Download or read book Truth Lies and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Download or read book Truth in Advertising written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Download or read book Perfect Pitch written by Jon Steel and published by John Wiley & Sons. This book was released on 2006-10-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Truth Lies and Trust on the Internet written by Monica T. Whitty and published by Routledge. This book was released on 2008-08-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relationships are torn apart by online affairs and where individuals are addicted to gambling, love, and cybersex. While many of these stories are grounded in truth, they do paint a rather sensationalized view of the Internet, the types of people who use it, and the interactions that take place online. Simultaneously, researchers claim that the Internet allows individuals to express their true selves, to develop 'hyperpersonal' relationships characterised by high levels of intimacy and closeness. At the heart of these competing visions of the Internet as a social space are the issues of truth, lies and trust. This book offers a balanced view of the Internet by presenting empirical data conducted by social scientists, with a concentrated focus on psychological studies. It argues that the Internet’s anonymity which can enable, for instance, high levels of self-disclosure in a relationship, is also responsible for many of its more negative outcomes such as deception and flaming. This is the first book to develop a coherent model of the truth-lies paradox, with specific reference to the critical role of trust. Truth, Lies and Trust on the Internet is a useful text for psychology students and academics interested in Internet behaviour, technology, and online deviant behaviour, and related courses in sociology, media studies and information studies.
Download or read book Where the Truth Lies written by Anna Bailey and published by Simon and Schuster. This book was released on 2022-05-31 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The town of Whistling Ridge guards its secrets. When seventeen-year-old Abigail goes missing, her best friend Emma, compelled by the guilt of leaving her alone at a party in the woods, sets out to discover the truth about what happened. The police initially believe Abi ran away, but Emma doesn't believe that her friend would leave without her, and when officers find disturbing evidence in the nearby woods, the festering secrets and longstanding resentment of both Abigail's family and the people of Whistling Ridge, Colorado begin to surface with devastating consequences. Among those secrets: Abi's older brother Noah's passionate, dangerous love for the handsome Rat, a recently arrived Romanian immigrant who has recently made his home in the trailer park in town; her younger brother Jude's feeling that he knows information he should tell the police, if only he could put it into words; Abi's father's mercurial, unpredictable rages and her mother's silence. Then there is the rest of Whistling Ridge, where a charismatic preacher advocates for God's love in language that mirrors violence, under the sway of the powerful businessman who rules the town, insular and wary of outsiders. But Abi had secrets, too, and the closer Emma grows to unravelling the past, the farther she feels from her friend. And in a tinder box of small-town rage, and all it will take is just one spark--the truth of what really happened that night--to change their community forever.
Download or read book Where Truth Lies written by Kris Fallon and published by University of California Press. This book was released on 2019-10-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and photography as they migrated onto digital platforms during the first decades of the twenty-first century. Kris Fallon examines the emergence of several key media forms—social networking and crowdsourcing, video games and virtual environments, big data and data visualization—and demonstrates the formative influence of political conflict and the documentary film tradition on their evolution and cultural integration. Focusing on particular moments of political rupture, Fallon argues that the ideological rifts of the period inspired the adoption and adaptation of newly available technologies to encourage social mobilization and political action, a function performed for much of the previous century by independent documentary film. Positioning documentary film and digital media side by side in the political sphere, Fallon asserts that “truth” now lies in a new set of media forms and discursive practices that implicitly shape the documentation of everything from widespread cultural spectacles like wars and presidential elections to more invisible or isolated phenomena like the Abu Ghraib torture scandal or the “fake news” debates of 2016.
Download or read book Lies Damned Lies and Marketing Separate Fact from Fiction and Drive Growth written by Atul V. Minocha and published by Lioncrest Publishing. This book was released on 2021-08-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't-you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.
Download or read book Truth and Lies written by Mark Bowden and published by HarperCollins. This book was released on 2018-02-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestseller A fresh, insightful guide to reading body language in the post-digital age Whether you’re at a job interview or a cocktail party, searching LinkedIn or swiping right on a dating site, you want (no—need) to understand what people are really thinking, regardless of what they’re saying. Understanding what others are trying to tell you with their posture, hand gestures, eye contact (or lack thereof) or incessant fiddling with their iPhone might all be even more important than what you’re projecting yourself. Do they plan on making a deal with your company? Are they lying to you? Can you trust this person with your most intimate secrets? Knowing what others are thinking can tell you when to run with an opportunity and when not to waste your time, whether at work, in a crucial negotiation or on a promising first date. Bestselling authors Mark Bowden and Tracey Thomson, principals at the communications company Truthplane, illustrate the essential points of body language with examples from everyday life, leavened with humour and insights that you can use to your advantage in virtually any situation.
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book The Bare Bones of Advertising Print Design written by Robyn Blakeman and published by Rowman & Littlefield Publishers. This book was released on 2005 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilarious illustrated book in the growing gay and bi-curious market. A total original. "George was a straight little monkey but always very... curious. One day George saw a man. He had on a sassy purple beret. And George got excited, despite himself." And so begins the saga of Bi-Curious George. People of all ages and predilections will love this hilariously clever parody of one of the most beloved classic children's books of all time. Just don't read it to your kids.
Download or read book Where the Truth Lies written by Rupert Holmes and published by Random House. This book was released on 2003-06-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW A MAJOR MOTION PICTURE O’Connor, a vivacious, free-spirited young journalist known for her penetrating celebrity interviews, is bent on unearthing secrets long ago buried by the handsome showbiz team of singer Vince Collins and comic Lanny Morris. These two highly desirable men, once inseparable (and insatiable, where women were concerned), were driven apart by a bizarre and unexplained death in which one of them may have played the part of murderer. As the tart-tongued, eye-catching O’Connor ventures deeper into this unsolved mystery, she finds herself compromisingly coiled around both men, knowing more about them than they realize and less than she might like, but increasingly fearful that she now knows far too much.
Download or read book Where the Truth Lies written by Karina Kilmore and published by Simon and Schuster. This book was released on 2020-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: She was slipping away. The further she fell, the closer the clouds seemed to come. Wispy transparent slipstreams of white. Cirrus. Pain smashed her head. Floating … When investigative journalist Chrissie O’Brian lands a senior job at The Argus, she is desperate to escape the nightmares of her past. Her life has become a daily battle to numb the pain. But her job is something she can do better than anyone else – and the only thing that keeps the memories at bay. A face-off on the waterfront between the unions and big business is just the kind of story to get her career back on track. But after a dockworker who confided in her turns up dead, Chrissie becomes obsessed with unravelling the truth. When a gruesome threat lands on her desk, it's clear someone is prepared to do anything to stop her. But who is more dangerous – a ruthless enemy or a woman pushed to the edge? Used to fighting her own demons, this is one battle Chrissie is determined not to lose. Where the Truth Lies was a 2020 Ned Kelly Award finalist for best debut. It was shortlisted for the prestigious Unpublished Manuscript Award in the 2017 Victorian Premier’s Literary Awards, the same award Jane Harper won for The Dry. Shortlisted for the 2021 Ngaio Marsh Awards – Best First Novel. ‘A complex and compelling debut that’s impossible to put down!’ CHRISTIAN WHITE, bestselling author of The Nowhere Child, The Wife and the Widow 'A clever, explosive thriller ... I love Kilmore’s flawed heroine’s feistiness and her determination to take on the old boys’ network. Truly impressive' PETRONELLA MCGOVERN, bestselling author of Six Minutes ‘Kilmore holds an unflinching mirror up to Melbourne’s darker side in this gritty tale full of twists, packed with compelling characters. An exciting new voice in Australian crime fiction’ JANE HARPER, bestselling author of The Dry, Force of Nature, The Lost Man ‘A gripping and gritty novel introducing a heroine who’s just as layered and complex’ Who magazine ‘The breakout hit of the year’ Woman’s Day ‘Chrissie’s desperate race to uncover the truth will have you hooked’ Herald Sun ‘Excellent Aussie crime, with polished writing, great structure, compelling characters and a vivid Melbourne setting. There is a lot of buzz around this book and rightly so. It’s a fantastic read and definitely one you need to get your hands on immediately’ Better Reading ‘Journalist Karina Kilmore brings a wealth of insider knowledge to this explosive crime thriller.’ Australian Women’s Weekly 'It’s easy to see why everyone’s talking about this debut novel.’ Newtown Review of Books ‘Reading this reminded me of Sara Peretsky’s first books … there’s every chance we’re seeing the beginning of a substantial antipodean series that will inform and analyse while it entertains’ The Australian
Download or read book Where Truth Lies written by Christiane Heggan and published by HarperCollins UK. This book was released on 2008-09-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beneath the small-town charm is a big-time secret Museum curator Grace McKenzie is shocked when she receives word that her ex-fiancé, Steven Hatfield, has been murdered. In his will, Steven has left her his art gallery in New Hope, Pennsylvania.
Download or read book When the Truth Lies written by Timothy Michael Carson and published by Simon and Schuster. This book was released on 2010-08-17 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the lives of four individuals—all in pursuit of love, happiness, and success—collide and threaten to destroy everything they’ve worked so hard to achieve? Only the Truth knows. Markus, a rising executive and self-proclaimed “playboy” trades in his business meetings by day for roaming the clubs at night. But is he in search of the woman of his dreams or simply someone to keep his nightmares at bay? Brandon has big dreams of taking the music industry by storm as Atlanta’s next mega producer. But when a new love piques his interest, will it be a sweet melody to his perfectly arranged life or a sour note too painful to bear? Uniyah, Brandon’s protégée, is making sweet music of her own and with success in her grasp, she’s willing to do whatever it takes to achieve it. That is, until a gentleman unlike any she’s ever known breezes into her life. But is there more to him than meets the eye? Tyrone is successful, sexy, single, but no longer satisfied. As he begins to search for love in all the wrong places, he finds what he’s been looking for all along—himself. As they navigate the seductive streets of Atlanta and roam its sexy hotspots, these four individuals will take their biggest chance on finding something that’s eluded them for far too long—true love. But will what they discover during their quests be a truth that sets them free or a truth that takes no prisoners? Only time will tell.
Download or read book Why Leaders Lie written by John J. Mearsheimer and published by Oxford University Press. This book was released on 2013 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of the lying behavior of political leaders, discussing the reasons why it occurs, the different types of lies, and the costs and benefits to the public and other countries that result from it, with examples from the recent past.
Download or read book A Higher Loyalty written by James Comey and published by Flatiron Books. This book was released on 2018-04-17 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller now in paperback with new material The inspiration for The Comey Rule, the Showtime limited series starring Jeff Daniels premiering September 2020 In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it drives sound decisions. His journey provides an unprecedented entry into the corridors of power, and a remarkable lesson in what makes an effective leader. Mr. Comey served as director of the FBI from 2013 to 2017, appointed to the post by President Barack Obama. He previously served as U.S. attorney for the Southern District of New York, and the U.S. deputy attorney general in the administration of President George W. Bush. From prosecuting the Mafia and Martha Stewart to helping change the Bush administration's policies on torture and electronic surveillance, overseeing the Hillary Clinton e-mail investigation as well as ties between the Trump campaign and Russia, Comey has been involved in some of the most consequential cases and policies of recent history.
