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Book UGC NET JRF Commerce Book   Business Environment   International Business   Self study and online classes Series

Download or read book UGC NET JRF Commerce Book Business Environment International Business Self study and online classes Series written by Dheeraj Kumar Singh and published by Innovative Institute. This book was released on with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is specially written for UGC NET JRF Commerce Examination. The Book consists of a chapter-wise bifurcation of the previous Year's question paper of UGC NET JRF since 2005 and covers a large number of questions for practice asked in different examinations. Special feature of this book Self-study and online classes Series The book is divided into small Chapters The book is prepared on the basis of UGC NET JRF standard Each Chapter is supported by a large number of questions such as Previous year's NET JRF Examination questions other different-different levels of examinations questions and questions prepared by our subject expert faculty Unit-wise & Chapter wise material

Book UGC NET JRF Commerce Book   Legal Aspect of Business 2024 Edition

Download or read book UGC NET JRF Commerce Book Legal Aspect of Business 2024 Edition written by Dheeraj Kumar Singh and published by Innovative Institute. This book was released on with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book UGC NET JRF   SET   Assistant Professor Examination Commerce Book   Business Finance   Self Study   Video Lectures Series Book

Download or read book UGC NET JRF SET Assistant Professor Examination Commerce Book Business Finance Self Study Video Lectures Series Book written by Dheeraj Kumar Singh and published by Innovative Institute. This book was released on with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special feature of this book Self Study & Video Lectures Series Book Book is divided in small Chapters Book is prepared on the basis on UGC NET JRF standard Each Chapter is supported by large number of questions such as Previous year NET JRF Examination questions other different-different levels of examinations questions and questions prepared by our subject expert faculty Dheeraj K. Singh Unit wise & Chapter wise material

Book UGC NET JRF   SET   Assistant Professor Examination Commerce Book   Income Tax Law and Tax Planning   Self Study   Online Classes Series

Download or read book UGC NET JRF SET Assistant Professor Examination Commerce Book Income Tax Law and Tax Planning Self Study Online Classes Series written by Dheeraj Kumar Singh and published by Innovative Institute. This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for UGC NET JRF Commerce Examination by Dheeraj Kumar Singh and published by Innovative Institute

Book Business Environment   International Business UGC NET Commerce Unit  1 Book

Download or read book Business Environment International Business UGC NET Commerce Unit 1 Book written by DIWAKAR EDUCATION HUB and published by DIWAKAR EDUCATION HUB. This book was released on 2022-05-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete E-book of business environment & International Business Book UGC NET Commerce Unit -1 with 400 + Practice Question Answer As Per New Updated Syllabus To Know More Details & Buy Complete Books UGC NET Commerce - 7310762592,7078549303

Book UGC NET SET  Commerce  Paper II   III  JRF and Assistant Professor Exam Guide

Download or read book UGC NET SET Commerce Paper II III JRF and Assistant Professor Exam Guide written by HIGH DEFINITION BOOKS and published by HIGH DEFINITION BOOKS. This book was released on with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is specially developed for the candidates of CBSE UGC NET : Commerce Junior Research Fellowship and Assistant Professor (Paper II and III) Exam. This book included Study Material and Solved Papers for the purpose of practice of questions based on the latest pattern of the examination. Detailed Explanatory Answers have also been provided for Better Understanding of the Candidates.

Book Research and Teaching Aptitude for UGC SET NET Exam

Download or read book Research and Teaching Aptitude for UGC SET NET Exam written by Santosh Baheti and published by Educreation Publishing. This book was released on 2018-09-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written keeping in view revised syllabus and Question Pattern of UGC SET/NET Exams. The book contains question papers with immediate accurate solutions. Usually immediate and accurate solutions are not provided in any book, where students find it difficult to get clarity of the concept. Only providing answer keys at the end of the question paper doesn’t serve the purpose. I faced all these limitations when I have attempted these examinations. Various states also conduct their State Eligibility Test for determining the eligibility for Assistant Professor. Usually students find it difficult to get the material for their respective state level exam. I have qualified SET for seven different states including J&K, Maharashtra, Tamilnadu, Kerala, Karnataka, Telangana, and North Eastern Region. So, through these exams I got the understanding of how to incorporate specific needs of those respective states also. This book is an attempt to provide enough practice exercises to make the students perfect and confident before the exams. This book is For Teaching and Research aptitude Paper One. It consists of all types of questions and comprehensive syllabus of NET/SET Paper one.Proposed book by the author: The next book proposed by authors is "Commerce SET/NET-A Comprehensive Look". This book is the in-depth expertise of mine in the domain of Commerce.

Book UGC NET SET  Education  Paper II   III  JRF and Assistant Professor Exam Guide

Download or read book UGC NET SET Education Paper II III JRF and Assistant Professor Exam Guide written by High Definition Books and published by HIGH DEFINITION BOOKS. This book was released on with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book UGC NET JRF Commerce Book  Banking and Financial Institutions   Self study and online classes Series

Download or read book UGC NET JRF Commerce Book Banking and Financial Institutions Self study and online classes Series written by Dheeraj Kumar Singh and published by Innovative Institute. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Book for UGC NET JRF Commerce , PhD Entrance, Assistant Professor Examination . Based on recent trend of examination. Consisting more than 700MCQ.

Book How to Face UGC

    Book Details:
  • Author : V Bastin Jerome
  • Publisher : Educreation Publishing
  • Release : 2018-04-30
  • ISBN :
  • Pages : 588 pages

Download or read book How to Face UGC written by V Bastin Jerome and published by Educreation Publishing. This book was released on 2018-04-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, "HOW TO FACE UGC – NET/ JRF/ SET EXAMS (GENERAL PAPER I)" plays an important role in the area of professional competitive exams for lectureship. NET is an acronym for National Eligibility Test. National Eligibility Test is conducted by University Grants Commission (UGC) and is a gateway test in our country to start career as Lecturers or Assistant Professors in various Colleges, Universities and other Educational Institutions. Though there are so many books available to the aspirants who are preparing for UGC – NET / JRF/ SET Exams, this book is designed in such a way feed them with more information on each units. After 10 years of training experiences the author has included lot of sources of information to understand each and every unit in paper I in an understandable way. Special Features: Study materials supplied for each unit as per the syllabus, previous year question papers with key answers and apart from this additional questions with answers are supplied to each unit. Covers all syllabus and additional information are added to each units would give you the basic knowledge which may not be available in other books. This book is scientifically prepared for the students to analysis their understanding of units being a researcher, teacher and researcher. This book gives detailed information of each unit by following unit syllabus and more questions with supported answers to clarify themselves in an understandable way. Which is important to discuss the old questions or understand the whole concepts given in the unit?. This book gives detailed information of each unit by following unit syllabus and more questions with supported answers to clarify themselves in a better way. Finally, this book would help the aspirants, teachers’ community and trainers to the maximum information and sources supplied with this.

Book  Bilingual  NET JRF Commerce Previous Year Papers 2011 Onwards

Download or read book Bilingual NET JRF Commerce Previous Year Papers 2011 Onwards written by Mocktime Publication and published by by Mocktime Publication. This book was released on with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: UGC NTA NET JRF Commerce Previous Year Papers 2011 Onwards Table of Contents 1. UGC NTA NET EXAM DECEMBER -2018 COMMERCE - II SOLVED PAPER 2. UGC CBSE NET EXAM JULY-2018 COMMERCE - II SOLVED PAPER 3. UGC CBSE NET EXAM NOVEMBER-2017 COMMERCE - II SOLVED PAPER 4. UGC CBSE NET EXAM NOVEMBER-2017 COMMERCE - III SOLVED PAPER 5. UGC CBSE NET EXAM JANUARY-2017 COMMERCE - II SOLVED PAPER 6. UGC CBSE NET EXAM JANUARY-2017 COMMERCE - III SOLVED PAPER 7. UGC CBSE NET EXAM JULY-2016 COMMERCE - II SOLVED PAPER 8. UGC CBSE NET EXAM JULY-2016 COMMERCE - III SOLVED PAPER 9. UGC CBSE NET EXAM DECEMBER -2015 COMMERCE - II SOLVED PAPER 10. UGC CBSE NET EXAM DECEMBER -2015 COMMERCE - III SOLVED PAPER 11. UGC CBSE NET EXAM JUNE-2015 COMMERCE - II SOLVED PAPER 12. UGC CBSE NET EXAM JUNE-2015 COMMERCE - III SOLVED PAPER 13. UGC CBSE NET EXAM DECEMBER -2014 COMMERCE - II SOLVED PAPER 14. UGC CBSE NET EXAM DECEMBER -2014 COMMERCE - III SOLVED PAPER 15. UGC NET EXAM JUNE-2014 COMMERCE - II SOLVED PAPER 16. UGC NET EXAM JUNE-2014 COMMERCE - III SOLVED PAPER 17. UGC NET EXAM DECEMBER -2013 COMMERCE - II SOLVED PAPER 18. UGC NET EXAM DECEMBER -2013 COMMERCE - III SOLVED PAPER 19. UGC NET EXAM JUNE-2013 COMMERCE - II SOLVED PAPER 20. UGC NET EXAM JUNE-2013 COMMERCE - III SOLVED PAPER 21. UGC NET EXAM DECEMBER -2012 COMMERCE - II SOLVED PAPER 22. UGC NET EXAM DECEMBER -2012 COMMERCE - III SOLVED PAPER 23. UGC NET EXAM JUNE-2012 COMMERCE - II SOLVED PAPER 24. UGC NET EXAM JUNE-2012 COMMERCE - III SOLVED PAPER 25. UGC NET EXAM DECEMBER -2011 COMMERCE - II SOLVED PAPER 26. UGC NET EXAM JUNE-2011 COMMERCE - II SOLVED PAPER UNIVERSITY GRANTS COMMISSION NET BUREAU NET SYLLABUS Subject: Commerce Code No. : 08 Unit 1: Business Environment and International Business Unit 2: Accounting and Auditing Unit 3: Business Economics Unit 4: Business Finance Unit 5: Business Statistics and Research Methods Unit 6: Business Management and Human Resource Management Unit 7: Banking and Financial Institutions Unit 8: Marketing Management Unit 9: Legal Aspects of Business Unit 10: Income-tax and Corporate Tax Planning Unit 1: Business Environment and International Business  Concepts and elements of business environment: Economic environment- Economic systems, Economic policies(Monetary and fiscal policies); Political environment- Role of government in business; Legal environment- Consumer Protection Act, FEMA; Socio-cultural factors and their influence on business; Corporate Social Responsibility (CSR)  Scope and importance of international business; Globalization and its drivers; Modes of entry into international business  Theories of international trade; Government intervention in international trade; Tariff and non-tariff barriers; India’s foreign trade policy  Foreign direct investment (FDI) and Foreign portfolio investment (FPI); Types of FDI, Costs and benefits of FDI to home and host countries; Trends in FDI; India’s FDI policy  Balance of payments (BOP): Importance and components of BOP  Regional Economic Integration: Levels of Regional Economic Integration; Trade creation and diversion effects; Regional Trade Agreements: European Union (EU), ASEAN, SAARC, NAFTA  International Economic institutions: IMF, World Bank, UNCTAD  World Trade Organisation (WTO): Functions and objectives of WTO; Agriculture Agreement; GATS; TRIPS; TRIMS Unit 2: Accounting and Auditing  Basic accounting principles; concepts and postulates  Partnership Accounts: Admission, Retirement, Death, Dissolution and Insolvency of partnership firms  Corporate Accounting: Issue, forfeiture and reissue of shares; Liquidation of companies; Acquisition, merger, amalgamation and reconstruction of companies  Holding company accounts  Cost and Management Accounting: Marginal costing and Break-even analysis; Standard costing; Budgetary control; Process costing; Activity Based Costing (ABC); Costing for decision-making; Life cycle costing, Target costing, Kaizen costing and JIT  Financial Statements Analysis: Ratio analysis; Funds flow Analysis; Cash flow analysis  Human Resources Accounting; Inflation Accounting; Environmental Accounting  Indian Accounting Standards and IFRS  Auditing: Independent financial audit; Vouching; Verification ad valuation of assets and liabilities; Audit of financial statements and audit report; Cost audit  Recent Trends in Auditing: Management audit; Energy audit; Environment audit; Systems audit; Safety audit Unit 3: Business Economics  Meaning and scope of business economics  Objectives of business firms  Demand analysis: Law of demand; Elasticity of demand and its measurement; Relationship between AR and MR  Consumer behavior: Utility analysis; Indifference curve analysis  Law of Variable Proportions: Law of Returns to Scale  Theory of cost: Short-run and long-run cost curves  Price determination under different market forms: Perfect competition; Monopolistic competition; Oligopoly- Price leadership model; Monopoly; Price discrimination  Pricing strategies: Price skimming; Price penetration; Peak load pricing Unit 4: Business Finance  Scope and sources of finance; Lease financing  Cost of capital and time value of money  Capital structure  Capital budgeting decisions: Conventional and scientific techniques of capital budgeting analysis  Working capital management; Dividend decision: Theories and policies  Risk and return analysis; Asset securitization  International monetary system  Foreign exchange market; Exchange rate risk and hedging techniques  International financial markets and instruments: Euro currency; GDRs; ADRs  International arbitrage; Multinational capital budgeting Unit 5: Business Statistics and Research Methods  Measures of central tendency  Measures of dispersion  Measures of skewness  Correlation and regression of two variables  Probability: Approaches to probability; Bayes’ theorem  Probability distributions: Binomial, poisson and normal distributions  Research: Concept and types; Research designs  Data: Collection and classification of data  Sampling and estimation: Concepts; Methods of sampling - probability and non-probability methods; Sampling distribution; Central limit theorem; Standard error; Statistical estimation  Hypothesis testing: z-test; t-test; ANOVA; Chi–square test; Mann-Whitney test (U-test); Kruskal-Wallis test (H-test); Rank correlation test  Report writing Unit 6: Business Management and Human Resource Management  Principles and functions of management  Organization structure: Formal and informal organizations; Span of control  Responsibility and authority: Delegation of authority and decentralization  Motivation and leadership: Concept and theories  Corporate governance and business ethics  Human resource management: Concept, role and functions of HRM; Human resource planning; Recruitment and selection; Training and development; Succession planning  Compensation management: Job evaluation; Incentives and fringe benefits  Performance appraisal including 360 degree performance appraisal  Collective bargaining and workers’ participation in management  Personality: Perception; Attitudes; Emotions; Group dynamics; Power and politics; Conflict and negotiation; Stress management  Organizational Culture: Organizational development and organizational change Unit 7: Banking and Financial Institutions  Overview of Indian financial system  Types of banks: Commercial banks; Regional Rural Banks (RRBs); Foreign banks; Cooperative banks  Reserve Bank of India: Functions; Role and monetary policy management  Banking sector reforms in India: Basel norms; Risk management; NPA management  Financial markets: Money market; Capital market; Government securities market  Financial Institutions: Development Finance Institutions (DFIs); Non-Banking Financial Companies (NBFCs); Mutual Funds; Pension Funds  Financial Regulators in India  Financial sector reforms including financial inclusion  Digitisation of banking and other financial services: Internet banking; mobile banking; Digital payments systems  Insurance: Types of insurance- Life and Non-life insurance; Risk classification and management; Factors limiting the insurability of risk; Re-insurance; Regulatory framework of insurance- IRDA and its role Unit 8: Marketing Management  Marketing: Concept and approaches; Marketing channels; Marketing mix; Strategic marketing planning; Market segmentation, targeting and positioning  Product decisions: Concept; Product line; Product mix decisions; Product life cycle; New product development  Pricing decisions: Factors affecting price determination; Pricing policies and strategies  Promotion decisions: Role of promotion in marketing; Promotion methods - Advertising; Personal selling; Publicity; Sales promotion tools and techniques; Promotion mix  Distribution decisions: Channels of distribution; Channel management  Consumer Behaviour; Consumer buying process; factors influencing consumer buying decisions  Service marketing  Trends in marketing: Social marketing; Online marketing; Green marketing; Direct marketing; Rural marketing; CRM  Logistics management Unit 9: Legal Aspects of Business  Indian Contract Act, 1872: Elements of a valid contract; Capacity of parties; Free consent; Discharge of a contract; Breach of contract and remedies against breach; Quasi contracts;  Special contracts: Contracts of indemnity and guarantee; contracts of bailment and pledge; Contracts of agency  Sale of Goods Act, 1930: Sale and agreement to sell; Doctrine of Caveat Emptor; Rights of unpaid seller and rights of buyer  Negotiable Instruments Act, 1881: Types of negotiable instruments; Negotiation and assignment; Dishonour and discharge of negotiable instruments  The Companies Act, 2013: Nature and kinds of companies; Company formation; Management, meetings and winding up of a joint stock company  Limited Liability Partnership: Structure and procedure of formation of LLP in India  The Competition Act, 2002: Objectives and main provisions  The Information Technology Act, 2000: Objectives and main provisions; Cyber crimes and penalties  The RTI Act, 2005: Objectives and main provisions  Intellectual Property Rights (IPRs) : Patents, trademarks and copyrights; Emerging issues in intellectual property  Goods and Services Tax (GST): Objectives and main provisions; Benefits of GST; Implementation mechanism; Working of dual GST Unit 10: Income-tax and Corporate Tax Planning  Income-tax: Basic concepts; Residential status and tax incidence; Exempted incomes; Agricultural income; Computation of taxable income under various heads; Deductions from Gross total income; Assessment of Individuals; Clubbing of incomes  International Taxation: Double taxation and its avoidance mechanism; Transfer pricing  Corporate Tax Planning: Concepts and significance of corporate tax planning; Tax avoidance versus tax evasion; Techniques of corporate tax planning; Tax considerations in specific business situations: Make or buy decisions; Own or lease an asset; Retain; Renewal or replacement of asset; Shut down or continue operations  Deduction and collection of tax at source; Advance payment of tax; E-filing of income-tax returns

Book Nta Ugc Net

    Book Details:
  • Author : Rph Editorial Board
  • Publisher : Ramesh Publishing House
  • Release : 2020-10
  • ISBN : 9789387604766
  • Pages : 1038 pages

Download or read book Nta Ugc Net written by Rph Editorial Board and published by Ramesh Publishing House. This book was released on 2020-10 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise book on Commerce is specially published for the candidates of UGC-NET for Eligibility to JRF & Assistant Professor positions. The book is also equally useful for State Eligibility Test conducted by various States. The book presents all the relevant and important chapters and topics in a lucid and well-structured manner to study in a reader-friendly manner. All the study and practice material has been prepared by the learned subject-experts. Unitwise study material and ample amount of Solved MCQs are provided in exhaustive exercises with each unit. Based on the latest pattern and syllabus, the book will prove useful for study, practice and during precious moments before the exam for reference and revision. Alongwith the Latest Study Material, numerous questions in Solved Previous Papers have been provided in the book. This makes the readers familiar with the exam pattern and the type of questions asked, and enables them to face the exam with confidence, successfully.

Book U G C  NET JRF SET Teaching   Research Aptitude  General Paper 1

Download or read book U G C NET JRF SET Teaching Research Aptitude General Paper 1 written by Pratiyogita Darpan and published by Upkar Prakashan. This book was released on 2010-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Cost Accounting  For B  Com  Sem 4  Delhi University

Download or read book Cost Accounting For B Com Sem 4 Delhi University written by M.N. Arora and published by Vikas Publishing House. This book was released on 2013 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written specifically for the students of BCom (Hons) of the University of Delhi in accordance with its prescribed syllabus and that of School of Open Learning. Its basic features are the same as the mother book Cost Accounting—Principles and Practice, which is a UGC recommended text for the last many years. Thus, it gives a thorough grounding in cost concepts, cost behaviour, and costing methods. The subject matter has been organized on ‘first things first’ basis to sustain the interest of the students. Every discussion involving conceptual difficulties is immediately followed by a numerical example.

Book Agribusiness Management

Download or read book Agribusiness Management written by Freddie L. Barnard and published by Routledge. This book was released on 2012-06-25 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new edition of Agribusiness Management was written to help prepare students and managers for a successful career in this new world of food and fiber production and marketing. Agribusiness Management uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, this edition of the book offers a contemporary focus that reflects the issues that agribusiness managers face both today and are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms receive more attention in this edition, reflecting their increasing importance as employers of food and agribusiness program graduates. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. The bottom-line on this fourth edition of Agribusiness Management: this book is contemporary, solid on the fundamentals, practical and applicable. It provides students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today’s rapidly evolving, highly unpredictable marketplace.

Book Impact and Role of Digital Technologies in Adolescent Lives

Download or read book Impact and Role of Digital Technologies in Adolescent Lives written by Malik, Shaveta and published by IGI Global. This book was released on 2021-11-26 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology covers digital information in every form. The world lives in an information age in which massive amounts of data are being produced to improve our daily lives. This intelligent digital network incorporates interconnected people, robots, gadgets, content, and services all determined by digital transformation. The role of digital technologies in children’s, adolescent’s, and young adult’s lives is significantly increasing across the world. New and emerging devices and services promise to make their lives easier as they create new ways of connecting, creating, and relaxing. They also promise to support learning at home and school by enabling ready access to information and new and exciting pathways for young people to follow their interests. Yet, alongside these conveniences come trade-offs with implications for privacy, safety, health, and well-being. Impact and Role of Digital Technologies in Adolescent Lives provides a deeper understanding of how digital technologies impact the lives of children, adolescents, and young adults; this includes the navigation of developmental tasks and the issues faced when utilizing these technologies. Covering topics such as adolescent stress, cyberbullying, intellectual disabilities, mental health, obesity, social media, and mindfulness practices, this text is essential for sociologists, psychologists, media analysts, technologists, academicians, researchers, students, non-government and government organizations, and professors.

Book Social and Sustainability Marketing

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.