Download or read book Understanding Media Economics written by Gillian Doyle and published by SAGE. This book was released on 2002-04-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Download or read book Understanding Commerce written by Dr. Cryford Mumba and published by Trafford Publishing. This book was released on 2015-03-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Easy Way to Understand Commerce This interactive text provides you with knowledge, understanding, skills, and applied techniques required for passing the commerce exam the first attempt. The text is both user-friendly and closely related to current commercial practice, including recent developments. It offers the following features: Clear presentation and explanation in a straightforward English language Key concepts covered in the chapter summarized Key points covered in the chapter summarized Thought-provoking progress tests after each chapter intended to help students assess their own progress In-text highlighted application questions intended to help students apply to real-life situations
Download or read book Understanding Mass Media written by Jeffrey Schrank and published by CUP Archive. This book was released on 1981 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook examining the importance of the mass media as means of communication and as shapers of the environment.
Download or read book EBOOK Understanding the Local Media written by Meryl Aldridge and published by McGraw-Hill Education (UK). This book was released on 2007-04-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will local media deal with the challenge of the Internet? How important is regional news to the nations of the UK? What does the future hold for newspapers, regional television and local radio news? Most adults in the UK read a local newspaper; regional news bulletins are among the most-watched on television; and local radio has a loyal following. This is hardly surprising as, for most people, the everyday activities of life take place within familiar local territory. Even though the majority of political and economic decisions affecting daily life are taken far away and are shaped by global processes, their impact is experienced locally. Local media are vital if there is to be an effective arena for informed debate about these issues. But despite being both popular and politically important, local media are often overlooked on media-related courses and in discussions of the role of the media in contemporary society. Understanding the Local Media addresses this gap by explaining how regional newspapers and broadcast news are owned, regulated and organized; how these factors produce the outputs we see and hear; what we know of audiences’ attitude to them; and discusses local media as places of work. Meryl Aldridge brings issues alive by the extensive use of real examples and offers a fascinating insight into this media sector for students and teachers on academic and professional media courses. It also provides stimulating reading for anyone interested in UK media today.
Download or read book Making Money with Classified Ads written by Melvin Powers and published by . This book was released on 1995 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Sponsored Search written by Jim Jansen and published by Cambridge University Press. This book was released on 2011-07-25 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
Download or read book Big Book of Real Estate Ads written by William h. Pivar and published by Dearborn Real Estate. This book was released on 2003-10-21 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exclusive travel guide guides the visitor through the most incredible activities to be found in Shanghai: savour the food of world-class chefs in Asia's most romantic two-seater salon; eat at the best holes-in-the-walls and discover local street food haunts; find the best tailors and quality cashmere, satins and brocades by the yard; expert ......
Download or read book The Discourse of Classified Advertising written by Paul Bruthiaux and published by Oxford University Press, USA. This book was released on 1996 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: He then examines aspects of their conventions to highlight the role of prepatterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of syntactic elaboration, and links this to variation in the need to be explicit, as well as in anticipation of interaction between writer and reader.
Download or read book Understanding Christoph Hein written by Phillip S. McKnight and published by Univ of South Carolina Press. This book was released on 1995 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Discipline of Organizing Professional Edition written by Robert J. Glushko and published by "O'Reilly Media, Inc.". This book was released on 2014-08-25 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers. We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions. The Discipline of Organizing synthesizes insights from library science, information science, computer science, cognitive science, systems analysis, business, and other disciplines to create an Organizing System for understanding organizing. This framework is robust and forward-looking, enabling effective sharing of insights and design patterns between disciplines that weren’t possible before. The Professional Edition includes new and revised content about the active resources of the "Internet of Things," and how the field of Information Architecture can be viewed as a subset of the discipline of organizing. You’ll find: 600 tagged endnotes that connect to one or more of the contributing disciplines Nearly 60 new pictures and illustrations Links to cross-references and external citations Interactive study guides to test on key points The Professional Edition is ideal for practitioners and as a primary or supplemental text for graduate courses on information organization, content and knowledge management, and digital collections. FOR INSTRUCTORS: Supplemental materials (lecture notes, assignments, exams, etc.) are available at http://disciplineoforganizing.org. FOR STUDENTS: Make sure this is the edition you want to buy. There's a newer one and maybe your instructor has adopted that one instead.
Download or read book Fourth Estate written by and published by . This book was released on 1925 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Editor Publisher written by and published by . This book was released on 1920 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special features, such as syndicate directories, annual newspaper linage tabulations, etc., appear as separately paged sections of regular issues.
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book You Are Not Expected to Understand This written by Torie Bosch and published by Princeton University Press. This book was released on 2022-11-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading technologists, historians, and journalists reveal the stories behind the computer coding that touches all aspects of life—for better or worse Few of us give much thought to computer code or how it comes to be. The very word “code” makes it sound immutable or even inevitable. “You Are Not Expected to Understand This” demonstrates that, far from being preordained, computer code is the result of very human decisions, ones we all live with when we use social media, take photos, drive our cars, and engage in a host of other activities. Everything from law enforcement to space exploration relies on code written by people who, at the time, made choices and assumptions that would have long-lasting, profound implications for society. Torie Bosch brings together many of today’s leading technology experts to provide new perspectives on the code that shapes our lives. Contributors discuss a host of topics, such as how university databases were programmed long ago to accept only two genders, what the person who programmed the very first pop-up ad was thinking at the time, the first computer worm, the Bitcoin white paper, and perhaps the most famous seven words in Unix history: “You are not expected to understand this.” This compelling book tells the human stories behind programming, enabling those of us who don’t think much about code to recognize its importance, and those who work with it every day to better understand the long-term effects of the decisions they make. With an introduction by Ellen Ullman and contributions by Mahsa Alimardani, Elena Botella, Meredith Broussard, David Cassel, Arthur Daemmrich, Charles Duan, Quinn DuPont, Claire L. Evans, Hany Farid, James Grimmelmann, Katie Hafner, Susan C. Herring, Syeda Gulshan Ferdous Jana, Lowen Liu, John MacCormick, Brian McCullough, Charlton McIlwain, Lily Hay Newman, Margaret O’Mara, Will Oremus, Nick Partridge, Benjamin Pope, Joy Lisi Rankin, Afsaneh Rigot, Ellen R. Stofan, Lee Vinsel, Josephine Wolff, and Ethan Zuckerman.
Download or read book Dreamweaver MX 2004 written by David Sawyer McFarland and published by "O'Reilly Media, Inc.". This book was released on 2004-02-13 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a rich environment for building professional Web sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven Web site creation tools.
Download or read book Dreamweaver MX 2004 The Missing Manual written by David Sawyer McFarland and published by "O'Reilly Media, Inc.". This book was released on 2004-02-13 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macromedia's Dreamweaver MX 2004 offers a rich environment for building professional web sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven web site creation tools. It comes with everything except perhaps the most important feature of all: a printed manual.Enter Dreamweaver MX 2004: The Missing Manual, the book that enables both first-time and experienced web designers to bring stunning, interactive web sites to life. What sets this new edition apart is the crystal-clear writing, welcome humor, and exclusive features like these: Live examples. With a step-by-step annotated tutorial, readers follow the construction of a state-of-the-art commercial web site, complete with Flash buttons, Cascading Style Sheets, and dynamic databases. Tricks of the trade. The book is bursting with undocumented workarounds and shortcuts. Design guidance. Readers can create any modern web feature, including forms, animations, pop-up windows, and more. This book lets you know which browsers, situations, and audiences are appropriate for each. With over 500 illustrations, a handcrafted index, and the clarity of thought that has made bestsellers of every Missing Manual to date, this edition is the ultimate atlas for Dreamweaver MX 2004.
Download or read book How to Read and Understand Financial Statements when You Don t Know what You are Looking at written by Brian Kline and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial statements are fundamental to any business, large or small. They are actually report cards on the performance of the business. When reading them, you will encounter odd terminology, strange calculations, and of course, big numbers. But what insight can they give you as a manager, owner, or investor? How can you use financial statements to manage the business or be a wiser investor without having to become a CPA? And what in the world do some of those terms mean and how do you use them? With the guidance in this book, if you can read a nutrition label or a baseball box score, you can learn to read basic financial statements. There are four main financial statements. They are balance sheets, income statements, cash flow statements, and statements of shareholders equity. It is important to note that a financial statement does NOT tell the complete story. Combined, however, they provide very powerful information for business owners, managers, and investors. Information is the best tool when it comes to managing and investing wisely. This new easy to follow book will make you an expert on financial statement interpretation including: profit and loss statements (income statements), balance sheets, financial analyses, profit analyses, break-even analyses, and ratios. The book includes an extensive glossary useful lingo and hundreds of hints, tricks, and secrets about how to read these statements and use them to your advantage. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
