Download or read book Under the Hook written by Wendy Lowenstein and published by . This book was released on 1982 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Hook written by Richard Krevolin and published by Red Wheel/Weiser. This book was released on 2015-11-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.
Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Download or read book The Hook written by Donald E. Westlake and published by Mysterious Press. This book was released on 2001-04-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critically acclaimed for his recent bestseller, "The Ax, " Westlake returns with a tale of twisted psychological suspense involving two cunning authors--and one deadly proposition.
Download or read book Unknown Pleasures written by Peter Hook and published by Simon and Schuster. This book was released on 2013-04-25 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Genuinely funny: indeed, the story will… keep you entertained for a very long time' Sunday Times Joy Division changed the face of music. Godfathers of the current alternative scene, they reinvented rock in the post-punk era, creating a new sound - dark, hypnotic, intense - that would influence U2, Morrissey, R.E.M., Radiohead and many others. This is the story of Joy Division told by the band's legendary bassist, Peter Hook. 'Hook has restored a flesh-and-blood rawness to what was becoming a standard tale. Few pop music books manage that'Guardian 'An honest, enthusiastic account … It's a window like no other into the reality of life in this most aloof of bands' METRO 'An immense account of Joy Division's rise…Having read Hook's book, you'll feel like you were the fifth member of the band' GQ 'A bittersweet, profanity filled recollection… If you like Joy Division, you really have to read it' Q Magazine 'Hook lifts the lid on the real Ian Curtis' NME 'He's frank, incredibly funny, and isn't shy'Artrocker
Download or read book The Century Dictionary and Cyclopedia The Century dictionary prepared under the superintendence of William Dwight Whitney rev enl under the superintendence of Benjamin E Smith written by and published by . This book was released on 1914 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Download or read book Hook Shot written by Kennedy Ryan and published by Scribechick Media, LLC. This book was released on with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply emotional standalone romance set in the worlds of professional basketball and high fashion. Divorced. Single dad. Traded to a losing squad. Cheated on, betrayed, exposed. My perfect life blew up in my face and I'm still picking up the pieces. The last thing I need is her. A wildflower. A storm. A woman I can't resist. Lotus DuPree is a kick to my gut and a wrench in my plans from the moment our eyes meet. I promised myself I wouldn't trust a woman again, but I've never wanted anyone the way I want Lo. She's not the plan I made, but she's the risk I have to take. A warrior. A baller. The one they call Gladiator. Kenan Ross charged into my life smelling all good, looking even better and snatching my breath from the moment we met. The last thing I need is him. I'm working on me. Facing my pain and conquering my demons. I've seen what trusting a man gets you. I. Don't. Have. Time. For. This. But he just keeps coming for me. Keeps knocking down my defenses and stealing my excuses one by one. He never gives up, and now...I'm not sure I want him to.
Download or read book React Hooks in Action written by John Larsen and published by Simon and Schuster. This book was released on 2021-04-13 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build stylish, slick, and speedy-to-load user interfaces in React without writing custom classes. React Hooks are a new category of functions that help you to manage state, lifecycle and side effects within functional components. React Hooks in Action teaches you to use pre-built hooks like useState, useReducer and useEffect, and to build your own hooks. Your code will be more reusable, require less boilerplate, and you'll instantly be a more effective React developer. About the technology React Hooks promise to make React programmers even more productive. Hooks are a collection of pre-built and custom functions that give you a simpler API for working with key React functionalities. Hooks cleanly encapsulate side effects, make it easier to reuse components between projects, and result in less code overall. These new features represent a fundamental evolution in how the React library functions, so even experienced React developers will want to get up to speed with Hooks. About the book React Hooks in Action shows you how to use Hooks to make your codebase simpler and more reusable, and your applications faster and more responsive. You'll build a resource booking example application chapter by chapter, learning how to develop components with local, shared, and application states. You'll discover different approaches to data fetching, including using Concurrent Mode and Suspense to improve user experience, and explore third party hooks in the evolving React ecosystem. What's inside Create a Redux store and interact with it via Hooks Use code-splitting to improve the responsiveness of your apps Build functional components that can update their own state Manage component side effects Use the React Suspense API to improve the user experience of page and data loading About the reader For front-end web developers experienced with React. About the author John Larsen is the author of Get Programming with JavaScript. He was a mathematics and computing teacher for 25 years. He has an MA in mathematics and an MSc in information technology, and an ongoing interest in educational research. A web developer since 2000, he uses JavaScript end-to-end for server-side and client-side programming.
Download or read book Story Fix written by Larry Brooks and published by Penguin. This book was released on 2015-08-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvigorate Your Fiction! You've written the first draft of your novel or screenplay, and you've released it into the world: to your critique group, to your most trusted beta readers, or even to an agent or an editor. But something's wrong. You're not getting the glowing response you had expected, or you might have even received a rejection. Your story is getting a "Meh..." when you had hoped for an "Amazing!" But have no fear--the piece you've sweated and bled over isn't dead on arrival. It just needs fixing. Story Fix is the answer to your revision needs. With practical techniques from critically acclaimed author and story coach Larry Brooks, you will learn how to: • Develop a story-fixing mind-set • Navigate the two essential realms of revision: story and execution • Evaluate your novel or screenplay against twelve crucial storytelling elements and essences. • Strengthen your concept and premise. • Punch up the dramatic tension, pacing, thematic weight, characterization, and more. • Align your story with proven structural principles. Filled with candid advice on the realities of the publishing world and helpful case studies of real authors who fixed their own stories, Story Fix isn't just about revision--it's about resurrection. Infuse your fiction with a much-needed jolt of electricity, and bring it back to life. "Larry Brooks is a superb storyteller and teacher. If anyone can fix your novel, it's him. Put this one on your desk and read it often." --Robert Dugoni, #1 Amazon and New York Times best-selling author of My Sister's Grave "Story Fix is the ultimate writer's companion for taking any manuscript to the next level. A staple for the beginner, a refresher for the pro." --Joe Moore, #1 Amazon and international best-selling co-author of The Blade and The Shield
Download or read book James Clarke Hook written by Juliet McMaster and published by McGill-Queen's Press - MQUP. This book was released on 2023-10-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though his father had faced bankruptcy, James Clarke Hook (1819–1907) nevertheless managed to paint himself into country-gentlemanhood, becoming famous for his landscapes of British coastal scenes and his ability to evoke not just the sights but also the sounds and even the smell of the sea. James Clarke Hook, Juliet McMaster’s lively biography of the brilliant but underappreciated Victorian painter, brings the reader through Hook’s rigorous training at the Royal Academy Schools, his travelling studentship in Florence and Venice, and his work as a historical painter, to the discovery of his métier as a painter of contemporary rural and coastal scenes. Part of the secret of Hook’s success was his resolution to paint the final large canvas of his seascapes onsite, braving wind and weather – for which he invented an easel that was adaptable to uneven terrain. McMaster’s research led her to retrace the painter’s footsteps to the rocky headlands and sheltered bays where, over a hundred years ago, Hook had set up his easel to capture the tang of sea. McMaster connects Hook, an academician for half a century, with the major figures and movements of Victorian art – including the Pre-Raphaelites John Everett Millais and Holman Hunt, the etcher Samuel Palmer, and the painter and sculptor G.F. Watts. James Clarke Hook worked alongside the fishermen and rural families who populate and enliven his canvases; this book reinvigorates our understanding of his artistic process and unique sense of place.
Download or read book The Ballad of Ol Hook written by Tom Townsend and published by WordWright.biz. This book was released on 2006-05-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ol' Hook never did have much use for humans, coyotes, or horses. Coyotes killed his mother. Horses chased him. Humans took away his freedom, his only friend, and cut his off his horns. So when they hauled him to a rodeo and made him a bucking bull, Ol' Hook figured it time to get even. The Ballad of Ol' Hook is the story of a rodeo bull, a girl from east Texas who immortalizes him in song, and a wild young cowboy who must ride him at the moment when everything including his life hangs in the balance. Author Tom Townsend has done it again; created characters we care about, and a story we don't want to end.
Download or read book The Meat Hook Meat Book written by Tom Mylan and published by Artisan Books. This book was released on 2014-05-20 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying large, unbutchered pieces of meat from a local farm or butcher shop means knowing where and how your food was raised, and getting meat that is more reasonably priced. It means getting what you want, not just what a grocery store puts out for sale—and tailoring your cuts to what you want to cook, not the other way around. For the average cook ready to take on the challenge, The Meat Hook Meat Book is the perfect guide: equal parts cookbook and butchering handbook, it will open readers up to a whole new world—start by cutting up a chicken, and soon you’ll be breaking down an entire pig, creating your own custom burger blends, and throwing a legendary barbecue (hint: it will include The Man Steak—the be-all and end-all of grilling one-upmanship—and a cooler full of ice-cold cheap beer). This first cookbook from meat maven Tom Mylan, co-owner of The Meat Hook, in Williamsburg, Brooklyn, is filled with more than 60 recipes and hundreds of photographs and clever illustrations to make the average cook a butchering enthusiast. With stories that capture the Meat Hook experience, even those who haven’t shopped there will become fans.
Download or read book Hook written by Randall Horton and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literary Nonfiction. African & African American Studies. Latino/Latina Studies. Winner of the Great Lakes Colleges Association "Discover" Award for Creative Nonfiction. HOOK: A MEMOIR is a gripping story of transformation. Without excuse or indulgence, author and educator Randall Horton explores his downward spiral from unassuming Howard University undergraduate to homeless drug addict, international cocaine smuggler, and incarcerated felon--before showing us the redemptive role that writing and literature played in helping him reclaim his life. The multilayered narrative bridges past and present through both the vivid portrayal of Horton's singular experiences and his correspondence in letters with the anonymous Lxxxx, a Latina woman awaiting trial. HOOK explores race and social construction in America, the forgotten lives within the prison industrial complex, and the resilience of the human spirit.
Download or read book Sidney Hook Reconsidered written by Matthew J. Cotter and published by Prometheus Books. This book was released on 2010-08-25 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Afterword by Richard RortyThe current intensification of scholarly interest in the response of American intellectuals to the rise and fall of American and Soviet Communism, the Cold War, the student movement, and Neo-Conservatism has brought the controversial and fascinating work of Sidney Hook once again to the attention of scholars of American political thought and culture. Beginning his career as the first American scholar of Marxism, a leading disciple of John Dewey, and an early supporter of Soviet Communism, Hook eventually renounced Marxism and came to be one of the most vehement supporters of the Cold War. Throughout his long and unquiet life, Hook was revered as the heir to Dewey's legacy, feared as a fierce polemicist, and criticized from all points of the political spectrum.The essays in this volume are the outcome of a centennial celebration honoring his life and career. In addition to some of his former students, colleagues, allies and adversaries, this volume contains several essays by relatively unknown scholars. The value of their contributions is measured by fresh insights into Hook's philosophical significance, as well as the underlying argument that adequate distance is needed to evaluate his historical relevance. Despite the contentious nature of these two approaches, ultimately these essays represent the comprehensive attempt to both reexamine Hook's legacy and celebrate his life.The contributors include Jo-Ann Boydston, Gary Bullert, Steven Cahn, Matthew Cotter, Michael Eldridge, Barbara Forrest, Nathan Glazer, Neil Jumonville, Marvin Kohl, Paul Kurtz, Tibor Machan, Christopher Phelps, Kathleen Poulos, Edward Shapiro, David Sidorsky, Robert Talisse, and Bruce Wilshire.With a completely revised and updated bibliography of Hook's works, plus an afterword by Richard Rorty, this outstanding collection of essays examining the rich and varied experience of one of America's most misunderstood intellectuals will be of great interest to students and scholars of American intellectual history and philosophy.Matthew J. Cotter (Brooklyn, NY) has been a lecturer at William Paterson University, Baruch College and Hunter College at the City University of New York (CUNY). He is currently pursuing a Ph.D. in American history at the City University of New York's Graduate Center.
Download or read book Official Gazette of the United States Patent Office written by United States. Patent Office and published by . This book was released on 1908 with total page 1344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Popular Science written by and published by . This book was released on 1920-10 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
