize ROI, and implement advanced techniques such as remarketing to boost your sales and conversions. Leveraging social media: Unleash the full potential of social media marketing. Gain insights into different platforms and their unique benefits. Discover strategies for building a strong social media presence, engaging with your audience, and turning followers into loyal customers. Content marketing and SEO: Drive organic traffic and build your brand authority through content marketing and search engine optimization. Uncover the secrets to creating high-quality content that resonates with your audience and optimizing it to rank higher in search engine results. The power of email marketing and automation: Learn how to build an engaged email list, nurture leads, and automate your email campaigns for maximum impact. Unlock the potential of this highly effective marketing channel to drive conversions and cultivate long-term customer relationships. Converting leads into customers: Master the art of lead generation and conversion. From designing persuasive landing pages to implementing strategies for improving conversion rates, you'll discover how to turn interested prospects into loyal paying customers. Scaling and monetizing your business: Explore strategies for scaling your online business to increase profits and diversifying your income streams. Unlock long-term sustainability and achieve financial freedom by leveraging different monetization models and expanding your reach. "The Million-Dollar Click: Unlocking Online Wealth through Marketing Mastery" is your roadmap to online success. Whether you're just starting your entrepreneurial journey or looking to take your existing business to new heights, this book provides the tools, strategies, and inspiration you need to thrive in the ever-changing digital landscape. Don't settle for mediocrity. Unleash your potential, master marketing mastery, and unlock the online wealth you deserve. Get your copy of "The Million-Dollar Click" today and embark on a transformative journey toward financial freedom and entrepreneurial success. Your million-dollar click awaits!
Download or read book Statistics written by Robin H. Lock and published by John Wiley & Sons. This book was released on 2020-10-13 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistics: Unlocking the Power of Data, 3rd Edition is designed for an introductory statistics course focusing on data analysis with real-world applications. Students use simulation methods to effectively collect, analyze, and interpret data to draw conclusions. Randomization and bootstrap interval methods introduce the fundamentals of statistical inference, bringing concepts to life through authentically relevant examples. More traditional methods like t-tests, chi-square tests, etc. are introduced after students have developed a strong intuitive understanding of inference through randomization methods. While any popular statistical software package may be used, the authors have created StatKey to perform simulations using data sets and examples from the text. A variety of videos, activities, and a modular chapter on probability are adaptable to many classroom formats and approaches.
Download or read book The Power of Presence written by Kristi Hedges and published by AMACOM. This book was released on 2017-01-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone, regardless of position or personality, can strengthen their presence. The Power of Presence shows how. When some people speak, everyone listens. When they need commitment to projects, others jump on board. They just seem to have that indescribable “presence”--a subtle magnetic field around them wherever they go that signals authority and authenticity and attracts disciples with ease. Wouldn’t it be incredible if doors opened as effortlessly for you? How amazing would it be if you could command the room like they do? You don’t have to wonder; you can make it happen! Filled with strategies, exercises, and personal stories from years spent coaching leaders, communications expert Kristi Hedges explains how to: Build relationships based on trust Rid yourself of limiting behaviors Embody the values you are trying to convey Explore how others see you and correct misperceptions Communicate in way that inspire The key is to cultivate the communication aptitude, mental attitude, and unique leadership style needed to connect with and motivate others. Everyone recognizes a commanding presence when they see it, and soon they’ll see it in you!
Download or read book Authentic Marketing written by Larry Weber and published by John Wiley & Sons. This book was released on 2019-01-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.
Download or read book Journalism Without Profit written by Magda Konieczna and published by Oxford University Press. This book was released on 2018-06-21 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last decade has witnessed a dramatic decline in the presence and influence of legacy news organizations. This decline has led to tremendous growth in news startups, which have attempted to fill the gap left by their legacy counterparts by producing the quality public service journalism upon which the health of U.S. democracy depends. If legacy news organizations, with their existing infrastructure, are failing, can these startups do any better? This question lies at the heart of Journalism Without Profit. Magda Konieczna explores three prominent news nonprofits: the Center for Public Integrity, one of the oldest and largest of its kind; the Wisconsin Center for Investigative Journalism, a university-based watchdog news organization that relies on others to publish its work; and MinnPost, an online news website. Through in-depth study of the practices of each newsroom, Konieczna isolates one common behavior that will contribute to their success: the way these organizations collaborate and share stories. Though this emergent behavior differentiates news nonprofits from the mainstream journalism from which they arose, it also ties the two forms of journalism together, as news nonprofits attempt to share stories with mainstream publications. In other words, the very behavior that may enable these organizations to do better than their mainstream counterparts also limits their ability to evolve much beyond them. In one of the first major books to focus on nonprofit journalism, Konieczna investigates the major questions that will open the field up to further study. Where did nonprofit news come from, and where is it going? Who funds it, and why? Ultimately, Konieczna offers a new way to think about the seismic changes in journalism that are defining the 21st-century.
Download or read book Marketing Champions written by Roy A. Young and published by John Wiley & Sons. This book was released on 2006-10-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart
Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Download or read book Business Writing with AI For Dummies written by Sheryl Lindsell-Roberts and published by John Wiley & Sons. This book was released on 2024-07-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to generate high quality, business documents with AI This essential guide helps business writers and other professionals learn the strengths and weaknesses of AI as a writing assistant. You'll discover how AI can help you by chopping through writer's block, drafting an outline, generating headlines and titles, producing meaningful text, maintaining consistency, proofreading and editing, and optimizing content for search engines. Employees in all industries spend enormous amounts of energy writing, editing, and proofreading documents of all kinds. Now, you can improve your efficiency and boost the quality of your work, thanks to AI writing tools like ChatGPT, Jaspar, Grammarly, and beyond. With clear instructions and simple tips, Business Writing with AI For Dummies guides you through the process of using AI for common business writing tasks. Produce high quality, specialized writing quicker and at a lower cost Use AI to draft business-related content like emails, articles, business plans, grant proposals, bios, websites, and many others Incorporate AI into your writing process to make your workday more efficient Take advantage of AI so you can focus your human creativity on going beyond the basics For business professionals facing tight deadlines or large volumes of writing tasks, this easy-to-use Dummies guide will be a game changer.
Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Download or read book Publicity Power written by Charles Mallory and published by Los Altos, CA : Crisp Publications. This book was released on 1989 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicity Power is an excellent, hands-on guide for anyone who wants to sharpen his or her publicity skills.
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Download or read book The Virtual World and Marketing written by Enes Emre Başar and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Download or read book The Polymath written by Waqas Ahmed and published by John Wiley & Sons. This book was released on 2019-01-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every human is born with multifarious potential. Why, then, do parents, schools and employers insist that we restrict our many talents and interests; that we 'specialise' in just one? We've been sold a myth, that to 'specialise' is the only way to pursue truth, identity, or even a livelihood. Yet specialisation is nothing but an outdated system that fosters ignorance, exploitation and disillusionment and thwarts creativity, opportunity and progress. Following a series of exchanges with the world’s greatest historians, futurists, philosophers and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted ‘hyper-specialisation.’ In The Polymath, Waqas shows us that there is another way of thinking and being. Through an approach that is both philosophical and practical, he sets out a cognitive journey towards reclaiming your innate polymathic state. Going further, he proposes nothing less than a cultural revolution in our education and professional structures, whereby everyone is encouraged to express themselves in multiple ways and fulfil their many-sided potential. Not only does this enhance individual fulfilment, but in doing so, facilitates a conscious and creative society that is both highly motivated and well equipped to address the complexity of 21st century challenges.
Download or read book Reach written by Becky Robinson and published by Berrett-Koehler Publishers. This book was released on 2022-04-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact. Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others. Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas. This is a long-term process-one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.
