Download or read book Webinar Wealth Secrets Unlocking Profits and Power Through Web Based Seminars written by Zahid Ameer and published by Zahid Ameer. This book was released on 2024-07-21 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to generating wealth with webinars in "Webinar Wealth Secrets." This comprehensive eBook provides actionable strategies for creating, promoting, and profiting from webinars. Learn how to engage your audience, master webinar marketing, and convert attendees into loyal customers. Whether you're new to webinars or looking to enhance your skills, discover proven techniques for maximizing your online presentations. Start leveraging the power of webinars to build authority, capture leads, and drive sales. Transform your business with "Webinar Wealth Secrets" and achieve financial success today!

Download or read book Unlocking the Profits of the New Swing Chart Method written by Jeff Cooper and published by Wiley. This book was released on 2006-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing a revolutionary trend visualization method and proven techniques for using it to boost the accuracy and profitability of your trades The result of decades of research and development by market technicians, Dave Reif and Jeff Cooper, the ground-breaking trend visualization method described in this DVD course provides traders with a tool of unparalleled clarity and precision. uses traditional swing charting and applies the value of time to the trends. Described as taking the art and science of chart analysis from black-and-white analog TV to digital HD, the method applies the value of time to traditional swing charting, along with Gann’s Square of 9 theory, to expose the clockwork mechanism of the markets. It clearly defines the various cogs and gears that drive market trends and shows how they interact, while explaining how to generate visible, actionable buy and sell signals. Provides a wealth of detailed examples from the Dow—from the 1920s up through today—clearly illustrating the incredible power of the swing chart method Arms you with clear buy and sell signals that make it easier than ever for you to take money from the market Real-world samples showing how to apply the swing chart method to all financial markets, including stocks, bonds and commodities Supplies more than three-hundred full-color charts and features a navigation menu that allows you to jump right to the chart you want to see

Download or read book System1 written by John Kearon and published by . This book was released on 2017 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--

Download or read book Unlocking Opportunities for Growth written by Ian C. MacMillan and published by Pearson Prentice Hall. This book was released on 2008-07-09 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories.” Ron Pierantozzi, Ph.D., CEO of PPT Research and Former Director, Business Development, Air Products & Chemicals, Inc. A Breakthrough Approach to Investing in Business Innovation Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering. Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You’ll learn how to escape from the “go/no-go vise” and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. You’ll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. The authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities. Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities--and make business uncertainty work for you, not against you. Why companies avoid their best opportunities for innovation Getting past risk-averse analysis that snuffs out experimentation and innovation Systematically engineering your opportunities Capturing the upside, slicing out the downside Beyond rigid “go/no-go” decisions How flexible, staged innovation creates more opportunities for delivering value Constructing an engineered growth portfolio of innovation investments Optimizing your mix of core-enhancing investments and high potential “long shots”

Download or read book MrQuickPick s 1 2 3 Business Plan to Unlocking Cars for Profit written by Jon Taylor and published by OurBizFace Publishing. This book was released on 2014-01-14 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you ever wonder how much money the person who just unlocked your car actually makes for a living? He just charged you $60 for thirty seconds of actual work, but surely he doesn't get to keep all of it, or does he? He must have overhead, a storefront, expensive equipment and years of training? Maybe…or just maybe he works from home, out of his car, with minimal tools and experience, advertising online and pocketing $200-$300+ per day. Perhaps he’s knocking down six-figures a year, driving around town providing roadside services to other people who are trying to get to their "real" jobs (working for someone else). Meet Jon Taylor, founder of Quick Pick Lockout Service and MrQuickPick™ Lock & Road Service. A former hotel manager, Jon would often assist his guests with their automotive needs, calling on auto clubs to help with a tire change, dead battery or keys locked in a car. Sometimes it would take so long for help to arrive that he would simply grab some tools and do it himself. That’s when he realized he could put his own business savvy and strong work ethic into starting and running his own “lock & road” service. His company, Quick Pick Lockout Service, would gross over half a million dollars in it's first three years and, in the process, win AAA’s prestigious Member’s Choice Award for three consecutive years. What started as a small business venture unlocking cars with a friend quickly turned into a multi-state enterprise! He has since taken this model for success and helped numerous others (including disabled veterans, like himself) get into business for themselves as MrQuickPick™ licensees within their own hometowns. Now MrQuickPick™ take's you step-by-step through the entire process, covering everything from the tools and training to the successful marketing plan that enables this business model to thrive for practically anyone, anywhere!

Download or read book Profit Strategies written by David Stendahl and published by . This book was released on 1999 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on years of experience, Stendahl highlights the key elements for reducing risk and maximizing profits through portfolio management techniques. More than Just a guide to what size your next position should be, this booklet features ...- 3 simple evaluation methods to ensure consistent system performance - Using your portfolio to remove fear and greed from your system - Techniques to analyze risk/reward calculations - and improve your system - Combining systems to meet your trading objectives - Tips for matching your system to your level of capitalization - And many more methods for analyzing and improving your trading performance.Plus, examples, tables, charts, and a full resource guide to help you understand all the profit-packed concepts presented.

Download or read book Unlock Behavior Unleash Profits Developing Leadership Behavior That Drives Profitability in Your Organization written by Leslie Wilk Braksick and published by McGraw Hill Professional. This book was released on 2007-05-22 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives away tools and methods used by the largest behaviorally based management consulting firm in the world-CLG (www.clg.com). It is filled with client stories, case studies, testimonials, and-most importantly-the secrets to what has led to personal and organizational transformations in blue-chip companies: Behavioral Science applied to business. Why is being a leader more challenging now than ever before? Our world has never had greater threats, nor greater opportunities. So many of them come down to people...relationships...behavior. It is up to you to engage the hearts and minds of your people-and to unleash discretionary performance through the systematic use of Behavioral Science. Nothing changes until behaviors change. It's about your success If you are a leader with an agenda for change, this is the book for you. It's not enough to have brilliant strategies, efficient processes, and agile people. Dr. Braksick shows how to make these ingredients work together so you can transform your organization's performance. Using the clear guidance in this book, you can identify the behaviors needed in your organization to consistently produce desired results. You will learn how to arrange the work environment to encourage those behaviors up and down the organization. And you will learn how to change your own leadership behaviors to make things happen while engaging people's hearts and minds. Refreshing candor Dr. Braksick helps leaders tackle their toughest business challenges, using the science of human behavior, backed by more than 80 years of research. In her unique, engaging way, Dr. Braksick makes Behavioral Science accessible to leaders, translating it into usable tools you can apply immediately.Her directness, caring, and passion for improving performance and organizations is inspiring. Be the leader for others that you seek other leaders to be for you Make a difference through your words and actions-as these are your most powerful gifts. This book gives you the simple formula for unlocking success in yourself and in others.

Download or read book The 9 Levels to Greater Profitability written by Peter Mueller and published by FriesenPress. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to unlock the secrets to greater profitability and take your business to new heights? Real estate entrepreneur, Peter Mueller shares his game-changing secrets to turn your sales-driven business into a thriving, profit-driven one in The 9 Levels to Greater Profitability: How I Tripled Net Profit in 12 Months. Discover Peter’s groundbreaking Profitability Business Model. With nine solution-oriented levels, he unveils the secrets that helped him triple net profits in just one year. From cultivating a profitability mindset to making strategic investments in the right people, each level is a vital step towards unlocking your business’s full potential. Avoid the Pitfalls and Embrace Success Peter’s vast experience in the real estate industry will help you sidestep common pitfalls that hinder profitability. His straightforward approach shatters the misconception that solutions come solely from working harder and driving more volume. Instead, learn the art of generating greater returns on your volume and initiate a paradigm shift in your business operations. Your Profitability Journey Starts Here The 9 Levels to Greater Profitability: How I Tripled Net Profit in 12 Months is your roadmap to transformative success. Whether you’re a real estate broker or a business owner in any industry, Peter Mueller’s expert guidance will provide you with the tools and knowledge needed to elevate your profits, revolutionize your business, and steer you toward a brighter future.

Download or read book The Up Level Project written by Hanneke Antonelli and published by . This book was released on 2021-03-31 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Up Level Project is a leadership and business book that will help you hone your entrepreneurial skills and scale a more profitable business without sacrificing freedom.

Download or read book Value Nets written by David Bovet and published by John Wiley & Sons. This book was released on 2000-05-24 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Value nets are digital powerhouses that fuel business results."-From the Foreword by Adrian Slywotzky If you have ever ordered a computer over the Internet and been amazed that a product built to your exact specifications could arrive at your door within days, or if your business's competition is suddenly gaining share by delivering custom-designed merchandise faster and more reliably than you can, you need to read Value Nets. Enlightened managers around the world are learning that the supply chain can be a bountiful source of profitable growth, increased market share, and shareholder value. Value Nets: Breaking the Supply Chain to Unlock Hidden Profits shows you how to release the value hidden in supply chain operations through new digital networked solutions. Value Nets introduces you to a new form of business design built around superb supply chain performance in the e-commerce world. This design enables any company to do far more with the supply chain than simply control costs. It provides a basis for true differentiation in the marketplace and gives you the power to deliver first-rate service and customized products to customers in ways that delight them and keep them coming back for more. Using numerous powerful case studies and examples from companies that have adopted value net design-Gateway, Cisco Systems, Cemex, Biogen, Zara, and dozens more-the authors demonstrate how value nets bridge the gap between the executive culture of strategy and business reinvention and the operational world of procurement, manufacturing, and logistics. They introduce the new concept of value nets and offer compelling evidence of their outstanding results. They also explain the five elements of value net creation, supplying specific examples from companies that have built value nets and showing how the new design helped these companies achieve superior profitability and customer satisfaction. Complete with an appendix that helps you think through the applicability of value nets to your company, Value Nets delivers everything you need to understand and implement this remarkable new business design. It captures the creativity of today's most effective business model and puts its power where it will do the most good-right in the palm of your hand. As one of the world's premier corporate strategy firms, MERCER MANAGEMENT CONSULTING helps leading enterprises achieve sustained shareholder value growth through the development and implementation of customer-focused business designs. Mercer's thought leadership on the topic of value growth is evident in four agenda-setting books published in the past four years: Profit Patterns, The Profit Zone, Value Migration, and Grow to Be Great. The firm serves clients from twenty offices in the Americas, Europe, and Asia."Value Nets exposes the supply chain for what it really is--a strategic differentiator. Reading about the success of Apple Computer, Zara, et al., will convince you that the time to take action is now!"-H. Lee Scott, President and CEO, Wal-Mart Stores, Inc. "Our experience is proof that the ideas presented in Value Nets work. Agile, networked operations help us deliver superb service to our customers and drive shareholder value as well."-James Mullen, President and COO, Biogen, Inc. "Value Nets takes supply chain management to the next frontier. CEOs will find it extremely helpful in their quest to provide better service and reduce cost by meeting unique customer requirements."-William "Gus" Pagonis, Retired Lt. Gen., U.S. Army Executive Vice President of Logistics, Sears, Roebuck and Company "Value Nets brings new concepts and a road map for competitive advantage to businesses in Latin America and other global markets where traditional supply chain thinking controls business design."-Julio A. Barea, President and CEO, Sara Lee Branded Apparel, Latin America Group

Download or read book Insta Profit Unlocking the Wealth Potential of Instagram written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to tap into the lucrative world of Instagram and unleash its wealth potential? Look no further than "Insta-Profit," the ultimate guide to help you maximize your business's success on this powerful platform. In today's digital age, Instagram has become more than just a social media platform. It has transformed into a thriving marketplace where individuals and businesses can connect, engage, and drive substantial revenue. With over one billion active monthly users, Instagram offers unparalleled opportunities to reach your target audience, build a loyal following, and generate consistent profits. "Insta-Profit" is your roadmap to navigate the complex landscape of Instagram marketing with confidence and precision. Whether you're an aspiring entrepreneur, a small business owner, or an established brand, this book provides you with the strategies, tactics, and insights needed to unlock the full wealth potential of Instagram. Inside "Insta-Profit," you'll discover: The importance of Instagram for business and wealth creation: Explore how Instagram has become an essential platform for driving sales, building brand equity, and establishing yourself as a thought leader in your industry. Understanding the Instagram landscape: Gain a comprehensive understanding of Instagram's growth, user demographics, and the different types of accounts, enabling you to tailor your approach to your target audience. Harnessing the power of visual content and storytelling: Learn how to captivate your audience through visually stunning content and compelling narratives that leave a lasting impression and build an emotional connection with your followers. Unraveling the Instagram algorithm: Understand the intricacies of the Instagram algorithm and discover strategies to enhance your visibility, increase engagement, and outsmart the competition. Building a strong foundation for Instagram success: Define your objectives, identify your target audience, create an appealing profile, craft an effective bio, and develop a content strategy that aligns with your goals to set the stage for long-term success. Content creation strategies: Uncover the right content formats for your brand, master the art of capturing high-quality photos and videos, harness the power of user-generated content, and create captivating captions and hashtags to drive engagement. Maximizing your Instagram following: Implement strategies to attract genuine followers, leverage analytics to track growth and make data-driven decisions, engage with your audience, and collaborate with influencers to expand your reach. Monetization opportunities on Instagram: Explore different monetization models, such as sponsored posts, brand partnerships, and affiliate marketing. Learn how to build a strong personal brand, negotiate fair rates and contracts, and explore additional revenue streams. Maximizing sales and conversions: Utilize effective call-to-actions, leverage Instagram shopping features, implement targeted advertising strategies, and build a sales funnel to maximize your revenue potential. Managing and scaling your Instagram business: Create an efficient workflow, leverage analytics to track performance, scale your business with automation tools and outsourcing, and handle challenges and setbacks with resilience and strategic thinking. Staying up-to-date with Instagram's latest features and trends: Keep pace with the ever-evolving world of Instagram by staying informed, engaging with industry communities, and continuously experimenting and learning. With "Insta-Profit" as your guide, you'll gain the knowledge, tools, and confidence to unlock the wealth potential of Instagram. Transform your business, connect with your target audience on a deeper level, and generate consistent profits that propel your success. Don't miss out on the incredible opportunities that Instagram offers. Take action now and secure your copy of "Insta-Profit: Unlocking the Wealth Potential of Instagram." It's time to turn your Instagram presence into a profitable venture and create a lasting impact in the digital realm.

Download or read book Making Money Moral written by Judith Rodin and published by University of Pennsylvania Press. This book was released on 2021-02-09 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As we look ahead to the recovery from the COVID-19 crisis, Making Money Moral could not come at a better time." —Jamie Dimon, Chairman and Chief Executive Officer, JPMorgan Chase The math doesn't add up: Global financial markets can no longer ignore the world's most critical problems. The risks are too high and the costs too great. In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. These trailblazers are unlocking private-sector investments in new ways to solve global problems, from environmental challenges to social issues such as poverty and inequality. They are earning great returns and reimagining capitalism in the process. Pioneers in the field of sustainable and impact investing, Rodin and Madsbjerg offer first-hand stories of how investors of every type and in every asset class are investing in world-changing solutions—with great success. Meet the visionaries who are leading this movement:The investment managers putting trillions of dollars to work, like TPG, Wellington Management, State Street Global Advisors, Nuveen, Amundi, APG and Natixis;The asset owners driving the transition, like GPIF and PensionDanmark;A new generation of entrepreneurs benefiting from the investments, like DreamBox Learning, an innovative educational technology platform, and Goodlife Pharmacies, which is disrupting the traditional notion of a pharmacy; The corporations that are repurposing their business models to meet demand for sustainable products and services, like Ørsted; andThe nonprofits that are reimagining how to raise money for their work while creating significant value for investors, like The Nature Conservancy. In their book, Rodin and Madsbjerg offer a deep look at the most powerful tools available today—and how they can be unlocked. They reveal:Who the investors are and what they want;How innovative products and investment strategies can deliver long-term value for investors while improving lives and protecting ecosystems;How leaders can build strategies and prepare their organizations to enter and expand this dynamic market; andHow to measure impact, understand critical regulations, and avoid potential pitfalls.A roadmap to making the financial market a force for good, Making Money Moral is a must-read for those seeking private-sector capital to address a big problem, as well as those seeking both to mitigate risk and to invest in big solutions. "Judith Rodin and Saadia Madsbjerg identify an important new way of looking at money: from the root of all evil to the fount of all solutions. Their timely, important book on impact investing is full of powerful insights and compelling examples they've seen firsthand. Their work will be sure to accelerate momentum toward a more sustainable world." —Rosabeth Moss Kanter, Harvard Business School Professor and Author of Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

Download or read book Unlocking Africa s Business Potential written by Landry Signe and published by Brookings Institution Press. This book was released on 2020-04-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa welcomes business investment and offers some of the world's highest returns and impacts Africa has tremendous economic potential and offers rewarding opportunities for global businesses looking for new markets and long-term investments with favorable returns. Africa has been one of the world's fastest-growing regions over the past decade, and by 2030 will be home to nearly 1.7 billion people and an estimated $6.7 trillion worth of consumer and business spending. Increased political stability in recent years and improving regional integration are making market access easier, and business expansion will generate jobs for women and youth, who represent the vast majority of the population. Current economic growth and poverty-alleviation efforts mean that more than 43 percent of the continent's people will reach middle- or upper-class status by 2030. Unlocking Africa's Business Potential examines business opportunities in the eight sectors with the highest potential returns on private investment—the same sectors that will foster economic growth and diversification, job creation, and improved general welfare. These sectors include: consumer markets, agriculture and agriprocessing, information and communication technology, manufacturing, oil and gas, tourism, banking, and infrastructure and construction. The book's analysis of these sectors is based on case studies that identify specific opportunities for investment and growth, along with long-term market projections to inform decision-making. The book identifies potential risks to business and offers mitigation strategies. It also provides policymakers with solutions to attract new business investments, including how to remove barriers to business and accelerate development of the private sector.

Download or read book Discharge Planning Handbook for Healthcare written by Ali Birjandi and published by CRC Press. This book was released on 2017-11-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden opportunities to improve profits in the healthcare industry abound in the area of discharge planning. The Discharge Planning Handbook for Healthcare: Top Ten Secrets to Unlocking a New Revenue Pipeline provides innovative new solutions that will show hospital administrators how to turn one of the most antiquated aspects of healthcare into on

Download or read book Unlocking Public Value written by Martin Cole and published by John Wiley & Sons. This book was released on 2006-10-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to understanding and improving performance and public value This book presents the Public Service Value Model-an innovative, rigorous approach to defining public outcomes and quantifying results-to help readers understand and improve public service delivery. Filled with in-depth insight and expert advice, this guide will arm public service managers-whether in government, nonprofit, or even for-profit organizations-with a practical framework that can be used to define outcomes and manage trade-offs in public service delivery. Martin Cole (Hartford, CT) is Group Chief Executive of Accenture's Government Operating Group. Greg Parston (London, UK) is Executive Director of the Accenture Institute for Public Service Value.

Download or read book Win Win Selling Unlocking Your Power for Profitability by Resolving Objections written by Doug Brown and published by . This book was released on 2019-09-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Objections have been a part of life since humans first began to communicate.The funny thing is, in all that time, most people haven't learned how to handle them. However, objections are nothing to be feared. Doug Brown wrote Win-Win Selling for you to learn how to resolve objections by getting to the heart of the matter - the human aspect. In this book, you will. - Get Tools for You to Win Over a Buyer Without an Argument- Discover the Most Important Ingredient for You to Succeed in Sales- Learn How to Resolve Objections While Also Increasing Your Numbers- Explore New Methods for You to Address the Personal Demands of a Buyer- Understand the Behaviorism of the Sale for you to Build Rapport with a Buyer If you have been in business for any length of time, you've encountered an objection or two (thousand!). You have experienced something that instantly opened your eyes to a world of new possibilities.This book will build on that premise - that a world of new possibilities will open up for you when you learn how to handle objections easily in a win-win fashion.You're familiar with the concept of win-win, right? A win-win is where there is a positive outcome for both, and both people want that outcome.What you hold in your hands contains game-changing methods for handling objections. Using these methods will result in higher sales conversions and happier customers - both win-wins.From Bestselling Author Russ Whitney's Foreword: "Most seasoned salespeople will know that when we hear objections like those, it's usually about the money and whether they can afford it, or whether they want to spend it on your product or service. In this book, Doug takes objections and resolution to a whole new level. This is not an ordinary book at all. It takes one of the most important parts of the science of selling and breaks it down in a unique way that will help you to improve your closing ratio and increase your sales in a big way. The other thing I like about this book is that Doug used these very strategies to close me, not only on reading it, but then, writing this foreword. His approach was remarkable; it left me with a good feeling and happy to be a part of this great new approach to handling and resolving objections. Here is one other thing that told me Doug and his new book were onto something: One of my objections with Doug about this book was that it wasn't big enough to be a book. I thought it was more of a special report or a pamphlet. Doug resolved that objection, as well. He explained to me that his goal was not to write a whole book about general sales as most of them are just that. He wanted to focus just on this specialty, which is a thorough understanding and a whole new approach to resolving objections and not overcoming them. Doug, you've produced a work of art here for anyone in the sales profession."